The Cadbury Flake is an icon of British confectionary.
First developed all the way back in 1920, and surprisingly discovered just by chance thanks to Cadbury Bournville factory employee, Ralph Thompson – who noticed thin streams of excess chocolate falling from moulds cooled into flaky ripples – the Flake has gone on to become a beloved sweet treat, not just in the UK, but in several other countries worldwide too.
Due to the success of the chocolate bar, by 1930, Cadbury began selling half-sized Flakes specifically for sticking in the top of vanilla soft serve ice cream, known as ’99 Flakes’, which were served by ice cream vendors nationwide.
Many will be familiar with the famous 1983 advert, where Cadbury chose to brand Flakes as “the crumbliest, flakiest milk chocolate in the world”.
But could the day finally be here? The day when the “the crumbliest, flakiest milk chocolate in the world” is now just too crumbly to stick in 99 cone? Well, according to a growing number of ice cream sellers, this is apparently the case.
Ice cream sellers are complaining Cadbury Flakes are now ‘too crumbly’ for 99s / Credit: Flickr
With the UK having been treated to some warm weather recently, and the hottest day of the year even on the horizon this bank holiday weekend, it’s led to ice cream traders across the country complaining that 99 Flakes have started deteriorating in quality since the production of the chocolate treats was moved over to Egypt in 2020.
Vendor John Taylor, who owns of C&M Creamery Ices in North Yorkshire, complained to the BBC that the quality of 99 Flakes nowadays is “embarrassing for an ice cream man”.
“You can’t give someone a 99 with a broken Flake,” he added.
Lawrence Glauser, owner of Lorenzo’s Ices in East Yorkshire, agreed with fellow vendor John and described the situation as a “big issue” because often at least a quarter of the Flake boxes are “unusable” – which has left him having to resorting to more creative measures.
“I now serve trays of ice cream and sprinkle bits of Flake on top,” Lawrence revealed, “I shouldn’t have to do that. I’m fed up of the wastage”.
Is the “crumbliest, flakiest milk chocolate in the world” now… too crumbly? / Credit: Wikimedia Commons
Katy Alston, who is the president of The Ice Cream Alliance, says she won’t be using Cadbury Flakes in the 99s she sells from her ice cream van in Bognor Regis for the first time ever this year, as she claims she sometimes has to throw at least half the box away because “they’ve all been broken”, which doesn’t help when she has a reputation to maintain.
“If you order a 99, you want a good solid Flake in it,” she concluded.
Addressing the growing concerns, a spokesperson for manufacturer Mondelēz International said: “Cadbury Flake 99 is a naturally delicate and crumbly product, and we have processes in place within our supply chain to avoid any breakage as much as possible.
“We are aware that recently some customers have received product which does not meet our usual high standards. This has been addressed following recent improvements to our production processes although some prior stock may remain in circulation.
“We are in the process of liaising with our customers (wholesalers) to support those potentially impacted.
“We sincerely apologise for any inconvenience caused”.
Featured Image – Flickr
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Manchester United are reportedly set to snap up Jess Park from rivals Man City
Danny Jones
Summer signing drama might be over for the men, but not for Manchester as a whole, as Man United are reportedly set to snap up Jess Park from close rivals Man City.
Being two of the clubs not only with one of the fiercest rivalries but that have been among the closest to pushing serial Women’s Super League winners Chelsea to the title in recent years, it seems surprising that there’d be a willingness for the two increasingly competitive teams to negotiate over talent.
Nevertheless, there seems to be more and more concrete talk of midfielder Jess Park moving from the blue half of Manchester to the red, as Man United have grown increasingly keen on the 23-year-old.
A fan favourite at the Joie, Park has been with MCWFC for eight years, making her debut for the club at the age of just 16, but did spend 2022/23 on loan at Everton. With that in mind, her next spell away from Man City could very well be a permanent one.
With a debut goal on her Lionesses debut and strikes like the screamer against Palace in the locker, supporters won’t want to see her go.
A creative outlet for both Man City and England, Park has scored 20 times and registered 17 assists, only increasing her goal contributions each season.
It is this, as well as her overall ability in the middle of the park, that has seen Director of Women’s Football at Manchester United, Matt Johnson, and INEOS decide to pursue the neighbouring player.
As you can see, not only are there plenty of City fans praying that the young international doesn’t depart, but not everyone is entirely convinced by the move over at United, either – especially if a swap deal were to somehow materialise.
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Online broadcaster and women’s football commentator, Mina Ibrahim, went on to add: “If Man City and Man United do a swap for Jess Park and Grace Clinton, who wins the deal?
“Hasegawa and Clinton midfield is a guarantee. I don’t imagine Park being a starter under the [manager] despite the fact [that] she should be. Why does this feel like a panicked, Deadline Day move?”
What about you, Reds and Blues – how do you feel about Jess Park seemingly leaving Man City for Man United, and what do you make of Grace Clinton possibly going the other way?
New Haribo shop to open in Trafford Centre with pick n mix station featuring over 40 varieties of sweets
Emily Sergeant
HARIBO UK has announced plans to open an exciting new store here in Greater Manchester.
The store – which will be the confectionery giant’s thirteenth location in the UK – is set to be celebration of HARIBO’s ‘spirit of childlike happiness’ once it opens its doors over at the Trafford Centre, and Manchester fans will soon be able to shop a delicious selection of all Haribo treats.
There’ll be everything from familiar favourites like Starmix and Tangfastics, to exciting new products such as Nostalgix and Alienauts.
Visitors will also be able to enjoy international varieties of Haribo too, all without having to venture to another country – whether it be Haribo Favoritos and Watermelon from Spain, Haribo Dragibus and Tagada from France, or Haribo liquorice Schnecken from Germany.
A new Haribo shop is set to open in Trafford Centre / Credit: Dan Cristian Padure | Jacqueline Brandwayn (via Unsplash)
To bring back the old-fashioned pleasure of being in a sweet shop, there’ll even be a ‘Pick Your Mix’ station, featuring more than 40 varieties of HARIBO and MAOAM treats to choose from, and in addition to the sweets themselves, the store will also be filled with exclusive HARIBO merchandise, such as plushies, stationery, candles, and more.
Haribo’s most recent opening was in Bluewater, and there’ll be a new site popping up in Glasgow later this month, before the Trafford Centre store opens its doors.
“We’re thrilled to be opening a HARIBO UK store in Manchester’s Trafford Centre,” commented Rebecca Fox, who is the Head of Retail at HARIBO UK.
“Our stores are a way to share even more moments of childlike happiness with HARIBO fans and we can’t wait for Manchester’s HARIBO-lovers and visitors to join in the fun.”
There’ll be a ‘pick you mix’ station featuring over 40 different varieties of sweets / Credit: Luis Aguila (via Unsplash)
Simon Layton, Centre Director at Trafford Centre, added: “We’re excited to welcome HARIBO to Trafford Centre, with a store that promises to deliver a super-sweet experience that cannot be matched online, delighting visitors of all ages.
“We’re confident that our visitors will love this new brand-new store, which will prove another fantastic addition to the centre.”
Emily Sergeant -
26th May 2023 
