A brand new dating app concept has launched in the UK and it’s looking to rival existing big-hitters Tinder, Hinge, Bumble and more.
Facebook Dating is the latest feature to land on the global social network’s platform, which allows people to explore potential romantic relationships with users who are interested in the same groups and events as them, and will appear on the Facebook mobile app and website for users in the UK and Europe from today.
This new service is opt-in within the main Facebook app, meaning users are required to make a separate profile created that’s shared with prospective matches.
Daters can share their Facebook and Instagram stories to their profiles to give possible matches a better idea of who they are and how they live their life, and can also choose to let other people see similar interests by adding events and groups to their dating profile.
The feature everyone is talking about though is the ‘Secret Crush’ feature.
This allows users to discover if they have any secret admirers among their Facebook friends and works by selecting up to nine Facebook friends that you would want to date, and then those selected will receive an anonymous notification telling them that they have been chosen.
If that person then also adds you to their ‘Secret Crush’ list, the pair will be matched together and it will reveal the names of both parties.
What about meeting in real life though?
Well, amid the coronavirus (COVID-19) pandemic when real-life dates are scarce due to social distancing measures, Facebook Dating is rolling out a video call feature, so users can attend “virtual dates” instead if restrictions make it difficult to meet in person.
Enhanced privacy settings will allow daters to conceal their surname and block and report inappropriate users and content.
Facebook first launched the feature in numerous countries in 2018, before bringing it to the US in 2019, and the company claims that over 1.5 billion matches have been created in the 20 countries where the feature was first available.