Aldi launches competition to design an Easter egg that’ll go on sale in all its UK stores

Emily Sergeant Emily Sergeant - 21st February 2024

Aldi has launched a brand-new competition giving people the chance to design an Easter egg that’ll go on sale in all its UK stores.

With one of the sweetest times of the year only a matter of weeks away now, the retailer is calling on budding designers and chocolate lovers of all ages and abilities to “reach for the colouring pencils” and get involved with its new “egg-stra special” competition to create your very-own Easter egg.

You could be in with the chance of seeing your design displayed on Aldi’s shelves next year.

Whether it’s a space-themed look, an under the sea special, or even a botanical masterpiece, the supermarket will select one Easter egg design to join its 2025 range.  

Not only will the lucky winner see their sugary creation in Aldi stores all across the UK, but on top of that, they’ll also get the chance to go on an exclusive day-out for a unique chocolate tasting experience.  


All you need is a bit of creative flair and a love for chocolate to enter.

“Launching this new competition is a fantastic chance for shoppers to deliver the Easter products they truly want to see on shelves,” Aldi UK’s Managing Director of Buying, Julie Ashfield, commented as the design competition launched this week.


“Our Easter egg range grows in variety and excitement each year, so there’s no better way to continue this tradition than collaborating with our customers to create a new Easter masterpiece.”

The winning egg design will go on sale at all Aldi’s UK stores next year / Credit: Aldi UK

Fancy sticking an entry in then?

You can get involved by downloading the drawing guideline that’s available on the dedicated ‘Design an Easter Egg’ web page here, and then sending your design to the entry email address [email protected], along with your name, age, and a brief description of why your design would make the perfect addition to Aldi’s Easter range.


Read more:

If you want to be in with a chance of winning, then make sure to get your entries in by the deadline of 31 March 2024.

Find out more and read the T&Cs on the Aldi website.

Featured Image – Aldi