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Aldi launches mystery hot cross buns and you can win £1,000 if you guess the flavours

One a penny, two a penny.

Emily Sergeant Emily Sergeant - 17th March 2025

Aldi is launching a range of mystery hot cross buns, and there’s a cash prize up for grabs if you correctly guess the flavours.

Easter may be more than a month away at this point, but chocolate eggs, themed sweet treats, and, of course, hot cross buns are already stacked on supermarket shelves nationwide – with loads of different varieties to choose from.

Long gone are the days when the traditional current spiced hot cross buns are all you could find, as now there’s everything from chocolate orange and coffee, to lemon, blueberry, and even chilli cheese to try out.

But would you be brave enough to try a mystery hot cross bun?

In what is thought to be the first taste challenge of its kind by a supermarket, Aldi is giving shoppers the chance to win £1,000 worth of shopping vouchers if they manage to correctly guess the secret flavour of its three limited-edition hot cross buns.

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Hot cross buns 2
Aldi launches mystery hot cross buns and you can win £1,000 if you guess the flavours / Credit: Sarah Horrigan

Launching in Aldi stores every Thursday for three weeks starting this Thursday (20 March), the mystery hot cross buns will come in eye-catching colourful packaging to tempt daring shoppers to put their taste buds to the test. 

To be in with a chance of winning, all you need to do is pick up a pack of mystery hot cross buns, at just 99p for a two-pack, then spend some time tasting, smelling, and pondering over what the flavour may be, before submitting your guesses to [email protected]

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You must be over 18 to enter, and can only enter once per flavour of hot cross bun.

There’ll be three winners in total, one for each mystery flavour, who’ll be chosen at random from correct entries. 

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Shoppers have until just before midnight on 6 April to get their entries in.

Featured Image – Freeimageslive