Man United have officially revealed their third kit for the 2023/24 season and beyond the reaction to the shirt itself, fans have been lapping up the announcement video — namely because it stars Roy Keane, giant versions of players and a reference to the infamous ‘prawn sandwich brigade’.
Unveiled on Tuesday, 8 August following a teaser released the day prior featuring the club legend which quickly got everyone talking, United‘s third kit reveal video is probably one of the most interesting things they’ve done in a while, albeit a bit… different?
We would’ve liked a ‘do me a favour’ thrown in there, but you can’t have everything.
As you can see, although there are plenty of more straightforward and stereotypical shots of the players donning the shirt, there are also clips of Keane walking around the pitch as a storm brews above, using Jedi-like powers to grab a pen using the force and a giant Casemiro looming large over Old Trafford.
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As you do.
While some of the moments are genuinely quite compelling — the whole concept revolving around the identity of being a Red Devil and the fact that people are born into supporting the club — it feels a bit jarring to go from a topless Marcus Rashford to an ultrasound of a scan of a baby United fan.
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And then there’s the pièce de résistance, which aside from getting the notoriously grumpy and no-nonsense ex-midfielder to not only promote the ex-employers he’s been critical of for so many years but to do a bit of acting, is undoubtedly the reference to one of his most famous moments in a United shirt.
Roy Keane’s iconic ‘prawn sandwich brigade’ speech in full.
In the legendary interview, Keane took aim at the casual fans and glory hunters who began following the Reds during their most successful years, inadvertently dubbing them the ‘prawn sandwich brigade‘ — a phrase which has been used to describe out-of-towners travelling to the game for decades now.
Moreover, it’s also been used by the likes of Manchester City fans to poke fun at the Old Trafford faithful and the club’s larger fan base: the joke being ‘all United fans are from London’ and prefer the luxuries of hospitality boxes to actually watching the game from the stands etc.
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While the term itself has kind of gone on to encompass casual fans, in general (somewhat similar to ‘armchair supporters’), Man United have struggled to shrug off the negative association ever since. With that in mind, the marketing team clearly thought they might as well lean into it – to great effect, we might add. It made us chuckle, anyway.
Nevertheless, it’s still far from the cut-and-paste kind of kit reveal with lots of flashing lights and too many obscure close-ups, and the shirt itself looks to be a bit of a classic judging by the reaction from the fans. They even got Keano to smile, somehow.
New Amazon Prime Video docuseries to show Pep Guardiola’s final seasons at Manchester City
Emily Sergeant
A new all-access docuseries featuring Pep Guardiola’s final few seasons at Manchester City is set to air this summer.
Coming exclusively to Prime Video in the UK and Ireland, the four-part documentary is set to take Manchester City fans and neutral viewers alike inside the club as the players and manager – who delivered an era of dominance -make way for a new generation.
Filmed over the past two seasons, this is the ultimate account of an emotional farewell that marks the end of an era in English football, and will offer unfiltered access to Guardiola, his squad, and the City boardroom.
After 10 trophy-filled years – which included six Premier League titles, the UEFA Champions League, three FA Cups, and five EFL Cups – Pep Guardiola called time on his tenure in Manchester last month, alongside fan favourite players Bernardo Silva and John Stones, as well as Kevin De Bruyne the season prior.
This new docuseries was there to follow them every step of the process.
Fans can follow City from a disappointing 2024/25 campaign right through to a domestic double the following season, charting the raw emotion of a squad in transition.
The series is directed by Academy and BAFTA award-winning filmmaker, Kevin Macdonald, alongside City Studios’ John De Caux, and is produced by Kevin Macdonald for Plan B/KM Films and Gavin Johnson and Ged Doherty for City Studios.
“This is the ultimate account of an emotional farewell that marks the end of an era in English football,” Amazon Prime Video said in a statement.
Joining Prime Video’s wide selection of sports programming, the series will be available to watch at no additional cost to Prime members this summer.
It’ll be ready to stream on 19 August.
Featured Image – Prime Video
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Here’s our petition for ‘Wonderwall’ to become England’s new football anthem
Danny Jones
All things considered, England have made a great start to the 2026 World Cup, pitching themselves as one of the great entertainers this tournament, and the scenes of the supporters and players alike serenading an entire stadium with ‘Wonderwall’ after the full-time whistle gave us chills.
So why not time for a change?
After all, that feels a lot like what this World Cup squad is about: a new manager, new teammates, not clinging to the previous ways of playing – and perhaps it’s time to put ‘Sweet Caroline’ to one side.
Now, we’re by no means saying that we’re ‘done’ with the Neil Diamond anthem that has been reborn as a Three Lions anthem, but look at how good it was watching England belting out Oasis with the fans.
“Today is gonna be the day that England beat Croatia 4-2”, as BBC’s Match of the Day cleverly quipped.
Obviously, we’re biased as Mancs, but we also think there’s something special about having that particular track feel so good to hear again.
As much as we love Oasis, for a long time, it felt like we couldn’t enjoy arguably their biggest-ever single anywhere near as much as we once did.
We assume it’s something akin to hearing ‘Mr Brightside’ non-stop for what felt like millennia, and in truth, hearing those repetitions of “ba, ba, ba… SO GOOD, SO GOOD!” over and over again at sporting fixtures beyond just national team games has taken the magic out of it at times.
Perhaps it’s just a case of saturation in certain settings and songs simply being overplayed – FIFA’s co-hosts over in the US certainly helped see to that when it came to ‘Wonderwall’ for a long time.
On the other hand, it feels like we’ve now come full circle; singing those famous lyrics at the top of our lungs in a sea of Mancs and fans travelling from all over to Heaton Park for Live ’25 last year felt better than ever, and like we’d all remembered how great a tune it’s always been. So did this…
In fact, this felt so emotional that you’ve got people who aren’t even English praising both those on the pitch and up in the stands for the moment online.
Even the admittedly rather American Man vs Food himself, Adam Richman (though he does have British ancestry), felt compelled to write a moving response on social media: “Shut up. You’re the one that’s crying. Bravo, England.”
He’s far from the only one who was left bowled over by the atmosphere – us included.
What do you think? Is it time for a new go-to tournament anthem for the Three Lions moving forward?
Danny Jones -
8th August 2023 
