The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
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“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
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“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
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“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
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New Hairy Bikers documentary to take viewers on ’emotional journey’ in tribute to Dave Myers
Emily Sergeant
A new documentary paying an emotional tribute to late Hairy Biker Dave Myers is set to air on the BBC in the run up to Christmas.
Dave Myers – who was most well-known for being one half of the famous Hairy Bikers duo that starred in the BBC cookery and travel show of the same name, alongside Si King – died earlier this year (28 February 2024) after revealing back in May 2022 that he had been diagnosed with cancer, and was undergoing chemotherapy treatment.
The final Hairy Bikers episode aired on 19 March following Dave’s passing, and viewers tuned in in their tens of thousands to watch the beloved show that had been entertaining the masses for close to two decades.
🏍️ Si King celebrates the life of fellow Hairy Biker and best friend Dave Myers in a special one-off BBC documentary
Si picks out key moments from the past 25 years of the pair's TV careers in The Hairy Bikers: You’ll Never Ride Alone
But despite that being the final episode with Dave involved, there’s still one last chapter left to tell.
Set to air on BBC Two on Monday 23 December, viewers will be invited on an “emotional journey” through the Hairy Bikers story with Si King, as he celebrates the life of his best mate and former TV partner.
The documentary follows Si as he leads a motorcycle convoy to Dave’s hometown of Barrow-in-Furness, while archive material, new interviews, and previously-unseen footage is shown to help celebrate Dave’s life.
A new Hairy Bikers documentary will take viewers on an ’emotional journey’ in tribute to Dave Myers / Credit: BBC / South Shore Productions
You can relive the journey that took Dave around the world while cooking up a storm as one of television’s greatest-ever double acts.
“I’m incredibly proud of the programme because it’s a tribute to my best mate,” Si King said.
“It was an amazing experience, I didn’t quite know what to expect. That was the whole thing, none of us did. We thought at the most we’d get 10,000 bikes, we didn’t dream it would be 46,000 motorcycles and a 30-mile tail, it was just insane. I just felt enormously privileged.”
Hairy Bikers: You’ll Never Ride Alone will air on BBC Two on Monday 23 December at 9pm, and will also be available to watch on BBC iPlayer.
Featured Image – BBC
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Snoop Dogg says he wants to replace Gregg Wallace on MasterChef – and so do we
Danny Jones
With Gregg Wallace having been axed from MasterChef, one man has put himself forward to replace the long-standing presenter: Snoop Dogg.
Make that Snoop ‘Doggy’ Dogg, esquire and all-round foodie fancy pants, to you.
No, as we often feel we have to clarify sometimes, we’re not joking – the rapper and hip-hop legend apparently is very keen on the idea of becoming the next co-host of UK MasterChef.
It also goes without saying that we will never EVER get bored of writing headlines like these.
Credit: The Martha Stewart Show/BBC
Speaking to The Mirror, the 53-year-old music icon said, “You’ll best believe You better believe Snoop could be the new MasterChef judge.”
According to Snoop, his time working on Martha & Snoop’s Potluck Dinner Party with well-known American cook, food writer and TV personality Martha Stewart means he already has prior experience and he also believes he has the backing of another big culinary name.
“My boy Gordon [Ramsay] judges on the US version of the show, and I know he would back me to be able to judge on the UK version”, he told the outlet, going on to add: “He knows I am not playing when it comes to food. He knows I can cook – I have even given him some tips.
“I hosted a cooking show over here and I have always been vocal about wanting to work on a UK show. I love the place – and for real, this could be the perfect opportunity.”
His bid to join the BBC show might be less likely than many others, but we’ve already seen how well getting familiar entertainment faces on works for the Celebrity version of the show, not to mention juicing up the comedy with less serious analysis as seen on Channel 4’s rebrand of The Great British Bake Off.
You can see a selection of Snoop’s on-screen cooking highlights here.
As for the latest on Wallace, he is still officially denying being involved in any inappropriate behaviour of a sexual nature on the show and various other TV projects, with a total of 13 people filing official historical complaints against the long-standing host over the course of a 17-year period.
The 60-year-old is now accused not only of sexual comments in the workplace but groping and touching multiple former contestants and colleagues.
Despite sticking to his official position he has, however, come out to apologise for a response video he made following the second raft of allegations, in which his comments were deemed offensive and misogynistic by a Downing Street official.
We’re confident we already know the answer, so we’ll ask you this instead: just how much do you want to see Snoop Dogg presenting the next series of MasterChef?
Emily Sergeant -
11th November 2021 
