Sport
‘New’ Manchester team set to take Super League Basketball by storm
News of a Super League actually spells good omens for a change.
Blake Keeble -
22nd August 2024 
Mancunian basketball fans can rejoice, as Manchester’s basketball scene, though still the subject of much uncertainty, is set to survive – just maybe not quite as you know it.
They might currently be known as the Manchester Giants, but the city’s biggest professional basketball team are looking like they are about to take on a whole new identity in the newly formed top-flight division, simply entitled Super League Basketball.
At one point, it looked unclear as to whether a pro division would even continue here in Greater Manchester or the UK as a whole, for that matter, after the British Basketball Federation revoked the British Basketball League’s license in July following concerns regarding the operators’ finances.
However, thanks to a consortium of clubs banding together, Super League Basketball (SLB) has now been officially established in its place, with Manchester being purchased as the ninth and final franchise soon to take part in the rebranded competition’s inaugural roster of teams.
Manchester’s male and female squads have been sold to the American-based private portfolio, Sherwood Family Investment Office.
The equity group invests in a variety of global projects and is now looking to bring an innovative and creative approach to the Manc basketball outfit.
Although it remains unclear as to what exactly this will look like for the club we know as the Giants at present, it’s being reported that the SLB Manchester team will likely be a whole new entity and brand.
Now led by chief executive officer Ned Sherwood, who boasts more than 40 years of experience at a large equity firm, and president Ben Pierson, it’s pretty much starting from a clean slate.
Even the current Giants administration themselves have confessed in a transparent update to fans on social media: “It is not clear at this time if the Giants name will remain”. The post also detailed that Dominique Allen, the club’s former operations manager, has now been promoted to head of operations.
A fascinating first introduction to the new Super League basketball…
— Harry Harrison (@hharrisonjourno) August 19, 2024
No @PlymCityPatriot – team has confirmed it will not be operating in goodbye statement
"Manchester" – Giants have been sold to an American investment group and will likely rebrand, per Hoopsfix https://t.co/0vWXbdAbxF
Speaking on the acquisition, Sherwood explains: “The new energy of the league is palpable. We are thrilled to be a part of this exciting turning point in professional basketball in Great Britain.
“The goal over my career has been to find or build high-quality businesses with top-level management teams. As partners, we work tirelessly to help our businesses achieve long-term success. We look forward to developing a sustainable, elite franchise for Manchester.”
The new owners have also promised that the female team won’t be overlooked and will be “continuing in their elite competition.”
Since entering the previous top-flight division back in 2012, now formerly known as the BBL, it’s fair to say the Giants have somewhat struggled to live up to the hype of the city’s historic sports teams and the wider culture embedded within them.
In fact, the Manchester Giants only had one season in which they played above .500 basketball (win as many games as you lose) which came under head coach Lloyd Carner in the 2021-22 post-Covid cancellation year, finishing with a record 14-13.
Frustratingly, Manchester is also home to the Magic and Mystics, one of the best youth basketball programmes anywhere in the UK. Both have won more than 50 national titles since 2000, developing heaps of internationals in that time.
Furthermore, the club runs a thriving Academy basketball scheme, that competes in the EABL (Elite Academy Basketball League) and WEABL (Women’s Elite Academy Basketball League).
This is the premier junior basketball competition in the UK and features a Diploma in Sporting Excellence pathway, hosting the very top under-19 programmes in the country. Yet, it seems, that little of this vital grassroots work has translated onto the senior court for Manchester basketball fans.
Nevertheless, with a wealthy pool and youth talent and these feeder programmes, this could be the time for the professional team to join the ride and take off. Manchester’s basketball scene is Super League-ready, it just needs a push, proper backing and the right infrastructure.
Matthew Goodwin has been racking them up for Manchester Magic in the EABL all season – last night he got his first points in BBL play for Manchester Giants 👊
— Academy Basketball England (@academybballeng) February 4, 2024
📷 @McrGiants
📹 @britishbasketm pic.twitter.com/nNeCyGLV0n
As per Hoopsfix, President Pierson went on to add in a statement: “Manchester is a world-class city for sport and culture. We aim to bring the Manchester franchise back to the level it belongs – competing for trophies for the city.
“Basketball in Manchester is an integral part of schools, youth, and culture. It is imperative that we restore stability throughout the franchise, and grow our partnerships throughout the community. We look forward to delivering on this through our actions, not just our words.”
Pierson is correct; Manchester has fantastic youth basketball, is home to the National Basketball Performance Centre at Belle Vue, and boasts world-class teams and athletes across various disciplines, as well as being one of the most diverse and multicultural rich sporting capitals on the planet.
Adding pro-ball into the mix would only serve as more proof in the pudding.
Who knows for how long the Manchester Giants will be the name we know are ballers by? All we know is we’re glad the game isn’t leaving 0161 any time soon. Stay posted for more details on Super League Basketball’s upcoming debut season and the next iteration of Manchester’s premier basketball team.
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Featured Images — Manchester Giants (supplied)/Super League Basketball
