Salford Uni graduate to open luxury womenswear store in the Trafford Centre

After years as a successful online retailer, Forever Unique will open its debut store in The Trafford Centre later this year.

Daisy Bradbury Daisy Bradbury - 26th February 2021
Forever Unique

The Trafford Centre is home to some the country’s most successful stores – and latest to join the ranks will be Forever Unique.

This stylish womenswear boutique began from humble origins in 2008 as an online venture but has rapidly gained popularity in the 13 years since.

The brand, which is headed by Salford graduate and Real Housewives of Cheshire star Seema Malhotra, will soon have a new home in the North West’s biggest shopping centre.

Forever Unique has signed for a unit near Selfridges, ready for April 12 when non-essential retail is permitted to open.

From growing up alongside her cousin who was always sketching dresses to constantly being surrounded by clothes, Seema always knew that she wanted to become a fashion designer.


She studied BA Fashion and Design at the University of Salford and shortly afterwards met Sandeep Malhotra, who became both her husband and business partner in establishing Forever Unique.

Inspired by 1980s supermodels like Naomi Campbell and Cindy Crawford, Seema set out to reinvent this glamour for the women of today.


Her luxury fashion brand aims to pave the way for more affordable designer fashion, offering an in-between of red carpets and the everyday.

Forever Unique’s collection ranges from elegant occasion clothing to everyday wardrobe staples, offering something for everyone.

Celebrities such as Amanda Holden and Ashley Roberts have been spotted donning some Forever Unique garments, with the local creations rapidly amassing popularity.

Forever Unique

Forever Unique’s debut store will open in The Trafford Centre later this spring.

In the meantime, their entire collection can be shopped on the Forever Unique website.