Cristiano Ronaldo will walk out at Old Trafford this coming Saturday for his second Manchester United debut, resulting as the pinnacle moment in one of football’s most famous club returns.
The iconic number 7 is highly likely to be in the starting lineup against Newcastle when the Premier League returns at the weekend following an international break.
What may have just been a run-of-the-mill home game against The Magpies has now become a spectacle that the entire footballing world will be watching, or trying to watch, due to the match not being shown on live television in the UK.
Paul Pogba takes on Newcastle Players // Sky Sports
Unfortunately for millions of Manchester United fans, not even a Cristiano Ronaldo return is enough for the bigwigs in league football to fall on their ‘3pm blackout’ swords.
For those who don’t know, or do know but just haven’t cared to research it, the 3pm blackout prevents matches taking place during 2.45pm and 5.15pm from being broadcast on live TV (or at least the major UK broadcasters).
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The argument is that TV cameras cause low attendance in stadiums, or it did back in the 1950s and 1960s when people would prefer to watch the game on the box than spend more money making a day of it at a ground.
Saturday 3pm Priceless banner hangs at a lower league stadium
There is argument for and against the blackout. On one hand, fans need incentive to visit stadiums and enjoy a proper day out at the footy, however, in 2021 it’s not a hard task to sell out a match – even lower league football is experiencing a post-pandemic attendance boom – and therefore many pundits think the 3pm blackout has run its course.
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Former Crystal Palace owner Simon Jordan told TalkSport: “I do believe there is no need for a 3pm watershed because originally when it was brought in, I think Bob Lord at Burnley was the architect of it, and believed that attendances would diminish with live football being put on and taking away from 3pm kick-offs.
“That doesn’t exist anymore because you can fill stadiums ten times over. Perhaps you should change that.”
Below is a brilliant thread by the ESPN’s Dale Johnson on why the 3pm blackout isn’t used elsewhere in the world but why it is so important to English football.
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No one seriously expects a season ticket holder at Rochdale or Torquay to stop going because you can watch Man United or Arsenal at 3pm on a Saturday.
It's thousands of walk-up, casual fans who keep the turnstiles ticking with new cash.
However, on the argument of Ronaldo’s influence, Simon believes one player shouldn’t be the catalyst in changing such a historic rule. He said: “We can’t sit here and say, on one hand, player power has got out of hand and then change a protocol that exits because one Herbert is rocking back to England to play games.”
Many believe the 3pm blackout still works in the UK and is something that keeps the balance in English football just right – especially for lower league clubs.
Sky Sports
On a Saturday at 3pm you are right in the middle of your weekend and many, many local businesses such as pubs, bars and cafes benefit from the crowds brought in by a live game of football.
In the TalkSport comment section, one user put it perfectly. “I lived in England for 10 years, North/South/Midlands, and so many folk I knew would drop in to a local 3pm game, some bringing their kids along for a day out. The local cafes, pubs, shops, etc see the benefit too.
“Start televising Premier league 3pm games and all this takes a hit. No doubt about it. It would only take 10 fans to change their Saturday 3pm habits to see an approx £10k hit to a lower league club and surrounding businesses.. all to the benefit of the clubs that need it least.
“Would be crazy to change it.”
Sport
Images of latest Stone Roses x Man United collaboration kit leak online
Danny Jones
Images of the latest collaboration between Manchester United and The Stone Roses have been linked online.
Put simply, we think it looks mint, albeit very familiar.
Serving as yet another fitting tribute from his beloved football club, who already honoured the late, great, Manc musician at Old Trafford, it’s rumoured to launch later this year.
Snapped alongside United’s current third kit for the 25/26 season, the rumoured ‘lifestyle’ jersey is apparently coming very soon.
This pair of images has seemingly confirmed the claims made by trusted online kit source, Footy Headlines, who specialise in sharing pictures of the football shirts, boots and more, who had already reported on the release in 2025.
As you can see, not only does the design feature a striking blue take on the band’s iconic album art style (expanded from an original painting by guitarist John Squire), but if you look closely, it also features the band’s iconic song and overriding slogan, ‘I Wanna Be Adored’, built into the crest.
You can see the rest of the existing Stone Roses collection in full down below.
We’re sure there are loads of other little details besides the twist on the badge still to be spotted, but for now, all we know is that the world-famous sporting franchise is continuing to capitalise even further on The Stone Roses connection.
Since the last batch of officially licensed adidas x Stone Roses merch quickly became collector’s items, we can only assume that this latest shirt won’t be the only new addition.
For instance, one user already commented, ‘Where’s the bucket hat?’
As for Manchester United, they’re no doubt looking to generate as much revenue as possible after having to pay another sizeable severance package following the sacking of Ruben Amorim – the question is, who is going to be next?
Stockport County owner invests in second European football club
Danny Jones
The owner of Stockport County Football Club has officially invested in his second European team.
Greater Manchester businessman Mark Stott, who is also the founder of their principal sponsors Vita Group, has owned Stockport County since January 2020, helping oversee their rise back into the EFL and now as promotion contenders in League One.
The local entrepreneur behind the Cheshire-based property developers obviously has other investments in his portfolio, and after news of him backing a second side, Stott has shared an update with County supporters to assure them of his continued commitment to the Hatters.
Penning an open letter to the fans, the 53-year-old began by wishing his dedicated matchgoers a happy new year before going on to clarify his plans for both organisations.
Club Statement: Owner Mark Stott has written an open letter to all County supporters.#StockportCounty
“First and foremost, I want to say how proud I am of Stockport County and of everything we have achieved together”, says Stott. “We begin 2026 competing strongly in League One, with a clear long-term plan for the club and the incredible backing you give week in, week out.
“Our progress on the pitch and the stability we have built off it are the result of a genuine collective effort. I never lose sight of the vital role you all play in that success.
“Since becoming the owner of Stockport County in January 2020, my focus has been on the club and its long-term progress. With that in mind, it’s important to me that I update you on other sporting investments by Stott Capital that you may be aware of.”
Citing his big picture project, the Pro Football Academy, as having now become “the largest football coaching business in Europe”, not to mention the F2 sporting social media platform, Stott Capital has now taken its increasing global presence in the industry by investing in Debreceni VSC (DVSC).
Title contenders in Hungary’s top league, Nemzeti Bajnokság (N1), DVSC are based in the nation’s second largest city – not dissimilar to Greater Manchester after London here in the UK.
Seven-time division champions themselves, they are one of the most established sides in the country.
Moreover, Mark has reiterated that, like his work with County, “Hungary has invested significantly in football infrastructure over the past decade”, also vouching not only for DVSC’s rich history already but a “strong talent pipeline.”
It remains unclear just how big a share they now own, but it is reported to be a majority stakeholding; as for their Stopfordian counterparts, could we see Stockport players being loaned out to Hungary and vice versa, as well as pre-season friendlies between the two? Only time will tell.
He goes on to reiterate that Stott Capital’s relationship with DVSC “does not change our plans for Stockport County“, clarifying that “the two clubs will operate entirely independently, and I remain firmly committed to delivering on our ambitions.”
Now six years into the ownership group’s seven-year plan to transform County and get them back into the Championship (a goal they’ve very nearly reached), Stott added that there will be continued funding into the SCFC infrastructure, youth academy, the Edgeley Park stadium and more.
Promising more details this coming summer, he signed off by adding: “Thank you, as always, for your trust, passion, and incredible support. I’m excited about where we can take Stockport County in the years ahead. Mark.”
The Manc -
8th September 2021 
