Heinz has created its own Christmas dinner in a tin – and we don’t know whether to laugh or cry.
Comprised of pigs in blankets, “big chunks” of turkey, Brussel sprouts, sage and onion stuffing, roast potatoes, red cabbage, gravy, and cranberry sauce, the company has – seemingly unironically – crammed one of the best meals of the year into a depressingly compact, 400g aluminum tin.
The canned Christmas dinner is being marketed by Heinz as an answer to the food shortages the UK is currently experiencing, with a brand spokesperson championing it “a winner”.
Listed for sale online only, it has been released as a limited edition of just 500 cans – with the company already hinting it could roll it out in greater numbers next year if it proves a hit with shoppers.
Given that it’s already sold out online since going live this morning, that may well end up being the case.
ADVERTISEMENT
Brand representative Anke Von Hanstein said: “It is made for those with a big love for hearty festive flavours and tastes just perfect with a slice of warm crusty bread.
“Any soup that includes pigs in blankets and roasties is a winner in our eyes.”
ADVERTISEMENT
Technically more of a soup than a proper Christmas dinner, the Christmas Dinner Big Soup is priced at £1.50 per can and contains two servings.
Its roll-out has definitely caused some amusement online, but it also points to a darker reality as Christmas approaches, living costs rise and the fear of empty shelves becomes a reality – with many supermarkets already using cardboard cutouts to conceal the numerous gaps caused by pandemic and Brexit-related shortages.
Of course, who knows – it could always catch on and the country could discard its beloved roast dinners in favour of a tin of canned soup. It seems like anything goes these days.
ADVERTISEMENT
It’s not the first time such an aberration to our favourite meal has appeared, either.
In 2013, Chris Godfrey developed a Christmas dinner in a can for GAME – a ‘nine-layer feast’ made especially for “gamers who can’t tear themselves away from their new games and consoles on Christmas Day.”
Starting with a scrambled egg and bacon layer for breakfast, it was followed by lunch (mincemeat pies, turkey and potatoes, gravy, bread sauce, cranberry sauce, Brussel sprouts or broccoli with stuffing, roast carrots and parsnips).
The can then ended with dessert, made up of a Christmas pudding and a custard layer.
The ‘Christmas tinner’ fast became a meme, even earning its own subreddit.
ADVERTISEMENT
One of the most famous memes read: “the thing about Britain is this could be a joke but it could also be real.”
Well, we’re certainly through the looking glass now.
Trending
Half of Mancs don’t know how to cook Christmas dinner, new survey reveals
Emily Sergeant
Christmas dinner is one of the key parts of any festive celebration.
No matter whether you choose to tuck into a traditional roast with all the trimmings and lashings of gravy, or you prefer to go for something a little different like a curry or a Chinese instead, your Christmas dinner is a chance to gather round with your loved ones and enjoy one of the heartiest meals you’ll likely have all year.
However, some shocking new figures have revealed that half of Manchester residents have no clue how to even cook a Christmas dinner.
Through a major study by the UK’s leading electrical retailer, AO.com, it was revealed that the majority of our city’s residents are “losing confidence” in preparing even the simplest of British dishes – with a traditional roast or Christmas dinner being one of them.
A new survey has revealed that half of Mancs don’t know how to cook Christmas dinner / Credit: Freepik | GoodFon
As part of its new campaign to get Brits back into the kitchen, AO found that just 57% of respondents reckon they would be able to make a roast dinner, 52% could whip up a classic shepherd’s pie, 58% could cook bangers and mash, merely 61% could prepare a full English breakfast, and again, only 57% could tackle fish and chips.
Classic desserts are clearly a struggle for us Mancs too, according to the survey, as only 19% of respondents said they’d feel confident cooking a Christmas pudding.
The survey also found that nationwide, it was Gen Z – those between the age of 16 and 27 – that are the least confident in their ability to cook great British classics, while on the other end of the spectrum, Baby Boomers are the most capable, proving that culinary confidence increases with age.
Our region’s residents are apparently ‘losing confidence’ at cooking simple British classics / Credit: Freepik
Commenting on the results, Jay Lockton, oven expert at AO.com, said: “Kitchens should be a place of creativity and joy, but our data shows that a lot of people in Manchester are losing confidence in preparing even the simplest of British dishes.
“Based on our findings, many younger people may be opting for convenience foods or takeaways due to their busy schedules and the perception that cooking from scratch is time-consuming or difficult.
“But with simple guidance and the right tools, we believe everyone can rediscover the joy and simplicity of homemade meals.”
Featured Image – gpointstudio (via Freepik)
Trending
New Hairy Bikers documentary to take viewers on ’emotional journey’ in tribute to Dave Myers
Emily Sergeant
A new documentary paying an emotional tribute to late Hairy Biker Dave Myers is set to air on the BBC in the run up to Christmas.
Dave Myers – who was most well-known for being one half of the famous Hairy Bikers duo that starred in the BBC cookery and travel show of the same name, alongside Si King – died earlier this year (28 February 2024) after revealing back in May 2022 that he had been diagnosed with cancer, and was undergoing chemotherapy treatment.
The final Hairy Bikers episode aired on 19 March following Dave’s passing, and viewers tuned in in their tens of thousands to watch the beloved show that had been entertaining the masses for close to two decades.
🏍️ Si King celebrates the life of fellow Hairy Biker and best friend Dave Myers in a special one-off BBC documentary
Si picks out key moments from the past 25 years of the pair's TV careers in The Hairy Bikers: You’ll Never Ride Alone
But despite that being the final episode with Dave involved, there’s still one last chapter left to tell.
Set to air on BBC Two on Monday 23 December, viewers will be invited on an “emotional journey” through the Hairy Bikers story with Si King, as he celebrates the life of his best mate and former TV partner.
The documentary follows Si as he leads a motorcycle convoy to Dave’s hometown of Barrow-in-Furness, while archive material, new interviews, and previously-unseen footage is shown to help celebrate Dave’s life.
A new Hairy Bikers documentary will take viewers on an ’emotional journey’ in tribute to Dave Myers / Credit: BBC / South Shore Productions
You can relive the journey that took Dave around the world while cooking up a storm as one of television’s greatest-ever double acts.
“I’m incredibly proud of the programme because it’s a tribute to my best mate,” Si King said.
“It was an amazing experience, I didn’t quite know what to expect. That was the whole thing, none of us did. We thought at the most we’d get 10,000 bikes, we didn’t dream it would be 46,000 motorcycles and a 30-mile tail, it was just insane. I just felt enormously privileged.”
Georgina Pellant -
1st November 2021 
