A Benidorm cast member has revealed he swapped his role of singing and acting on TV to secretly becoming an ASDA delivery driver throughout the coronavirus (COVID-19) pandemic.
But some eagle-eyed superfans still spotted who he was.
Asa Elliott – best-known for appearing as a bar singer in the ITV cult sitcom, which ran from 2007-2018 – was left without work when singing jobs on cruise ships were cancelled in as a result of lockdown restrictions being put in place last March, just two weeks after the birth of his first child, but fears over his income pushed him to apply for ‘normal’ jobs, and since July he’s been delivering shopping to Hull residents, all without publishing anything on social media.
The 39-year-old – originally from Denton in the Greater Manchester borough of Tameside – has work booked on a number of P&O cruises booked for June, but until then, he’s been perfectly content singing in his van and only mentioning his career when asked about it.
Although when he finally revealed the secret of his new career direction to his 21,000 Twitter followers last week, it didn’t come as a total surprise to some of his local fans.
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Some had recognised him at their doorstep, and even a few of his new colleagues recognised him in work.
“I didn’t tell anybody at first about the job I did or who I was, but there were a few Benidorm fans who worked in-store and they started to pull me to one side and we’d have a natter.” Asa explained.
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“When the customer gets a text message telling them who’s delivering it and it has my name on, it’s not a run-of-the-mill name so some fans have thought it might be me.
“I delivered to one lady and she just had this big smile on her face and she said she thought it was going to be me delivering it, but don’t worry as she wouldn’t tell anybody on the Benidorm forum. I’ve [also] had people who’ve found out and they’ve messaged me saying they’re starting to get Asda deliveries now in the hope that I deliver their shopping.
“I was like ‘oh my word’.”
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He continued: “I’ve had a good laugh and chat with everybody and told them some Benidorm stories. It’s great because you get to know the customers because you do the same rounds every week.
“I’ve got a Christmas album that I did and I gave out a few CDs to the regulars and they were chuffed with that.
“There was [even] a bloke in work who didn’t know I was a singer, and I was singing away normally and he said I should go on The Voice as I’m ‘pretty good’.
“I just thought, ‘if only you knew’.
“I didn’t put it out there at first, not because I didn’t want people to know, but more that I didn’t want anybody to think I was doing it for any other reason than supporting my family.”
Asa and his wife Natalie were sadly both out of work by March of last year.
While the government freelance support scheme and Natalie’s maternity pay from her sexual health job helped, it wasn’t enough to make ends meet, and so Asa decided to join Asda, saying: “We’d stretched ourselves as much as possible to get the best house we could, and I was thinking 2020 was going to be the year that I made big strides in my career.
“I envisaged being away for a couple of weeks every month and I’d take the family sometimes, but we ended up just sitting around the house.
“I’d cleared my diary to spend some time with my wife and the baby at first, but after that there was real panic stations about what I was going to do. It was really stressful. I had a cruise booked for May and there was a glimmer of hope that was going to happen, but when that got cancelled I had zero in the diary for the whole year.
“We needed the break from just sitting around the house and we needed the money [and] what we were earning at that time just about covered the mortgage and that was it.”
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Asa has appeared in 13 episodes of Benidorm, with the first coming in 2010’s Christmas Special before he became a regular character in series five and six, where he could often be seen singing on stage at Neptune’s Bar as drama unfolded around him.
He also performed in Benidorm Live’s theatre tour in 2018 and 2019, and was spotted to appear on the show while performing on the Benidorm circuit in real life.
“I’ve only been fully employed as an entertainer on and off for the past 15 years, so because I’ve had all kinds of jobs, I wasn’t scared to get my hands dirty.” Asa continued
There were a few people in the entertainment industry that started at the same time as well, [and] people who have had all sorts of jobs before [the pandemic].
“Everyone has a story to tell.”
His wife will return to work in February, so he’s proud to claim “the end is in sight” – but until he’s back on the cruise ships, he’ll continue to enjoy his delivery work at Asda.
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The best cheese tasting party in the North is BACK at a new Manchester venue
Danny Jones
That’s right, one of the biggest and best cheese tasting nights in the entire land is returning to Greater Manchester at a brand new city centre venue.
Not to be over-the-top, but this isn’t just another experience sampling possibly the greatest foodstuff on Earth, it’s a fully-fledged cheese-lovers’ party.
Some of you may have come across Homage2Fromage before, but for anyone unaware of the Yorkshire-born event, it started out as a monthly cheese tasting club and went on to expand across the dairy-adoring North at large.
Relaunching here in Manchester for 2026, all you lactose-intolerant people better watch, because Home2Fromage is coming back with a vengeance and heading to the Northern Quarter. Here’s how it went down the last time we visited one in Leeds:
Leeds, Sheffield, Harrogate, Manchester and who knows where else next.
Posting up in a relatively recent addition to NQ‘s bar and restaurant scene, The Faraday – a pub on Lever St that replaces the old Seven Sins back in October – it looks set to be an ideal venue for the regular evening series.
Homage2Fromage will be making its Manc return this month, and better still, they’re holding a cheeky little giveaway to sweeten the pot.
As in the deal, we mean – not the inevitable bowls full of olives, chutney, oil and various other dips…
To welcome this celebration of all things cheese coming back to Manchester city centre, they’re giving away a bunch of free tickets: 20 pairs in total.
Worth over £50 a piece for each twin set of tickets, you’d be a fool not to at least throw your hat in the ring for this one.
As you can see, the competition closes this Thursday, 19 February, ahead of the full relaunch party next week (Wed, 25 Feb), and all you have to do to enter is fill out this super quick survey.
It really is as simple as that; a few quick words are all that stand between you and a potential mountain of cheese and more.
You can find all you need to know about the event right HERE, and in case you haven’t popped into The Faraday just yet, see more down below.
It’s still somewhat early days, but we can see ourselves spending a fair bit of time in this up-and-coming Manchester watering hole, especially when there’s cheese nights involved.
Featured Images — The Manc Group/Publicity pictures (supplied)
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Mancs start crowdfunder for Mani mural in honour of late, great, local music legend
Danny Jones
A group of Manchester artists, audiophiles and residents have started a fundraiser to create a new mural in memory of the late, great local music legend, Gary ‘Mani’ Mounfield.
Following The Stone Roses and Primal Scream bass player’s passing last year, the city and Greater Manchester as a whole have been finding ways to honour the Manc musician ever since.
Be it lining his funeral cortege from his home in Heaton Moor, Stockport, or peers like The Charlatans’ Tim Burgess penning heartfelt tributes, anyone and everyone has found their own way of paying their respects in the months since.
Taking the sustained sentiment even further, local art collective GRIT Studios is now planning to erect a massive mural in his memory.
We’re doing a massive mural for Manchester’s most loved son – Mani. All profits to @maggiesmanc a charity that was close to his heart.
Writing on the fundraising page’s description, GRIT say: “Inspired by Ian Brown’s eulogy to Mani at Manchester Cathedral, a major community crowdfunder is being launched to create a large-scale mural honouring the beloved bassist of The Stone Roses and Primal Scream and to raise funds for Maggie’s Manchester.
“The mural, which will be created in Failsworth, where young Gary ‘Mani’ Mounfield grew up, has been initiated by the team at GRIT Studios following an overwhelming outpouring of love from fans across Greater Manchester and beyond.
“Mani’s brother, Greg Mounfield, is supporting this campaign and has facilitated a prominent, large wall space for the mural and chosen the design.
They go on to to explan that the piece “will be painted by the renowned artist Pic.One.Art, whose recent portrait of Noel and Liam Gallagher outside the iconic Sifters Records in Burnage became an instant landmark and received widespread attention.”
Speaking of Brown’s now viral speech, it still remains one of the most touching bits of public observance and shared mourning this city has ever seen – with a healthy little dose of Northern levity, of course.
@the.manc Yesterday, Manchester laid one of the city's greatest music legends, Gary ‘Mani’ Mounfield, to rest at Manchester Cathedral. 🍋 Fellow band member and life-long friend Ian Brown read out a speech as hundreds gathered outside the cathedral to pay their respects to The Stone Roses and Primal Scream bassist. Mani will be missed by many, and we send love to all his family and friends. ❤️ #manchester#mani#ianbrown#thestoneroses#stoneroses♬ original sound – The Manc
“Since Mani passed away in November, countless fans have expressed a desire to see a tribute in the place that shaped him in North Manchester”, they continue.
“GRIT Studios, the not-for-profit art studios organisation, has stepped forward to organise a community-led, crowdfunded project that celebrates Mani’s life, music and spirit.
“It will not only fund the creation of the mural, but all profits will go to Maggie’s Manchester, which was close to Mani and his wife Imelda’s hearts during her cancer treatment and for whom they fundraised.
With a target of £10,000 set and more than £6k already raised in just a matter of days, it looks to be a matter of when, not if, we’ll see Mani immortalised in paint, on brick and with typical Manc grit over in the borough of Oldham.
For anyone who wishes to contribute to the fast-growing Mani mural crowdfunder, you can do so HERE.
Emily Sergeant -
19th January 2021 
