The plush toys of the stars of Aldi’s 2021 Christmas advert officially go on sale in store and online from today.
And, as they seem to do every year, people are already queueing to buy them.
Festive shoppers keen to get their hands on the cuddly toys have been taking to social media this morning to share their place in the online queue, with many reporting that they have been placed in a queue with more than 60,000 people ahead of them.
A message on the Aldi website holding page reads: “We’re very sorry, but there are currently lots of people trying to access the Aldi website. We’ve automatically placed you in a queue, but don’t worry about refreshing – this page will update automatically as you enter the site.”
“There are 30,000 people queuing to access Aldi’s website to buy soft toys,” one Twitter user wrote.
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“Ahhh the annual Aldi waiting in an online queue, it’s almost as traditional as mince pies and sprouts,” another tweet read.
In-person queues outside Aldi stores this morning have also been reported around the UK too.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite character ‘Kevin the Carrot’ in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition earlier this month went on to amass millions of views and thousands of comments and interactions.
If you’ve not seen the advert yet, it’s a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different and excellently-named, festive food-themed characters.
Characters starring in the advert include its lead ‘Ebanana Scrooge’, ‘Marcus Radishford’, ‘Peas & Goodwill’, ‘Tiny Tom’.
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Kevin the Carrot himself also took on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
The plush toys of the stars of Aldi’s 2021 Christmas advert officially go on sale in store and online from today / Credit: Aldi UK & Ireland
The plush toys of each of the advert’s characters are priced at £3.99 each.
As well as all the characters from the Christmas advert, Aldi has also announced that a plush toy version of its famous and much-loved ‘Cuthbert the Caterpiller’ – who many will remember grabbed headlines after being embroiled in a legal battle earlier this year – will also be available to buy in store and online.
This year, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place.
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The retailer will donate 1.8 million meals to families in need this Christmas.
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.”
“We hope our campaign will remind everyone of the true meaning of Christmas,” he added.
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
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You can watch the 2021 Aldi Christmas advert in full here.
Aldi is hiring an official chicken nugget taster to send FREE nuggets to
Emily Sergeant
Aldi is in the process of adding to its eclectic team of taste testers, and this time, chicken nuggets are in the hot seat.
The budget supermarket is no stranger to calling on members of the public to try out new products before they get released in store, whether it be recruiting someone to sample all of its different wines, crisps, beers, or even chocolate Easter eggs, but this is the first time Aldi will be hiring an official Chicken Nugget Taster.
One lucky shopper will get the chance to take on their ‘dream job’, receiving a variety of Aldi nuggets for free in exchange for feedback.
That’s right, nugget connoisseurs will receive a selection of Aldi’s best-selling nuggets to sample for free – including the popular Share the Love ‘Love Nuggets’ with Date Ketchup, which are set to return to stores once again from 10 February as part of the Valentine’s range.
Not only that, but the successful applicant will also receive a selection of the supermarket’s classics and well as different takes on the nugget to try out.
Aldi is hiring an official chicken nugget taster to send free nuggets to / Credit: Aldi Corporate
And what’s in it for Aldi? All the supermarket is asking in return is a set of reviews rating the nuggets on their taste, texture, and the crispiness of their coating, to help guide the Buying Team on what products to stock in the future.
“The nation’s love for chicken nuggets is undeniable and we’re seeing a huge appetite for new and exciting flavours,” explained Julie Ashfield, who is the Chief Commercial Officer at Aldi UK.
“Our shoppers are our most important critics, so launching the role of an official Nugget Taster is the perfect way to ensure our products deliver the quality, taste, and price they deserve.”
Fancy it then? To be in with a chance of landing this tasty job, all you need to do is send a video application stating your name, age, and social media handles, and then say why you love chicken nuggets so much and why you should become Aldi’s first-ever Nugget Taster.
Entries are now open, and you have until 11:59pm on 4 February to apply by emailing [email protected].
Featured Image – Broken Sphere (via Wikimedia Commons)
Shopping
Manchester City finally release special Year of the Horse collection for Lunar celebrations
Danny Jones
Manchester City have officially launched their new ‘Year of the Horse’ kit, along with several other items in their latest lifestyle range.
The collection, which has been released as part of the Lunar New Year Celebrations, was leaked online in late 2025 before being officially teased earlier this year, but now Man City have fully unveiled the limited edition clothing items.
It follows the commercial success of their previous Chinese New Year-inspired kits and wider fashion lines over the last few seasons.
For anyone not up to speed on their Zodiac calendar knowledge, 2026 is officially (you guessed it) the year of the horse, hence this choice for the new ‘Capsule Collection’.
“Set in earthy, neutral tones, the limited-edition Year of the Horse Capsule Collection captures both the stillness of vintage Chinese portraiture and the motion of a team in full stride.”
Revolving around a grey and almost beige colour palette, the full drop includes a new pre-match ‘Anthem’ jacket, a dark graphic design tee, a baseball cap, as well as a soft horse plushie.
The focal point, however, is obviously the jersey itself – though it remains to be confirmed whether or not the special seasonal strip will be worn in any games this campaign as other one-off/special limited edition shirts have been in the past.
The price points range from £15 for the soft toy to £90 for the adult shirt, with the aforementioned Puma KING Anthem zip-up jacket already available in six colours.
What do you make of the latest lifestyle collection, Blues?
Somewhat fittingly, the Year of the Horse and other items finally debuted on the same day that their local rivals across the other side of town, Manchester United, released some new threads of their own: the second Adidas x The Stone Roses collection.
As for this years Lunar celebrations, the official plans for here in Manchester city centre have now been revealed. You can find out more down below.
Emily Sergeant -
25th November 2021 
