Did you see that YouGov dug up its old poll on the best and worst accents in the British Isles and it sparked quite the row online this week?
Well, in case you missed it, the market research and data analytics firm took to Twitter to respond to a tweet that intended to “start a civil war” by asking people for their takes on what the “worst accent” in the UK was, and so decided to shared the results from its controversial 2014 poll – which rated accents based on how attractive or unattractive they are.
The ‘Southern Irish’ accent was found to be the most appealing, according to those who voted, claiming a net attractiveness score of +42.
Other accents deemed attractive and placing highly include received pronunciation (RP) – or ‘BBC English’ – Welsh, Yorkshire, West Country, and Geordie, while the Scouse, Cockney, Glaswegian, and unfortunately for us, Mancunian, accents ranked low on the list.
The Birmingham, or ‘Brummie’ accent, was voted to be the most unattractive in the poll.
ADVERTISEMENT
Brummie is the worst accent in the UK, according to a 2014 YouGov study
At the time the poll was conducted, YouGov said thee were some “vast differences” in perceived attractiveness of accents.
And if the recent rowing on Twitter is anything to go by, that’s definitely the case.
ADVERTISEMENT
YouGov said that the West Country accent is considered the most attractive to over-60s, with 63% of the oldest generation seeing it as attractive, compared to only 22% of 18-24 year-olds. The opposite perception had developed for Northern Irish too, with most 18-24 year-olds (54%) seeing it as attractive, compared to only 37% of over-60s, and then the Geordie accent also had a greater appeal to older British people too.
Here’s the list in full:
The Most Attractive Accents in the British Isles
Southern Irish
Received Pronunciation
Welsh
Yorkshire
West Country
Geordie
Northern Irish
Glaswegian
Cockney
Mancunian
Scouse
Brummie
YouGov’s controversial 2014 poll rated British accents based on how attractive or unattractive they are / Credit: Unsplash (Amy Humphries)
The results from the poll, unsurprisingly, sparked criticism and got a lot of people talking.
ADVERTISEMENT
But rather than people just being outraged that their accents were deemed to be unattractive and making claims that it isn’t the case, criticism largely came from the structure and wording of the survey instead.
Plenty of people called out the term ‘Southern Irish’ and objected to Ireland falling under the umbrella of ‘the British Isles’ while the explaining that the country of Ireland has countless different accent and dialect variations.
Similar criticisms were also levelled at the use of ‘Welsh’ and ‘Northern Irish’, while many couldn’t wrap their heads around why ‘Glaswegian’ appeared to be the only Scottish accent on the list.
The most common critique from people responding on social media was that the UK is filled with accents that change ever-so-slightly, or in some cases quite drastically, from one town or city to the next – for which the region of Greater Manchester is a great example of – and so it doesn’t really make sense to generalise and say that one place has one specific and distinctive accent.
Do you agree? Fancy having a read through some of the responses and critiques by people? Keen to give your thoughts on the debate?
ADVERTISEMENT
You can get stuck in over on YouGov’s Twitter here.
Bolton Wanderers sign young Celtic striker on loan
Danny Jones
Bolton Wanderers have signed young Celtic forward Johnny Kenny on loan for the rest of the season, rounding off a busy January transfer window with a final bit of business on deadline day.
All told, that’s seven new arrivals brought in this month as the League One side looks to continue their promotion push.
The Republic of Ireland international Johnny Kenny is just the latest among a number of offensive reinforcements, with Steven Schumacher looking to both increase his side’s goal output and further shore up the defence.
Still just 22, Kenny has already shown plenty of potential back in the Scottish Premiership, and now the fans will see how he takes to life in the English third tier.
Already scoring six times and registering a couple of assists in 22 appearances across all competitions so far this campaign, the Sligo-born striker is just a couple of contributions away from chipping in with his best overall tally in the league over a full term.
His best senior spell overall came on loan in the Republic of Ireland, where he scored a baker’s dozen of goals and assisted three times for Shamrock Rovers.
While perhaps not the most competitive league, he’s certainly taken some of that form back to his parent club in 2025/26, and now Celtic will get an even better sense of where his level is at right now – as will Bolton Wanderers.
Addressing the supporters deal in a club statement, Schumacher said: “We’re delighted to have signed Johnny to continue a really strong month. He is a player who we rate very highly and is someone we identified last summer as someone who would really strengthen our attacking options.
“He’s since played regularly and scored goals at a high level, so [he] will be a big addition for us. We didn’t think he would be available during this window, but once we were made aware Celtic would allow him to leave on loan, we acted really quickly to get the deal done.”
With other acquisitions such as attacking midfielder Ruben Rodrigues and winger Corey Blackett-Taylor, who has already scored on his debut, there’s suddenly some real squad depth to draw from.
As for Kenny, the promising youngster has every intention of quickly becoming the main man at the Toughsheet Stadium, taking on the number nine shirt.
Speaking in his first full interview as a Trotter, Kenny admitted that the interest has been there for some time and that the deal has been a longer process than the eleventh-hour nature might suggest, but reiterated that Bolton “reached out to [him] a lot during the summer.”
He’s made it clear that his aim is not only to increase his regular first-team minutes but also to make sure he is well and truly in the final national team picture.
Ireland are yet to find out if they qualify for the 2026 World Cup – pending a tricky playoff tie this March – but Kenny clearly wants to make sure there’s no doubt in terms of selection should they make it through the challenge.
Elsewhere in the EFL, another big attacking loan deal was done by local promotion rivals Stockport County, who have managed re-sign Louie Barry for a third spell.
Louie Barry returns to Stockport County for a third loan spell
Danny Jones
One of the most popular Stockport County stars, whether that be a permanent player or a loan signing, has returned to the club by popular demand: Hatters, rejoice, because Louie Barry is back at Edgeley Park.
In one of the most heavily rumoured January transfer deals of this window, Aston Villa youngster academy product Louie Barry has been confirmed for a third County stint, getting reacquainted with Stockport on deadline day.
Having come through not only Barcelona’s famous ‘La Masia’ system, but West Brom’s youth setup and then Aston Villa, his most successful spells of senior football have come at the Greater Manchester club.
Parent club Villa recalled him only to send the youth prospect back out on two other lacklustre loans (much to the disappointment of County supporters), but now he’s going back to well, and is hopefully set for a return to form. Unveiled in a dramatic video at the local Plaza Theatre, fans are already buzzing.
Who doesn’t love a bit of old-fashioned paegantry, eh?
Still just 22 years old, Louie Barry remains highly rated by his foremost employers, but has had few opportunities to try and impress his parent club.
Barring a handful of cup appearances, the Sutton-born attacking midfielder – often deployed as a winger during his two previous terms – the majority of his professional minutes have been with County.
His second visit to the then-League Two side was even better than his first, and all told, he scored 25 goals in 45 games, not to mention more than a dozen assists across his appearances off the bench and an increasing number of starts as he became an increasing talisman in the team.
Unfortunately, one thing that has been consistent throughout his professional career thus far is struggles with injuries, which have certainly derailed his last two loan deals to Hull City and Sheffield United.
It remains to be seen whether he is at the level of the Championship or beyond, but with the now third-tier outfit currently chasing promotion, this may prove to be the perfect test.
Should be able to stay fit, it goes without saying that he’ll quickly knit back into the first-team squad, and with fellow fan favourite Isaac ‘Tanto’ Olaofe having also been re-signed on a half-season loan deal, it’s been a popular period of recruitment overall.
Pair these deals with the signing of Adama Sidibeh, and suddenly, manager Dave Challinor has some real strength in depth when it comes to offensive options.
What do you make of the acquisition, Hatters? Will three prove to be the magic number, and could another promising visit to SK3 be the start of a potential permanent deal somewhere down the line?
You can see Louie Barry’s first full interview back as a Stockport County player down below.
Barry is aiming to be back fit soon, though it’s unclear if there is an option to buy in the contract.
Emily Sergeant -
7th January 2022 
