The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
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“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
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“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
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“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
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Bernardo Silva has confirmed he is leaving Manchester City at the end of the season
Danny Jones
After a couple of years of will he, won’t he, Manchester City star Bernardo Silva has now revealed he will be leaving at the end of the season.
While most supporters saw it coming from a mile off, it’s still a huge loss for the Blues.
Announcing his imminent departure on social media this Thursday, 16 April, the Man City midfielder will call it a day at the Etihad Stadium after the best part of the decade.
More importantly, he’s lifted virtually everything there is to win at a club level after signing from Monaco at the age of 22, and has been an instrumental part of the squad ever since he arrived.
Manchester City can confirm Bernardo Silva will leave the Club this summer.
Writing a lengthy and emotional post on his Instagram, 31-year-old Silva wrote: Cityzens, When I arrived 9 years ago, I was following a dream of a little boy, wanting to succeed in life, wanting to achieve great things.
“This city and this club gave me much more than that, much more than I ever hoped for. What we won and achieved together is a legacy that will forever be cherished in my heart. ‘The Centurions’, the domestic quadruple, the Treble, the ‘Four In A Row’ and much more… It wasn’t that bad
“In a few months, it’s time to say goodbye to the city where not only [did] we win so much as a football club, but also where I started my marriage and my family. From the bottom of my heart, Ines and Carlota, thank you!
“To the fans, your unconditional support throughout the years is something that I will never forget. My main goal as a player was to always play with passion so you guys could feel proud and well represented on the pitch. I hope you felt that every single game.
“I arrived as a Man City player, I leave as one more of you, a Man City supporter for life. Keep supporting this young team, and I’m pretty sure they will bring you a lot of new, fantastic memories in the future.
After more than four and a half centuries’ worth of appearances already, and a few more to come before the end of the 2025/26 campaign, he will no doubt go down as one of the all-time greats – and not just for City, but arguably the Premier League in general.
With 76 goals and 77 assists to his name, not to mention 19 trophies while wearing the shirt,
He signed off by adding: “To the club, Pep, the staff and all my teammates these 9 years, thank you for all the memories and for letting me be a part of this journey for so long.
“The atmosphere we created every day in the training ground made me feel at home and a part of a big family. Let’s enjoy together these last weeks and fight for what this season still brings us. Love you all, Bernardo.”
As for Guardiola and co, they have already teased plans to give the Portuguese playmaker a proper send-off and have promised to work with the fans to deliver “a fitting tribute and farewell to a wonderful servant of Manchester City Football Club at the end of the season.”
Aldi’s viral garlic bread-flavoured crisps are now back in stores across the UK
Emily Sergeant
No one tell Peter Kay, but Aldi has brought back one of its most viral crisps… garlic bread.
Admit it, you heard that in the Bolton comedian’s voice when you read garlic bread then, didn’t you? Oh yeah, and they’re also only £1.15 per big sharer bag.
The budget supermarket chain is absolutely no stranger to bringing out some weird and wonderful food concoctions, many of which have seen shoppers flocking to their nearest store – but judging by reaction on social media and their popularity over the years, it sounds like Aldi has properly knocked it out the park with this creation.
By combining two of Brits’ most beloved food obsessions, garlic bread and crisps, Aldi has created the ultimate snacking combination, and they’re now back on shop shelves across the UK after going viral when they were first released back in 2024.
Aldi has just launched new garlic bread-flavoured crisps / Credit: The Manc Group | Rawpixel
If you’re looking to get your hands on a bag, then you can expect the crisps to be ‘packed full of fin-gar-lickin’ good flavour’, according to the retailer.
Shoppers are then hit with the delicious taste of smoky garlic, all while ‘experiencing the hearty crunch’ that’s known to come with Aldi’s premium Specially Selected crinkle cut crisp style.
When the crisps were first released a few years back, a couple members of The Manc team headed to our local Aldi store on Market Street in the city centre to grab a packet of the new crisps – and we can confirm that they are, in fact, garlicky.
Aldi’s calling them the ‘perfect dinner party nibble’ or the ‘ultimate partner to any summer picnic’, and to be honest, we couldn’t agree more.
Emily Sergeant -
11th November 2021 
