The UK’s leading supermarket chains have jumped to Aldi’s defence in the viral caterpillar cake war over this past weekend.
In case you missed it, which would be a pretty impressive feat at this point, it was announced last Thursday that Marks & Spencer had decided to launch legal action against Aldi over its iconic Colin the Caterpillar cake, claiming that the budget supermarket’s own larvae dessert – Cuthbert the Caterpillar – is too similar, infringes its trademark and should be removed from shelves.
A spokesperson for M&S said: “Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.
“We want to protect Colin and our reputation for freshness, quality, innovation and value”.
As you would expect, Aldi then decided to bring out the big guns on social media in response, by launching a #FreeCuthbert hashtag and marketing campaign on Friday.
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It spoke out in defence of its own caterpillar cake in a series of amusing tweets that mercilessly mocked its rival, before the British public typically chipped in to take matters into their own hands and turn it into the full-blown cake war it’s now become.
And now a number of other major supermarkets have waded in too.
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This is not just any court case, this is… #FreeCuthbert
We all know that several major supermarkets also have their own versions of a caterpillar cake – including Sainsbury’s’ Wiggles the Caterpillar, Tesco’s Curly the Caterpillar, and Asda’s Clyde the Caterpillar – but despite this, M&S has stated that Aldi’s Cuthbert is too similar to Colin, and that the dessert “rides on the coat-tails” of the retailer’s reputation.
Determined not to be out on the battlefield alone, Aldi then decided to recruit the support of its fellow caterpillar cake competitions.
“Cecil, Wiggles, Curly, Clyde. We got you. #FreeCuthbert” Aldi said on Twitter.
Even though Aldi made sure to tag its rivals in the tweet, Waitrose was the only one of them to directly respond to being dragged into the argument by admitting that “Cecil is watching from the sidelines”.
The supermarkets seemingly left out of the conversation had a lot more to say though.
Morrison’s responded to Aldi’s tweet saying: “When you find out your friends have a group chat without you #whataboutMorris”, with Coop then echoing the same sentiment in response to Morrison’s adding: “We feel your pain, it’s the 2nd time we’ve been left off the invite list.
“We call for co-operation for all caterpillars. #FreeCuthbert“.
Iceland – which had successfully managed to stay out of the firing line up until it decided to join in and take Aldi’s side on the matter – also took to Twitter to say: “Just wait till they see our ‘Colleen the Butterfly’ cake #FreeCuthbert“.
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And the Irish arm of fellow budget supermarket chain Lidl also posted a hilarious snapshot of their “legal team’s search history”.
Just wait till they see our 'Colleen the Butterfly' cake 🦋 👀 #FreeCuthbert
When will all this mayhem be resolved then? Honestly, we have no idea.
It’s said that if M&S’s intellectual property claim to the High Court ends up being successful, that Aldi will need remove Cuthbert from supermarket shelves right across the UK and refrain from selling any similar products in the future.
For now though, at least we have the endless raft of memes and supermarket responses to entertain us.
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Michael Carrick brands Lisandro Martinez’s red card as ‘one of the worst’ decisions he’s ever seen
Danny Jones
Michael Carrick has dubbed the red card shown to Lisando Martinez on Monday night “one of the worst I’ve seen”.
In case you missed it, Martinez’s sending off proved to be the decisive moment in Manchester United’s sour defeat to old rivals Leeds.
Despite pulling one back through another Bruno Fernandes assist and another Casemiro header from a set-piece, Man United went on to lose 2-1 in what was Leeds’ first win at Old Trafford since 1981.
A night to remember for the Whites and one that Reds, equally and ironically, won’t soon forget either, with the Argentinian being dismissed for what the referees deemed ‘violent conduct’. For those who haven’t seen it, here’s the incident in question:
While there is a noticeable grabbing of the hair, Carrick and many others are understandably questioning the perceived ‘force’ that influenced Paul Tierney’s final ruling.
Put simply, many have put it down to whether or not it’s a hair pull/grab and how much of a tug the opponent felt.
Yorkshire-born striker Dominic Calvert-Lewin said in an interview after the whistle: “I don’t make the rules. I told the referee that my hair was pulled.”
Clearly, Carrick is far from the only one who thinks it was a “shocking” call from the officials, either.
Several pundits argued that it was “harsh” to send off ‘Licha’, with even old foes like former Liverpool defender Jamie Carragher stating live on Sky Sports’ MNF analysis of the game: “I think everybody in the game is looking at that and thinking, ‘Oh, come on. That is not a red card. Behave yourself!
As the current interim Man United boss – on whom it remains to be seen whether or not he will get the job full-time – he was left visibly frustrated in his own post-match pressers, highlighting that there were other moments in the game that the referees missed or simply overlooked.
The Stretford finally saw their interim head coach make his emotions plain to see.
Fans online have cited other recent examples, such as Man City’s Antoine Semenyo having his hair pulled against Fulham just a couple of months ago, which went unpunished, as well as David Brooks getting away with only a booking for something similar on Chelsea’s Marc Cucurella back in January.
The general consensus in the stands on the night at Old Trafford, on social media in the aftermath, and indeed throughout the Premier League, is that supporters simply want more consistency when it comes to stuff like this.
Rule books change and get more complicated all the time; that’s just football, but if that is the way it will continue going, arbitrators like the PGMOL (Professional Game Match Officials Limited) have to uphold their own standards.
Now slapped with a three-match ban, Martinez had only just returned to the fold but will now be missing once again. Another absentee whose presence was clearly missed on the night was midfielder Kobbie Mainoo, though United fans will at least be relieved to hear his injury is nothing serious.
And that’s not the only positive update regarding the homegrown young star, either…
Featured Images — Sky Sports (screenshots via YouTube)
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Morrissey claims sole credit for The Smiths’ iconic Salford Lads’ Club photo shoot idea
Danny Jones
Morrissey is once again raising the issue of credit and disputes over The Smiths’ legacy, as the controversial former frontman has now claimed that their iconic photo shoot outside of Salford Lads’ Club was entirely his idea.
The 66-year-old lead singer turned solo star from Urmston is no stranger to sparking debates and attracting controversy, and it seems his latest is to do with one of the most iconic images in British music history, let alone just Greater Manchester.
The Davyhulme-born bard and divisive artist goes on to claim that the other co-founding members of the iconic Manc band initially viewed as more of his “lunacy” – the suggestion seemingly being (as it often is with Morrissey) that they simply didn’t understand the ‘genius’ at the time.
Many of his most die-hard fans still believe that most don’t and never will.
He even jokes that, in another life, it could very well have been something entirely different and random, such as the Kellogg’s factory in Trafford, basically suggesting that other members would have simply followed suit.
In his words, he argues that “now millions of people come from all over the world to be photographed on that very spot, it is claimed as a Smiths idea. It wasn’t, it isn’t, and it never shall be.”
Once again, this is by no means the first time he’s called into question, ‘who did what’ and/or who owns what bit of intellectual property; in fact, there was apparently another one of these instances with Johnny Marr only recently.
‘Moz’ and Marr have been at loggerheads pretty much ever since the group disbanded back in 1987, and still look to be far away from seeing eye to eye on virtually anything.
Emily Sergeant -
19th April 2021 
