The Cadbury Flake is an icon of British confectionary.
First developed all the way back in 1920, and surprisingly discovered just by chance thanks to Cadbury Bournville factory employee, Ralph Thompson – who noticed thin streams of excess chocolate falling from moulds cooled into flaky ripples – the Flake has gone on to become a beloved sweet treat, not just in the UK, but in several other countries worldwide too.
Due to the success of the chocolate bar, by 1930, Cadbury began selling half-sized Flakes specifically for sticking in the top of vanilla soft serve ice cream, known as ’99 Flakes’, which were served by ice cream vendors nationwide.
Many will be familiar with the famous 1983 advert, where Cadbury chose to brand Flakes as “the crumbliest, flakiest milk chocolate in the world”.
But could the day finally be here? The day when the “the crumbliest, flakiest milk chocolate in the world” is now just too crumbly to stick in 99 cone? Well, according to a growing number of ice cream sellers, this is apparently the case.
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Ice cream sellers are complaining Cadbury Flakes are now ‘too crumbly’ for 99s / Credit: Flickr
With the UK having been treated to some warm weather recently, and the hottest day of the year even on the horizon this bank holiday weekend, it’s led to ice cream traders across the country complaining that 99 Flakes have started deteriorating in quality since the production of the chocolate treats was moved over to Egypt in 2020.
Vendor John Taylor, who owns of C&M Creamery Ices in North Yorkshire, complained to the BBC that the quality of 99 Flakes nowadays is “embarrassing for an ice cream man”.
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“You can’t give someone a 99 with a broken Flake,” he added.
Lawrence Glauser, owner of Lorenzo’s Ices in East Yorkshire, agreed with fellow vendor John and described the situation as a “big issue” because often at least a quarter of the Flake boxes are “unusable” – which has left him having to resorting to more creative measures.
“I now serve trays of ice cream and sprinkle bits of Flake on top,” Lawrence revealed, “I shouldn’t have to do that. I’m fed up of the wastage”.
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Is the “crumbliest, flakiest milk chocolate in the world” now… too crumbly? / Credit: Wikimedia Commons
Katy Alston, who is the president of The Ice Cream Alliance, says she won’t be using Cadbury Flakes in the 99s she sells from her ice cream van in Bognor Regis for the first time ever this year, as she claims she sometimes has to throw at least half the box away because “they’ve all been broken”, which doesn’t help when she has a reputation to maintain.
“If you order a 99, you want a good solid Flake in it,” she concluded.
Addressing the growing concerns, a spokesperson for manufacturer Mondelēz International said: “Cadbury Flake 99 is a naturally delicate and crumbly product, and we have processes in place within our supply chain to avoid any breakage as much as possible.
“We are aware that recently some customers have received product which does not meet our usual high standards. This has been addressed following recent improvements to our production processes although some prior stock may remain in circulation.
“We are in the process of liaising with our customers (wholesalers) to support those potentially impacted.
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“We sincerely apologise for any inconvenience caused”.
Featured Image – Flickr
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Ole Gunnar Solskjær says just three players have spoken to him since leaving Manchester United
Danny Jones
Club legend and ex-Manchester United player turned manager, Ole Gunnar Solskjær, has revealed that just three of his former players have been in touch since leaving Old Trafford.
Solskjær was sacked from the role as Man United head coach back in November 2021 after having been given the job permanently following an impressive winning run as interim manager.
The practically perfect start back at the helm of the club – where he starred as the ‘super sub’ during his playing days – was followed by a big slump, and the final decision was ultimately made in the wake of a 4-1 loss to Watford.
However, the ‘Baby-Faced Assassin’s’ popularity among the players and the fans alike was never in question, so it’s come as somewhat of a surprise to many fans that Solskjær has said only a specific trio of United players have got in touch with him since his dream job came to an end.
At least two of the names read out might not surprise fans, as not only was then-club captain Harry Maguire one of his first statement signings, but so was Bruno Fernandes, who now has the armband, and both have remained key players and leadership figures pretty much ever since.
Speaking to BBC Sport on the senior duo, Ole said, “For me, Harry has always been a leader and a fighter”, and never had any doubts about him deputising for him on the pitch, before going on to label both the centre-back and Bruno as “top human beings.”
As for the third, although Victor Lindelöf looks set to leave the club this summer, he’s actually been a long-serving squad member, having joined back in 2017 and been a seemingly popular figure around the dressing room, even if injury problems have sometimes hampered his minutes.
He also went on to discuss other matters regarding the club, including confessing that it’s “hard to watch” United amidst their present struggles, both under previous manager Erik ten Hag and now Ruben Amorim – even with a potential Europa League trophy consolation on the cards.
The retired striker also stated that he found the decision to let midfielder Scott McTominay go more than surprising, especially given the incredible performances he’s put on display since moving to Serie A.
Co-op Live has been named the number one arena in Europe following its debut year
Danny Jones
Despite a rocky opening month or so, Manchester’s Co-op Live made the ultimate instant recovery and has now been named the number one arena not just in the UK but all of Europe.
Manc music venues being best in class? Sounds about right.
Yes, even despite some obstacles, delays and early hiccups, Co-op Live‘s debut year as a live music and indoor entertainment venue has seen it beat out the likes of the long-established and iconic O2 in London to take the top spot.
The inaugural 12 months of the arena have not only seen it welcome all manner of music legends, as well as live sporting events such as the UFC and WWE, but the arena welcomed more visitors than any other venue across the continent during that time.
Names to have graced the industry-leading stage so far include Liam Gallagher, Stevie Nicks and Take That; Peter Kay, Elbow, Sabrina Carpenter, Paul McCartney, and so many more.
Commenting on the successful start, Tim Leiweke (CEO and chairman of the Oak View Groupbehind the venue) said: “Our ambition was to bring the world’s best music arena to one of the world’s greatest music cities and we are thrilled with the reaction from fans and artists alike over this past year.
“Co-op Live’s revolutionary acoustics investment has already attracted some of the world’s biggest artists and events to Manchester, with many more to come. And our sustainability commitment will ensure we remain responsible contributors to Manchester and the planet for years to come.
“We believe that amazing venues can transform cities for the better, and Co-op Live has done just that.”
It’s fair to say we’ve had some truly unforgettable nights in there already – and that’s just in the last month alone. Case and point:
With a continued commitment to achieving ‘Net Zero’ status too, the venue’s carbon reduction technologies, solar panels, heat pumps and rainwater harvesting, not to mention the recently refreshed CityLink walking in partnership with the Climate Pledge, are all things we can be proud of.
Bev Craig, Leader of Manchester City Council, went on to add: “We are delighted with the success of Co-op Live’s first year, and to see it taking the top spot off London.
“It shows Manchester is the home of live music in the UK, with Co-op Live bringing so many exclusives from artists like Bruce Springsteen to the city and Oasis playing massive hometown shows this summer – 2025 is going to be one of the biggest ever for our city’s music scene.”
Meanwhile, things are feeling less fortunate at the grassroots end of the spectrum, as the Music Venue Trust is imploring people to get behind a vulnerable Manc music institution.
Emily Sergeant -
26th May 2023 
