Shoppers will soon be able to pick up designer items on a rental basis from Cheshire Oaks Designer Outlet.
The luxury retail destination will be hosting a pop-up shop from By Rotation, an app that allows people to rent, lend and buy fashion items for a fraction of the retail price.
It will be the brand’s first pop-up outside London and is set to land here in the north west next week.
It’s also the first such standalone rental space for McArthurGlen Designer Outlet Cheshire Oaks.
Visitors will be able to browse and try on items from the likes of The Vampire’s Wife, Ganni, Jacquemus, Zimmermann, Rat&Boa and Rixo, before booking them through the app for special occasions like a birthday dinner, a wedding, or just a night out.
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Shoppers can then complete their looks with accessories from the permanent shops at Cheshire Oaks Designer Outlet, such as Coach, Mulberry, Furla, Kate Spade, Pinko, Kurt Geiger and Burberry.
By Rotation has more than 300,000 users, which it says includes students, professors, lawyers, A-listers, celebrities and even royals.
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It allows shoppers to wear special designer items at a fraction of the retail price, and allows those who own luxury items to monetise their own wardrobes.
The pop-up will have a collection of more than 150 items selected by the app’s top ‘rotators’.
By Rotation founder and CEO Eshita Kabra Davies said: “After many successful pop-ups in London, we’re so excited to be popping up in Cheshire Oaks and having a physical presence regionally.
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“Our 300K strong community is based all over the UK so I can’t wait to meet our local Rotators as well as introduce our platform to new users. By Rotation is about making luxury fashion available to all, something we and McArthurGlen both have in common.”
Kenny Murray, general manager at Cheshire Oaks Designer Outlet said: “Creating unparalleled shopping experiences for Centre guests and the wider community is a priority for us.
“This is why we are so excited to work with such an innovative and meaningful brand as By Rotation, which reflects our own ambitions of creating more sustainable and affordable fashion choices for customers.
“We hope that the partnership will bring together both communities to connect, share and discover even more brands in-centre.”
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By Rotation’s pop-up space will open at Cheshire Oaks Designer Outlet on Friday 22 July, and shoppers can browse and try on items available to rent in the app until 31 July.
Featured image: Supplied
Shopping
KFC have launched their own perfume – oh, and a new burger
Danny Jones
Fast food giants KFC have launched their very own perfume in one of the weirdest marketing stunts we’ve seen in a long while.
That being said, we definitely want a bottle.
KFC‘s fried chicken-themed fragrance launches next month and is fashionably named ‘No 11 Eau de BBQ’, a nod to their newest menu item, the Ultimate BBQ Burger, which we also want in our possession as soon as humanly possible.
The franchise’s new signature scent launches in just a week’s time and, yes, you can genuinely buy it along with the new burger for a limited time only.
The UK-only release actually sold out when it came to pre-orders but Brits will be able to get their hands on another batch when the second lot drops on 7 May.
Promising a charcoal and smoky wood-scented aroma that immediately transports you to your mate’s back garden as he turns cheap burger patties into overly blackened dry pucks of meat that you definitely would’ve cooked better if you were in charge, the stunt is also helping raise money for non-profits.
Available in 100ml bottles and for just £11, 100% of the proceeds of every sale will go towards the KFC Foundation, which supports grassroots organisations empowering young people to unleash their potential and build a positive future in local communities across the country.
As for the burger that inspired it, the special edition menu item is a nod to BBQ season gradually approaching and they’ve even made a nod to our famously reliable British weather and its attempts to derail the art of outdoor grilling in a new advert.
KFC perfume and a new burger? Christmas has come well early this year.
The Ultimate BBQ Burger has already launched and will be on the menu until 9 June, priced at £6.49 or £9.99 for a box meal which comes with the burger, a regular mini fillet, regular fries, BBQ sauce and a drink.
And don’t worry, it’ll be available on delivery too — we know we’ve had problems with that when it comes to specials in the past.
As KFC’s No 11 Eau de BBQ perfume, you can wait in the online queue like everyone else HERE and let’s just say you’ll be fighting us and plenty of other Mancs for every last drop.
River Island reopens Manchester Arndale store – and it’s unrecognisable
Daisy Jackson
River Island in the Manchester Arndale shopping centre is ready to reopen after a major makeover, and it’s bigger than ever.
The stunning space now spans 13,947 square feet and comes with interactive fitting rooms where you can order extra sizes on an iPad, self-checkouts, and a limited-edition collection exclusive to the Arndale.
The huge shop’s refurb follows a similar move at their Trafford Centre store, where River Island moved into the former Topshop unit.
Now, the three-storey store in the heart of the Arndale has been given a lick of duck-egg blue, and transformed into a beachy paradise.
Officially throwing its doors open this morning, Thursday 25 April, with Lucy Mecklenburgh cutting the ribbon, the huge shop is already welcoming hordes of shoppers.
Over the weekend, you’ll spot plenty of activations to celebrate River Island’s relaunch.
There are people carrying gigantic shopping bags handing out scratch cards with different discounts on, a Spin the Wheel with prizes, free coffees, a pop-up flower cart and loads more.
And the first people to spend more than £55 on each day between 25 and 28 April will receive a limited-edition tote bag.
High-tech changing rooms at the new River Island in the Manchester ArndaleAccessories in River Island’s new Manchester Arndale storeThe kids’ clothing collection in River IslandAccessories in River Island’s new Manchester Arndale store
This new River Island store has a limited-edition collection of one-off, premium pieces featuring exclusive fabrics and luxury detailing.
The 19-piece, bohemian-inspired collection starts at £45 and will only be available in the Arndale store.
Inside you’ll find all the usual River Island goodies, including a huge amount of holiday shop items, plus denim, occasion-wear, shoes, handbags, and kids’ clothing.
The new River Island store will open on 25 April in The Arndale shopping centre in Manchester.