The UK’s leading supermarket chains have jumped to Aldi’s defence in the viral caterpillar cake war over this past weekend.
In case you missed it, which would be a pretty impressive feat at this point, it was announced last Thursday that Marks & Spencer had decided to launch legal action against Aldi over its iconic Colin the Caterpillar cake, claiming that the budget supermarket’s own larvae dessert – Cuthbert the Caterpillar – is too similar, infringes its trademark and should be removed from shelves.
A spokesperson for M&S said: “Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.
“We want to protect Colin and our reputation for freshness, quality, innovation and value”.
As you would expect, Aldi then decided to bring out the big guns on social media in response, by launching a #FreeCuthbert hashtag and marketing campaign on Friday.
It spoke out in defence of its own caterpillar cake in a series of amusing tweets that mercilessly mocked its rival, before the British public typically chipped in to take matters into their own hands and turn it into the full-blown cake war it’s now become.
And now a number of other major supermarkets have waded in too.
We all know that several major supermarkets also have their own versions of a caterpillar cake – including Sainsbury’s’ Wiggles the Caterpillar, Tesco’s Curly the Caterpillar, and Asda’s Clyde the Caterpillar – but despite this, M&S has stated that Aldi’s Cuthbert is too similar to Colin, and that the dessert “rides on the coat-tails” of the retailer’s reputation.
Determined not to be out on the battlefield alone, Aldi then decided to recruit the support of its fellow caterpillar cake competitions.
“Cecil, Wiggles, Curly, Clyde. We got you. #FreeCuthbert” Aldi said on Twitter.
Even though Aldi made sure to tag its rivals in the tweet, Waitrose was the only one of them to directly respond to being dragged into the argument by admitting that “Cecil is watching from the sidelines”.
The supermarkets seemingly left out of the conversation had a lot more to say though.
Morrison’s responded to Aldi’s tweet saying: “When you find out your friends have a group chat without you #whataboutMorris”, with Coop then echoing the same sentiment in response to Morrison’s adding: “We feel your pain, it’s the 2nd time we’ve been left off the invite list.
Iceland – which had successfully managed to stay out of the firing line up until it decided to join in and take Aldi’s side on the matter – also took to Twitter to say: “Just wait till they see our ‘Colleen the Butterfly’ cake #FreeCuthbert“.
And the Irish arm of fellow budget supermarket chain Lidl also posted a hilarious snapshot of their “legal team’s search history”.
When will all this mayhem be resolved then? Honestly, we have no idea.
It’s said that if M&S’s intellectual property claim to the High Court ends up being successful, that Aldi will need remove Cuthbert from supermarket shelves right across the UK and refrain from selling any similar products in the future.
For now though, at least we have the endless raft of memes and supermarket responses to entertain us.
Peter Kay issues heartfelt thanks to Manchester fans and teases ANOTHER big announcement
Peter Kay has sent a lovely message to fans in Manchester after making his triumphant return to the live scene last weekend.
The Bolton comedian has just ticked off the first two nights of a mammoth run at the AO Arena, which includes 42 Manchester shows between now and 2025.
On his opening night – his first real venture into the spotlight since he largely stepped away from the public eye 12 years ago – he was moved to tears by the standing ovation he received before he’d even started the show.
And now Peter has issued a heartfelt thank you message.
He said in a statement: “I’d like to say a huge thank you to everyone who came to the first shows in Manchester.
“It was incredible to be part of such a happy experience.
“Everybody deserves a bit of joy. Here’s to a lot more in the shows to come!!”
And that’s not all – his post also hinted that there’s yet another announcement to come (because apparently more than 100 tour dates and breaking the internet with ticket demand wasn’t enough).
The late monarch – who celebrated her Platinum Jubliee back in June 2022, before sadly passing away in September – the word guessing game that took the world by storm, and the disgraced Manchester United footballer are just three of the topics that have peaked the interest of Brits enough to search for them on Google this year.
Wordle took the top spot on the 2022 list, after gamers nationwide presumably used the search engine to figure out the answers each day.
The puzzle game beat out the 2022 World Cup – which is currently underway in Qatar with the Three Lions set to face France in the Quarter Finals – which came in second place, followed by Ukraine and Lateral Flow Tests (LFTs) rounding out the top five.
As well as Ukraine, the country of Russia has also made its way into the top 10 most-searched topics, thanks to the latter’s invasion of the former.
Likely the most familiar name on the list to Mancunians will be that of Manchester United footballer Mason Greenwood – who is due to face trial next year after being charged in 2022 with attempted rape, assault, and controlling and coercive behaviour relating to the same woman.
Wordle is not alone on the list when it comes to games either, as its more difficult counterpart Quordle – which tasks hardcore players with guessing four words in just nine tries – ranked in eighth place on the list.
Serial killer Jeffrey Dahmer, who was the subject of a new Netflix series starring Evan Peters in 2022, and actor Johnny Depp, who was at the forefront of a highly-publicised libel trial between him and his ex-wife Amber Heard for a considerable chunk of the year, are the last two searches to round out the top 10.