Asda has pledged to rollout its ‘Smart Price’ value range to all stores across the UK following social media.
The supermarket chain’s value range has always proved popular with shoppers keen to keep things on a budget as it includes items such as a 15 pack of eggs for £1.18, a can of peas for 21p, carrots for 20p, and 500g of pasta for just 29p – but many have pointed out its limitations in recent weeks, and have raised questions as to why it’s not available in every branch.
The ‘Smart Value’ range is currently made up of 200 items in total, and 150 of those are only available in 300 stores.
Asda says its decision to extend the rollout of the range comes after food writer and anti-poverty campaigner Jack Monroe – who began her career back in 2015 sharing recipes she had created as a single parent with a young son to feed families for less than £10 – took to Twitter back in mid-January to give examples of price increases she had noted at her local supermarket in the past year.
Jack said in her initial tweet: “Woke up this morning to the radio talking about the cost of living rising a further 5% [and] it infuriates me the index that they use for this calculation, which grossly underestimates the real cost of inflation as it happens to people with the least.”
She continued: “The system by which we measure the impact of inflation is fundamentally flawed [and it] completely ignores the reality and the real price rises for people on minimum wages, zero hour contracts, food bank clients, and millions more”.
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“The margins are always, always calculated to squeeze the belts of those who can least afford it, and massage the profits of those who have money to spare,” she added.
Crucially, she claimed that “nothing demonstrates that inequality quite so starkly as tracking the prices of ‘luxury’ food vs ‘actual essentials’.”
Jack’s Twitter thread not only went on to amass thousands of likes and retweets, and generate an important conversation, but it also inspired Asda to make some changes to “help our customers”, and so the retailer confirmed in a statement that it would almost double the number of stores that offer the ‘Smart Price’ range to all 581 of its locations.
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Asda is rolling its ‘Smart Price’ value range to all stores across the UK / Credit: Flickr
Announcing the range rollout in a statement this week, Meg Farren – Chief Customer Officer at Asda – said: “We want to help our customers’ budgets stretch further and have taken on board the comments about the availability of our Smart Price range made by Jack Monroe.
“We are taking steps to put our full Smart Price and Farm Stores ranges in store and online to make these products as accessible as possible.”
Jack has welcomed the retailer’s response to the conversation, sharing news of Asda’s cheap food promise on Twitter saying simply: “Well, that went rather well.”
The supermarket has already added 100 Smart Price and Farm Stores products to its website this week, increasing the total online range to 187 products.
This will rise to 200 by the end of February, with all 200 products in stores by 1 March.
Featured Image – Asda Corporate
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A local Manchester run club is holding two special running routes to see the total eclipse
Danny Jones
With the highly anticipated total eclipse fast approaching, people not just here in Greater Manchester but all over the UK, Europe and the rest of the world are gearing up to try and watch it – but this native running club are doing it a bit differently.
Eclipses occur once every 12-18 months, but this is set to be the biggest since 1999.
The moon is set to cover approximately 96-98% of the sun this coming Wednesday, 12 August, 2026, and rather than try to watch it from a window at home or drive to somewhere with supposedly ‘the best view’, local sports club Manchester Road Runners are turning it into their latest one-off event.
Sharing details online, the free-to-join local organisation, which boasts thousands of members on Facebook and various other platforms, will be timing things to make sure they catch the phenomenon.
Writing in the accompanying caption, the Road Runners say: “We’ve pulled some strings and have a very special event taking place on August 12th, a solar eclipse! Come run with us under a darkened sun next Wednesday from The Wharf at 18:30, with peak moon coverage expected at around 19:10.”
Better still, they’re also teaming up with their trail running spin-off club for an even more scenic twist on the evening excursion.
“If you prefer to experience your solar phenomena under the wide open skies”, they go on to write, “our friends over at Trail Division will be holding a hike/run off road, meet at Piccadilly Station at 18:00 to get shady in the great outdoors.”
Fortunately, they have issued an important disclaimer, going on to remind runners that “while beautiful and majestic, the sun should NEVER be directly looked at in the face unprotected”, signing off by adding, “Respect the sun, respect your peepers, stay ocularly safe out there.”
If you’ve never come across MRR before, they’re probably the biggest run club in the entire Greater Manchester region and their social-first jogs, intervals, track sessions and more revolve around meeting back up with your mates for a wholesome pint and a chat.
For many, it’s the biggest and the best in the city.
As for the eclipse run, it’s set to be a very magical variation on their usual Wednesday evening meets.
Quite rightly, they also point out in the post that you can actually buy certain glasses to view eclipses on these rare occasions, with search traffic often ramping up in and around these events.
Meanwhile, the Trail Division branch is yet to confirm the route for their run/hike, but it will most likely remain in the nearby North West vicinity; keep your eyes peeled on their social media pages (linked above) for more information and other upcoming trail events.
Speaking of trail runs, there’s a pretty beautiful albeit challenging one coming up next month…
Stunning vistas, walkers welcome, and multiple distances available.🏃♂️🥾
And the best part? It's less than 90 minutes away from Manchester. 🏞️
Oasis promoters drop biggest Knebworth hint yet after securing license around key date
Danny Jones
Not that we’re the type to get carried away, but we’ll confess that our curiosity, interest and general levels of anticipation have been piqued, as Oasis’ main promoters have recently renewed the license to host events at the infamous Knebworth.
My word, is this it? Like the reunion, is it ACTUALLY going to happen?…
We’re sure the raw, uncontrollable excitement will come should it be fully confirmed, but for now, all we know is that our colleagues in music media, SJM Concerts, have renewed the land in and around Knebworth Park and House for live entertainment once again.
Moreover, the company have also done so on a rather fitting date decades on from the original and legendary outdoor gigs.
As can be found on the planning application section of the North Hertfordshire Council website – the county in which the storied Britpop gigs took place – a fresh license to hold new events.
If/when the announcement happens, the already granted permission will allow for a capacity of up to 125,000 and a curfew of 3am.
We know the original Knebworth shows were beyond iconic, but let’s say this would be nailed on to be nothing short of absolutely box office.
Besides having also helped promote Oasis’ colossal Live ’25 reunion tour last summer, it’s also worth noting that they secured said license just over a week before the 30th anniversary of the pair of nights back in 1996: 10-11 August, to be specific.
The licence is said to have come into effect this past Saturday (1 Aug) and is believed to be indefinite.
What added even more fuel to the fire of these well-established rumours over the past year was when Baroness Sharon Taylor of Stevenage told the House of Lords the band would be playing FIVE whole nights at Knebworth in the future, before later clarifying that she was speaking in “hypothetical terms.”
All that being said, it’s fair to say we’ll be keeping a very keen eye on socials over the next few days, in particular, just in case.
The Manc has reached out to SJM for an official comment (surprise, surprise), but we are yet to receive a response regarding the matter.
Your silence speaks volumes, just saying.
This coming Monday, 10 August 2026, will mark the official 30th anniversary of Oasis at Knebworth 1996, and with the likes of ‘Wonderwall’ seeing a chart resurgence as the go-to England anthem at this year’s World Cup, we’re choosing to be optimistic. What about you?
Emily Sergeant -
9th February 2022 
