The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
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“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
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“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
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“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
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Two Manchester Basketball players have been named in the SLB Team of the Season for 2025/26
Danny Jones
A pair of Manchester Basketball players have been named in the latest SLB Team of the Season for 2025/26.
The most recent UK Super League Basketball (SLB) campaign is set to wrap up this month, with the playoffs taking place down in the capital, but there are other awards to be handed out before then.
It remains to be seen how ‘The Final Four’ phase will play out at The O2 in London on 17 May, but we can definitely take joy in moments like this.
Announced on Thursday, 7 May, Manchester Basketball confirmed that duo Max Jones and Jordan Johnson have joined the rest of the league’s roster of the best players this term.
As detailed on the club website, “Max has averaged 17.4 points in the SLB in 32 games – he’s been a starter for the franchise and was also named in the ENBL All-Star Five in Germany last month.
“Jordan averaged 14.1 points and 5.1 assists in 30 games in the SLB, had a stellar European campaign and hit 30 pts in just over 27 minutes in the SLB Cup Final.”
Commenting on social media, one fan wrote: “Both JJ and PJ have been so great at the PG spot all year. I feel this is a joint award for them both, but they can only fill one spot for the accolade. If we wanna be a serious club to build upon year on year, JJ also needs to be in an MCR jersey next year.
“We absolutely have the pieces to build around. JJ’s nerve is sooooo cool under pressure. You can just tell they wanna loft a meaningful trophy, and it’s gonna happen if we as a club plan and build the way we need to.”
Plenty of supporters have also stressed the importance of making sure that the board tie down the likes of Jones and other big talents this summer; the rest of the Molten All-League Team of the Season for 2025/26 can be found below.
It’s also worth noting that teammate Tim Adetukasi and women’s team star Irene Oboavwoduo have each been named in the SLB’s British Team of the Year in their respective divisions for 2026.
Writing in a club statement reflecting on a great week of recognition for the resurgent club, General Manager Dominique Allen said: “We are really proud to be a club flying the flag for British players.
Both Tim and Irene have made a real impact on and off the court. We’re really happy for both of them that they are getting some well-deserved recognition.”
Well done to all the MCR stars who are helping get the franchise back on its feet following such a major rebrand across the board.
Here’s looking forward to another promising and productive year for Manchester Basketball.
Akon speaks on his connection to Manchester after run of Co-op Live gigs
Danny Jones
Music veteran Akon has recently discussed his connection to our city following his run of live shows here in Manchester.
In fact, he went so far as to say he feels much more affinity here than he does with ‘The Big Smoke’.
The seasoned Senegalese-American rapper, singer-songwriter, entrepreneur and humanitarian, teamed up with fellow chart-topper Ne-Yo for not just one, not even two, but three whole nights at Co-op Live this May as part of their co-headline tour across the UK and Ireland.
Chatting with Simone Riley on BBC Radio Manchester before the third and final gig of the trio, Akon admitted that there’s “something about Manchester” that he loves way more than London.
As you can see, while he couldn’t quite put his finger on what exactly is about it in the North compared to the capital, he said simply that “it’s crazy here”, and he loves it.
Same, mate. Same.
Admitting that he feels “more attached to Manchester than London” and labelling the energy from the crowds as “stupid” up here (he meant it in a good way, we promise), Simone couldn’t help but confess her joy over his comments.
He’s not the only global superstar to have recently shouted out their affection for 0161, either, as Billie Eilish also said something similar.
Speaking to the mainline BBC at the premiere of her Hit Me Hard and Soft: The Tour (Live in 3D), she said that while the dates lining up were certainly a key factor, there were other reasons why she chose Manchester to film her new movie.
Our Audio North team were also lucky enough to chat with Akon’s touring partner Ne-Yo recently, too, who also had nothing but good things to say about us as a place to play.
As for Akon, the 53-year-old has obviously played here plenty of times over the decades, with last year’s tour being his first return in a decade.
That being said, given how glowingly he’s spoken about us and how popular these joint performances were, we reckon it won’t be that long before he comes back.
Last but not least, we obviously couldn’t resist going along to at least one of the nights for ourselves; listen to what we had to say about the tour in our full review down below.
Emily Sergeant -
11th November 2021 
