Asda has pledged to rollout its ‘Smart Price’ value range to all stores across the UK following social media.
The supermarket chain’s value range has always proved popular with shoppers keen to keep things on a budget as it includes items such as a 15 pack of eggs for £1.18, a can of peas for 21p, carrots for 20p, and 500g of pasta for just 29p – but many have pointed out its limitations in recent weeks, and have raised questions as to why it’s not available in every branch.
The ‘Smart Value’ range is currently made up of 200 items in total, and 150 of those are only available in 300 stores.
Asda says its decision to extend the rollout of the range comes after food writer and anti-poverty campaigner Jack Monroe – who began her career back in 2015 sharing recipes she had created as a single parent with a young son to feed families for less than £10 – took to Twitter back in mid-January to give examples of price increases she had noted at her local supermarket in the past year.
Jack said in her initial tweet: “Woke up this morning to the radio talking about the cost of living rising a further 5% [and] it infuriates me the index that they use for this calculation, which grossly underestimates the real cost of inflation as it happens to people with the least.”
Woke up this morning to the radio talking about the cost of living rising a further 5%. It infuriates me the index that they use for this calculation, which grossly underestimates the real cost of inflation as it happens to people with the least. Allow me to briefly explain.
She continued: “The system by which we measure the impact of inflation is fundamentally flawed [and it] completely ignores the reality and the real price rises for people on minimum wages, zero hour contracts, food bank clients, and millions more”.
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“The margins are always, always calculated to squeeze the belts of those who can least afford it, and massage the profits of those who have money to spare,” she added.
Crucially, she claimed that “nothing demonstrates that inequality quite so starkly as tracking the prices of ‘luxury’ food vs ‘actual essentials’.”
Jack’s Twitter thread not only went on to amass thousands of likes and retweets, and generate an important conversation, but it also inspired Asda to make some changes to “help our customers”, and so the retailer confirmed in a statement that it would almost double the number of stores that offer the ‘Smart Price’ range to all 581 of its locations.
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Asda is rolling its ‘Smart Price’ value range to all stores across the UK / Credit: Flickr
Announcing the range rollout in a statement this week, Meg Farren – Chief Customer Officer at Asda – said: “We want to help our customers’ budgets stretch further and have taken on board the comments about the availability of our Smart Price range made by Jack Monroe.
“We are taking steps to put our full Smart Price and Farm Stores ranges in store and online to make these products as accessible as possible.”
Jack has welcomed the retailer’s response to the conversation, sharing news of Asda’s cheap food promise on Twitter saying simply: “Well, that went rather well.”
The supermarket has already added 100 Smart Price and Farm Stores products to its website this week, increasing the total online range to 187 products.
This will rise to 200 by the end of February, with all 200 products in stores by 1 March.
Featured Image – Asda Corporate
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Manchester firefighter surprises partner with proposal during new recruits parade
Danny Jones
We’re a sucker for a wholesome little video as we know you are, which is exactly why we thought of you lot when we came across this video of a newly graduated Manchester firefighter surprising his partner with a heartwarming proposal.
Just the kind of heartwarming that usually sets us off after a long week at work.
The clip shared by Greater Manchester Fire and Rescue Service (GMFRS) on Thursday, 25 April, shows Manc fireman James popping the question to his girlfriend sat unassumingly in the audience at a recent passing out ceremony.
Pass out ceremonies are when trainees go from recruits to fully qualified firefighters after completing their intensive operational training. It’s a long-standing tradition in the emergency services where friends and family gather to celebrate their achievements – it’s almost like it’s the perfect opportunity…
Watch as a Manc firefighter turns his passing out ceremony into a surprise proposal.
As you can see, since the graduates are usually the centre of attention, James couldn’t help but size his moment and instead of walking and lining up normally like everyone else, he decided to head straight over to his wife-to-be and get down on one knee.
You already know the rest.
Welling up immediately and barely able to remove her hands from her face, Melissa nods and says yes as the crowd cheers and the pair share a smooch.
Writing on social media, the GMFRS said: “We managed to capture a VERY special moment at our new recruits pass out parade today… Congratulations to James and Melissa!”, adding, “Certainly one way to start your new career”.
If we don’t see all the groomsmen dressed as firefighters on a random viral video sometime soon we’re going to be gutted.
All the best to the happy couple and if you’ve got any more lovely clips like this to send in so we can make ourselves cry (in a good way), you know what to do.
Featured Images — Greater Manchester Fire and Rescue Service
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The Chestergate pub in Stockport is at it again with some of the most wonderfully Manc scenes you’ll ever see
Danny Jones
The legendary Chestergate pub in Stockport is back with another belter of a video, following on from their viral belly-flashing clip of 2022.
The Mersey Square boozer has painted yet another quintessentially Northern depiction of UK pub culture with the latest Manc scenes they’ve captured around the karaoke machine.
If you’ve never had the pleasure of stumbling into The Chestergate in Stockport town centre, the long-standing boozer currently operated by publican chain Blind Tiger Inns, you’re seriously missing out.
While it might not be the flashiest of pubs, when it comes to entertainment, it always delivers.
Whether it’s stunts like renaming themselves ‘The Southgate’ whenever the Euros or World Cup rolls around, or the locals just genuinely having a whale of a time no matter what day of the week it is, it really sums up the best of pub culture.
The Chestergate went viral for some of the most British footage ever caught on film back in 2022 and the videos saw a huge wave of love and support flooding in for the pub, as well as a healthy amount of chuckles. Safe to say we were chuffed to see them pop back up on our feed again recently.
Karaoke night at The Chestergate literally never disappoints.
Forget ‘Livin’ on a Prayer’ or ‘Champagne Supernova’ for karaoke songs – we’ll take a cacophony of inaudible throwback pop music, whilst another bloke and his hype man try and MC over a totally ill-fitting beat any day of the week.
And that’s handy because you’ll find those kinds of shenanigans happening at this place all the time.
It’s simultaneously one of the most no-nonsense and somehow a non-stop shenanigan-filled paradise. They also look after their own and consider their regulars part of the family. Case and point: they threw their very own ‘Dancing Queen’ Molly a big bash for her 86th birthday and it’s such wholesome viewing.
At this point, it’s worth flagging that we have nothing but envy for these folks and anyone who’s just out there having the time of their lives on any random weeknight.
Yes, it produced plenty of laughs for those watching online in recent times but this lot won’t mind one bit – not only is the pub seeing more and more new faces through the door but that’s the whole point of a pub, isn’t it? Going for a pint with your nearest and dearest and having a laugh.
Not only is it very Manchester but it’s Britain at its very best.
We hope to see you at The Chestergate pub in Stockport for a pint or two sometime soon and we’re making a bit of a prat of ourselves, don’t worry, we’re sure they’ll have the cameras ready for you.
Emily Sergeant -
9th February 2022 
