The Cadbury Flake is an icon of British confectionary.
First developed all the way back in 1920, and surprisingly discovered just by chance thanks to Cadbury Bournville factory employee, Ralph Thompson – who noticed thin streams of excess chocolate falling from moulds cooled into flaky ripples – the Flake has gone on to become a beloved sweet treat, not just in the UK, but in several other countries worldwide too.
Due to the success of the chocolate bar, by 1930, Cadbury began selling half-sized Flakes specifically for sticking in the top of vanilla soft serve ice cream, known as ’99 Flakes’, which were served by ice cream vendors nationwide.
Many will be familiar with the famous 1983 advert, where Cadbury chose to brand Flakes as “the crumbliest, flakiest milk chocolate in the world”.
But could the day finally be here? The day when the “the crumbliest, flakiest milk chocolate in the world” is now just too crumbly to stick in 99 cone? Well, according to a growing number of ice cream sellers, this is apparently the case.
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Ice cream sellers are complaining Cadbury Flakes are now ‘too crumbly’ for 99s / Credit: Flickr
With the UK having been treated to some warm weather recently, and the hottest day of the year even on the horizon this bank holiday weekend, it’s led to ice cream traders across the country complaining that 99 Flakes have started deteriorating in quality since the production of the chocolate treats was moved over to Egypt in 2020.
Vendor John Taylor, who owns of C&M Creamery Ices in North Yorkshire, complained to the BBC that the quality of 99 Flakes nowadays is “embarrassing for an ice cream man”.
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“You can’t give someone a 99 with a broken Flake,” he added.
Lawrence Glauser, owner of Lorenzo’s Ices in East Yorkshire, agreed with fellow vendor John and described the situation as a “big issue” because often at least a quarter of the Flake boxes are “unusable” – which has left him having to resorting to more creative measures.
“I now serve trays of ice cream and sprinkle bits of Flake on top,” Lawrence revealed, “I shouldn’t have to do that. I’m fed up of the wastage”.
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Is the “crumbliest, flakiest milk chocolate in the world” now… too crumbly? / Credit: Wikimedia Commons
Katy Alston, who is the president of The Ice Cream Alliance, says she won’t be using Cadbury Flakes in the 99s she sells from her ice cream van in Bognor Regis for the first time ever this year, as she claims she sometimes has to throw at least half the box away because “they’ve all been broken”, which doesn’t help when she has a reputation to maintain.
“If you order a 99, you want a good solid Flake in it,” she concluded.
Addressing the growing concerns, a spokesperson for manufacturer Mondelēz International said: “Cadbury Flake 99 is a naturally delicate and crumbly product, and we have processes in place within our supply chain to avoid any breakage as much as possible.
“We are aware that recently some customers have received product which does not meet our usual high standards. This has been addressed following recent improvements to our production processes although some prior stock may remain in circulation.
“We are in the process of liaising with our customers (wholesalers) to support those potentially impacted.
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“We sincerely apologise for any inconvenience caused”.
Featured Image – Flickr
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Marco Pierre White praises Manchester restaurant serving ‘the best pizza’ he’s EVER had
Danny Jones
Legendary chef Marco Pierre White has given his verdict on where he thinks does THE best pizza not just in the UK but perhaps in the entire world, and it’s right here in Manchester
Rudy’s, Nell’s, Double Zero and now this – we really are spoilt for slices in 0161, aren’t we?
Pierre White, who was not only the first Brit to ever win three Michelin stars but the youngest person to achieve the feat in history, recently visited the restaurant in question and was more than happy to share his bold claims, dubbing it “the very best I’ve ever had in my life”.
That’s saying quite something, not only from one of the most famous chefs in the world, but given his own family heritage. He even saw fit to sign the menu and write the man in the kitchen a thank-you note.
A recent London export, which only just launched in spring 2025, the 63-year-old chef, entrepreneur and TV personality says that Forbici is now his number one, stating simply: “Let the pizzas do the talking.”
Noting that he’s been all over the world and eaten at some of the most highly-rated venues in the world (especially given the fact that he is of Italian heritage on his mother’s side), including some of the most authentic you’ll find in the likes of Naples, Rome, and so on, he still seemed confident in his declaration.
Citing other famous names in the world of cooking, like Nancy Silverton of Pizzeria Mozza fame, as well as fellow TV chef and restaurateur Mario Batali, he says that the creative takes on Neapolitan ‘pies’ that master baker Davide Argentino is currently cooking up are nothing short of “delicious.”
Having first become famous down in the capital for its name, which simply translates as ‘scissors’ – also the chosen utensil given to diners for cutting up their pizzas – it proved a smash hit when it made its way up North, garnering massive opening day queues outside its restaurant on the corner of Cross Street.
Better still, you can now order it to take away, too… Game-changer.
Now, it goes without saying that we’re lucky enough to have many restaurants serving some of the authentic food from various regions all over Italy, not to mention a plethora of incredible pizza spots in the city centre and the wider boroughs.
It’s no exaggeration, therefore, to say that we struggle picking our absolute favourite from week to week at this point.
What we will say is that we bloody love Forbici, too, and are glad to see them getting so much recognition since arriving in the region.
A noughties fashion throwback is returning to Manchester and handing out freebies – including tattoos
Danny Jones
Beloved nineties and noughties clothing band Bench is at the beginning of a renaissance, and as they prepare to hand out free samples and even tattoos as part of their ‘Revival Collection’ sale, they’re returning to where it all started: Manchester.
Toasting the Y2K trends that have come back into style, the locally-founded label – started here in our city circa 1989 – is once again looking to make inroads and remind everyone why they were such a cult favourite name to begin with.
Preparing to reinstate its position in the Manc streetwear scene, Bench is set to make its comeback with a massive sample sale right here in Manchester, and there’s plenty of discounted stuff plus complimentary bits up for grabs.
We’re about to dance and dress like it’s 1999.
@bench.official Your first look at our AW25 Revival collection, available exclusively at Bench. Open House at the @Manchester Social this Thursday 6th November 👀 Shop samples old and new (yep, there’s even more available) for exclusive prices at our Manchester city centre sample sale event 💸 #samplesale#manchester♬ original sound – Bench Official
Spread across three whole floors, the ‘Bench Open House’ and Y2K Revival Collection will be on show at The Manchester Social tattoo studio.
Featuring timeless staples like oversized tees, vintage wash and classic turn-of-the-century style denim, big, baggy sweats and low-slung trousers re-designed for a new era.
Promising “extra goodies” from brands like Isovibe and Sunday Rain to the first 50 purchases on the day, you can expect plenty of familiar makes on show.
Being housed at Manchester Social too, the first 25 guests to book in will get a free flash tattoo on the night, courtesy of the studio’s talented fine-line artists; bookings can be made online or over the phone in advance for this directly.
And that’s no way near all there is on offer…
Those coming along can also enjoy retro gaming, nostalgic beats from live DJs supplying ’90s house party vibes, as well as cool photo ops, cocktails from Zubrowka (bison grass vodka brand), Baby Beer shots by Licor 43, plus non-alcoholic rum cocktails from Caleño. Immaculate energy all night long.
We’re personally loving how much late 1990s/early ’00s fashion is doing the rounds again. (Credit: Press shots)
Most importantly of all, the full proceeds from the sale will be donated to the native homeless charity Mustard Tree, which helps support people across the region.
Joanne Reidy, Head of Marketing at Bench’s parent group Apparel Brands, commented: “At Bench, Manchester isn’t just our home, it’s helped shape our identity.
“We’re proud that every sale from the Open House sample sale will go directly to Mustard Tree, supporting their vital work helping people across the city.”
Jack Barton, Head of Communications at the non-profit organisation, added: “We’re incredibly grateful to be the beneficiary of this event. Our mission is to combat poverty and prevent homelessness – it is down to the goodwill of our Greater Manchester partners who make this possible.
The Bench Open House and sample sale event takes place from 6-10pm at Manchester Social (9 South King Street, M2 6DG) this Thursday, 6 November. It’s completely free entry, but those looking to cop one of the selected designs can book in now.
Emily Sergeant -
26th May 2023 
