Iceland is giving pensioners in Greater Manchester vouchers worth £30 to help with food and essentials amid the rising cost of living crisis.
With inflation now at a 40-year UK high and the rising cost of living crisis continuing to make it its impact felt nationwide, Iceland has partnered with The Rothesay Foundation to launch a new voucher scheme aimed at supporting pension-aged people following the release of findings from a shocking new study.
According to The Rothesay Foundation, research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021 – which is 15% of all pensioners.
On top of that, it’s thought that more than 770,000 pensioner households- either single people, or couples – are also missing out on Pension Credit payments too, which are worth around £1.5 billion every year.
So to help lessen the financial burden, the discount supermarket retailer has now launched the Summer Cheer campaign with over £1 million of funding from the Rothesay Foundation to provide pensioners with a voucher worth £30 that can be used to buy food and essentials.
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It’s expected to help around 40,000 pensioners across the UK save on their shopping.
Iceland has partnered with The Rothesay Foundation to launch a new £30 voucher scheme / Credit: Iceland Foods
The voucher scheme is running up until 16 September, and additionally, it can be used in conjunction with the 10% discount for people over 60 that’s already available every Tuesday with valid ID.
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Iceland’s Summer Cheer £30 voucher scheme will be available at 269 shops in 17 areas across the UK where there are said to be the “highest numbers of pensioners living in material deprivation in the country,” according to The Rothesay Foundation – and Greater Manchester has been highlighted as one of those areas.
“Since the launch of the partnership last Christmas, the cost-of-living crisis has taken hold of the UK, and now more than ever, people are struggling to access the food they need,” explained Richard Walker – Managing Director of Iceland.
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“No one should ever have to worry about how they are going to eat or drink, and we hope that the support we can offer across the UK will help pensioners access and enjoy a worry-free meal during this difficult time.”
Research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021 / Credit: Iceland Foods
Who is eligible? And how do I apply?
Those who are eligible to take advantage of the £30 discount voucher scheme up until 16 September are people of pension age who live independently or with a carer, and who rely solely on state pensions and benefits in the UK.
To claim the £30 voucher, those eligible should call the Summer Cheer hotline on 0800 098 7877 from 9am to 5pm between Monday and Friday.
Two North West cities named among the ‘noisiest’ in the UK – including Manchester
Emily Sergeant
A new analysis has revealed a list of the noisiest cities in the UK, and two Greater Manchester locations are in the top five.
From blaring sirens and car horns, to house parties, barking dogs, and loud neighbours, escaping the noise of a city can feel almost impossible – even in your own home.
No matter whether you live in the hustle and bustle, or you’re out in the sleepier suburbs, noise can keep you up at night, disturb your peace, and lead to frustration. But just how loud are Greater Manchester’s cities compared to the rest of the UK? In a bid to get to the bottom of it, Alpine Hearing Protection has done some research to compile a top 10 list.
And both Salford and Manchester have found themselves not just within the top 10, but within the top five… and to make matters worse, Salford has actually claimed the number one spot.
The reason Salford has found itself at the top of the list, according to the research, is because it sits at the intersection of several major transport and urban hubs, with major motorways running through or around the city including the M60, M61, and M62.
Major rail routes also run through the city – including via Salford Crescent – which sees 16 million passengers every year, and also leads to Manchester Airport.
Top 10 noisiest cities in the UK
Salford
Portsmouth
Manchester
Southampton
London
Leeds
Stoke-on-Trent
Wakefield
Newcastle upon Tyne
Bradford
Parts of Salford are also very built-up, making pockets of the city noisy – especially in the concentrated centre where traffic, construction, nightlife and commercial activity get loud.
And of course, like any growing city, construction noises have been noted as ‘particularly bothersome’ for residents where major developments are springing up.
Manchester is third on the list of noisiest cities, due to many of the same reasons as Salford.
But the difference being that Mancunians are noted as one of the many reasons why the city is so loud – with residents making 5,301 noise complaints across Manchester between January 2024 and January 2025, and Hulme identified the loudest area with 304 complaints.
As well all know, Manchester is also home to many universities, which brings an active nightlife scene to the region, especially in the city centre, and in recent FOI data, it was revealed that the University of Manchester saw 2,049 noise complaints in the last five years.
Motorists warned of common winter driving habit that could land them with annoying fines
Emily Sergeant
With the temperatures drastically dropping now as we head into winter, motorists are being warned against a common driving habit.
On a wintry morning when the windscreens are frozen and your hands are equally as frozen too, it’s pretty common for drivers to start the engine, turn the heater right up, and remain stationary for several minutes to warm the car up before setting off on their journey… but did you know that doing this could see you, inadvertently, fall foul of the law?
That’s right – as ridiculous as it sounds, leaving your car engine running ‘unnecessarily’ while parked on a public road is illegal.
And to make matters worse, the rules on ‘engine idling’, as it’s known, apply regardless of whether the driver is using the heating, waiting for someone, or simply sitting in the vehicle.
Known as a stationary idling offence, Rule 123 of the Highway Code states that drivers must not leave a vehicle’s engine running unnecessarily while it is stationary on a public road, and according to the rule, a fixed penalty of up to £80 can be issued, right there and then.
Motorists are being warned of a common winter driving habit that could land them with annoying fines / Credit: PickPik | Wikimedia Commons
Fines will only be handed out if a motorist is stopped by a police officer who asks them to switch the engine off, and they fail to comply.
“However tempting it might be to sit in a vehicle with the engine running and the heater on to warm up, we strongly advice against it,” commented RAC senior policy officer Rod Dennis.
“As well as polluting the air and wasting fuel, drivers who leave their engines idling unnecessarily on a public road also risk an on-the-spot fine of £80. On cold mornings, the best approach is to clear any ice or snow properly and ensure windows are fully de-misted before setting off, then get on your way and let the car warm you up.”
There are some exceptions to the rule, however, as keeping the engine running is permitted in certain circumstances.
This includes when a vehicle is stationary because of traffic conditions, when the engine needs to run so a mechanical fault can be investigated, or if certain work is being carried out on the side of the road.
Emily Sergeant -
8th August 2022 
