A Northern-based paint company has been hit with more than 100 complaints over its new TV advert, which has been branded “offensive”.
Crown Paints – which is based in Darwen in Lancashire – released the advert in question earlier this month, and through a cast of actors, singers, and spoken word performers, it tells the story of a young couple named Hannah and Dave.
The couple were said to have met at an illegal rave, and are now expecting their first child together.
Lyrics from the advert’s jingle include: “Now a baby’s coming and they don’t know what it is. Hannah’s hoping for a girl, Dave’s just hoping that it’s his.
“They’re happy that their spare room’s no longer grey because there’s a baby on the way.”
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https://youtu.be/PEuyG1D4c4Q
Since its release and airing on TV screens across the UK, an Advertising Standards Agency (ASA) spokesman said it had received 150 complaints about the advert – which it is “currently assessing to determine if there is a potential problem under our rules and, if so, whether there are grounds for further action”.
The ASA says the majority of complaints are mainly focused on whether the content in the advert is appropriate to be shown on television, as well as many taking to social media and calling it out for being “totally derogatory” towards women.
Comedian Jennie Eclair was one of the more prominent figures to complain to Crown Paints on social media earlier this week, tweeting: “Hey Crown Paints, get that offensive baby ad off air – what were you thinking!!!? What on earth possessed you?”
Hey @crownpaints get that offensive baby ad off air – what were you thinking !!!? What on earth possessed you?
Author and podcast host, Daisy Buchanan, was one of the many people to welcome Eclair’s tweet and say in response: “I honestly thought it was me being mad”.
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One viewer took to Twitter and said: “Totally derogatory of women, questioning her fidelity. Take it off because it won’t sell much paint.”
Others said it was “offensive”, “misogynistic”, and a “serious error of judgement”.
Crown Paints then responded to Eclair’s tweet saying: “Our ads are intended to give a humorous account of our characters’ stories. We appreciate that people have differing tastes when it comes to humour and whilst the ad has been broadly well received, we apologise if the remark has caused offence to anyone.”
But Eclair still said she felt that the advert “set up a scenario that implies a woman has possibly conned a man into fatherhood”.
It’s terrible also who was having illegal races four years ago? I thought they belonged to the 90’s – basically you’ve set up a scenario that implies a woman has possibly conned a man into fatherhood – check out the responses on my time line – it’s about 98% anti
Following both the growing online backlash, and the 150 official complaints about the advert, Crown Paints has issued a formal statement addressing the claims.
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A spokesperson said: “This ad is one in a series that is intended to celebrate special moments in life in a humorous way.
“The characters of Hannah and Dave are shown to be in a happy relationship and preparing for their new arrival. There are no negative connotations intended from any of the lyrics and whilst the ad has been broadly well received, we recognise that people have differing tastes in humour.
“We apologise if any of the lines have caused offence.”
Featured Image – Crown Paints
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Wayne Rooney expresses interest in joining Manchester United’s coaching staff
Danny Jones
In another unexpected twist in the Manchester United manager saga, club and England legend Wayne Rooney has expressed interest in returning to Old Trafford and potentially joining their coaching staff.
Man United’s all-time leading goalscorer is one of half a dozen different former players to have been linked with either the top job or a backroom role following Ruben Amorim’s departure.
Speaking on his self-titled BBC podcast, the retired Premier League icon turned coach and now pundit, didn’t hesitate when asked about the prospect, simply replying: “of course I would” – dubbing the decision as “a no-brainer.”
"Of course I would!"
Wayne Rooney wouldn't think twice about joining Michael Carrick's staff at Manchester United if an offer arrived. pic.twitter.com/nGEAugQjHH
Rooney’s last coaching job was that of Plymouth Argyle manager, which ended in December 2024 following a run of poor results, much like his time at Birmingham City earlier that year.
Since then, he’s bounced around between punditry and broadcasting, serving as a guest on the likes of The Overlap with his old teammates and peers, as well as now co-hosting his own aforementioned pod, The Wayne Rooney Show.
However, the 40-year-old has always insisted that he still wants a future in coaching, and while it may not have worked as a full-time first-team boss just yet, perhaps more of an assistant position or more specific post (maybe training the forwards as Benni McCarthy did) could be a better fit for now.
‘Wazza’ admitted that, even despite having been on holiday with Carrick “last week”, no one could have expected this situation to have emerged, and certainly not this quick a turnaround.
Moreover, Rooney insisted that rather than preferring any particular person for the next interim head coach/United manager or to join the wider staff, he simply believes that they need “people who know the club” inside and out.
He isn’t the first to have accused the global sporting franchise of losing its ‘identity’ in the years since Sir Alex Ferguson retired, and many seem to believe that getting in familiar faces who were at the club during its heyday could help resolve that issue.
This was obviously pretty much the thinking when Ole Gunnar Solskjær not only became interim head coach but got the job on a permanent basis after they began looking more like the confident, attacking teams of old and like they were enjoying their football again. Though we all know how it ended.
Solskjær did look to be leading the race to return to Old Trafford for a second spell as manager initially, but it now looks as though Michael Carrick is the odds-on favourite to replace Amorim in the interim, with the suggestion that one might still assist the other.
Carrick certainly received a good amount of praise during his time at Middlesbrough, and while his time there didn’t end perfectly, either – parting ways after missing out on the playoff spots once again – there seems to be a belief that he, whether flanked by others or not, is the right choice for United at this time.
Once again, there is talk of current temporary caretaker Darren Fletcher remaining with the first team in some capacity rather than simply returning straight to the under-18s, but only time will tell who will be involved. Nevertheless, it now looks nailed on that Carrick will be in the dugout for the derby day.
Manchester Airport launches HUGE January sale with up to 40% off travel essentials
Emily Sergeant
Manchester Airport is kicking off the new year with a huge January sale, and there’s loads of savings to make the most of.
2026 is here, and with January often being considered one of the least-favourite months of the year, many people will be dreaming of their next holiday and planning when they’re next going to jet off on their travels, which is why Manchester Airport has decided to launch a big January sale – with up to 40% off on travel ‘essentials’.
Unfortunately, we wish it was… but one of those ‘essentials’ isn’t actually the flights themselves.
While you won’t be able to bag a couple of quid off the flight to your next holiday, tourists will be able to save on a range of other travel services instead, as after all, the journey is just as important as the destination.
We’re talking savings on parking places, airport lounges, FastTrack security checks, and even a private terminal to fly from.
When it comes to parking, you can get 15% off T2 Multi Storey West and T2 Meet & Greet, and 25% off all other parking locations for arrivals until 30 April 2026, as well as 15% off all parking locations for arrivals from 1 May until 31 August 2026.
To make your airport experience that little bit more stress-free, you can now get 40% off FastTrack Security for all arrivals until 31 December 2027.
You can get 20% off T1 & T3 Escape Lounges, and 10% off T2 Escape Lounges for all arrivals until 31 March 2027, and if you want to add some luxury to your airport experience, then you can even get 30% off at aether when you spend £400 or more on travel between 1 April 2026 until 30 September 2026.
Many of the offers just mentioned cannot be used in conjunction with any other offer and are subject to availability too, so make sure you don’t get caught out.
Fancy booking a trip then? You can find out more information about Manchester Airport’s January Sale 2026, and book online here.