Asda has pledged to rollout its ‘Smart Price’ value range to all stores across the UK following social media.
The supermarket chain’s value range has always proved popular with shoppers keen to keep things on a budget as it includes items such as a 15 pack of eggs for £1.18, a can of peas for 21p, carrots for 20p, and 500g of pasta for just 29p – but many have pointed out its limitations in recent weeks, and have raised questions as to why it’s not available in every branch.
The ‘Smart Value’ range is currently made up of 200 items in total, and 150 of those are only available in 300 stores.
Asda says its decision to extend the rollout of the range comes after food writer and anti-poverty campaigner Jack Monroe – who began her career back in 2015 sharing recipes she had created as a single parent with a young son to feed families for less than £10 – took to Twitter back in mid-January to give examples of price increases she had noted at her local supermarket in the past year.
Jack said in her initial tweet: “Woke up this morning to the radio talking about the cost of living rising a further 5% [and] it infuriates me the index that they use for this calculation, which grossly underestimates the real cost of inflation as it happens to people with the least.”
She continued: “The system by which we measure the impact of inflation is fundamentally flawed [and it] completely ignores the reality and the real price rises for people on minimum wages, zero hour contracts, food bank clients, and millions more”.
ADVERTISEMENT
“The margins are always, always calculated to squeeze the belts of those who can least afford it, and massage the profits of those who have money to spare,” she added.
Crucially, she claimed that “nothing demonstrates that inequality quite so starkly as tracking the prices of ‘luxury’ food vs ‘actual essentials’.”
Jack’s Twitter thread not only went on to amass thousands of likes and retweets, and generate an important conversation, but it also inspired Asda to make some changes to “help our customers”, and so the retailer confirmed in a statement that it would almost double the number of stores that offer the ‘Smart Price’ range to all 581 of its locations.
ADVERTISEMENT
Asda is rolling its ‘Smart Price’ value range to all stores across the UK / Credit: Flickr
Announcing the range rollout in a statement this week, Meg Farren – Chief Customer Officer at Asda – said: “We want to help our customers’ budgets stretch further and have taken on board the comments about the availability of our Smart Price range made by Jack Monroe.
“We are taking steps to put our full Smart Price and Farm Stores ranges in store and online to make these products as accessible as possible.”
Jack has welcomed the retailer’s response to the conversation, sharing news of Asda’s cheap food promise on Twitter saying simply: “Well, that went rather well.”
The supermarket has already added 100 Smart Price and Farm Stores products to its website this week, increasing the total online range to 187 products.
This will rise to 200 by the end of February, with all 200 products in stores by 1 March.
Featured Image – Asda Corporate
Trending
Four North West towns named among Britain’s top 10 seaside ‘property hotspots’ for 2026
Emily Sergeant
Four North West towns have been named among Britain’s top 10 ‘property hotspots’ by the sea for 2026.
You may already be familiar that, every year, leading property listing website Rightmove takes a look at all the cities, towns, and residential areas across the UK where house prices saw a significant hike on average last year, and puts together a top 10 list.
The ‘hotspot’ table is made up of a variety of locations where prices rose the most, when compared to the end of the year prior.
But now, they’ve done a special seaside version too.
Of course, “Manchester‘s got everything except a beach” so it won’t come as a surprise that no Greater Manchester towns are featured on this list, but that isn’t the case for the rest of the North West though, as Merseyside and Cumbria are well represented.
In fact, it’s actually the North West that’s taken the top spot, as Bootle in Merseyside has been named Britain’s top seaside house price hotspot, with asking prices having risen 11% in the past year alone, and that’s even with an average house price still way below the national average at £141,680.
Four North West towns have been named among Britain’s top 10 seaside ‘property hotspots’ for 2026 / Credit: James Feaver | Gabe Fender (via Unsplash)
Second place can be found just 10 minutes further up the coast in the town of Crosby, where the average asking prices are up 9% compared to last year, reaching £330,900.
Wallasey comes in at sixth place on the list, with house prices rising 7% to £200,753 on average, while Barrow-in-Furness in Cumbria ranks at number nine with house prices increasing 6% to an average of £185,169.
Rightmove says the data shows that coastal living remains ‘relatively accessible’ in several areas, with nine of the top 10 fastest growing seaside locations still priced below the national average, and across more than 100 coastal areas analysed, more than 80% also have an average asking price below the national average (£378,304).
“The fastest-growing seaside markets this year show that demand for coastal homes in many areas remains resilient, even as overall price growth across the UK stays more modest,” commented Colleen Babcock, who is Rightmove’s property expert.
“While some locations are seeing strong price increases, there are still many areas where living by the sea is more affordable, giving buyers a wider range of options depending on their budget.”
Featured Image – Mitchel Orr (via Unsplash)
Trending
Lottery Winners help debut new hometown anthem ‘Song For Leigh’ at massive stadium gig
Danny Jones
Indie pop favourites Lottery Winners smashed their first-ever solo stadium show at Leigh Sports Village at the end of May, and they also helped debut a dedicated hometown anthem for the town.
One of several current stars coming from in and around the Wigan music scene, it’s been a big few years for the Greater Manchester band, and their biggest-ever headline show on Saturday was yet more proof of just how much they’ve achieved in their career thus far.
That being said, however, this lot will never, EVER forget where they’ve been and, most importantly, where they come from.
You’ll find no better example of that than their sold-out LSV gig, which saw multiple celebrations of their local area, than one particular moment…
Posting on social media in the aftermath of the landmark live performance for the four-piece, frontman Thom Rylance wrote: “Little old Leigh, I haven’t slept a wink. I’m not sure I ever will again. I’ve never felt such a powerful punch of love hit me like that before, and I’m not even sure what to do with it all.
“Thanks isn’t enough, but let’s start there. Thank you for carrying us all this way. Thank you for making us feel special. Thank you for making all of this feel proper. Thank you to the grown-ups who trusted us with such a mammoth thing. Absolutely stupid that you let us do that, but I hope we made you proud.
“The feeling I get from looking across and seeing my best mates on the planet literally living their dream, in full HD, makes me so happy I could burst into bubbles. And thank you to Leigh. Our home. Our people. Nobody does it better. Last night was proof that ordinary people can achieve extraordinary things.”
But as mentioned, perhaps the most wholesome part of the entire event was when they aired a brand-new tune created by Spirix Collective – a group of local musicians, dancers, and all-round creatives based in the heart of Leigh. Here’s what they’ve made:
What a lovely thing for everyone tied to this place.
Produced partly in an effort as part of the historic Lancashire county village’s bid to become the UK’s next first Town of Culture, it’s a track created on behalf not just of Leigh itself but to further help shine a light on the often criminally-overlooked borough of Wigan.
As for natives themselves, they signed off the milestone by adding in the caption: “Lottery Winners are massive. KOKO [Keep on keeping on].”
It’s fair to say that after seeing some of the scenes from over the weekend, we tend to agree.
Who was there on the night and, whether you were lucky enough to be or not, what do you make of the ‘Song For Leigh’ now you’ve heard it?
Emily Sergeant -
9th February 2022 
