The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
ADVERTISEMENT
“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
ADVERTISEMENT
“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
ADVERTISEMENT
“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
Trending
Aer Lingus is serving ‘classic’ Christmas dinners in the sky this festive period
Danny Jones
Ireland’s national airline Aer Lingus is taking plane food up a notch with a whole new seasonal range throughout the festive period, including ‘classic’ Christmas dinners.
Yes, that’s right: you can get the mother of all Sunday roasts in the sky.
The Irish flight operators and flag carriers are no strangers to pulling out the stops when it comes to convincing people to choose one of their planes the next time they travel, having recently held a huge Black Friday sale on trips to key holiday destinations.
With that in mind, their latest perk certainly got our attention; when have you ever heard of someone eating a Christmas dinner during a flight? Be honest: you haven’t – that’s why it’s such a great idea.
I see roasties and a sweet. Sounds like they understand the Christmas dinners to me (Credit: Aer Lingus).
What’s better than the feeling of knowing you’re on your way to a relaxing getaway? Adding arguably everyone’s favourite meal of the year on top of it for the journey, and that’s exactly what Aer Lingus has done with the new festive menu.
Starting from Sunday, 8 December, passengers on board long-haul Aer Lingus flights departing from Ireland and down the road at Manchester Airport will be serving up what they’ve dubbed a classic Christmas dinner with all these usual suspects on the plate. Meat, gravy, stuffing, veg – you get the gist.
Those flying across the Atlantic during the holidays to destinations like New York, Orlando and Barbados – three of the airline’s most popular destinations – will actually be able to enjoy food and drink from a choice of more than 50 festive favourites.
Be it the familiar roast open or the likes of seasonal turkey sandwiches, Irish cream liqueur desserts, cheese boards and special ‘Merry Berry’ champagne cocktails available in business class, with the latter coming as a winter warmer welcome drink (don’t mind if we do), there’s plenty to choose from.
Even if you’re flying economy, there’s still a scrumptious orange chocolate mousse for afters or a special Santa-inspired chocolate treat for the little ones. Provided they’ve eaten all their veggies, of course…
You don’t have to stick with a roast either (Credit: Aer Lingus).
To top it all off, the airline will also be screening plenty of classics to watch whilst you’re enjoying your food, from Home Alone, Elf, The Polar Express and Love Actually, to as well as Christmas TV specials like Friends, Father Ted, The Big Bang Theory, The US Office and more.
If none of those takes your fancy, there are also plenty of documentaries, kids’ entertainment, podcasts and games as per usual, or you should tilt your head back and enjoy some seasonal music.
Aer Lingus‘ Chief Customer Officer, Susanne Carberry, said: “At Aer Lingus, we take great pride in the role we play in bringing family and friends together to celebrate the special moments, particularly at this time of year. With the holiday season getting underway, we’re doing all we can to ensure that we make every journey count for our customers.
Christmas meals will be available onboard from 8-24 December, so if you’re looking to fly transatlantic during the festive period, you may want to take an airborne Sunday dinner into account.
You can swap Christmas toys for FREE pizzas at any Rudy’s in Greater Manchester
Thomas Melia
In an all new partnership, trusted pizza maker Rudy’s, are running a new campaign offering free pizzas in return for new Christmas toys.
From Monday 2 December to Friday 6 December, these pizza masters are offering Mancs and pizza lovers who visit any of their branches the chance to get their hands on some free doughy goodness.
This is thanks to Rudy’s teaming up with Cash For Kids to bring gifts and joy to children in need this Christmastime.
There are currently three sites across the city centre, and plenty more in the suburbs, meaning pizza lovers don’t have to travel to far to donate a new Christmas toy in return for some free gorgeous grub.
Take a job off Mr. Claus’s plate while filling your own and help him load his sleigh this festive season by taking your toy to any Rudy’s location between 12pm and 5pm.
This new deal comes in collaboration with child-focused charity solely dedicated to improving the lives of kids in need and disadvantaged young people across the UK.
Alongside this unbelievable deal, their website has lots of other fantastic ways to donate to charity including their latest t-shirt sported by our two favourite cheeky jungle co-hosts Ant and Dec.
Titled ‘Swap Toys For Pizza Joy’ all the gifts brought into the pizza restaurants need to be sealed or unopened.
Rudy’s also request that these toys which diners bring into their various locations are suitable for all children aged between 5 and 12.
The Christmas tree as you enter the Peter Street site.Swap a toy for a pizza at Rudy’s.Look at all those gifts!
Not only is this offer ingenious, anyone who brings their toy in exchange for a pizza is helping make Christmas for a child in need that little more merrier.
This Christmas-inspired campaign is taking place at all Rudy’s branches from Monday 2 December to Friday 6 December and all you have to do is bring yourself… and a toy!
Emily Sergeant -
11th November 2021 
