McDonald’s becomes the latest food chain to venture into the plant based burger market with the launch of its newest menu addition.
Following in the footsteps of fellow UK chain eateries that have introduced vegan options that have gone down a treat, such as Greggs, KFC, Burger King, Costa and many more, ever-popular fast food restaurant McDonald’s has announced that its highly-anticipated new ‘McPlant’ burger will be ready to tuck into very soon.
The McPlant burger has been developed in partnership with vegan brand Beyond Meat, and has been in the works for three years now.
The Quarter Pounder-like burger features a Beyond Meat patty with ketchup, mustard, vegan special sauce, onions, pickles, lettuce, tomato, and vegan cheese on a vegan sesame-seed bun.
McDonald’s has confirmed that the burger will be cooked on a separate grill and use dedicated utensils for its plant-based offerings.
The McPlant burger has been certified vegan by the Vegetarian Society.
Earlier this year, McDonald’s signed a three-year partnership with Beyond Meat to co-develop the fast food chain’s McPlant platform – which is expected to result in the launch of various plant based options globally.
The range starts with the McPlant burger, but it’s thought that it could eventually include new items such as plant-based chicken burgers and vegan egg breakfast sandwiches.
Up until now, the McPlant burger has only been available to try out in European countries such as Sweden, Denmark and Austria, where it’s proved to be rather popular – but it’s now due to be rolled out across the UK next month.
The McPlant burger will first launch in 10 select McDonald’s locations in Coventry on 29 September, before it expands to more than 250 UK locations on 13 October – with some Greater Manchester branches expected to be included.
Next year, the vegan burger is expected to roll out to all McDonald’s restaurants in the UK.
Featured Image – McDonald’s UK & Ireland