The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
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“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
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“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
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“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
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Albert’s Schloss is hosting a massive Y2K-inspired New Year’s Eve party
Danny Jones
Albert’s Schloss, home to some of Manchester’s biggest and wildest nights out, is hosting one massive blowout to celebrate New Year 2025.
Known for their big, Bavarian-themed events, live oompah bands, fantastic alpine food and drink, not to mention plenty of dancing on tables, the Peter Street favourite located just off Deansgate never does things in half measures.
In fact, the partying is beyond tried and tested, as plenty of Mancs plan to visit Albert’s Schloss for NYE annually, so it’s a good job they’re getting ahead this year, with tickets already on sale now.
They’re also no stranger to theme, and this time they’re looking to ring in the New Year by looking back at one of the biggest dates in modern memory: the turn of the Millennium.
Come curtains up, this is gonna be the biggest night of the year. (Credit: Press shot via Albert’s Schloss)
Yes, with the Y2K style back in vogue, be it the fashion, music, hairstyles and more, Manchester Albert’s Schloss is capitalising on the moment with a full-on revival that would put even the best of late ’90s/early noughties clubbing through its paces.
From 7pm onwards, guests can look forward to the usual Haus bands, DJs sets and all-star showtime cast delivering live music, dancing and pure, unfiltered joy.
As per an official press release, strap-in for a night full of “pop anthems, disco classics, and a few guilty pleasures as the haus transforms into a glitter-soaked time capsule of millennium madness.”
You have our attention – carry on…
With three other locations around the UK, including Birmingham, London and Liverpool’s Albert’s Shenke’s, we can vouch for Manchester’s very own being the best.
If the scenes from their Octoberfest celebrations are anything to go by, this event won’t disappoint and in-line with the rest of the festive period, bookings for their Christmas parties are also open.
Of course, guests are encouraged to embrace the theme; crop tops, cargo pants, bucket hats and double denim are all encouraged. As they put it, “Whether you’re channelling Britney, Bowie or the Backstreet Boys, this is your chance to party like it’s 1999.”
General Admission tickets start from £50 and include a glass of prosecco on arrival. Entry is from 7pm, with the last entry window closes by 10:30pm. This also a strictly 21+ only event.
There’s also a special Albert’s Schloss NYE set menu offer to, priced at £90 per person and including a glass of prosecco, canapés on arrival and midnight snacks to keep the party fuelled into the early hours.
Expect a three-course feast made up of a bier onion soup and beef carpaccio, sauerbraten beef short rib and roast chicken supreme, as well as a choice of milk chocolate mousse and vanilla crème brûlée.
Secure your place at one of the biggest parties while you still can – you can grab your tickets HERE.
Featured Images — Publicity pictures (supplied via Albert’s Schloss)
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A Queer Eye favourite is bringing his first-ever UK comedy tour here to Manchester
Danny Jones
A much-loved member of the Queer Eye cast is set to embark on his debut UK comedy tour and is bringing his live stand-up gig to Manchester crowds.
If you’ve ever seen the successful Netflix reboot of the original Queer Eye for the Straight Guy, which aired its first season back in 2003, you’ll know that one of the biggest characters on the show is Jonathan Van Ness.
Known as the grooming expert on the series, Van Ness is just as popular a TV personality among fans as he is on the programme and in the entertainment industry itself.
He’s also got a pretty decent funny bone on him, too, and we’re glad to see he’s finally bringing his comic chops across the pond.
This is by no means the first time ‘JvN’ has leaned into the comedic side of his talents, having previously worked on the cult favourite digital web series Gay of Thrones, as well as his own Netflix documentary, Getting Curious with Jonathan Van Ness, which also has plenty of humour.
It’s also not his inaugural hour of stand-up either, as he released his maiden special, Fun & Slutty with Jonathan Van Ness, in his hometown of Austin, Texas, this past December.
Since then, he’s also started his own podcast called Getting Better with Jonathan Van Ness – available via BBC Sounds – which also features a fair few jokes every week.
Put simply, the 38-year-old hairstylist and presenter is much more than that: he’s becoming an increasingly convincing jack of all trades, and we’re absolutely here for it.
You can hear the kind of material he last put out down below.
My first live comedy special is here! Mom worked so hard on this and is so excited to share her with you! You can watch her now on @Veeps: https://t.co/1i0vLvuT02 (on web, TV app, mobile, wherever!!) Plz share, watch w friends, tell your friends!! pic.twitter.com/b9n8PcmrfO
Speaking of his multi-talentedness, the Emmy-winning television personality, three-time New York Times best-selling author, podcaster, founder of JVN Hair AND now comedian might be one of the most prolific public figures on the planet at the moment.
He’s already sold out two critically acclaimed global tours, and with a whole new raft of European dates now announced, Jonathan’s UK and Ireland leg is sure to do the same.
Emily Sergeant -
11th November 2021 
