We can only apologise in advance for what we’re about to tell you.
Baby Shark – the cute and ultra-catchy children’s song recorded by South Korean company Pinkfong, which the vast majority of people can admit to hearing at least one time and parents across the globe can admit to hearing one too many times – has just officially become the most viewed video on YouTube of all time.
With a total of 7.04 billion views and counting, it edges past the 2017 single Despacito by Puerto Rican pop/rap stars Luis Fonsi and Daddy Yankee.
And if you want an even more mind-blowing statistic, if played back-to-back, this number of views would mean Baby Shark has been streamed continuously for 30,187 years.
Just let that sink in for a moment.
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The video has claimed the most-viewed crown more than four years after it was first uploaded.
The original writer of the song is unclear as it has long been a nursery rhyme/campfire song, and a version of it had previously been recorded and released in German under the name “Kleiner Hai” by Alexandra Müller back in 2007, but it became a global phenomenon after being recorded by 10-year-old Korean-American singer Hope Segoine.
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Produced by educational company Pinkfong and accompanied by a dance routine arguably as viral as the song itself, Baby Shark first went viral in South East Asia, then later in the US and Europe.
It even reached Number 6 in the UK Top 40 Singles chart, and Number 32 in the US Billboard Hot 100.
The one minute and 21 seconds-long earworm song likely has the lyrics, if you can even call them that, “doo-doo-doo-du-du-du-du-du-du” to thank for the endless replays which contributed to its record-breaking total, and has seen a spin-off live tour, a range of merchandise, books and more come out of it.
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On top of that, a number of remixes of the song – one including Luis Fonsi, again, and another which encouraged a promoted the concept of handwashing for children amid the ongoing coronavirus (COVID-19) pandemic – have also contributed to its popularity.
It hasn’t gone down without a fight though.
As previously mentioned, the origins of the song are unclear and it is actually in the public domain and not owned by Pinkfong, which lead to the company being sued in 2019 by children’s songwriter Jonathan Wright – who had recorded a similar version to Pinkfong’s in 2011 and argued that he held copyright on his own take on the material – but no outcome has yet been reported in the case as of yet.
When it comes to the video though, Pinkfong have undeniably won this one, but we’ll leave it up to you to decide whether you feel like congratulating them on the record, or informing them they’ve potentially ruined your life a little in the process.
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The Rest Is Football to host new Netflix show during the 2026 World Cup
Danny Jones
If you’re wondering what the 2026 FIFA World Cup coverage is going to look like, one particular group of punditry regulars will be broadcasting remotely, as The Rest Is Football has signed a huge deal with Netflix.
Led by Gary Lineker and co-hosted by Alan Shearer and Micah Richards, the smash-hit sports podcast is taking its already visualised format into a new corner of streaming, signing on as Netflix’s official programming partner throughout the tournament.
Co-founded by Lineker himself, the show is owned and produced by Goalhanger Podcasts (who also oversee the equally popular The Rest Is History and Rest Is Politics series), and will be the brand’s first foray into TV.
Announcing the seasonal Rest Is Football spin-off this week, the trio of former footballers turned presenters shared a short trailer on social media, giving an overview of what fans can expect come World Cup 2026.
Obviously, as seasoned pros both on the pitch and on the box through their work on Match of the Day (MotD), BT/TNT Sports, CBS Sports and more, this will be familiar ground for all three of them.
Lineker was expected to anchor the BBC’s World Cup coverage as usual, but after leaving the company earlier this year, he has decided to go it alone – or rather with his close friends and long-time collaborators, with The Rest Is Football starting back in 2023.
As explained in the clip, this format will also mirror their coverage of the Euros last year, only this time, the former MotD poster boy will be doing his hosting duties over in the States, where the bulk of the now 48-team competition tournament is taking place.
Circling back, the 65-year-old has confirmed that he’ll be working from a studio in New York and will be accompanied not only by his co-hosts virtually but with several special guests scheduled to join in, too.
Multiple reporters are expected to remote in from the England camp and various fan zones, with the fixtures set to take place across North America and Mexico.
Will you be tuning into The Rest Is Football on Netflix next summer?
Erling Haaland breaks yet another Premier League record after nine-goal thriller
Danny Jones
Erling Haaland has broken his umpteenth record since arriving in the Premier League and donning a Manchester City shirt, becoming the fastest player to reach 100 goals in the competition.
Let’s be honest, are any of us surprised?
While yet another goal from Haaland and entering himself into the 100 club was a notable narrative on the night, the real headline, however, was that scoreline, as City barely escaped by the skin of their teeth.
Despite persisting questions surrounding the Blues’ defence, it was nevertheless a landmark moment for the Norwegian number nine, who remains the most prolific striker on the planet. Here’s how he did it:
Commenting on the achievement on social media, the big blonde bagsman simply wrote, “When football takes you to places you could never have imagined” – signing off with a ‘100’ emoji, of course.
Despite it being reiterated that he doesn’t think too much about the various milestones he continues to surpass with each passing game, he admitted he knew about this particular one and was visibly chuffed with being in such good company.
For context, it took Haaland 111 matches to score his 100th goal in the division, which is 13 appearances quicker than the next fastest Premier League legend, Alan Shearer, who took 124 games to reach the tally when the modern era of the top flight first began three decades ago.
You can see who else has achieved the feat and how fast here:
Even more impressively, this wasn’t the only rather incredible statistic that came from the fixture either, as he walked away with a frankly ridiculous bit of pedigree among the strikers’ union.
As well as his opening goal, which well and truly opened the floodgates (at both ends, as it turned out), Haaland was caught offside in a PL away game for the first time in more than TWO whole years, the last occasion being against Sheffield United in August 2023.
To quote a post we saw on X, “Do you know how crazy a stat this is?…”
If you didn’t manage to catch the game on Tuesday night, we seriously recommend you watch the many highlights from the win over Fulham down below.
Emily Sergeant -
3rd November 2020 
