The UK’s leading supermarket chains have jumped to Aldi’s defence in the viral caterpillar cake war over this past weekend.
In case you missed it, which would be a pretty impressive feat at this point, it was announced last Thursday that Marks & Spencer had decided to launch legal action against Aldi over its iconic Colin the Caterpillar cake, claiming that the budget supermarket’s own larvae dessert – Cuthbert the Caterpillar – is too similar, infringes its trademark and should be removed from shelves.
A spokesperson for M&S said: “Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.
“We want to protect Colin and our reputation for freshness, quality, innovation and value”.
As you would expect, Aldi then decided to bring out the big guns on social media in response, by launching a #FreeCuthbert hashtag and marketing campaign on Friday.
ADVERTISEMENT
It spoke out in defence of its own caterpillar cake in a series of amusing tweets that mercilessly mocked its rival, before the British public typically chipped in to take matters into their own hands and turn it into the full-blown cake war it’s now become.
And now a number of other major supermarkets have waded in too.
ADVERTISEMENT
This is not just any court case, this is… #FreeCuthbert
We all know that several major supermarkets also have their own versions of a caterpillar cake – including Sainsbury’s’ Wiggles the Caterpillar, Tesco’s Curly the Caterpillar, and Asda’s Clyde the Caterpillar – but despite this, M&S has stated that Aldi’s Cuthbert is too similar to Colin, and that the dessert “rides on the coat-tails” of the retailer’s reputation.
Determined not to be out on the battlefield alone, Aldi then decided to recruit the support of its fellow caterpillar cake competitions.
“Cecil, Wiggles, Curly, Clyde. We got you. #FreeCuthbert” Aldi said on Twitter.
Even though Aldi made sure to tag its rivals in the tweet, Waitrose was the only one of them to directly respond to being dragged into the argument by admitting that “Cecil is watching from the sidelines”.
The supermarkets seemingly left out of the conversation had a lot more to say though.
Morrison’s responded to Aldi’s tweet saying: “When you find out your friends have a group chat without you #whataboutMorris”, with Coop then echoing the same sentiment in response to Morrison’s adding: “We feel your pain, it’s the 2nd time we’ve been left off the invite list.
“We call for co-operation for all caterpillars. #FreeCuthbert“.
Iceland – which had successfully managed to stay out of the firing line up until it decided to join in and take Aldi’s side on the matter – also took to Twitter to say: “Just wait till they see our ‘Colleen the Butterfly’ cake #FreeCuthbert“.
ADVERTISEMENT
And the Irish arm of fellow budget supermarket chain Lidl also posted a hilarious snapshot of their “legal team’s search history”.
Just wait till they see our 'Colleen the Butterfly' cake 🦋 👀 #FreeCuthbert
When will all this mayhem be resolved then? Honestly, we have no idea.
It’s said that if M&S’s intellectual property claim to the High Court ends up being successful, that Aldi will need remove Cuthbert from supermarket shelves right across the UK and refrain from selling any similar products in the future.
For now though, at least we have the endless raft of memes and supermarket responses to entertain us.
Trending
Greater Manchester’s spooky steam trains are returning this Halloween
Emily Sergeant
Spooky season is right around the corner, and one of Greater Manchester’s most-popular Halloween events is returning.
What’s Halloween without East Lancashire Railway‘s (ELR) eerie ghost trains at this point? Generally selling out each year, the heritage railway’s Halloween Ghost Trains always prove to be top of the Halloween bucket list for people looking for some ‘spooktacular fun’ once the scariest time of year rolls around.
And 2026 is expected to be no different… in fact, it’ll be even creepier than normal, because the scream train has had a spooky makeover.
You can expect flickering lights, eerie sounds, creepy surprises, and perhaps a very unwelcome visitor climbing aboard.
Those brave enough at lending the Monster Squad a helping hand at banishing ghosts and ghouls will be whisked away on a haunted steam engine through the atmospheric Greater Manchester countryside.
Before you join them though, you’ll need to prove you have what it takes by making it through the Halloween Walkthrough on the footbridge with a fair few jump scares.
Once you reach the platform, you’ll be greeted by Halloween favourites, Vampire Brian and Veronica the Witch, who’ll prepare you for your terrifying train trip with a song, a dance, and probably a scream or two.
Spooky steam train rides through Greater Manchester are returning this Halloween / Credit: ELR
As you take in the autumn sights and delights of the local countryside out the historic steam train’s windows on your journey, there’ll be lots of spooky entertainment and music along the way, and as always, screaming and singalongs are to be expected – and encouraged – as this is all part of the experience.
Families are also encouraged to ‘show off your spookiest fancy dress’ on the day too, and if you make it to the end, then a goody bag for every child ‘full of tricks and treats’ awaits.
The Halloween Ghost Trains are happening over an extended weekend in late October, running from Thursday 29 to Saturday 31 October.
Tickets are now on sale, starting from just £15 per person, and you can book here.
Featured Image – ELR
Trending
Major pop star crowns humble rice and three cafe as ‘Jewel of Manchester’ ahead of sold-out gig
Thomas Melia
A beloved city centre takeaway has been given the title of ‘Jewel of Manchester’ by chart-topping UK singer Sam Smith.
Known for hits like ‘Stay With Me’, ‘I’m Not The Only One’ and more recently ‘Unholy’, UK pop-ballad act Sam Smith also likes to drop a food review every once in a while.
Currently on the road with a run of shows in Manchester and London for their ‘To Be Free’ live shows, Sam Smith is stopping off at some of our city’s much-loved spots.
On their food-reviewing account titled ‘Sam Served’, where they adopt the aptly-fitting nickname ‘Ham Smith’, Sam has visited restaurants across the globe – and most recently turned their attention to Manchester’s own This & That.
Smith decided to pop in and grab a cheeky rice and three from long-standing backstreet food business This & That, and it certainly went down a treat.
After sampling their amazing selection of meat, vegetable and vegan curries, the musician crowned this family-run Indian takeaway a ‘Jewel of Manchester’.
The hitmaker described this Northern Quarter Indian eatery as ‘Everything food should be’ and definitely enjoyed all the curries on offer ‘leaving belly and heart full’.
This & That prides itself on affordable and comforting food with its ‘Rice and Three Curries’ starting from just £6 – not bad for a city centre foodie spot.
Sam has racked up an impressive 490k followers via their ‘Sam Served’ profile, with famous faces like Lily Allen, Denise Welch and CMAT all wanting to know the superstar’s foodie thoughts.
After enjoying a curry or three, Sam Smith also made sure to feed their soul to by venturing down to Afflecks and getting lost in the music at Mars Tapes.
Recognised as one of the UK’s only cassette and tape shops, Mars Tapes lets you flick through their crates of physical media and even preview tracks before you buy with its dedicated listening areas.
It’s safe to say that Smith has ‘Latched’ onto Manchester’s independent business scene and we’re here for it.
The London-born artist has just released their latest album Hazel Eyes and is currently amid a UK residency tour with two dates in Manchester’s Albert Hall and eight shows set for London Coliseum.
Emily Sergeant -
19th April 2021 
