The UK’s leading supermarket chains have jumped to Aldi’s defence in the viral caterpillar cake war over this past weekend.
In case you missed it, which would be a pretty impressive feat at this point, it was announced last Thursday that Marks & Spencer had decided to launch legal action against Aldi over its iconic Colin the Caterpillar cake, claiming that the budget supermarket’s own larvae dessert – Cuthbert the Caterpillar – is too similar, infringes its trademark and should be removed from shelves.
A spokesperson for M&S said: “Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.
“We want to protect Colin and our reputation for freshness, quality, innovation and value”.
As you would expect, Aldi then decided to bring out the big guns on social media in response, by launching a #FreeCuthbert hashtag and marketing campaign on Friday.
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It spoke out in defence of its own caterpillar cake in a series of amusing tweets that mercilessly mocked its rival, before the British public typically chipped in to take matters into their own hands and turn it into the full-blown cake war it’s now become.
And now a number of other major supermarkets have waded in too.
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This is not just any court case, this is… #FreeCuthbert
We all know that several major supermarkets also have their own versions of a caterpillar cake – including Sainsbury’s’ Wiggles the Caterpillar, Tesco’s Curly the Caterpillar, and Asda’s Clyde the Caterpillar – but despite this, M&S has stated that Aldi’s Cuthbert is too similar to Colin, and that the dessert “rides on the coat-tails” of the retailer’s reputation.
Determined not to be out on the battlefield alone, Aldi then decided to recruit the support of its fellow caterpillar cake competitions.
“Cecil, Wiggles, Curly, Clyde. We got you. #FreeCuthbert” Aldi said on Twitter.
Even though Aldi made sure to tag its rivals in the tweet, Waitrose was the only one of them to directly respond to being dragged into the argument by admitting that “Cecil is watching from the sidelines”.
The supermarkets seemingly left out of the conversation had a lot more to say though.
Morrison’s responded to Aldi’s tweet saying: “When you find out your friends have a group chat without you #whataboutMorris”, with Coop then echoing the same sentiment in response to Morrison’s adding: “We feel your pain, it’s the 2nd time we’ve been left off the invite list.
“We call for co-operation for all caterpillars. #FreeCuthbert“.
Iceland – which had successfully managed to stay out of the firing line up until it decided to join in and take Aldi’s side on the matter – also took to Twitter to say: “Just wait till they see our ‘Colleen the Butterfly’ cake #FreeCuthbert“.
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And the Irish arm of fellow budget supermarket chain Lidl also posted a hilarious snapshot of their “legal team’s search history”.
Just wait till they see our 'Colleen the Butterfly' cake 🦋 👀 #FreeCuthbert
When will all this mayhem be resolved then? Honestly, we have no idea.
It’s said that if M&S’s intellectual property claim to the High Court ends up being successful, that Aldi will need remove Cuthbert from supermarket shelves right across the UK and refrain from selling any similar products in the future.
For now though, at least we have the endless raft of memes and supermarket responses to entertain us.
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Oldham Athletic have founded a brand-new deaf football club
Danny Jones
Oldham Athletic FC have just started a brand-new team for deaf players ahead of the upcoming 2026/27 season.
A dedicated side built around footballers with hearing impairments, it’s an uplifting show of accessibility by the Greater Manchester side.
While this is by no means a first, and we’re proud to say that there are multiple deaf football teams across the region and North West at large, having an EFL club of this stature and history get behind the initiative is a deeply moving development and statement of intent when it comes to helping key causes.
Officially confirmed this past weekend, OAFC are set to join the North League of the deaf football pyramid imminently.
Writing alongside the social media post, the Latics said: “We are delighted to announce the launch of Oldham Athletic Deaf Football Club.
“Oldham Athletic Deaf Football Club is a brand-new team that will provide deaf and hard of hearing players with the opportunity to represent the club and compete under the Oldham Athletic badge, competing in the North League of the Deaf football pyramid.”
Once again, they are not the first local outfit to develop a deaf football programme, with the likes of Radcliffe FC, Manchester Futsal, the Deaf Rhinos in Rochdale, and Greater Manchester Deaf FC all having helped pave the way for this particular sector of the beautiful game.
In yet another recent display of their grassroots work in action, Frank Rothwell’s community-driven club have also reaffirmed their commitment to developing more pathways for young talent:
🗓️ There are extra opportunities for Year 11 school leavers to join our Football Centre of Excellence this week.
⚽ Register now for our men's programme pre-season training on Tuesday 28 and Thursday 30 July with Chris Taylor. #oafc
Circling back to the new deaf football team, the statement goes on to read, “The new team marks another important step in OACT’s commitment to ensuring that football is accessible and inclusive for everyone across the borough.
“Through the creation of Oldham Athletic Deaf Football Club, the Trust aims to provide a welcoming environment where players can develop their skills, enjoy the game, and experience the pride of representing Oldham Athletic.”
If you or someone you know might be interested in getting involved with Oldham’s new deaf football team, you can find out more about the wider project in their full announcement HERE.
As for the mainline men’s team, you can see the highlights from their most recent pre-season game against nearby opponents and old Lancashire rivals, Bolton Wanderers, down below.
Featured Images — Oldham Athletic Football Club (publicity picture)
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Blossoms to play special ‘intimate’ 10th anniversary gig at The Deaf Institute, Manchester
Danny Jones
Local indie and alternative lads Blossoms have announced a special one-off anniversary show at none other than The Deaf Institute right here in Manchester.
Coming to the iconic small-cap venue this summer, the Stockport band will be marking the 10th birthday of their self-titled debut album by playing one of the smallest gig spaces in the centre, but one that was a massive milestone for them back in the day.
Now a full decade on from the breakout LP, released on 5 August 2026, Blossoms will be rolling back the years by playing the biggest hits from the record, along with a selection from the many other bangers that they’ve gone on to release since.
This is going to be one very special night for the SK natives.
We’re playing an intimate gig at The Deaf Institute on Weds 5th August to celebrate 10 years of our debut album! We’re going to record the show & release it as a special edition double CD of our new album. Pre-order it now for exclusive pre-sale access. https://t.co/ztAkh95RWspic.twitter.com/kuZNnJJBok
Blossoms have never shied away from championing their Stopfordian roots, but neither have they forgotten the city that helped establish them as one of the biggest bands in Britain.
For instance, this upcoming Deaf Institute show – which promises to be a much more intimate show than they’re used to doing these days – comes not even two years on from the mini Manc residency, when they played five nights here in Manchester over the course of a single week.
As we come up to the sixth studio project, Songs From The Wedding Cake, and already have two singles from the next release, we have no shame in admitting we still listen to those first tracks as much as ever.
With that in mind, it’ll be a surreal full circle for everyone, we’re sure, when Tom, Chaz, Myles, Josh and Joe take the stage in that hallowed hometown room with a capacity of just 250 next month; they’re even playing it EXACTLY 10 years on the precise date that maiden outing dropped: 5 August 2026.
Combine this with them pulling stunts like playing people’s weddings and popping up with a surprise set from inside a van outside 42s nightclub on Deansgate, and it’s hard to think of an artist nailing it as well as Blossoms are right now.
Fans can enjoy exclusive early access by pre-ordering the new Blossoms album on their website, and those who have already done so qualify for presale automatically – just keep an eye out for the code in your email inbox.
This limited window will open from 9:30am this Thursday, 30 July, with general admission tickets for their return to Deaf Institute going live at the same time the following Friday (31 July).
Oh, and in case you somehow missed it, they’re also set to play their biggest ever arena shows across the UK later this year, including a huge gig at Co-op Live. Find out all the info down below.
Emily Sergeant -
19th April 2021 
