Sport

Manchester City win watershed case against Premier League over sponsorship rules

Before you get the wrong end of the stick, this is a separate case from their 115 FFP charges.

Danny Jones Danny Jones - 7th October 2024

Manchester City have landed an early blow in what is set to be a long and arduous series of legal proceedings over the coming months as they have won a case against the Premier League over their rules around sponsorship and related party transactions.

The current English champions, who have won a record four Premier League titles in a row, launched legal action against the division back in June after claiming that their restrictions around Associated Party Transactions (APT) rules and sponsorships were unfair and unlawful.

Now, as it turns out, an independent panel of three retired judges ultimately concluded that the rules were unlawful and, at least in part, contrary to the Competition Act 1998.

The details of the case are obviously numerous and complex but, in short, it has been found that Man City were unfairly blocked from moving forward with two huge sponsorship deals earlier this year.

Although the outcome has been somewhat debated by the league itself, it was decided that the imposed regulations were unfair and “discriminatory in how they operate, because they deliberately excluded shareholder loans.”

Issuing a statement following the decision, the Premier League said they “welcome the Tribunal’s findings, which endorsed the overall objectives, framework and decision-making of the APT system”, adding that it also “upheld the need for the APT system as a whole and rejected the majority of City’s challenges” while reiterating that the rules are necessary for their “financial controls to be effective”. 

They went on to add that “the decision represents an important and detailed assessment of the APT Rules, which ensure clubs are not able to benefit from commercial deals or reductions in costs that are not at Fair Market Value (FMV) by virtue of relationships with Associated Parties.”

Meanwhile, the City Football Group responded to the news in a series of bullet points, insisting that the “Premier League was found to have abused its dominant position, […] had reached the decisions in a procedurally unfair manner” and that they will now have to “restate the fair market value of two transactions entered into by the Club.”

Safe to say people have noted quite a distinct difference in tone when it comes to statements from the two parties regarding associated parties and their transactions with clubs but, nevertheless, it’s a victory for the Manc club could have a huge knock-on effect regarding how much teams can spend in the future.

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The Premier League have also reassured that two particular aspects of the existing rules that didn’t fully comply with the Competition Act will be rectified promptly and will be “conducting a process that can allow the league and clubs to enact those specific changes quickly and effectively”.

Not only does this mean that CFG is likely to restart conversations with the two blocked parties – one being the Etihad Group and another with a bank based in Abu Dhabi – but that other clubs could now potentially look into further lucrative sponsorship deals, although ‘fair market value’ will still be assessed.

You can read page 164 of the document which summarises the full Tribunal HERE.

Meanwhile, the still outstanding case against Man City over their 115 charges regarding FFP breaches has now begun, though a decision is still a ways off.

For all the latest news, events and goings on in Greater Manchester, subscribe to The Manc newsletter HERE.

Featured Images — The Manc Group/Premier League

Sport

Gymshark is opening its first standalone northern store in Manchester this weekend

Emily Sergeant Emily Sergeant Outside the new Gymshark store

A huge new Gymshark store is opening in Manchester tomorrow, and it’s the brand’s first standalone store in the North.

The global sportswear and fitness brand will be setting up shop at the Trafford Centre and taking over a large 7,500 ft space on Upper Peel Avenue with all of its iconic Gymshark ranges, including the massively ‘Vital’ and ‘Power’ collections, as well as some exciting new exclusives for Gymshark Trafford Centre.

The store itself is said to have Gymshark’s ‘increasingly trademark’ look and feel throughout it, including mannequins that are created from the image of real people in the community, different destinations for its hero products, and spacious changing rooms with bespoke lighting.

Unfamiliar with Gymshark? Since it was founded by Ben Francis from his garage in 2012, the brand has gone on to become one of the UK’s greatest business success stories of the 21st century – with more than 20 million people across 200 countries now counting themselves as members of the Gymshark community.

Gymshark is opening its first standalone northern store in Manchester this weekend / Credit: Supplied

The new Trafford Centre will be Gymshark’s first standalone store in the UK outside of London, and follows recent openings in Dubai and Amsterdam, as well as coming ahead of the opening of Gymshark’s first flagship store in the US later this year.

Most importantly, it builds on the brand’s long association with Manchester, as one of the first-ever Gymshark meet-ups was in the city, as well as its first ‘Lift’ event post-COVID.

Gymshark also credits the public’s reception to its space inside Selfridges at the Trafford Centre as one of the driving forces behind its choice to open a permanent store within the shopping centre, calling it ‘nothing short of spectacular’ and adding that the new opening genuinely solidifies Manchester’s role as a ‘big brother’ to a Brummie brand.

“We’re thrilled to welcome Gymshark’s first Northern store to Trafford Centre this weekend, joining our growing athleisure and sportswear offering at the centre,” commented Simon Layton, who is the Centre Director at Trafford Centre.

“We have no doubt that Gymshark will prove immensely popular and can’t wait to welcome them on opening day.”

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Gymshark is opening at the Trafford Centre tomorrow (Saturday 12 July) with a grand ribbon cutting at 10am, followed by goody bags, refreshments, and merch being handed out for those waiting in line.

There’ll also be different fitness challenges to take part in too, in true Gymshark spirit.

Featured Image – Trafford Centre

Sport

Explaining the ‘Poznań’ and why Oasis fans are doing it at their Live ’25 reunion tour gigs

Danny Jones Danny Jones

The sun is shining, Britpop is back on top and, more importantly, Oasis are BACK – plus, they’ve got thousands of people that aren’t even Manchester City fans doing the Poznań. Here’s why.

Before you jump down our throats, yes, we’re fully aware of what the popular Man City supporter celebration is (including the fact that it’s nicked); however, we have seen plenty of people confused over what it’s all about.

Including a few in our office who couldn’t give a monkey’s about football, which is fair enough.

So, if like lots of other non-footy-obsessed Oasis fans, you’ve also been wondering A) what the Poznań is and B) why people on the Live ’25 reunion tour have been doing it, here’s a brief explanation.

What is the Poznań celebration?

For starters, if you’ve been keeping off social media completely to avoid any spoilers whatsoever, first of all, well done, your willpower is much stronger than ours.

Secondly, if you’ve never seen it before at all, here’s what it looks like:

It came out of Poland, hailing from the place of the same name and popularised by Ekstraklasa (a.k.a. the Polish first division) football team, Lech Poznań, who have been doing it since the 1960s.

As you can see, the group – and in this case, stadium-wide celebration – sees supporters turning their backs on the pitch/the centre of the arena and linking by wrapping arms around each other’s shoulders and jumping up and down in one, massive, continuous wave.

It is quite a striking visual, no question about that.

Why are Oasis fans doing it?

Come on, you must have put two and two together by now.

Manchester City fans adopted this now iconic celebration more than a decade and a half ago, and have been doing it regularly during big games, big scorelines, and big trophy wins, of which there have been a lot since then.

In fact, aside from the Burnage boys being massive Blues, Liam Gallagher himself actually instructed the Cardiff crowds on nights one and two.

It’s actually said to originate from Turkey or Greece, where it is also fairly commonplace, being simply referred to as ‘la Grecque’.

They’ve even used some pretty biblical official photography from the opening weekend of the reunion tour as the cover art for a live recording re-released of ‘Slide Away’.

It might be the coolest album artwork we’ve seen in a while, to be honest.

The history of the Poznań and its connection to Man City

Be it at Wembley for a cup final or at the Etihad Stadium, where the majority of fans saw the supporter stunt for the first time, it’s become arguably even more synonymous with City than its creators.

It was 2010, and the blue half of Manchester was hosting Lech Poznań in the group stage of the Europa League, but despite a 3-1 victory on the grass itself, more eyes were fixed on the stands themselves.

An army of 6,000 loyal Lech Poznań fans travelled for the game and had the ground quite physically bouncing with a shade of slightly darker blue, so when Emmanuel Adebayor wrapped up a hat-trick, the home support decided to turn the jubilation on their opponents and do it themselves.

It was all in good spirit, of course, but it went down a pretty instant hit with City fans and has only grown more prevalent and regular ever since.

Perhaps one of the funniest sights in recent years is Noel Gallagher being too hungover to join in, which also led to one of the coldest-looking images of the songwriter ever, and one that was quickly dubbed a perfect album cover for the next High Flying Birds album or, who knows, maybe another Oasis record?…

Ok, this is still up there in the cover art competition too.

So, yeah: that’s pretty much the long and short of it, we just thought it would help if we quickly explained the Poznań to anyone wondering why Oasis fans have been doing it.

Basically, if it was that big over in Wales, don’t be surprised if you see a literal sea of people flood Heaton Park before turning their backs to the stage, which seems to be triggered once Liam introduces ‘Cigarettes & Alcohol.’ It’ll be interesting to see if Man United fans get involved.

And finally, just imagine how much more epic this is going to be back home in Manchester as we brace for quite possibly the biggest headline gig the region has ever seen…

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For all the latest news, events and goings on in Greater Manchester, subscribe to The Manc newsletter HERE.

Featured Images — TNT Sports (screenshot)/Oasis (via X)

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