The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
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“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
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“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
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“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
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The cheapest Christmas Markets in the world for mulled wine have been revealed
Daisy Jackson
The most affordable Christmas Markets for drinking mulled wine have been revealed – and Manchester is nowhere in sight.
With Christmas markets across Europe preparing to welcome millions of visitors, festive fans looking to enjoy a warming cup of glühwein without breaking the bank might want to take note of the latest findings.
Festive experts at Christmas Tree World have analysed mulled wine prices at Christmas markets around the world to discover where visitors can enjoy the seasonal favourite for less.
Topping the rankings is Brussels’ Winter Wonders, where mulled wine is available for as little as £2.14 – about a third of the price of a mulled wine at the Manchester Christmas Markets.
Cologne Cathedral Christmas Markets and Strasbourg’s Christkindelsmärik share second place, with starting prices of just £2.56.
Other European favourites also feature prominently in the rankings. Budapest’s Christmas Market at the Basilica takes fourth place, with mulled wine costing £3.19, while Prague’s Old Town Square Christmas Market comes in sixth at £3.55.
Germany makes another strong appearance, with Dresden’s Striezelmarkt and Nuremberg’s Christkindlesmarkt (which handily just launched new direct flights from Manchester) both offering mulled wine for £3.85.
Meanwhile, Vienna’s Christmas World rounds off the European entries in ninth place, with prices starting at £4.28.
For those planning a festive adventure further afield, Tokyo’s Christmas Market also makes the top five, with mulled wine costing £3.22.
However, not every destination offers such a bargain. Across the Atlantic, New York City’s Winter Village takes the title of the most expensive market in the study, with mulled wine costing a rather less festive £11.74. Chicago’s Christkindlmarket isn’t far behind, charging £8.80.
Manchester Christmas Markets start on Friday 6 November – we’ll see how our prices stack up then.
Sir Ian McKellen pays emotional tribute to long-time friend and fellow northern actor Sir Patrick Stewart
Emily Sergeant
Sir Ian McKellen has paid an emotional tribute to his long-time friend and fellow northern actor, Sir Patrick Stewart, following his death.
Sir Patrick Stewart – who was born and bred in Mirfield, West Yorkshire, and is best-known for his theatre work alongside an illustrious 60-year screen career, taking on prominent roles in franchises such as Star Trek and X-Men – sadly passed away at the age of 86, with his death being announced publicly yesterday evening (29 October).
And now, his long-time friend and fellow northern actor, Sir Ian McKellen, has paid tribute.
Sir Patrick and Sir Ian shared the stage together countless times over their decades-long careers, but also famously starred alongside each other in the X-Men franchise, and subsequent Marvel movies, as Charles Xavier/Professor X and Magneto.
The tribute, shared across Sir Ian’s social media platforms, reads: “Before everything else, Patrick was defined by being born and bred in Yorkshire, the proud county in the north of England which he loved to the end. You could hear it in his accented voice and in the stern honesty with which he told you what he thought and felt. Yorkshiremen have no truck with half-truths or avoidance of big issues. He wore his heart on his sleeve, which made him a man to rely on, to admire and in my case, love.
“We first met as ambitious young actors with the Royal Shakespeare Company half a century ago but we weren’t in the same productions.
“My first strong memory was a few years later, meeting him in the street in central London when he told me about an offer to take over a leading part in ‘Star Trek’. “But Patrick think of your stage career in the UK. Do you really want to risk getting lost in Hollywood for years and years?”
“Well, he took the risk and thank goodness for us all that he did, for not just his devoted Trekkies, but film and theatre audiences who marvelled at his using international celebrity to star in a string of cinema successes (‘X-Men’ of course) and in great classical plays by Shakespeare, Ibsen, Arthur Miller, Peter Shaffer, Pinter and Beckett at Stratford-upon-Avon, in London’s West End and on Broadway.
“America was his adopted home, where he met his adored Sunny who has cared for him through sickness and health, through thick and thin.
“But he never forsook his origins: and the proudest achievement of the most respected and beloved actor of his generation on either side of the Atlantic, was his appointment as Chancellor of Huddersfield University in Yorkshire.”
Emily Sergeant -
11th November 2021 
