The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
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“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
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“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
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“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
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Liam Gallagher apologises on Noel’s behalf for brother’s ‘p*ss poor’ Joy Division cover
Emily Sergeant
Liam Gallagher has issued an apology “on behalf of [his] family” for his brother’s cover of a song by another legendary Manchester band.
Stop the presses, breaking news – the Gallagher brothers are slagging each other off again.
In what will be a shock to absolutely no one, Liam Gallagher has hopped onto his favourite social media platform Twitter once again this week to take another unprovoked aim at his beloved older brother – and this time, call him out for his recent cover of the iconic 1980 hit ‘Love Will Tear Us Apart’ by fellow Manchester band Joy Division.
Noel Gallagher recently performed a rendition of the Joy Division classic on BBC Radio 2 as part of the radio station’s popular Piano Room series, and was accompanied by his band, High Flying Birds, for the track, alongside the BBC Concert Orchestra.
The former Oasis co-lead vocalist and guitarist explained that he had chosen to cover the song as he would often play “this version of it at home down the years”.
But Noel did reveal to host Vernon Kay that he was cautious about doing so, and went on to express some initial trepidation about performing his rendition and putting it out into the world, mainly because “it’s such an iconic song, and being from Manchester… well, this is going to be tricky.”
The 56-year-old admitted he kept asking himself “How can I get away with that?”
He continued: “But now I’ve got my own studio, I went and did a little demo of it and I was like ‘you know what? I think I might be able to pull this off.”
One person who clearly didn’t think Noel could “pull this off” was his brother Liam, though.
Reacting to the cover in typical Liam Gallagher fashion, the former Oasis frontman wrote in a now-viral tweet yesterday evening: “I must once again apologise on behalf of my family for r kid’s p*ss poor and damn rite blasphemous version of Joy Division’s Love Will Tear Us Apart.
“Tut f***ing tut SORRY.”
I must once again apologise on behalf of my family for Rkids piss poor and damn rite blasphemous version of joy division’s love will tear us apart tut fucking tut SORRY
And unfortunately for Noel, the comments underneath BBC Radio 2’s post of a snippet of the cover on its official Instagram account appears to show that a fair few others agree with Liam on this one.
“If you wanna win a race, choose NG as a competitor. The only one that’s been able to destroy Oasis, his band, the music. Terrible cover,” one person wrote.
“That’s a terrible terrible cover,” another person simply stated.
A third wrote in the comments: “Kinda sounds boring doesn’t it? I love Noel, but this cover ain’t it chief,” while a fourth added: “I hope he realise by himself that this is one of his worst covers ever,” and another, at least politely, claimed it was: “Definitely a bit different to the original.”
Of course, there are two sides to every story though, and there’s also plenty of positive comments and reactions under the video too to balance out the less-than-favourable takes.
So for now, this exchange will just get added to the seemingly never-ending Gallagher row saga.
Featured Image – BBC
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Chester Zoo calls for runners to take on new charity 10k to help ‘save endangered animals’
Emily Sergeant
Chester Zoo is calling for thousands of runners to take on a charity 10k through the zoo’s grounds in a bid to help save one of its many endangered species.
The UK’s biggest charity zoo is looking for 2,500 runners of all abilities to sign up for its brand-new ‘Run for Nature‘ later this year – which begins inside the zoo’s 128-acre grounds, and sees participants race past the elephant, giant otter, and giraffe habitats, all before heading out and around the wider countryside estate.
As well as the 10k route, there’s also a special one-mile ‘zoom’ fun run around the zoo, which is perfect for energetic kids under 12.
All runners will get a medal when they cross the finish line, and there’ll even be some exciting prizes up for grabs for those who raise the most money.
Chester Zoo calls for runners to take on new charity 10k through its grounds and beyond / Credit: Chester Zoo
Taking place on Sunday 24 September, all funds raised from the run will go towards the Chester Zoo’s ongoing and extremely-important efforts to find a vaccine for a deadly virus that threatens endangered elephant populations all across the world – which is known as Elephant Endotheliotropic Herpesvirus (EEHV).
Scientists at the zoo are currently in the middle of the world’s first vaccine pilot study to fight the virus, and hope that proceeds raised from the upcoming events can help “create a future where Asian elephants survive and thrive.”
“We’re so excited to be able to offer places for 2,500 fundraisers to run our first ever 10k Run for Nature later this year,” explained Hannah Wright, Fundraising Lead at Chester Zoo.
Runners will raise money to help the zoo’s efforts to save endangered Asian elephants / Credit: Chester Zoo
“As a charity, fundraising is at the core of this event, but we also hope that it’s a great fun event that the whole family can get involved in – whether running, supporting or sponsoring.
“All participants will be receive a sustainable medal and top fundraisers will have the opportunity to win a variety of prizes, which include annual memberships, animal experiences, and meal vouchers for our gastro pub, The Oakfield, as well as a selection of animal adoptions.”
Emily Sergeant -
11th November 2021 
