We can only apologise in advance for what we’re about to tell you.
Baby Shark – the cute and ultra-catchy children’s song recorded by South Korean company Pinkfong, which the vast majority of people can admit to hearing at least one time and parents across the globe can admit to hearing one too many times – has just officially become the most viewed video on YouTube of all time.
With a total of 7.04 billion views and counting, it edges past the 2017 single Despacito by Puerto Rican pop/rap stars Luis Fonsi and Daddy Yankee.
And if you want an even more mind-blowing statistic, if played back-to-back, this number of views would mean Baby Shark has been streamed continuously for 30,187 years.
Just let that sink in for a moment.
The video has claimed the most-viewed crown more than four years after it was first uploaded.
The original writer of the song is unclear as it has long been a nursery rhyme/campfire song, and a version of it had previously been recorded and released in German under the name “Kleiner Hai” by Alexandra Müller back in 2007, but it became a global phenomenon after being recorded by 10-year-old Korean-American singer Hope Segoine.
Produced by educational company Pinkfong and accompanied by a dance routine arguably as viral as the song itself, Baby Shark first went viral in South East Asia, then later in the US and Europe.
It even reached Number 6 in the UK Top 40 Singles chart, and Number 32 in the US Billboard Hot 100.
The one minute and 21 seconds-long earworm song likely has the lyrics, if you can even call them that, “doo-doo-doo-du-du-du-du-du-du” to thank for the endless replays which contributed to its record-breaking total, and has seen a spin-off live tour, a range of merchandise, books and more come out of it.
On top of that, a number of remixes of the song – one including Luis Fonsi, again, and another which encouraged a promoted the concept of handwashing for children amid the ongoing coronavirus (COVID-19) pandemic – have also contributed to its popularity.
It hasn’t gone down without a fight though.
As previously mentioned, the origins of the song are unclear and it is actually in the public domain and not owned by Pinkfong, which lead to the company being sued in 2019 by children’s songwriter Jonathan Wright – who had recorded a similar version to Pinkfong’s in 2011 and argued that he held copyright on his own take on the material – but no outcome has yet been reported in the case as of yet.
When it comes to the video though, Pinkfong have undeniably won this one, but we’ll leave it up to you to decide whether you feel like congratulating them on the record, or informing them they’ve potentially ruined your life a little in the process.