The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
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“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
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“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
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“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
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Former Manchester United star Patrice Evra is set to make his MMA debut very soon
Danny Jones
In another somewhat left-field turn of events in the sporting world, ex-Manchester United star Patrice Evra is set to swap his boots for gloves as he prepares to make his MMA debut.
The retired Man United player and French international ended his playing days back in 2019 after a short one-year spell at West Ham, and has mostly worked as a pundit in recent years.
Evra, 43, stunned his millions of followers online and even more football and fight fans alike by announcing he would be trying his hand at combat sports earlier this week.
Hopping on social media to confirm the news, it’s fair to say he’s already relishing the challenge.
The former left-back made 379 appearances for the Red Devils, winning 14 trophies, but this will be his first in the European division of the Professional Fighters League (PFL), the second-biggest promotion in MMA after the UFC.
As far as we know, Evra has little to no background in fighting of any discipline, even if he was used to the more physical side of the game as a defender.
Writing via X on Friday, 25 April, the 2008 Champions League and ’09 Club World Cup winner, said: “I’m officially training for my first fight with PFL Europe. They will pick my opponent… They asked who I wanna face. I said: Luis Suárez.
“I’ll pay out of pocket. He can even bite me.”
Suárez, still playing at 38, was not only found guilty of at least three instances of biting other players but was famously charged with racially abusing Patrice Evra back in 2011, with the two sharing a strong feud ever since.
Now, since the Uruguayan striker is still playing professional football over in the MLS, alongside the one and only Lionel Messi at Inter Miami, we wouldn’t hold our breaths.
Nevertheless, it seems as though he will be fighting someone on 23 May, once an opponent is selected in the coming weeks.
Evra has been training with Cameroonian-French mixed martial artist and friend, Cédric Doumbé, a former kickboxing specialist and now an established fighter in the welterweight class.
Joking aside, although there are a lot of controversial moves that are legal in MMA, biting isn’t one of them – not that it ever stopped the former Liverpool forward in the past.
Speaking in an official press conference, Evra said: “I’ve performed on the world’s biggest stages, won every major trophy in football, but PFL Europe Paris will be an incredibly special night for me.
“I’ve been training alongside the best in the world for years, and they’ll also tell you I’m ready for this. I’m going to put on a show at the Accor Arena on 23 May, so come watch the spectacle.”
As out of the blue as it may seem, he obviously isn’t the only former athlete to have swapped one sport for another after calling time in their first career.
In fact, he’s not even the first United player to change lanes.
Mix-up leaves tourists bound for Peak District on a day trip to… Rochdale
Daisy Jackson
Who needs rolling hills and country pubs when you could have *checks notes* roadworks and charity shops?
Well, that’s the situation two people ended up in recently after a mix-up rerouted their trip to the Peak District to Rochdale, of all places.
Thankfully seeing the funny side, Canadian TikTok creator Mackenzie shared a video of the day trip they got stuck with.
The pair of mates had been planning a trip to the honeypot town of Castleton in the Peak District, but accidentally ended up heading over to Castleton in Rochdale instead.
In the light-hearted clip, she says: “This is just a reminder to read the small print when you want to do a spontaneous trip. Because Margarita and I thought we were going to the Peaks, and this is where we are…” while panning to the sight of some roadworks.
She continued: “We thought we were going to see gorgeous green hills. Nope.
“Anyways, come with us on our Castleton Manchester, not Peak District adventure.”
They visited Springfield Park, went to a pub to eat onion rings (with a random giant dog staring at them), erm… went to a charity shop, and looked at some houses.
Okay so not quite the Peak District paradise they were picturing.
One person commented: “Absolutely howling. Come all the way from America to end up in Rochdale” (Mackenzie stressed in her reply that she lives in Manchester and also, is Canadian).
Another said: “It’s the Springfield park for me”
Someone else suggested: “Rochdale should rename all of its areas to encourage more tourists. Hahah”
Dying to know if these girls ever made it to Castleton, Derbyshire.
Emily Sergeant -
11th November 2021 
