McVitie’s has launched new Gold Bar digestives and fans are already obsessed

"An absolute game-changer".

Emily Sergeant Emily Sergeant - 9th July 2024

McVitie’s has just launched new Gold Bar-inspired digestive biscuits, and fans already seem to be obsessed.

Merely days after landing in UK supermarkets, shoppers are calling them “an absolute game-changer”.

You may remember that just a couple of weeks back now, the popular confectionary company grabbed headlines for quietly dropping a new cocoa-flavoured variation on the humble Rich Tea biscuit in Tesco stores nationwide, and this wasn’t long after it also launched new cola bottle-flavoured Jaffa Cakes in UK Asda stores too – which was one of the first non-fruity flavoured ventures for the beloved sweet treat.

And now, it looks McVitie’s is at it again, as it’s just taken two of its classic and massively-loved products and combined them into one for the first time ever.

That’s right, we’re talking Gold Bar meets digestive biscuit.


There’s no denying that gold chocolate has had a bit of a resurgence as of late, but we all know that the Gold Bar is one of the OGs.

Described simply as being the classic Digestive biscuit topped with golden caramel from a Gold Bar, this stunning new collaboration biscuit has apparently been created to build on the success of the McVitie’s Gold Billions Wafer – which launched last year, and went down an absolute treat.


McVitie’s parent company, Pladis, says it wanted to take the popularity of gold confectionary and “bring it to the nation’s number one biscuit”.

The company says the “signs of success” for McVitie’s Gold Digestives are “strong”.

“We’ve got a great track record when it comes to innovation for both McVitie’s Gold and McVitie’s Digestives, and we have an established passionate fanbase who have been petitioning for this launch,” explained James King, who is the Marketing Director for McVitie’s at Pladis UK&I.


Since launching nationwide, foodie fans have been rushing to stores and taking to social media in droves to share their take on the new biscuit treat.

One fan has simply called them “an absolute game-changer”.

“They taste banging, absolutely delish,” another fan wrote on Instagram, while a third commented: “Seeking these out ASAP”, a fourth added: “They’re an absolute hit, to be fair”, and a fifth described them as “so good” and “gorgeous”.

McVitie’s Gold Digestives have now landed on Sainsbury’s supermarket shelves nationwide, and will set you back just £1.99 per pack.

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They’re also expected to be rolled-out at other retailers soon too, so keep your eyes peeled.

Featured Image – The Manc Group