Asda has pledged to rollout its ‘Smart Price’ value range to all stores across the UK following social media.
The supermarket chain’s value range has always proved popular with shoppers keen to keep things on a budget as it includes items such as a 15 pack of eggs for £1.18, a can of peas for 21p, carrots for 20p, and 500g of pasta for just 29p – but many have pointed out its limitations in recent weeks, and have raised questions as to why it’s not available in every branch.
The ‘Smart Value’ range is currently made up of 200 items in total, and 150 of those are only available in 300 stores.
Asda says its decision to extend the rollout of the range comes after food writer and anti-poverty campaigner Jack Monroe – who began her career back in 2015 sharing recipes she had created as a single parent with a young son to feed families for less than £10 – took to Twitter back in mid-January to give examples of price increases she had noted at her local supermarket in the past year.
Jack said in her initial tweet: “Woke up this morning to the radio talking about the cost of living rising a further 5% [and] it infuriates me the index that they use for this calculation, which grossly underestimates the real cost of inflation as it happens to people with the least.”
Woke up this morning to the radio talking about the cost of living rising a further 5%. It infuriates me the index that they use for this calculation, which grossly underestimates the real cost of inflation as it happens to people with the least. Allow me to briefly explain.
She continued: “The system by which we measure the impact of inflation is fundamentally flawed [and it] completely ignores the reality and the real price rises for people on minimum wages, zero hour contracts, food bank clients, and millions more”.
ADVERTISEMENT
“The margins are always, always calculated to squeeze the belts of those who can least afford it, and massage the profits of those who have money to spare,” she added.
Crucially, she claimed that “nothing demonstrates that inequality quite so starkly as tracking the prices of ‘luxury’ food vs ‘actual essentials’.”
Jack’s Twitter thread not only went on to amass thousands of likes and retweets, and generate an important conversation, but it also inspired Asda to make some changes to “help our customers”, and so the retailer confirmed in a statement that it would almost double the number of stores that offer the ‘Smart Price’ range to all 581 of its locations.
ADVERTISEMENT
Asda is rolling its ‘Smart Price’ value range to all stores across the UK / Credit: Flickr
Announcing the range rollout in a statement this week, Meg Farren – Chief Customer Officer at Asda – said: “We want to help our customers’ budgets stretch further and have taken on board the comments about the availability of our Smart Price range made by Jack Monroe.
“We are taking steps to put our full Smart Price and Farm Stores ranges in store and online to make these products as accessible as possible.”
Jack has welcomed the retailer’s response to the conversation, sharing news of Asda’s cheap food promise on Twitter saying simply: “Well, that went rather well.”
The supermarket has already added 100 Smart Price and Farm Stores products to its website this week, increasing the total online range to 187 products.
This will rise to 200 by the end of February, with all 200 products in stores by 1 March.
Featured Image – Asda Corporate
Trending
One in 10 Brits are fired or disciplined after their work’s Christmas party, new survey finds
Emily Sergeant
We’re in peak office Christmas party season right about now.
With just under two weeks to go until the big day itself is here, many businesses across the UK are treating their staff to night out to celebrate both the festive season and all of the hard work they have been putting in throughout the year… and as you can expect, these are usually quite eventful gatherings, shall we say.
But now, a survey by has shed light on just how ‘eventful’ they actually are, as a new survey has revealed that, apparently, one in ten Brits face some sort of disciplinary action or dismissal due to their behaviour at Christmas parties.
The study was conducted by After Drink, and included more than 2,000 participants.
During the research, it was highlighted that 89% of employees admitted to drinking alcohol at these events, Lad Bible reports – with 65% of these confessing that they drank “excessively”.
One in 10 Brits get fired or disciplined after their work’s Christmas party / Credit: Kraken Images | Mimi Thian (via Unsplash)
There are a multitude of incidents which could lead to disciplinary action in the workplace nowadays, but according to the survey, some of the common reasons following festive celebrations with colleagues included inappropriate comments (23%) and even getting into fights (21%).
16% of these incidents were because of drug use during the event, while inappropriate interactions with colleagues accounted for 14%.
Some of the legal reasons you can be fired from your place of work after a Christmas party include gross misconduct, drunken behaviour, and fighting of any kind.
Despite all these risks, however, Christmas parties still remain as popular as always, and a whopping 79% of respondents said they are planning to attend theirs this year.
Clearly, the moral of the story here is , enjoy yourself… but just not too much.
Featured Image – The OurWhiskey Company (via Pexels)
Trending
Half of Mancs don’t know how to cook Christmas dinner, new survey reveals
Emily Sergeant
Christmas dinner is one of the key parts of any festive celebration.
No matter whether you choose to tuck into a traditional roast with all the trimmings and lashings of gravy, or you prefer to go for something a little different like a curry or a Chinese instead, your Christmas dinner is a chance to gather round with your loved ones and enjoy one of the heartiest meals you’ll likely have all year.
However, some shocking new figures have revealed that half of Manchester residents have no clue how to even cook a Christmas dinner.
Through a major study by the UK’s leading electrical retailer, AO.com, it was revealed that the majority of our city’s residents are “losing confidence” in preparing even the simplest of British dishes – with a traditional roast or Christmas dinner being one of them.
A new survey has revealed that half of Mancs don’t know how to cook Christmas dinner / Credit: Freepik | GoodFon
As part of its new campaign to get Brits back into the kitchen, AO found that just 57% of respondents reckon they would be able to make a roast dinner, 52% could whip up a classic shepherd’s pie, 58% could cook bangers and mash, merely 61% could prepare a full English breakfast, and again, only 57% could tackle fish and chips.
Classic desserts are clearly a struggle for us Mancs too, according to the survey, as only 19% of respondents said they’d feel confident cooking a Christmas pudding.
The survey also found that nationwide, it was Gen Z – those between the age of 16 and 27 – that are the least confident in their ability to cook great British classics, while on the other end of the spectrum, Baby Boomers are the most capable, proving that culinary confidence increases with age.
Our region’s residents are apparently ‘losing confidence’ at cooking simple British classics / Credit: Freepik
Commenting on the results, Jay Lockton, oven expert at AO.com, said: “Kitchens should be a place of creativity and joy, but our data shows that a lot of people in Manchester are losing confidence in preparing even the simplest of British dishes.
“Based on our findings, many younger people may be opting for convenience foods or takeaways due to their busy schedules and the perception that cooking from scratch is time-consuming or difficult.
Emily Sergeant -
9th February 2022 
