The plush toys of the stars of Aldi’s 2021 Christmas advert officially go on sale in store and online from today.
And, as they seem to do every year, people are already queueing to buy them.
Festive shoppers keen to get their hands on the cuddly toys have been taking to social media this morning to share their place in the online queue, with many reporting that they have been placed in a queue with more than 60,000 people ahead of them.
A message on the Aldi website holding page reads: “We’re very sorry, but there are currently lots of people trying to access the Aldi website. We’ve automatically placed you in a queue, but don’t worry about refreshing – this page will update automatically as you enter the site.”
“There are 30,000 people queuing to access Aldi’s website to buy soft toys,” one Twitter user wrote.
“Ahhh the annual Aldi waiting in an online queue, it’s almost as traditional as mince pies and sprouts,” another tweet read.
In-person queues outside Aldi stores this morning have also been reported around the UK too.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite character ‘Kevin the Carrot’ in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition earlier this month went on to amass millions of views and thousands of comments and interactions.
If you’ve not seen the advert yet, it’s a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different and excellently-named, festive food-themed characters.
Characters starring in the advert include its lead ‘Ebanana Scrooge’, ‘Marcus Radishford’, ‘Peas & Goodwill’, ‘Tiny Tom’.
Kevin the Carrot himself also took on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
The plush toys of the stars of Aldi’s 2021 Christmas advert officially go on sale in store and online from today / Credit: Aldi UK & Ireland
The plush toys of each of the advert’s characters are priced at £3.99 each.
As well as all the characters from the Christmas advert, Aldi has also announced that a plush toy version of its famous and much-loved ‘Cuthbert the Caterpiller’ – who many will remember grabbed headlines after being embroiled in a legal battle earlier this year – will also be available to buy in store and online.
This year, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place.
The retailer will donate 1.8 million meals to families in need this Christmas.
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.”
“We hope our campaign will remind everyone of the true meaning of Christmas,” he added.
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Inside Great Britain’s first EVER Primark Home store
Daisy Jackson
Primark has opened its first standalone Primark Home store in Great Britain, packed full of interiors and lifestyle bits at bargain prices.
The much-loved affordable retailer will throw open the doors to Primark Home at Trafford Palazzo this Friday, selling everything from bathroom bits and kitchenware, to soft furnishings, bedroom decor and LOADS of pumpkins
Whether you’re building a fun and feminine bedroom with fluffy pillows and slogan cushions, or a sleek living space with a boucle storage bench and hanging plants.
There are plenty of items for gifting and little treats too, like hot water bottles, candles and scented diffusers.
Autumn has hit Primark Home hard – expect pumpkin cushions, pumpkin and maple scented candles, garlands made of pale frosted leaves, burnt orange throw cushions and even ceramic vases with 3D pumpkins. It’s all known as the ‘harvest range’.
The huge new space is broken down by room. In the bedroom section you’ll find throw blankets, full bedding sets, fluffy rugs and wooden coat hangers.
For bathroom, there are pop-up laundry baskets, soft towel sets, gorgeous ceramic soap dispensers and matching toothbrush holders, and even aesthetic toilet brushes.
Primark Home is opening this weekend at Trafford PalazzoSeasonal items like pumpkins are rifeSlogan cushions in Primark HomeBathroom bits at Primark Home
Kitchen bits include serving platters, tea towels, crockery, glassware and storage jars.
You’ll even find a full travel section where you can pick up luggage, packing cubes, travel pillows, eye masks, wireless headphones, and phone cases.
There are themed collections too, like the Hello Kitty and Friends x Primark range, Disney’s Stitch x Primark, and even a Wednesday x Primark range of gothic bedding and accessories.
While everything is typically priced at the lower end, as per Primark’s niche, there is a new Primark Edit range of more high-end, luxury homewares including crockery, bath robes, and fragrances.
From Friday 5 September to Sunday 7 September, Trafford Palazzo will host a series of events designed to inspire your home life and to celebrate the arrival of Primark Home.
The full schedule of events at Trafford Palazzo
Adult Evening Workshop at EL&N: Make a Macramé Wall Hanging | Friday 5 September | 7pm-9pm
Interior Talks with Bradley Dreha | Saturday 6 September | 12pm – 12:30pm | 2:00pm-2:30pm
Small Business Pop-ups | Saturday 6 September and Sunday 7 September |12pm – 4pm
Featured image: The Manc Group
Shopping
Aldi’s ‘superfan’ card is back to give someone FREE shopping for a year
Emily Sergeant
Aldi’s is looking to give one lucky person free shopping for a full year as its ‘superfan card’ competition returns.
Did you know that, according to the Office for National Statistics (ONS), the average UK household now spends, on average, £4,124 on groceries annually? For many families, that figure could be even higher too, unfortunately.
But for one lucky Aldi shopper, they soon won’t have to part ways with a single penny for 12 whole months.
That’s because the budget supermarket retailer has announced the return of its ‘superfan card’ after it proved to be a huge success last year, and wants to celebrate its most loyal customer by offering them a year’s-worth of groceries for free.
Only one shopper will be able to claim the exclusive new card.
Aldi’s ‘superfan’ card is back to give someone free shopping for a year / Credit: Aldi UK
While Aldi is the UK’s cheapest supermarket, which tends to mean customers spend less groceries overall anyway, the wide selection of seasonal Specialbuys on offer in the fan-favourite ‘middle aisle’ can often mean shoppers end up spending more.
Which is why Aldi’s Superfan Card will be worth £5,000 so the winner can bag all the exciting extras as well as the essentials.
Last year, it was actually Charlotte Mellor from Oldham who bagged the first-ever Superfan Card offering a year’s worth of free groceries, so will Greater Manchester be lucky enough to go again for a second year? Only time will tell.
All bargain-lovers need to do to be in with the chance of winning the card is explain to Aldi judges – who will carefully review all submissions – in no more than 250 words they are the company‘s biggest fan and deserve to win a year’s worth of free shopping.
You just need to be over 18, and to email your name, age, hometown, and your entry to [email protected], before the deadline on Thursday 18 September at 11:59pm.
The winner will be contacted by Wednesday 1 October 2025.
Emily Sergeant -
25th November 2021 
