The concept of déjà vu can be pretty confusing, right?
You can say that again.
It stands to reason that over the years there have been many theories that try to explain the weird sensation that is déjà vu and why we get it, but an NHS doctor – who has over 2.5 million followers on TikTok – has potentially put an end to any further debate about what may cause it.
In a short informational video posted to the video sharing social media platform – that started out with a classic repetition joke, just in case you were unsure what the phenomenon actually was – Dr Karan Raj explained that: “It’s a glitch in your brain.
“It’s when a new short term memory gets accidentally stored in the long term memory, so it feels like it’s happened before, because our brain is telling us it’s an old memory.”
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He then concluded using the very technical term: “It’s just sloppy admin by your brain.”
Well it may not quite have been what we were expecting, but it certainly does make sense.
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Before Dr Karan – who is well-known for his #schoolwithdrkaran series on TikTok and across various other social media platforms – stepped in to explain the phenomenon in simple terms, there have been many other theories to account for déjà vu.
It’s believed that déjà vu affects somewhere between two-thirds and four-fifths of all people, and is something which has fascinated scientists over the years.
However, they remain divided as to the cause.
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Some experts believe it originates in the medial temporal lobes of the brain – which control long-term memory – however, they are unable to study the phenomenon deeply because déjà vu, by its nature, is fleeting and brief meaning it cannot be recorded or tracked, as it just happens and then goes away almost immediately.
Scientists have also looked at epilepsy to see whether it holds the key to déjà vu, as seizures also begin in the medial temporal lobe, and according to The Conversation, some researchers reckon they could somehow be linked.
It is possible to study the growth of seizures – which are essentially electrical overloads in the brain – and track them as they pass through the brain, and through this theory, déjà vu is also believed to be an electrical overload, stimulated in the rhinal cortices portion of the brain and then impacted upon the medial temporal lobe, and this would mean that a false signal is sent, implying that the brain has seen something before, even when it hasn’t.
Another theory holds that déjà vu occurs due to a failure of memory.
Although our brain’s “sloppy admin” still remains somewhat unexplained, Dr Karan has done a pretty good job of breaking down déjà vu for the masses, amassing over 338K views in the process.
You can find more of Dr Karan Raj’s videos on TikTok here.
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Yorkshire Tea is Manchester’s ‘favourite’ brand of teabags, according to new data
Danny Jones
The Great British debate of which teabag is best is one that will rage on for millennia, that’s just the way it is, but according to new data, it sounds like we might at least have an answer to which brand makes for Manchester’s favourite brew.
It won’t be a surprise to many of you and we can certainly confirm it on our end but the one and only Yorkshire Tea looks to have taken the cuppa crown when it comes not only to Manchester’s preferred teabag but seemingly the best-loved in Britain as a whole.
This is according to numbers pulled by local firm, TonerGiant. The Atherton-based ink and toner suppliers decided a poll around the office wasn’t enough and instead chose to turn their knowledge of the market and consumer trends into a bit of online research.
At the end of the day, tea is has got to be the most important of all the office supplies, surely?
Using data from trusted online source Statista, which nailed down the top 25 teabag brands in the UK, each make was then ranked in relation to its average monthly searches via Google Keyword Planner to reveal that Yorkshire Tea was clearly the top dog.
With roughly 390 searches per month in Manchester alone, compared to PG Tips as the next best (260), it seems us Mancs have to concede at least one thing to our fellow Northern county: Yorkshire makes a bloody good brew.
The Roses rivalry raged for centuries but if there’s one thing that brings us together, it’s a good cuppa.
In terms of other tea brands that came in high on the leaderboard, Pukka Tea (170), Twinings (140)and Teapigs (90) made up the rest of the top five most-searched tea brands in Greater Manchester. It’s also interesting to see how those figures looked when extrapolated nationwide. Here’s the full ranking:
Rank
Tea
Average UK monthly searches
1
Yorkshire Tea
27,100
2
PG Tips
18,100
3
Pukka Tea
14,800
4
Twinings
12,100
5
Teapigs
8,100
6
Whittards Tea
6,600
7
Tetley
4,400
8
Clipper Tea
4,400
9
Lipton Tea
3,600
10
Barrys Tea
3,600
11
Thompsons Tea
1,300
12
Typhoo
1,300
13
Taylors Tea
1,300
14
M&S Tea
1,300
15
Tesco Tea
1,000
16
Tick Tock Tea
880
17
Sainsbury’s Tea
720
18
Lyons Tea
720
19
Asda Tea
590
20
Aldi Tea
590
21
Waitrose Tea
590
22
Lidl Tea
480
23
Morrisons Tea
320
24
Bewleys Tea
90
25
Cafedirect Tea
40
Few of these on here we’ve never heard of. Taste test, anyone?
While Yorkshire Tea was found to be Manchester’s and the nation’s favourite, Belfast was the only UK city where Yorkshire Tea didn’t take the top spot. Instead, it was Irish-owned Barry’s Tea that came out as their favourite – we definitely need to hold a ‘brew-off’ between the two. The Hoot, you up for it?
As for supermarket’s own-brand offerings, out of the eight options on the list, Marks and Spencers teabags were found to be the most popular, closely followed by Tesco and then Sainsbury’s.
Commenting on the findings, TonerGiant’s Stuart Deavall said: “With so many office workers opting for tea to get through the day, it’s no surprise that the UK has a day dedicated to the drink.
“In light of National Tea Day on Sunday, 21 April, our new data shows that Yorkshire Tea is the nation’s favourite, with over 27,000 Brits searching every month… We can expect many Brits to be celebrating in style this Sunday, no doubt with a mug of Yorkshire tea in hand”. Speaking of, anyone fancy a brew?…
Featured Images — Yorkshire Tea/Rumman Amin (via Unsplash)
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Morrisons introduces new quiet hours to make stores less ‘overwhelming’ for shoppers
Emily Sergeant
Morrisons has decided to extend its popular ‘Quieter Hour’ across the UK to help make its stores less “overwhelming” for shoppers.
Introduced earlier this month to mark World Autism Acceptance Week, and in a bid to turn what can be a daunting task for many people into “a calmer and more enjoyable experience”, the supermarket chain has announced an extension to its already popular initiative by adding new ‘Quieter Hours’ during weekday afternoons.
In case you weren’t aware, Morrisons first introduced its Quieter Hour all the way back in July 2018, and has been welcoming people who may struggle supermarket shopping environments through its doors ever since.
The initiative – which initially took place between 9am and 10am on a Saturday, and for the first hour of trade on a Sunday – originally began as part of the National Autistic Society’s ‘Autism Hour campaign’, after it was found that some neurodiverse people, including those with autism, can find shopping in a supermarket “overwhelming”.
Supermarkets can lead many people to experience increased sensitivity to light and sound, such as loud music, bright lights, and busy environments, and in turn, this can cause anxiety or, in some of the worst cases, even physical pain.
But now, after the trial has proved to be so successful and well-received, Morrisons has made the decision to extended the initiative to weekdays too, as well as weekends – with ‘Quieter Hours’ now also running every week from Monday to Thursday between 2-3pm.
The company says the extension is all with the aim of “helping even more customers”.
During ‘Quieter Hours’, Morrisons stores operate lower levels of lighting, turn music and radios off, avoid making tannoy announcements, reduce movement of trolleys and baskets, and turn checkout beeps and other electrical noises down.
“The weekly shop can be a daunting task for those who may struggle with noises associated with it,” commented Charlotte Exell, who is the Business Sponsor of Ability at Morrisons.
“At Morrisons, we are always looking for more ways to support customers, and as the Quieter Hour is incredibly popular in our stores across the nation, we have listened to customers and will now help more shoppers in our extended times.”