Staff members from Manchester-based sportswear brand Prevayl have taken on a massive 50km run around the city.
The impressive feat saw employees run a route between 16 billboards that had been erected around town, finishing up at the country’s largest billboard at Victoria Warehouse.
Their progress and stats were all tracked by their own clothing too, thanks to Prevayl’s revolutionary blend of wearable tech and premium sportswear.
The group of runners was made up of staff from departments including hardware, marketing, finance, HR and design, as well as the company’s CEO Adam Crofts.
Prevayl’s collection of smart activewear.
All of them wore products from Prevayl’s collection for the run on 10 March, including items from its official SmartWear and Performance Wear launch.
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Runners were able to sync the data from their smart sports bras, t-shirts and tank tops to the Prevayl App, which acts as a personal fitness data hub, tracking stats like their heart rate, calories burned, body temperature, pace and distance.
Through this, the team were able to see how different their data was from each other’s, including how each team member ended up in different training zones.
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The collection is already loved by big names such as athletics and cycling Paralympian Kadeena Cox, West Ham and England footballer Declan Rice, and Sky Sports presenter Josh Denzel.
Although the team have been testing prototypes and countless test samples to get to the launch, this was the first time the team collectively sported the apparel as a group and took to the streets in Prevayl’s home city of Manchester.
In addition to the huge billboard campaign, Prevayl is making a splash in the fitness industry with a national TV campaign and radio adverts.
The innovative and exciting brand is helping to put Manchester on the map internationally as the UK’s Top Digital Tech City, and marks the rebirth of the textile industry here.
You can see more and shop the collection at prevayl.com.
Featured image: Supplied
Sport
Details released of Andy Burnham’s meetings with Manchester City owners while Mayor
Emily Sergeant
Details of Andy Burnham’s meetings with Manchester City owners during his tenure as Mayor of Greater Manchester have been released.
In case you need bringing up to speed on the situation a little first, Manchester City was found guilty back in September all of its charges related to the Premier League’s financial rules over a nine-season period, and on top of that, was also found guilty of the majority of charges in relation to its failure to co-operate with the League’s investigation.
According to the Premier League, the independent Commission found that Manchester City had arranged so-called ‘sham’ commercial deals with a number of its sponsors.
These were part of a disguised funding scheme – with those sponsors only required to pay a portion of the relevant sponsorship fees.
The remainder was then funded by Abu Dhabi United Group Investment & Development Ltd (ADUG), which owned the club.
The Commission also concluded, as quoted by the Premier League, that the club had ‘made concerted efforts to stop and frustrate the Premier League investigation’.
Within the past week or so, it has since come to light that now-Prime Minister Andy Burnham had dealings with Manchester City during his tenure as Greater Manchester Mayor, and Greater Manchester Combined Authority (GMCA) has now issued a public statement, giving details on the matter and what these ‘dealings’ entailed.
A spokesperson for GMCA confirmed that Burnham had a ‘formal meeting’ with Man City Chairman, Khaldoon Al Mubarak, back in October 2021.
The statement reads in full: “In October 2021, Andy Burnham, in his role as Mayor of Greater Manchester, had a formal meeting with Khaldoon Al Mubarak at the UK Government’s Global Investment Summit arranged by the Department for International Trade.
“In his capacity as Mayor, he was a guest of Manchester City FC at home matches on a small number of occasions, including attending Vincent Kompany’s testimonial match in September 2019, where he met the Chairman informally in the stands. These have been declared in the usual way.
“Also during his time as Mayor, representatives of Greater Manchester sporting clubs would routinely join business delegations as part of Mayoral international visits.
“This included representatives from Manchester United travelling to Austin and Dublin, Lancashire Cricket Club joining a delegation to India, and Manchester City FC staff supporting visits to China and Japan.”
Featured Image – Lauren Hurley / Number 10 Downing Street (Press Image via Flickr)
Sport
Multiple arrests made for ‘tragedy chanting’ and police officer assault as Man City defeated Liverpool
Emily Sergeant
Multiple people were arrested over the weekend as Manchester City defeated Liverpool in a Premier League clash.
Merseyside Police have confirmed that a total of 10 people were arrested during the policing operation at Liverpool’s home ground of Anfield as they hosted Manchester City on Sunday 11 October.
One man was arrested on suspicion of assaulting a police constable, five were on suspicion of tragedy chanting, one on suspicion of being drunk and disorderly, two for affray, and one on suspicion of throwing items onto the pitch.
Police are now appealing to the public, and are particularly looking to speak to witnesses of the assault of the officer.
At around 6:35pm, as fans left the stadium, a police officer sustained a ‘serious facial injury’ during the arrest of a man on Anfield Road, and was subsequently taken to hospital for treatment but is now recovering at home.
Investigating officers are now conducting enquiries, speaking to witnesses, and analysing CCTV and camera phone footage.
Chief Inspector Leanne Hobin said it’s ‘extremely disappointing’ that an officer has sustained a serious injury while carrying out their duty.
“I hope the arrests send a clear message and act as a deterrent to others,” Chief Inspector Hobin continued. “Anyone who engages in this abhorrent behaviour risks ending up in custody and getting a criminal record.
“Despite the actions of a few, the overwhelming majority of the 60,000 fans in attendance behaved well and I want to thank them for their co-operation.”
Manchester City ended up defeated Liverpool 3-0 during the Premier League clash at Anfield.