It’s an emotional day for Manchester Storm die-hards as club legend Cam Critchlow has revealed he will soon be retiring.
Consider this well and truly the end of an era, not just for the local side but for the Elite Ice Hockey League (EIHL) and followers of the game up and down the country.
Manchester Storm supporters have said goodbye to the Cam Critchlow before – more than once, in fact – but this time, we’re sad to say, it’s for good. No, really this time.
Confirmed via an official announcement on Friday evening, 2025 is set to be his last year not only as an EIHL star but as a professional ice hockey player full stop.
Sharing an emotional goodbye in a lengthy and heartfelt statement, the club wrote: “Manchester Storm are set to bid farewell to a true club legend, as it has today been confirmed that Captain Cam Critchlow will be retiring from professional hockey at the end of this season.
“After an illustrious career, Critchlow will hang up his skates, leaving behind a legacy that will be cherished by fans, teammates, and the entire Storm community.”
The 33-year-old began his playing days back in his home country of Canada before a period in Australia and eventually on the ECHL developmental tier, which serves as a proving ground for the American Hockey League and North American’s premier hockey division, the NHL.
Fast forward to 2018, when Critchlow made his EIHL and Storm debut, it’s fair to say few could have predicted just how much of an icon he would become for the club over the next half-decade, going on to mark his fifth season in Altrincham this year – technically across three spells, but who’s counting?
In addition to the wealth of experience he brought to the team, they describe his contributions as “immeasurable”, a sentiment we’re sure supporters would agree with. Speaking in an extensive and candid interview with the club, he said simply: “It’s the most amazing thing I’ve ever been able to do.”
For Cam Critchlow, retiring was “the most difficult decision” but one that feels like the right one.
To put it in the words of the club, “Over these years, he has been the heartbeat of the Storm, offering leadership, skill, and commitment both on and off the ice.
“As team captain, his work ethic and dedication to the game have been an inspiration to his teammates, and his passion for the sport has endeared him to fans across the region.”
It goes without saying that he has remained one of Manchester Storm’s top performers from start to fairytale returns and now his twilight ending, racking up 203 points and an impressive 260 PIMs in 296 appearances for the local outfit, boasting a total of 68 goals and 135 assists.
Going on to earn dual citizenship here in the UK, he’s also gone on to represent Great Britain more than a dozen times too. Impact, longevity and commitment.
Former Storm colleague Matt Ginn wrote: “Congrats on an outstanding career. Just truly one of the best. As good of a player, captain, leader, and teammate you were, you’re an even better person, and I’m lucky to call you a friend.” He’s also gone on to help inspire the next generation of Manc players.
@Critchlow11 congrats on your well earned retirement! Jack has loved watching you play, and you have been such an inspiration to him – so much so he plays as #11 for the academy 🏒 wishing you all the best ☺️ pic.twitter.com/y30mo0XH7O
Storm went on to add: “His on-ice performances will forever be etched in the history of the club, but it is his leadership and character that will leave the most lasting impression.”
Expressing their gratitude for his years of service, they also wished him “nothing but success in all future endeavours”; surely a coaching career beckons next?
In celebration of his illustrious career, the Storm Shelter is set to honour ‘Cap Cam’ as part of a celebration on Friday, 4 April, when they host Guildford Flames at Planet Ice.
They signed off by encouraging fans “to join the club as we come together to celebrate Cam Critchlow’s extraordinary journey and bid him a fond farewell. It promises to be a memorable occasion and a fitting tribute to one of the finest captains the team has ever had.
“Thank you, Cam, for everything you have done for the Manchester Storm. Your efforts will never be forgotten.”
Salford City FC confirm former Manchester United shirt sponsor as latest commercial partner
Danny Jones
Salford City FC have announced a former Manchester United financial partner and well-known shirt sponsor as their latest commercial partner.
The local League Two, helmed by the consortium consisting of ex-Man United players most commonly known as the ‘Class of ’92’, now share even more in common with the Red Devils beyond just the colour of their shirt and some old personnel.
However, the Greater Manchester side has struggled to progress in recent years, so the owners have continued to look to generate further revenue when it comes to the business off the pitch; cue the return of a familiar logo and, arguably, one of the most recognisable sponsors to ever feature on a footy kit.
While it may not be featuring pride of place on the front of their shirt – that position still belongs to Fireball Whisky following their July 2024 deal – as it once did for Manchester United, Salford City have welcomed the American International Group (AIG) as a new minority equity investor.
Announcing the collaboration on social media, the ambitious Ammies wrote: “AIG’s investment in the Club is a powerful endorsement of the model we’re building, aligning world-class partners with a football-first vision grounded in ambition and long-term commitment.
“Together, we’re accelerating Salford’s next chapter and laying the foundation for lasting success, on and off the pitch.” AIG were paired up with MUFC from the 2006/07 campaign to the end of the 2009/10.
AIG are the first Fortune 500 company to back a League Two outfit in EFL history.
Beyond already being a multi-national insurance group, they were famously partnered with one of the most decorated Man United teams of all-time and therefore share part of the visual legacy by serving as the front-of-shirt sponsor for one of the most iconic shirts of all time.
We’re of course referring to the 2007 home jersey, which was worn by the likes of Wayne Rooney, Cristiano Ronaldo, Carlos Tevez, Paul Scholes and more as they won the 2008 UEFA Champions League final, before the kit was kept for 08/09 as well.
Of course, the firm itself is no stranger to sporting crossovers; as well as sponsoring Manchester United at the peak of their powers, they also sponsor the likes of the Ladies Gaelic Football Association, the AIG Women’s Open and lots more golf in Ireland.
Speaking on the new deal, SCFC co-chair Declan Kelly, added: “Partnering with AIG, a world-class organisation under the outstanding vision and leadership of Chairman and CEO Peter Zaffino, represents another major step forward in the evolution of Salford City FC.
“It proves what’s possible when global investment aligns with a football-first approach. AIG is committed to helping Salford achieve its vision of becoming the best small club in the world, and their investment, both financially and strategically, will help accelerate our next phase of progress.”
With Salford having called for new investors in February 2024, this is the kind of backing they were no doubt hoping for, with AIG also expected to help fund key upgrades to the Peninsula Stadium and more.
As for on the pitch, there’s been plenty of movement in the transfer market already this summer window, with the return of a highly-rated young goalkeeper being one that has delighted fans in particular.
Featured Images — Salford City (via club website/via X)
Sport
Relaunch date revealed for majorly revamped Altrincham Leisure Centre
Danny Jones
The opening date for the relaunch of Altrincham Leisure Centre, which recently underwent a serious revamp, has officially been announced.
Yes, Alty Leisure Centre – or rather, ‘move Altrincham’, as it will be known moving forward – is finally set to reopen in full following a significant rebrand and redevelopment.
Works on the local Trafford leisure centre and community hub actually first began way back in January 2023, but now, over two and a half years on from its closure for refurbishment, it’s just weeks away from being reopened to the public.
Now officially relaunching on 26 August, move Altrincham comes three years on from the opening of a fellow fitness facility in the borough, with move Urmston debuting in 2022.
Much like how the pandemic delayed the unveiling of their counterparts, it’s taken quite a while to complete the Altrincham Leisure Centre (ATC) overhaul.
The Urmston venue saw over £7 million pumped into resurrecting the old 1980s building back but in the case of ATC, more than £20m has been invested into this latest project overall.
Featuring a new, bigger and better fitness suite, state-of-the-art swimming pools, ‘The Cove Spa’ post-workout recovery and wellness assessment room; a brand-new purpose-built gymnastics hub, an expanded sports hall, as well as lots more, the place is set to be virtually unrecognisable.
As well as a rejigged changing room set-up, catering to men, women, groups and crucially inclusive, there’ll also be an enticing new cafe, featuring a resident in-house bakery from native artisans, MOST.
They really have put everything you could hope for into this major regeneration.
Local authorities have already dubbed this move Altrincham the “most sustainable sports facility” in the region, ahead of its opening later this month.
Sure to be a busy Alty outlet, Trafford Council has also confirmed that the building will use huge air source heat pumps and solar panels, saving upwards of 400 tonnes of carbon per year, with the remaining electricity imported off the grid pulled from a 100% green, renewable supply.
“More than 8,000 tonnes of carbon will be saved over the lifecycle of the pumps and panels, addressing the Council’s priority of addressing the climate crisis and becoming Carbon Neutral by 2038″, they go on to add.
Fixtures like this have been funded with support from the Greater Manchester Combined Authority (GMCA) and the UK government’s Public Sector Decarbonisation Scheme, with over £2m of funding secured to bring the scheme to life.
Even the ‘purer’ pools will cost less money and water to run, not to mention the bonus of safe storage for bikes, nearby travel links to the Bee Network and EV charging points in the car park.
Speaking on the impending opening date, Cllr Aidan Williams – Trafford Council’s Executive Member for Climate Change – beckoned the reborn leisure centre as a shining example of the borough’s commitment to crucial environmental change.
“move Altrincham is a great example of how we’re setting new standards in Trafford that will help the Council achieve its zero carbon goals and send a powerful message to our communities that we treat climate change seriously and are working hard to create a greener, cleaner future,” says Williams.
Once again, the new and improved Alty Leisure Centre opens its doors on Tuesday, 26 August, and we can’t wait to see what the neighbours make of it.
Danny Jones -
29th March 2025 
