Manchester City have landed an early blow in what is set to be a long and arduous series of legal proceedings over the coming months as they have won a case against the Premier League over their rules around sponsorship and related party transactions.
The current English champions, who have won a record four Premier League titles in a row, launched legal action against the division back in June after claiming that their restrictions around Associated Party Transactions (APT) rules and sponsorships were unfair and unlawful.
Now, as it turns out, an independent panel of three retired judges ultimately concluded that the rules were unlawful and, at least in part, contrary to the Competition Act 1998.
The details of the case are obviously numerous and complex but, in short, it has been found that Man City were unfairly blocked from moving forward with two huge sponsorship deals earlier this year.
BREAKING: Man City has won their legal challenge against the Premier League's Associated Party Transaction rules, which surrounds commercial deals between clubs and their related companies 🚨 pic.twitter.com/ZevrXvOOhd
Although the outcome has been somewhat debated by the league itself, it was decided that the imposed regulations were unfair and “discriminatory in how they operate, because they deliberately excluded shareholder loans.”
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Issuing a statement following the decision, the Premier League said they “welcome the Tribunal’s findings, which endorsed the overall objectives, framework and decision-making of the APT system”, adding that it also “upheld the need for the APT system as a whole and rejected the majority of City’s challenges” while reiterating that the rules are necessary for their “financial controls to be effective”.
They went on to add that “the decision represents an important and detailed assessment of the APT Rules, which ensure clubs are not able to benefit from commercial deals or reductions in costs that are not at Fair Market Value (FMV) by virtue of relationships with Associated Parties.”
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Meanwhile, the City Football Group responded to the news in a series of bullet points, insisting that the “Premier League was found to have abused its dominant position, […] had reached the decisions in a procedurally unfair manner” and that they will now have to “restate the fair market value of two transactions entered into by the Club.”
Safe to say people have noted quite a distinct difference in tone when it comes to statements from the two parties regarding associated parties and their transactions with clubs but, nevertheless, it’s a victory for the Manc club could have a huge knock-on effect regarding how much teams can spend in the future.
Quite a contrast in wording between the statements from Man City (left) and the Premier League (right) on findings related to Associated Party Transaction rules. pic.twitter.com/H3QkHlwMGM
The Premier League have also reassured that two particular aspects of the existing rules that didn’t fully comply with the Competition Act will be rectified promptly and will be “conducting a process that can allow the league and clubs to enact those specific changes quickly and effectively”.
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Not only does this mean that CFG is likely to restart conversations with the two blocked parties – one being the Etihad Group and another with a bank based in Abu Dhabi – but that other clubs could now potentially look into further lucrative sponsorship deals, although ‘fair market value’ will still be assessed.
You can read page 164 of the document which summarises the full Tribunal HERE.
Meanwhile, the still outstanding case against Man City over their 115 charges regarding FFP breaches has now begun, though a decision is still a ways off.
You can win two VIP tickets to a Co-op Live show as part of a heartwarming Manc charity raffle
Danny Jones
Fancy bagging yourself the posh treatment at the biggest indoor gig and live entertainment venue in the city? Well, you can do just that by entering the latest Greater Manchester Mayor’s Charity raffle, which is offering a pair of VIP tickets to a Co-op Live show.
All you have to do is simply do your bit for a crucial local cause.
It’s one that we’ve worked closely with in the past on many occasions: the ‘A Bed Every Night’ scheme, which helps house rough sleepers across the region.
Teaming up with The 24 Hour Run Against Homelessness – which was created specifically to generate funds for this ongoing crisis – as well as an upcoming community social, all you have to do to be in with a chance is put your name down for a cheap raffle ticket.
Writing in the caption of the post, the Mayor’s Charity has revealed that “Cross Club Social and The Manchester 24 Hour Run Against Homelessness are teaming up to raffle off 2x VIP Co-op Live tickets to a show of your choosing.”
That’s right, not just any random show – you get to pick which one you fancy going along to in style.
With the 2026 edition of the annual fundraising relay event, on behalf of Greater Manchester’s homeless community, taking place this November (find out more on the GMMC website and keep up to date with us here at The Manc for the latest) they’re hoping to get the donations going nice and early.
For anyone unaware, the Cross Club Social, or ‘XCS’, has been going for a few years now; it brings together runners from all over the 10 boroughs for a big post-race party, all whilst raising money for charitable organisations.
DJs, karaoke, quizzing, three full rooms, an entire beer garden to themselves, and MUCH more. 👀
The next edition will be taking place this Friday, 19 June, over at the award-winning Fairfield Social Club, where an all-day party will run, pardon the pun, well into the night.
Better still, entrants into the raffle don’t have to wait long to find out if they’re a winner, as the lucky recipient is set to be announced the following Saturday (20 Jun) after the big shindig over on the XCS Instagram page.
The Mayor’s Charity team signed off by adding, “Good luck and together, we will end homelessness” – a mission that many Manc groups, especially, have been working so hard to make possible in recent times.
For instance, last year alone, the aforementioned 24 Hour Run, whose team will be in attendance and taking donations for at XCS 2026, generated a whopping £70k, and the total tally has now reached truly life-changing sums.
As for the Greater Manchester Mayor’s Charity raffle, you can grab a ticket HERE for just a fiver to secure your chance to go along to a VIP night at Co-op Live. Fingers crossed!
Manchester United agree record streaming deal for new Amazon documentary TV series
Danny Jones
Manchester United have officially agreed a record sporting TV deal for a brand-new documentary TV series on the Amazon Prime Video streaming service.
That’s right, Man United are getting the All Or Nothing treatment.
With the Red Devils finishing the 2025/26 season much stronger than they started it, they’re now set to invite a film crew into the dressing room and the newly refurbished Carrington training complex for the upcoming campaign.
Although there have been many United documentaries over the years, everything from big budget and smaller indie projects to fan-made, this new show looks set to give a more exclusive present day peak behind the curtain of the club’s modern-day set-up than ever before.
While it remains unclear whether or not this past term’s exploits – be it the drama of the Ruben Amorim era, or the upturn under Michael Carrick – are set to be included, as the official announcement teases, the Amazon series will provide behind-the-scenes MUFC throughout the 26/27 term.
There was an opportunity to accept this kind of coverage shortly after INEOS invested in the business, but Amorim put a rather public kibosh on the offer to preserve the backroom’s privacy and prevent any unnecessary intrusion.
Understandably, a lot of people agree with the decision, especially given the team was not just in another state of flux but at a crucial turning point under their then-new boss.
Taking a more old-school manager approach, it may have been seen as a sensible step, but it wouldn’t have mattered either way, as the Portuguese head coach (who now looks set to join AC Milan) was eventually sacked after just over a year in charge.
Nevertheless, many supporters are still reticent about the prospect of lifting the lid on an organisation that has famously seen plenty of turbulence. The fan base will just be hoping for a season to remember for the right reasons while the cameras are running for a reportedly record
Really not a fan of this – I wonder what someone like Carrick thinks of this? Additional scrutiny and pressure in his first full season as Head Coach.
The two most recent Premier League champions, Arsenal and Man City, have both seen seasons of Amazon’s now well-known docuseries before going on to win landmark titles, so perhaps it could be a good omen; who knows?
Conversely, Sunderland – who were infamously selected as one of the first subjects of this all-access kind of series – arguably ended up putting more unnecessary spotlight on their struggles.
As for those under the All Or Nothing umbrella, Spurs, Juventus and even the German international have also served as examples of how the big payout may not always be worth the bad press, with all three having gone through plenty of trials and tribulations in and around the respective versions airing.
Let’s just say that, reportedly ‘record’ sums or not, this could still go one way or the other…
While it’s still unclear as to the actual figure Manchester United will be taking home as part of the package with Amazon, this is yet another example of the steady Americanisation of association football, starting with the NFL and ice hockey before now drawing even wider audiences to the beautiful game.
Danny Jones -
7th October 2024 
