ITV axes children’s channel CITV after nearly four decades on air
ITV’s home for more than 750 staff at MediaCityUK is Orange Tower, together with a new production centre for Coronation Street fronting the Manchester Ship Canal. Considered a flagship facility for the UK’s biggest commercial programme provider, Orange hosts teams from Granada Reports, factual, entertainment, drama, post production to The Jeremy Kyle show and various business support services. Orange is also home to Shiver, the factual arm of ITV studios. Shiver is one of the largest providers of factual entertainment in the UK.
Today, ITV bosses have announced plans to axe its children’s channel CITV after nearly four decades on the airwaves.
The channel, which is famous for shows such as My Parents Are Aliens, Art Attack, Sooty and Jungle Run, is set to be removed from TVs later this year.
Bosses have confirmed that CITV will go offline in the autumn, whilst revealing plans to replace it with a new online-only streaming service called ITVX Kids.
The new dedicated children’s streaming service is expected to go live this summer, airing content aimed exclusively at children aged six to 12. As a result, the CITV broadcast channel will come to a close.
The free-to-air channel was first founded on 3 January 1983, first airing as a block of programmes on the network before relaunching in 2016 as its own dedicated channel.
Over the years, it has hosted some beloved shows including Neil Bucchannan’s Art Attack and Zzzap!, as well as a number of popular animated series including Mr Bean, Thunderbirds Are Go, Teen Titans Go!, and Inspector Gadget.
An ITV spokesperson said that the decision to axe CITV came in response to the changing ways children and their parents access content, after BARB viewing data showed viewing figures for kids TV channels have declined by -62% since 2019.
ITV has also reassured parents it will maintain its LittleBe pre-school segment on ITVBe as well as offering some children’s content in the early mornings on ITV starting from September 2023.
Announcing the news, ITV said: “As a consequence of this new streaming approach, and responding to the changing ways children and their parents are increasingly accessing content, the CITV broadcast channel will close in early Autumn, once the new streaming destination for kids has been rolled out across platforms and devices, over the summer holidays.
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” However, ITV will maintain the LittleBe pre-school segment on ITVBe and will offer some children’s content in the early mornings on ITV2 from September with strong cross promotion to ITVX.”
Craig Morris, Managing Editor of ITVX, said: “We’re really excited to launch this dedicated destination for kids on ITVX, which will be home to a wealth of content including new series, recognisable brands and existing favourites for a range of ages, all in one child-safe area, with editorial curation to guide viewing.
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“The wealth of content will be available to stream for free, with the option for parents to choose ad free viewing, through a subscription to ITVX Premium.”
Feature image – Flickr