Manchester City have landed an early blow in what is set to be a long and arduous series of legal proceedings over the coming months as they have won a case against the Premier League over their rules around sponsorship and related party transactions.
The current English champions, who have won a record four Premier League titles in a row, launched legal action against the division back in June after claiming that their restrictions around Associated Party Transactions (APT) rules and sponsorships were unfair and unlawful.
Now, as it turns out, an independent panel of three retired judges ultimately concluded that the rules were unlawful and, at least in part, contrary to the Competition Act 1998.
The details of the case are obviously numerous and complex but, in short, it has been found that Man City were unfairly blocked from moving forward with two huge sponsorship deals earlier this year.
BREAKING: Man City has won their legal challenge against the Premier League's Associated Party Transaction rules, which surrounds commercial deals between clubs and their related companies 🚨 pic.twitter.com/ZevrXvOOhd
Although the outcome has been somewhat debated by the league itself, it was decided that the imposed regulations were unfair and “discriminatory in how they operate, because they deliberately excluded shareholder loans.”
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Issuing a statement following the decision, the Premier League said they “welcome the Tribunal’s findings, which endorsed the overall objectives, framework and decision-making of the APT system”, adding that it also “upheld the need for the APT system as a whole and rejected the majority of City’s challenges” while reiterating that the rules are necessary for their “financial controls to be effective”.
They went on to add that “the decision represents an important and detailed assessment of the APT Rules, which ensure clubs are not able to benefit from commercial deals or reductions in costs that are not at Fair Market Value (FMV) by virtue of relationships with Associated Parties.”
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Meanwhile, the City Football Group responded to the news in a series of bullet points, insisting that the “Premier League was found to have abused its dominant position, […] had reached the decisions in a procedurally unfair manner” and that they will now have to “restate the fair market value of two transactions entered into by the Club.”
Safe to say people have noted quite a distinct difference in tone when it comes to statements from the two parties regarding associated parties and their transactions with clubs but, nevertheless, it’s a victory for the Manc club could have a huge knock-on effect regarding how much teams can spend in the future.
Quite a contrast in wording between the statements from Man City (left) and the Premier League (right) on findings related to Associated Party Transaction rules. pic.twitter.com/H3QkHlwMGM
The Premier League have also reassured that two particular aspects of the existing rules that didn’t fully comply with the Competition Act will be rectified promptly and will be “conducting a process that can allow the league and clubs to enact those specific changes quickly and effectively”.
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Not only does this mean that CFG is likely to restart conversations with the two blocked parties – one being the Etihad Group and another with a bank based in Abu Dhabi – but that other clubs could now potentially look into further lucrative sponsorship deals, although ‘fair market value’ will still be assessed.
You can read page 164 of the document which summarises the full Tribunal HERE.
Meanwhile, the still outstanding case against Man City over their 115 charges regarding FFP breaches has now begun, though a decision is still a ways off.
Manchester United agree record streaming deal for new Amazon documentary TV series
Danny Jones
Manchester United have officially agreed a record sporting TV deal for a brand-new documentary TV series on the Amazon Prime Video streaming service.
That’s right, Man United are getting the All Or Nothing treatment.
With the Red Devils finishing the 2025/26 season much stronger than they started it, they’re now set to invite a film crew into the dressing room and the newly refurbished Carrington training complex for the upcoming campaign.
Although there have been many United documentaries over the years, everything from big budget and smaller indie projects to fan-made, this new show looks set to give a more exclusive present day peak behind the curtain of the club’s modern-day set-up than ever before.
While it remains unclear whether or not this past term’s exploits – be it the drama of the Ruben Amorim era, or the upturn under Michael Carrick – are set to be included, as the official announcement teases, the Amazon series will provide behind-the-scenes MUFC throughout the 26/27 term.
There was an opportunity to accept this kind of coverage shortly after INEOS invested in the business, but Amorim put a rather public kibosh on the offer to preserve the backroom’s privacy and prevent any unnecessary intrusion.
Understandably, a lot of people agree with the decision, especially given the team was not just in another state of flux but at a crucial turning point under their then-new boss.
Taking a more old-school manager approach, it may have been seen as a sensible step, but it wouldn’t have mattered either way, as the Portuguese head coach (who now looks set to join AC Milan) was eventually sacked after just over a year in charge.
Nevertheless, many supporters are still reticent about the prospect of lifting the lid on an organisation that has famously seen plenty of turbulence. The fan base will just be hoping for a season to remember for the right reasons while the cameras are running for a reportedly record
Really not a fan of this – I wonder what someone like Carrick thinks of this? Additional scrutiny and pressure in his first full season as Head Coach.
The two most recent Premier League champions, Arsenal and Man City, have both seen seasons of Amazon’s now well-known docuseries before going on to win landmark titles, so perhaps it could be a good omen; who knows?
Conversely, Sunderland – who were infamously selected as one of the first subjects of this all-access kind of series – arguably ended up putting more unnecessary spotlight on their struggles.
As for those under the All Or Nothing umbrella, Spurs, Juventus and even the German international have also served as examples of how the big payout may not always be worth the bad press, with all three having gone through plenty of trials and tribulations in and around the respective versions airing.
Let’s just say that, reportedly ‘record’ sums or not, this could still go one way or the other…
While it’s still unclear as to the actual figure Manchester United will be taking home as part of the package with Amazon, this is yet another example of the steady Americanisation of association football, starting with the NFL and ice hockey before now drawing even wider audiences to the beautiful game.
Manchester City sign Beth Mead as European champion Lioness completes major transfer move to WSL title rivals
Danny Jones
In a major move for recently crowned champions Manchester City, two-time Euros winner Beth Mead has completed a switch from title Women’s Super League (WSL) rivals Arsenal.
This one is sure to cause quite the stir, especially given the players that have been transferred between them in the past.
Announcing the signing on Friday, 12 June, Man City Women confirmed the done deal in a social media post that also revealed she will don the number seven shirt.
With City having finally won the first title in over a decade earlier this year – only their second in the modern era – the England Women’s star and WSL heavyweight didn’t mince her words on arrival, telling the club and its fans: “I’m here to win.”
The 31-year-old from Whitby spent the best part of nine years at Arsenal, during which time she has also gone on to become one of the most prolific Lionesses under Sarina Wiegman.
Boasting not only 81 national team caps to her name, but also having scored 40 times in his career thus far (her assists included, guaranteeing at least a goal contribution every other game, on average), she’s been one of the most dangerous female forwards in Europe for some time now.
Speaking in a club statement, she said: “City have always played beautiful football, but I think this season they’ve been very cutthroat in front of goal, [found] different ways of scoring, different ways of creating goalscoring opportunities.
“I think that’s been the difference: they’ve found ways to score and win games when it’s been cagey, or whether it’s felt easy and you become complacent. I think that’s been the difference this season for City winning.”
Having already linked up with fellow England star Alex Greenwood upon making her first appearance at Man City’s brand new women’s football facility, she went on to add: “I’ve played with a lot of the players in the team, I’ve watched a lot of players in the team over the years and in the season gone [by], and I think that’s what created a lot of excitement.
They’ve aimed to set a new industry standard for the women’s game.
Penning a first MCWFC contract this week, she has signed a deal until the summer of 2029; both she and City supporters will no doubt be hoping she can add at least one more piece of silverware by the end of the 2026/27 campaign.
With head coach Andrée Jeglertz now looking to mount a title defence over at the Etihad Campus, and the Women’s World Cup in Brazil getting underway this time next year, Mead will obviously be looking to hit the ground running ahead of her first season in sky blue.
There is undoubtedly an element of curiosity to see who will have the better overall performance this upcoming term between her and national teammate Chloe Kelly, with the latter ex-City player having left the club for the red side of north London instead.
Speaking of cities split into two halves, football-wise, elsewhere in transfer news, Manchester United have also been linked to a new attacker of their own – it remains to be seen how strong the interest is going both ways…
Danny Jones -
7th October 2024 
