Sport
Manchester City win watershed case against Premier League over sponsorship rules
Before you get the wrong end of the stick, this is a separate case from their 115 FFP charges.
Manchester City have landed an early blow in what is set to be a long and arduous series of legal proceedings over the coming months as they have won a case against the Premier League over their rules around sponsorship and related party transactions.
The current English champions, who have won a record four Premier League titles in a row, launched legal action against the division back in June after claiming that their restrictions around Associated Party Transactions (APT) rules and sponsorships were unfair and unlawful.
Now, as it turns out, an independent panel of three retired judges ultimately concluded that the rules were unlawful and, at least in part, contrary to the Competition Act 1998.
The details of the case are obviously numerous and complex but, in short, it has been found that Man City were unfairly blocked from moving forward with two huge sponsorship deals earlier this year.
Although the outcome has been somewhat debated by the league itself, it was decided that the imposed regulations were unfair and “discriminatory in how they operate, because they deliberately excluded shareholder loans.”
Issuing a statement following the decision, the Premier League said they “welcome the Tribunal’s findings, which endorsed the overall objectives, framework and decision-making of the APT system”, adding that it also “upheld the need for the APT system as a whole and rejected the majority of City’s challenges” while reiterating that the rules are necessary for their “financial controls to be effective”.
They went on to add that “the decision represents an important and detailed assessment of the APT Rules, which ensure clubs are not able to benefit from commercial deals or reductions in costs that are not at Fair Market Value (FMV) by virtue of relationships with Associated Parties.”
Meanwhile, the City Football Group responded to the news in a series of bullet points, insisting that the “Premier League was found to have abused its dominant position, […] had reached the decisions in a procedurally unfair manner” and that they will now have to “restate the fair market value of two transactions entered into by the Club.”
Safe to say people have noted quite a distinct difference in tone when it comes to statements from the two parties regarding associated parties and their transactions with clubs but, nevertheless, it’s a victory for the Manc club could have a huge knock-on effect regarding how much teams can spend in the future.
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The Premier League have also reassured that two particular aspects of the existing rules that didn’t fully comply with the Competition Act will be rectified promptly and will be “conducting a process that can allow the league and clubs to enact those specific changes quickly and effectively”.
Not only does this mean that CFG is likely to restart conversations with the two blocked parties – one being the Etihad Group and another with a bank based in Abu Dhabi – but that other clubs could now potentially look into further lucrative sponsorship deals, although ‘fair market value’ will still be assessed.
You can read page 164 of the document which summarises the full Tribunal HERE.
Meanwhile, the still outstanding case against Man City over their 115 charges regarding FFP breaches has now begun, though a decision is still a ways off.
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Featured Images — The Manc Group/Premier League
Sport
Manchester City release new ‘The Decade Collection’ celebrating 10 years of Pep Guardiola
Danny Jones
Manchester City and PUMA have just released a new clothing line celebrating 10 seasons of Pep Guardiola at the club.
Simply entitled ‘The Decade Collection’, the new PUMA range revolves entirely around Pep as he marks his 10th anniversary in charge of the Blues, focusing on minimalistic style.
Guardiola has always been a trendy bloke, often being highlighted for his fashion choices on the touchline – even some of the questionable ones…
But with a much plainer approach this time around, the Pep clothing collab
Debuting the lifestyle drop on Wednesday, 15 April, Man City wrote on social media, “Ten seasons on the touchline. Ten seasons of setting the standard.
“Introducing the Puma Football Decade Collection with the Pep Team – celebrating Pep’s ten seasons as our manager and inspired by memorable moments from his tenure at the Club.”
While it’s unclear how much (if any) of these new clothes the Catalan coach has helped design or had influence on, but given its exclusive nature, you can expect it to sell out pretty quickly.
They go on to add: “Created to honour a defining chapter that reshaped the club’s modern identity, this exclusive collection is available in limited quantities.
Starting at £30 for the cheapest item – a ‘P’ logo baseball cap – the most expensive part of the collection clocks in at £110: his special anniversary edition ‘Majesty Low Decade’ PUMA trainers.
You can see some more examples of what we’ve already seen him wearing, and what we’ll no doubt see him in pitchside very soon, down below.
https://x.com/ManCity/status/2044347944988516522?s=20
Obviously, City has plenty of other brand partnerships when it comes to both official sports apparel and more casual clothing, many of which we’ve already seen the 55-year-old football manager wear, but you can almost guarantee he’ll be donning them for the coming fixtures.
You can see Man City x PUMA x Pep Guardiola ‘Decade Collection’ in full HERE.
Speaking of which, up next for Pep and co is what could prove to be THE big twist in this year’s Premier League campaign, with his squad of serial winners taking on league leaders Arsenal at home.
Not only did the Gunners’ surprise loss to Bournemouth last weekend help City close the gap on the top spot, but with them refinding their form ahead of hosting the title hopefuls at the Etihad Stadium, it all looks to be shifting back in their favour at the moment.
With seven games left, and one in hand compared to Arsenal, do you see them beating Mikel Arteta’s side to another trophy?
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Featured Images — Manchester City Football Club (publicity pictures)
Sport
Sale Sharks announce signing of exciting new winger David Opoku-Fordjour
Danny Jones
Sale Sharks have revealed their latest bit of recruitment as they have announced an agreement to sign promising young winger, David Opoku-Fordjour.
The brother of existing Sharks player, Asher Opoku-Fordjour, David, is set to join Sale at the start of next Gallagher PREM season.
Sharing the news with their fans on social media, the Greater Manchester rugby union outfit is tipping the ‘exciting’ and very fast forward to achieve big things at the club.
As the older sibling of 21-year-old prop Asher (only slightly), they might be of a similar profile in some ways, but they are still two very unique talents with their own attributes.
The fellow Coventry-born prospect came through his local side’s youth academy, making over half a century of appearances for the Championship team.
He will now become the second member of the Opoku-Fordjour family, who are originally from Ghana, to play for Sale Sharks.
Already capped England star Asher is actually the youngest of the four Midlands-born brothers.
Meanwhile, David Opoku-Fordjour – still just 22 himself – will make his Premiership debut in the coming 2026/27 campaign, penning a one-year deal with an option of extending by another 12 months as part of his contract:
The youngster said in an official statement: “I know the levels at a PREM club will be much higher, but I’m really looking forward to playing and training with internationals every day.
“There are so many good wingers at the club – guys like Tom Roebuck and Arron Reed – and I just want to be a sponge and learn from them and develop as much as I can.”
“Asher and I are really close, and playing with him again will be brilliant. When I spoke to him, he just said that the environment at Sale is great and that I would really enjoy it. He said the club is full of good people, so I can’t wait to get started.”
Commenting on his arrival, Director of Rugby Alex Sanderson said, “There’s some real talent and potential in the Champ, and we think we’ve found one in David.
“He scores tries for fun, but there’s plenty more to his game, and we’re looking forward to seeing how he develops in this environment, learning and playing with the international wingers we’ve got.”
Looking forward to seeing him on the pitch, Sharks?
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Featured Images — FloRugby/Coventry RUFC (screenshots via YouTube)
Danny Jones -
7th October 2024 
