We can only apologise in advance for what we’re about to tell you.
Baby Shark – the cute and ultra-catchy children’s song recorded by South Korean company Pinkfong, which the vast majority of people can admit to hearing at least one time and parents across the globe can admit to hearing one too many times – has just officially become the most viewed video on YouTube of all time.
With a total of 7.04 billion views and counting, it edges past the 2017 single Despacito by Puerto Rican pop/rap stars Luis Fonsi and Daddy Yankee.
And if you want an even more mind-blowing statistic, if played back-to-back, this number of views would mean Baby Shark has been streamed continuously for 30,187 years.
Just let that sink in for a moment.
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The video has claimed the most-viewed crown more than four years after it was first uploaded.
The original writer of the song is unclear as it has long been a nursery rhyme/campfire song, and a version of it had previously been recorded and released in German under the name “Kleiner Hai” by Alexandra Müller back in 2007, but it became a global phenomenon after being recorded by 10-year-old Korean-American singer Hope Segoine.
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Produced by educational company Pinkfong and accompanied by a dance routine arguably as viral as the song itself, Baby Shark first went viral in South East Asia, then later in the US and Europe.
It even reached Number 6 in the UK Top 40 Singles chart, and Number 32 in the US Billboard Hot 100.
The one minute and 21 seconds-long earworm song likely has the lyrics, if you can even call them that, “doo-doo-doo-du-du-du-du-du-du” to thank for the endless replays which contributed to its record-breaking total, and has seen a spin-off live tour, a range of merchandise, books and more come out of it.
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On top of that, a number of remixes of the song – one including Luis Fonsi, again, and another which encouraged a promoted the concept of handwashing for children amid the ongoing coronavirus (COVID-19) pandemic – have also contributed to its popularity.
It hasn’t gone down without a fight though.
As previously mentioned, the origins of the song are unclear and it is actually in the public domain and not owned by Pinkfong, which lead to the company being sued in 2019 by children’s songwriter Jonathan Wright – who had recorded a similar version to Pinkfong’s in 2011 and argued that he held copyright on his own take on the material – but no outcome has yet been reported in the case as of yet.
When it comes to the video though, Pinkfong have undeniably won this one, but we’ll leave it up to you to decide whether you feel like congratulating them on the record, or informing them they’ve potentially ruined your life a little in the process.
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Manchester band Westside Cowboy release ‘thrilling’ debut album that critics are calling one of the year’s best
Emily Sergeant
One of the UK’s best rising bands have released their debut album today to glowing reviews from critics and fans alike.
Jimmy Bradbury, Reuben Haycocks, Aoife Anson O’Connell, and Paddy Murphy – better known together as Westside Cowboy – formed back in 2023 when they were students at the Royal Northern College of Music, so while they may not all be from Manchester, they definitely have the spirit of our city at the heart of everything they do.
After playing in different bands across the city throughout their student years, the four-piece joined forces to create Westside Cowboy – an indie rock collective credited with self-coining the genre of ‘Britainicana’.
Put simply, Britainicana is a cultural concept that mixes the hazy, mythic feel of American country and folk, with the sound of raw British punk, indie rock, and small-town life.
Westside Cowboy have released their debut album, It Goes On / Credit: Clementine Schniedermann (Press Shots – Supplied)
If that sounds like your cup of tea, then you’ll be pleased to know that Westside Cowboy have released their debut album, It Goes On, to the world today (21 August).
And the reception from critics, arguably, couldn’t be better.
Prior to the release of their debut album, the band had released two EPs, including So Much Country ‘Till We Get There in January earlier this year, and had started to make a name for themselves with their popular debut single ‘I’ve Never Met Anyone I Thought I Could Really Love (Until I Met You)’ in 2024.
They went onto make even further waves when they supported equally-rising American rock band Geese on their UK and Irish tour back in March – with many fans calling it one of the best support and main act combinations in some time.
Three singles from their debut album were shared with the world ahead of its release – ‘Kick Stones (The Boys)’ came first, followed by ‘Pin Up Boys’ and ‘Dobro’.
So, it’s fair to say the anticipation for album was high… and if the reviews are anything to go by (which we think they are), it looks like the band has very much delivered what they set out to achieve.
Westside Cowboy’s debut album It Goes On is now available to stream, or you can purchase a physical copy in a range of formats from their website here.
Take a listen👇
Featured Image – Press Shot (Supplied)
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BBC Introducing LIVE is back with events across the North for grassroots music artists
Emily Sergeant
BBC Introducing’s flagship live event will return with a huge lineup of activities for aspiring musicians and music creators this autumn.
To celebrate and champion undiscovered talent across the country, BBC Introducing LIVE will include an array of live performances, immersive workshops, educational panels, and networking opportunities for grassroots artists, DJs, and music creators, all at the start of their careers.
Introducing LIVE will head across the UK, including hosting four special gigs in Leeds and a songwriting camp in Manchester.
The BBC Introducing Songwriting Camp is an invite-only event offering an ‘unparalleled’ experience for artists and creatives to develop skills and collaborate with industry professionals in a real music studio.
Then, on Saturday 28 November, BBC Introducing will host four showcases across Leeds, celebrating some of the best new music from across the UK – with independent music venues The Wardrobe, Belgrave Music Hall, and Oporto all taking part.
While up in Sunderland, following the success of BBC Radio 1’s Big Weekend there earlier this year, a special takeover event will take place at The Fire Station – with a day of panels, workshops, open mics, and an industry feedback centre planned, all designed to support and inspire the next generation of musicians and music industry professionals.
Other northern cities hosting events during this year’s programme are Gateshead, and major music city Liverpool.
Many successful artists, including the North’s very-own Sam Fender, as well as big names like Ed Sheeran, Raye, Olivia Dean, and Loyle Carner, all began their careers with support from BBC Introducing.
“Championing and nurturing artists and creatives is at heart of everything BBC Introducing does, and so I’m excited that Introducing LIVE will be returning in November for our biggest year yet,” commented Kelly Betts, who is the Editor of BBC Introducing.
“BBC Introducing will be at events, panels, and gigs across the UK giving emerging talent the opportunity to learn from industry experts, make music and connect with fellow artists.
“Music has the power to unite, inspire, and shape our culture and BBC Introducing’s flagship event will help some of the UK’s rising stars on their journey to achieve this.”
Emily Sergeant -
3rd November 2020 
