Manchester City have shared a new update on the impending North Stand expansion and concourse upgrade, but the most recent reveal has been met with plenty of backlash from supporters set to suffer the consequences.
The Etihad is currently undergoing a major transformation that will see numerous new facilities added to the wider campus experience – most notably the increased capacity of the North Stand, which will make room for a further 7,000 or so fans.
Back in March, the club revealed the official brand partners for their upcoming on-site hotel, which will also accompany a new sky bar and rooftop stadium walk experience as part of the wider plans, but while adding more seats and things for matchgoers to do sounds good on paper, it’s come at a cost for many.
Reacting to the news of social media, many regular fans are now set to be forced out of their seats to make way for more hospitality sections at the end of the stadium, meaning the post has proved ‘divisive’ to say the least.
Are you joking? I’ve sat in the same seat for almost 20 years and this is how I find out I’m ‘relocating’. It’s an absolute disgrace the way you’re treating loyal fans in favour of tourists. I was there when we were shit, do you think they will be here if we go to shit again?
As you can see, both Blues, neutrals, and even rivals alike are expressing their shock and disappointment in not only the decision but the manner in which the announcement was made.
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One person said on X: “You turfed me and hundreds of others out of our seats four seasons ago when you dug them up for digital signage. We were all split up and had to scrape around for new seats. Had enough of all the new rules and digital tickets/transfers. I sit on my sofa now and save £3k.
Reply in the comments underneath the response, a Manchester United fan added: “I don’t like City, but this is something I can stand with [fans] on.”
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Even well-known online commentators like ‘HLTCO’ (Hopkin Looking To Curl One), a.k.a. Dan Cook – a notable Crystal Palace die-hard – shared his two cents online.
“Man City season ticket holders are being told that they’re being permanently moved from the seats they’ve had for years to accommodate a new corporate seating area”, he wrote, adding: “This is the sort of thing that fans everywhere have to push back against; these clubs see us as a nuisance.”
In terms of what the stadium overhaul looks like, the latest CGIs show the first proper glimpse of the new ‘Cross Bar’ that will “offer a relaxed, social atmosphere” for around 300 fans, as well as the new ‘City Hall’ concourse area, which will cater to around 500 punters both on game-days and beyond.
As detailed in the full statement on the club website, they have insisted that they will be supporting those “may need to move seats ahead of the commencement of the 2026/27”, clarifying that no one will need to be relocated to accommodate the Cross Bar, specifically.
They go on to add: “We understand that relocating seats may be unsettling, and we are here to support these fans”. They have promised things like a “priority relocation window” and, most crucially, a guarantee that they won’t have to pay more to sit in what is typically a more expensive stadium block.
However, while they have also assured that people will be able to move groups of seats so as to stay around their friends, as explained by a user above, this is easier said than done and ticket uncertainty remains a big concern among the fan base.
What do you make of the latest Etihad Stadium news, City fans?
The same team behind the annual Alton Towers run is bringing a new race to Flamingo Land
Danny Jones
Following the success of Run Alton Towers, the same team is bringing a brand-new running event to another Northern attraction with the first-ever Flamingo Land race.
Knowing how popular its forerunner is (pardon the pun), this one is already well on course to sell out.
The inaugural Alton Towers run first took place in November 2021, and now half a decade later, RunThroughUK – the biggest and fastest-growing race organiser in the country – is recreating the format over at Flamingo Land.
Landing next month, the beloved UK theme park and zoo will be joining them in holding two different distances, and you can still be part of it.
Hosted within the grounds of the wider Flamingo Land Resort, the unique route takes participants through the zoo, passing plenty of incredible animals, before continuing through the theme park alongside some of its biggest rides and amusements.
Located in Kirby Misperton up in North Yorkshire, they will be holding both 5-kilometre and 10km runs around the venue.
With the promotion and sporting events company having already comfortably proved they can hold a slick and seamless running event throughout the 500-acre plot, there’s set to be even more jam-packed sights to see as you jog zip through the slightly smaller and multi-purpose park.
As always with RunThrough dates, runners of all abilities are welcome; whether you’re chasing a personal best or simply looking for a different kind of race route, you’re sure to have a memorable time.
And yes, for those wondering: just like with its Staffordshire counterpart, you do get to stay and enjoy all the rides, wildlife and more as part of your entry fee afterwards.
Even better still, not only will every runner be treated to accurate chip timing, a fully marked course, enthusiastic marshals and support from spectators, but you also get a unique finisher’s medal.
Oh yeah, and you get all of your race pictures for FREE, as is standard with RunThrough events. Belter.
With race day not far away, the final places are filling fast for what promises to be one of the UK’s most unique new running events – not to mention one we fully expect to become another annual addition.
Taking place on Saturday, 5 September 2026, you can secure your bibs for the 5/10k running race HERE.
Featured Images — Publicity pictures (supplied via RunThrough)
Sport
Manchester Storm announce partnership with USAsports including NHL pop-ups and more
Danny Jones
Manchester Storm have announced a landmark new deal with USAsports, a dedicated home for British fans of North American sporting disciplines and global merchandising suppliers, which will see various exciting events this upcoming season.
Confirming the collaboration ahead of the pending 2026/27 campaign, this crossover will involve everything from special pop-up events to player sponsorships and much more.
USAsports specialise in officially licensed NHL, NFL, NBA and MLB clothing, and while you may have seen the odd jersey here and there at various Greater Manchester locations, they are now gearing up to work with Manchester Storm to deliver better exposure.
Whether you’re just a die-hard member of the Storm Shelter or an ex-pat who still follows an NHL franchise overseas, kit collecting and the fascination surrounding limited edition team jumpers is a big part of ice hockey fandom and culture not just here in the UK but around the world.
Sharing their own announcement, they wrote: “Manchester Storm are thrilled to announce a new partnership with USAsports for the 2026/27 Motorpoint Elite Ice Hockey League (EIHL) season as the club embarks on an exciting new chapter at the AO Arena.
“As part of the partnership, USAsports will sponsor a Manchester Storm player throughout the season and deliver multiple NHL Pop-Up Shop events at Storm home games during the forthcoming campaign.”
On the subject of sponsorship, commercial entities are the only people who will be given the opportunity to back big players this term, as Storm are once again bringing back their ‘own-and-loan’ scheme.
Speaking on working closely with their new partners, the club’s General Manager, Ryan Finnerty, added: “We’re delighted to have USAsports on board for the 2026/27 season.
“Their passion for the fan experience really stood out to us, and their NHL Pop-Up Shops throughout the season will be a fantastic addition to game days at the AO Arena.
“We’re looking forward to working together throughout what promises to be a very exciting season.”
As casual fans here at The Manc, we’ll admit that watching the growing buzz around the resurgent ice hockey team, especially ahead of their Manchester city centre ‘homecoming’, has got us amped to dive deeper into the sport when it gets back underway next month. We’re not the only ones, either…
Danny Jones -
24th October 2025 
