The Cadbury Flake is an icon of British confectionary.
First developed all the way back in 1920, and surprisingly discovered just by chance thanks to Cadbury Bournville factory employee, Ralph Thompson – who noticed thin streams of excess chocolate falling from moulds cooled into flaky ripples – the Flake has gone on to become a beloved sweet treat, not just in the UK, but in several other countries worldwide too.
Due to the success of the chocolate bar, by 1930, Cadbury began selling half-sized Flakes specifically for sticking in the top of vanilla soft serve ice cream, known as ’99 Flakes’, which were served by ice cream vendors nationwide.
Many will be familiar with the famous 1983 advert, where Cadbury chose to brand Flakes as “the crumbliest, flakiest milk chocolate in the world”.
But could the day finally be here? The day when the “the crumbliest, flakiest milk chocolate in the world” is now just too crumbly to stick in 99 cone? Well, according to a growing number of ice cream sellers, this is apparently the case.
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Ice cream sellers are complaining Cadbury Flakes are now ‘too crumbly’ for 99s / Credit: Flickr
With the UK having been treated to some warm weather recently, and the hottest day of the year even on the horizon this bank holiday weekend, it’s led to ice cream traders across the country complaining that 99 Flakes have started deteriorating in quality since the production of the chocolate treats was moved over to Egypt in 2020.
Vendor John Taylor, who owns of C&M Creamery Ices in North Yorkshire, complained to the BBC that the quality of 99 Flakes nowadays is “embarrassing for an ice cream man”.
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“You can’t give someone a 99 with a broken Flake,” he added.
Lawrence Glauser, owner of Lorenzo’s Ices in East Yorkshire, agreed with fellow vendor John and described the situation as a “big issue” because often at least a quarter of the Flake boxes are “unusable” – which has left him having to resorting to more creative measures.
“I now serve trays of ice cream and sprinkle bits of Flake on top,” Lawrence revealed, “I shouldn’t have to do that. I’m fed up of the wastage”.
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Is the “crumbliest, flakiest milk chocolate in the world” now… too crumbly? / Credit: Wikimedia Commons
Katy Alston, who is the president of The Ice Cream Alliance, says she won’t be using Cadbury Flakes in the 99s she sells from her ice cream van in Bognor Regis for the first time ever this year, as she claims she sometimes has to throw at least half the box away because “they’ve all been broken”, which doesn’t help when she has a reputation to maintain.
“If you order a 99, you want a good solid Flake in it,” she concluded.
Addressing the growing concerns, a spokesperson for manufacturer Mondelēz International said: “Cadbury Flake 99 is a naturally delicate and crumbly product, and we have processes in place within our supply chain to avoid any breakage as much as possible.
“We are aware that recently some customers have received product which does not meet our usual high standards. This has been addressed following recent improvements to our production processes although some prior stock may remain in circulation.
“We are in the process of liaising with our customers (wholesalers) to support those potentially impacted.
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“We sincerely apologise for any inconvenience caused”.
Featured Image – Flickr
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Tommy Fury vs Darren Till press conference descends into foul-mouthed chaos
Danny Jones
The first press conference ahead of Tommy Fury vs Darren Till was held on Tuesday evening and it didn’t take long for the whole thing to descend into absolute bedlam.
Having only been confirmed on Sunday, Fury vs Till will be a homecoming bout for the Wythenshawe-born fighter who is set to headline the first-ever boxing match at Manchester’s Co-op Live arena.
With the date set for 18 January, the pre-fight build-up and media frenzy are growing fast and things have already come to ahead in just the first meeting between the two fighters in London this week.
Clearly sharing plenty of bad blood already, while Tommy and Till were engaging in the usual fighting talk, the family patriarch, John Fury, decided to interject and it was at this point that things boiled over.
‼️ Tommy Fury vs Darren Till press conference descends into chaos as Till tells John Fury: "Shut up, you haven't been seen since Oleksandr Usyk battered Tyson."
As you can see, amidst the various insults being thrown around regarding intelligence, boxing ability, Tommy’s older brother Tyson being “battered by [Oleksandr] Usyk”, ‘Big John’ then launches a bottle of water across the table at Till, sparking a hot-tempered on-stage skirmish.
The lengthy exchange features as many expletives as you could imagine, with 31-year-old Darren Till also threatening that he will “bladder” both Tommy and his more established heavyweight sibling Tyson, labelling the entire Fury family “shithouses” as they walk out of the London press conference.
A mixed martial artist by trade who has competed at both welterweight and middleweight in the UFC, Till assured that even if the boxing match isn’t going his way on the night, he will kick [him] square in [the] face”, adding that he’s a “proper fighter” and that Tommy, on the other hand, has no power.
YouTube turned musician and occasional boxer, KSI – the founder of the Misfits promotion who is putting on the event and who Fury beat back in October last year – can also be heard whooping from centre stage and shouting, “Get your tickets!”
Even after the mini-brawl is separated, the foul-mouthed back and forth continues for some time. You can see another angle here:
Press conference aftermath 🤯@darrentill2 was going IN on the Fury’s 😳
This isn’t the first time things have boiled over at a Fury press conference; in fact, it’s not even the first time John Fury, 59, has found himself in the very eye of the storm.
Meanwhile, the youngest Fury son is preparing first his first fight in over a year, having nearly joined this year’s I’m a Celeb lineup instead.
Tickets for the now highly-anticipated boxing match at Co-op Live, just the second combat sports event to have been held at the arena, are on sale now – you can grab yours HERE. It’s going to be a feisty one.
Festive Grinch-themed cafes to pop up inside Greater Manchester Primark stores
Emily Sergeant
Festive Grinch-themed cafes are popping up inside two of Primark’s biggest Greater Manchester stores in the run-up to Christmas.
As the temperatures turn colder by the day, the nights draw in, and the most wonderful time of the year nears closer and closer, it won’t be long before it’s time to snuggle up in our comfies and pop on the first Christmas film of the year – and for some of us, there’s a good chance that first film of choice will be The Grinch.
Whether you prefer the 2000 fantasy comedy starring Jim Carey, or the 2018 animated reboot with Benedict Cumberbatch, it’s undoubtedly a real family favourite.
To celebrate everyone’s favourite grumpy green grouch, Primark has teamed up with Dr. Seuss once again on a Grinch-tastic collaboration.
Festive Grinch-themed cafes have popped up inside Greater Manchester Primark stores / Credit: Supplied
Shoppers can now head to their nearest Primark store to find the largest-ever Grinch collection, with something for the whole family, as well as great gifting options said to be “ideal for getting into the anti-Christmas spirit”.
There’s Grinch pyjamas and slippers for both adults and kids, a Grinch ‘Onesie’ that’s sure to make people green with envy, Grinch drinks cups and mugs, a selection of loungewear and Christmas jumpers for festive dressing, and so much more, as well as whole host of Grinch-inspired outfits and toys for your four-legged friends too.
As part of Primark’s aim to offer affordable choices for everyone, prices for the Grinch collection start at just £1 for accessories, and go up to £24 for adult clothing.
If the return of the Grinch collection wasn’t exciting enough as it is, the all-new Grinch cafes – which are popping up in Primark on Market Street in Manchester city centre, as well as Primark in Trafford Palazzo – are bound to be hit with fans of the furry character.
There’s everything from green waffles and themed milkshakes, to festive toasties, hot drinks, and more on the menu.
With Greater Manchester Grinch cafes set to be open until the end of December, Sarah Jackson – who is the Director of Licensing at Primark, said: “We’re so excited to roll out our amazing cafe experience across a number of our UK locations, bringing a sprinkle of mischief to our customers this festive season.
“Whether you’re stopping in for a sweet treat or stocking up on pyjamas and gifts for the whole family, we have everything you need to make it a truly unforgettable Grinch-mas.”
Emily Sergeant -
26th May 2023 
