McDonald’s is set to axe 80% of its vegan and vegetarian options in the UK
McDonald’s is set to remove nearly all of its vegan and vegetarian options from the UK menu, according to reports.
We may be in what is known to some as Veganuary, but one of the world’s leading fast food chains has reportedly made the decision to drastically cut back on the selection of plant-based and meat-free options on its UK menu, appearing to align with the trends that show a decline in veganism overall.
McDonald’s is known for offering those who choose not to eat meat a choice of different options – from its Veggie Dippers to the popular McPlant burger.
But from the start of next month, only one options is apparently set to remain on the menu.
In a decision that seems to already be making fans on social media ‘furious’, McDonald’s has revealed that it will stop selling Veggie Dippers, Veggie Dipper Happy Meals, Spicy Veggie Wraps, and Vegetable Deluxe sandwiches.
All that remains will be the vegan McPlant Burger – which McDonald’s says still remains popular with steady sales.
According to reports in various outlets like the Daily Mail and Sky News, McDonald’s says it had reviewed feedback and sales data in order to make the decision.
A spokesperson for McDonald’s UK told the Daily Mail: “We’re always listening to our customers to help inform and evolve our menu. After reviewing feedback, alongside the sales data of our Veggie Dippers, it’s clear this product does not match the appeal of McPlant for our vegetarian customers.
“That’s why we’ve made the decision to remove them from the menu, as we focus on developing better vegetarian options that meet our high standards.
“While McPlant remains a firm fan favourite and will continue to be the go-to choice for our vegetarian and vegan customers, we recognise these changes may be disappointing for some.”
If this statement is anything to go by though, it does appear that the McPlant won’t stay the only vegan option on the menu forever, as the fast food chain has indicated that it is looking at introduction others in the future.
“We are actively learning from other markets to understand which vegetarian and vegan options are proving most popular and exploring exciting new offerings that we know customers will love,” the spokesperson’s statement concluded.
Read more:
- McDonald’s launches its first ever vegan ‘McPlant’ burger in the UK
- Massive vegan street food festival returns to Manchester
- McDonald’s finally launches vegan ice cream in the UK – and it’s ONLY available in the North West
The Veggie Dippers, Veggie Dipper Happy Meals, Spicy Veggie Wraps, and Vegetable Deluxe sandwiches will be removed from the McDonald’s menu in the UK on 3 February.
Featured Image – McDonald’s UK