The Cadbury Flake is an icon of British confectionary.
First developed all the way back in 1920, and surprisingly discovered just by chance thanks to Cadbury Bournville factory employee, Ralph Thompson – who noticed thin streams of excess chocolate falling from moulds cooled into flaky ripples – the Flake has gone on to become a beloved sweet treat, not just in the UK, but in several other countries worldwide too.
Due to the success of the chocolate bar, by 1930, Cadbury began selling half-sized Flakes specifically for sticking in the top of vanilla soft serve ice cream, known as ’99 Flakes’, which were served by ice cream vendors nationwide.
Many will be familiar with the famous 1983 advert, where Cadbury chose to brand Flakes as “the crumbliest, flakiest milk chocolate in the world”.
But could the day finally be here? The day when the “the crumbliest, flakiest milk chocolate in the world” is now just too crumbly to stick in 99 cone? Well, according to a growing number of ice cream sellers, this is apparently the case.
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Ice cream sellers are complaining Cadbury Flakes are now ‘too crumbly’ for 99s / Credit: Flickr
With the UK having been treated to some warm weather recently, and the hottest day of the year even on the horizon this bank holiday weekend, it’s led to ice cream traders across the country complaining that 99 Flakes have started deteriorating in quality since the production of the chocolate treats was moved over to Egypt in 2020.
Vendor John Taylor, who owns of C&M Creamery Ices in North Yorkshire, complained to the BBC that the quality of 99 Flakes nowadays is “embarrassing for an ice cream man”.
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“You can’t give someone a 99 with a broken Flake,” he added.
Lawrence Glauser, owner of Lorenzo’s Ices in East Yorkshire, agreed with fellow vendor John and described the situation as a “big issue” because often at least a quarter of the Flake boxes are “unusable” – which has left him having to resorting to more creative measures.
“I now serve trays of ice cream and sprinkle bits of Flake on top,” Lawrence revealed, “I shouldn’t have to do that. I’m fed up of the wastage”.
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Is the “crumbliest, flakiest milk chocolate in the world” now… too crumbly? / Credit: Wikimedia Commons
Katy Alston, who is the president of The Ice Cream Alliance, says she won’t be using Cadbury Flakes in the 99s she sells from her ice cream van in Bognor Regis for the first time ever this year, as she claims she sometimes has to throw at least half the box away because “they’ve all been broken”, which doesn’t help when she has a reputation to maintain.
“If you order a 99, you want a good solid Flake in it,” she concluded.
Addressing the growing concerns, a spokesperson for manufacturer Mondelēz International said: “Cadbury Flake 99 is a naturally delicate and crumbly product, and we have processes in place within our supply chain to avoid any breakage as much as possible.
“We are aware that recently some customers have received product which does not meet our usual high standards. This has been addressed following recent improvements to our production processes although some prior stock may remain in circulation.
“We are in the process of liaising with our customers (wholesalers) to support those potentially impacted.
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“We sincerely apologise for any inconvenience caused”.
Featured Image – Flickr
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Academy graduate Oscar Bobb is leaving Manchester City on a permanent transfer
Danny Jones
Manchester City youth academy graduate Oscar Bobb is leaving the club after sealing a move to Fulham FC.
Despite plenty of loan interest throughout the January transfer window, the Man City attacker has secured a switch to the in-form West London team on a permanent basis.
Bobb looked increasingly likely to leave in some capacity following the arrival of another winger in the form of instant hit, Antoine Semenyo, but it now looks as though his departure is all but confirmed, bar an imminent official announcement.
As reported by Italian journalist Fabrizio Romano, the agreement has now been reached between the two clubs pending a full medical today (Thursday, 29 January).
According to Romano, Fulham will pay Man City approximately £27 million for Bobb’s services, who becomes the latest addition in what has already been a fairly busy period of recruitment.
He goes on to add that “City also mantain [a] 20% sell-on clause, matching rights and future control on the player based on his decision.”
There is no suggestion of a buy-back clause at this time, but given his age and having already made a fair few appearances for Pep Guardiola‘s first team, it wouldn’t be beyond the realms of possibility to see him return to the club one day.
Bobb also arrives at Craven Cottage following the exit of multiple wingers and offensive options, including Adama Traore, ex-Man United product Andreas Pereira and Arsenal youngster, Reiss Nelson, whose loan deal has expired and has signed another temporary deal at local rivals, Brentford.
Had it not been for that injury I know he would’ve been class for City for a long time, and let’s not forget that goal v Newcastle pic.twitter.com/inGxi5UjPM
The young Norwegian winger joined the Etihad Campus back in 2023 and went on to contribute a handful of goals and assists, despite limited appearances and some very unfortunate injury issues.
Only seven months ago, his soon-to-be former parent club released a short video charting his return from the sidelines after fracturing his leg – a setback which kept him out for roughly five months.
Plenty of fans have quickly placed him in the so-called ‘what if?’ category of players, and given that he’s still just 22 years old and has already impressed on a number of ocassions for such a big club, we wouldn’t be surprised if he goes on to have a very exciting career.
Can you see the Blues bringing in or letting anyone else go before deadline day?
McDonald’s is set to axe 80% of its vegan and vegetarian options in the UK
Emily Sergeant
McDonald’s is set to remove nearly all of its vegan and vegetarian options from the UK menu, according to reports.
We may be in what is known to some as Veganuary, but one of the world’s leading fast food chains has reportedly made the decision to drastically cut back on the selection of plant-based and meat-free options on its UK menu, appearing to align with the trends that show a decline in veganism overall.
McDonald’s is known for offering those who choose not to eat meat a choice of different options – from its Veggie Dippers to the popular McPlant burger.
But from the start of next month, only one options is apparently set to remain on the menu.
In a decision that seems to already be making fans on social media ‘furious’, McDonald’s has revealed that it will stop selling Veggie Dippers, Veggie Dipper Happy Meals, Spicy Veggie Wraps, and Vegetable Deluxe sandwiches.
McDonald’s is set to axe 80% of its vegan and vegetarian options in the UK / Credit: McDonald’s UK
All that remains will be the vegan McPlant Burger – which McDonald’s says still remains popular with steady sales.
According to reports in various outlets like the Daily Mail and Sky News, McDonald’s says it had reviewed feedback and sales data in order to make the decision.
A spokesperson for McDonald’s UK told the Daily Mail: “We’re always listening to our customers to help inform and evolve our menu. After reviewing feedback, alongside the sales data of our Veggie Dippers, it’s clear this product does not match the appeal of McPlant for our vegetarian customers.
“That’s why we’ve made the decision to remove them from the menu, as we focus on developing better vegetarian options that meet our high standards.
The fast food chain has released a statement as to why it is reducing options / Credit: Road Ahead (via Unsplash)
“While McPlant remains a firm fan favourite and will continue to be the go-to choice for our vegetarian and vegan customers, we recognise these changes may be disappointing for some.”
If this statement is anything to go by though, it does appear that the McPlant won’t stay the only vegan option on the menu forever, as the fast food chain has indicated that it is looking at introduction others in the future.
“We are actively learning from other markets to understand which vegetarian and vegan options are proving most popular and exploring exciting new offerings that we know customers will love,” the spokesperson’s statement concluded.
The Veggie Dippers, Veggie Dipper Happy Meals, Spicy Veggie Wraps, and Vegetable Deluxe sandwiches will be removed from the McDonald’s menu in the UK on 3 February.
Emily Sergeant -
26th May 2023 
