The Cadbury Flake is an icon of British confectionary.
First developed all the way back in 1920, and surprisingly discovered just by chance thanks to Cadbury Bournville factory employee, Ralph Thompson – who noticed thin streams of excess chocolate falling from moulds cooled into flaky ripples – the Flake has gone on to become a beloved sweet treat, not just in the UK, but in several other countries worldwide too.
Due to the success of the chocolate bar, by 1930, Cadbury began selling half-sized Flakes specifically for sticking in the top of vanilla soft serve ice cream, known as ’99 Flakes’, which were served by ice cream vendors nationwide.
Many will be familiar with the famous 1983 advert, where Cadbury chose to brand Flakes as “the crumbliest, flakiest milk chocolate in the world”.
But could the day finally be here? The day when the “the crumbliest, flakiest milk chocolate in the world” is now just too crumbly to stick in 99 cone? Well, according to a growing number of ice cream sellers, this is apparently the case.
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Ice cream sellers are complaining Cadbury Flakes are now ‘too crumbly’ for 99s / Credit: Flickr
With the UK having been treated to some warm weather recently, and the hottest day of the year even on the horizon this bank holiday weekend, it’s led to ice cream traders across the country complaining that 99 Flakes have started deteriorating in quality since the production of the chocolate treats was moved over to Egypt in 2020.
Vendor John Taylor, who owns of C&M Creamery Ices in North Yorkshire, complained to the BBC that the quality of 99 Flakes nowadays is “embarrassing for an ice cream man”.
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“You can’t give someone a 99 with a broken Flake,” he added.
Lawrence Glauser, owner of Lorenzo’s Ices in East Yorkshire, agreed with fellow vendor John and described the situation as a “big issue” because often at least a quarter of the Flake boxes are “unusable” – which has left him having to resorting to more creative measures.
“I now serve trays of ice cream and sprinkle bits of Flake on top,” Lawrence revealed, “I shouldn’t have to do that. I’m fed up of the wastage”.
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Is the “crumbliest, flakiest milk chocolate in the world” now… too crumbly? / Credit: Wikimedia Commons
Katy Alston, who is the president of The Ice Cream Alliance, says she won’t be using Cadbury Flakes in the 99s she sells from her ice cream van in Bognor Regis for the first time ever this year, as she claims she sometimes has to throw at least half the box away because “they’ve all been broken”, which doesn’t help when she has a reputation to maintain.
“If you order a 99, you want a good solid Flake in it,” she concluded.
Addressing the growing concerns, a spokesperson for manufacturer Mondelēz International said: “Cadbury Flake 99 is a naturally delicate and crumbly product, and we have processes in place within our supply chain to avoid any breakage as much as possible.
“We are aware that recently some customers have received product which does not meet our usual high standards. This has been addressed following recent improvements to our production processes although some prior stock may remain in circulation.
“We are in the process of liaising with our customers (wholesalers) to support those potentially impacted.
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“We sincerely apologise for any inconvenience caused”.
Featured Image – Flickr
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‘Hairy men’ needed to play soldiers in returning major fantasy TV series
Thomas Melia
A huge TV series has issued an urgent casting call for, very specifically, ‘hairy men’ to play soldiers.
The exact show hasn’t been named in the casting call, but it’s definitely a major returning fantasy, and is reportedly House of the Dragon, the hit Game of Thrones spin-off.
This big on demand show is set to start filming in just two months’ time, meaning anyone considering shouldn’t wait to apply.
There are a list of key characteristics candidates should have if hoping for this role, including a great work ethic and a professional attitude, something all Mancs like to think we have.
The job description states that no prior acting experience is required, one of the only other things you need to be good at is waking up early (well that’s me out).
Most importantly, headhunters are looking for individuals to take on that have one big factor in common… lots of hair.
On the official website where you can submit your headshots and photos, you will find a mood board filled with ranging hairstyles that fit the desired look the show is going for.
Just one example of a long-haired man who fits the criteria for the returning series.Another similar hair style choice to the guide from the casting call.Credit via Unsplash
Most of the pictures on the site range from long curly locks to big bushy beards – it’s a shame Santa will be back in the North Pole by now.
All candidates must have grown-out hair, ‘overgrown scruff to longer beards’, this means no short, back and sides, or any ‘modern fades’ as stated by the casting team.
If the rumours are true and this turns out to be a shoot for House Of The Dragon, it would be great to see even more Northern talent feature in this show.
It wasn’t too long ago that fans and Mancs alike realised that actor Olivia Cooke, who plays Lady Alicent Hightower, was a local lass herself, born not too far away in Oldham.
One final and important note is that anyone who is likely to apply must make sure they’re 18+ and have a right to work in the UK.
Filming will take place across North Wales and the South East from March onwards, with rate of pay roughly £140-£300+ per day (depending on hours worked).
To apply for a chance to feature in the returning major fantasy series, you can do so by visiting the site HERE.
Greater Manchester set to be battered by ‘impactful’ heavy rain and wind this week
Emily Sergeant
Greater Manchester is set to be battered by some heavy rain and wind this week, according to the Met Office.
While things have seemed surprisingly more settled for the time of year over the last week or so, with clearer skies and chilly winter mornings being fairly commonplace, all that will change very soon, as the Met Office has forecasted that the UK is set to be battered by some ‘impactful’ heavy rain and strong winds as the week goes on.
Low pressure systems will bring a more ‘unsettled’ spell of weather, with a severe weather warning for wind issued for certain parts of the UK.
Today is expected to be filled with grey skies and light rain here in Greater Manchester, with cloud covering much of the rest of the country, and other outbreaks of rain elsewhere, whereas on Wednesday, the focus of rain will shift to southern England instead.
The weather looks set to turn more unsettled during the forthcoming week 🌧️ 🌬️
Thursday is where it’s set to take the biggest downturn though, as a front bringing heavy rain moves eastwards through the day, and it’s us here in North West England that are expected to see the highest accumulations too, with 20-30mm could falling over the hills, and some hill snow even possible over the Scottish mountains too.
A deep area of low pressure will also have ‘deepened rapidly’ by Thursday, bringing ‘strengthening winds’ to western parts of the UK along with it overnight, followed by more heavy rainfall.
Greater Manchester is set to be battered by ‘impactful’ heavy rain and wind this week / Credit: Wikimedia Commons
“A very deep area of low pressure will bring a very unsettled, potentially disruptive, spell of weather to the UK through Friday and into Saturday,” explained Chris Almond, who is the Met Office Deputy Chief Meteorologist.
“Winds will begin to strengthen on Thursday night, with the peak gusts forecast through Friday in Northern Ireland and western Scotland. The wind will also be accompanied by heavy rain bringing some unpleasant conditions to end the week.
“We have issued a Yellow weather warning for wind, and with several days before the impactful weather, the forecast details are likely to be fine-tuned during the week, so stay tuned to your local forecast and keep up to date with Met Office warnings.”
Emily Sergeant -
26th May 2023 
