McVitie’s has launched its first non-fruity flavour of Jaffa Cakes, and it’s fair to say the new creation has divided fans.
What do you get when you cross a cola bottle with a jaffa cake?
That’s not the start of a joke, by the way… you literally just get cola bottle-flavoured Jaffa Cakes, and as bizarre – or as brilliant – as that creation may sound to you, McVitie’s has actually made it a reality, and the new hybrid sweet treat is now available on supermarket shelves across the UK.
But now, the popular snack food brand has decided to venture away from fruity flavours for the first time ever, and it’s landed on cola bottles.
ADVERTISEMENT
McVitite’s has released new cola bottle-flavoured Jaffa Cakes / Credit: vallgall (via Flickr) | ZapSweets
Cola Bottle Jaffa Cakes are now available in both biscuit (or cake) and cake bar format, and they’ve already been spotted on the shelves at Asda.
McVitie’s parent company, Pladis, said it decided on the new flavour as its next creation because there’s a “huge appetite” among the next generation of snacking shoppers for “something genuinely new and different”.
ADVERTISEMENT
As Adam Woolf, who is the Marketing Director for McVitie’s at Pladis UK&I, explained: “As the original cake in the biscuit aisle, we know a thing or two about doing something different, so as well as catering to shopper demand, our latest launch is the perfect embodiment of the playful and out-of-the-ordinary essence that’s Jaffa Cakes’ heartland.”
The new snack food creation has hit supermarket shelves across the UK / Credit: McVitie’s & Pladis UK & IRE
He said the new special creation is inspired by the “enduring popularity” of both jaffa cakes and cola bottle sweets, and has been made for those who’ve “got the bottle to branch out” and give “bold new flavour combinations a try”.
The OG jaffa cakes are said to be a store-cupboard essential for more than seven million households nationwide, but if the immediate fan reactions are anything to go by, it’s not looking like the new Cola Bottle Jaffa Cakes will be quite the same.
ADVERTISEMENT
Posts on social media by several new snack food sharing and reviewing accounts – including a popular one by @another_snack_reviewer – has proved that fans are divided.
Some of the comments read: “I’ve been calling out for this flavour for years” and “Bit weird, but I feel like they need to be tried”, right through to the total opposite of: “No, no, no. Just no. My beautiful Jaffa cakes cannot be ruined with this atrocity.’
Even a quick ask around The Manc Group office produced a mixed response – with comments ranging from: “I’m on board”, to “That sounds vile” and “Mixing cola and sponge just doesn’t sit right with me.”
If you’re looking to get your hands on the new Cola Bottle Jaffa Cakes, you’ll want to get yourself down to your nearest Asda and find out.
Featured Image – Flickr
Trending
Stockport actress Aimee Lou Wood set to star in new BBC adaptation of Jane Eyre
Emily Sergeant
Stockport-born actress Aimee Lou Wood is set to lead a new BBC adaptation of Jane Eyre, it has been reported.
It was announced earlier this year that Working Title are producing a new TV adaptation of Charlotte Brontë’s classic novel, Jane Eyre – which will be led by The White Lotus and Sex Education star in the titular role – and Deadline has now exclusively revealed that the BBC has joined the production as the broadcaster.
The new TV adaptation has been penned for the screen by Miriam Battye – an award-winning writer best known for her work on HBO’s Succession.
Published all the way back in 1847 and set across a number of fictional Northern England settings, the classic novel explores the moral and emotional development of orphan Jane Eyre as she searches for love, independence, and social equality in the 19th century.
EXCLUSIVE: Deadline hears that 'The White Lotus' and 'Sex Education' star Aimee Lou Wood is attached to star in a new TV adaptation of Charlotte Brontë’s classic novel Jane Eyre.
Emmy nominee Wood will play the indomitable heroine in the buzzy adaptation which we understand is… pic.twitter.com/ETBRaPJanN
Throughout the novel, Jane overcomes a harsh and unloving childhood and goes on to find work as a governess at Thornfield Hall, before falling in love with her moody master, Mr Rochester, and discovering a dark secret in his attic.
The novel is widely considered to be ahead of its time due to how it approaches topics of class, sexuality, religion, and feminism.
Jane Eyre has been the subject of a number of adaptations of the years – most notably the last major TV version being in 2006, also for the BBC, and a 2011 film starring Mia Wasikowska and Michael Fassbender – but there hasn’t been any in 15 years now, and 2027 marks the 180th anniversary for the iconic story.
Aimee Lou Wood is also riding high at the moment after her Emmy, SAG, and Golden Globe nominations for Season 3 of The White Lotus, and after having also been cast as George Harrison’s wife, Pattie Boyd, in Sam Mendes’ four Beatles biopic movies, all set to be released in 2028.
As of yet, further information on when and where the new adaptation will be being filmed is yet to be released, and there is no indication of air dates either.
The BBC is expected to reveal more details in due course, so stay tuned.
Featured Image – HBO
Trending
Greggs renames one of its bestselling bakes after Andy Burnham says it’s his favourite
Emily Sergeant
Greggs has decided to rename one of its bestselling bakes in honour of Andy Burnham.
In case you didn’t know, the new Number 10 North offices in Manchester’s Heron House share a building with lots of other businesses, some independent, some chains – and one of those businesses is the ever-popular high street bakery Greggs.
And we wouldn’t put it past Andy Burnham, being the northerner he is, to have chosen those offices specifically for that reason.
Okay, we’re obviously kidding, but considering the Prime Minister really doesn’t have to venture that far for a Greggs when he’s at work in Manchester now, he’s been asked in a recent interview this week what his go-to order is from the bakery chain.
When asked to name his favourite Greggs bake, Andy replied: “That sausage, bean, and cheese thing,” which, of course, refers to the popular Sausage, Bean & Cheese Melt.
Greggs has renamed one of its bestselling bakes after Andy Burnham said it’s his favourite / Credit: Supplied | gov.uk
According to Greggs, sales of that bake have doubled following the interview, particularly at the Heron House store, as curious Mancs and Number 10 North staff queued to sample the PM’s preferred pasty – so naturally, Greggs has decided to rename the item the ‘Sausage, Bean and Cheese Thing’ in his honour.
Workers at the Heron House shop were photographed changing the signage of the bake yesterday morning, and digital screens in the shop were also updated following the interview.
Andy himself has approved the change, taking to Instagram to say: “Has a nice ring to it tbf. Thanks [Greggs], that’s my order baked in for life now.”
Warren McCarrick, shop manager at the Greggs outside Number 10 North, said: “Our shop has been buzzing with Mancs getting their hands on Burnham’s favourite bake. Sales have gone through the roof this morning – cheers, Andy.
“We thought we’d repay the favour and rename it to what the Prime Minister seems to fondly know it as, that Sausage, Bean and Cheese Thing.
Emily Sergeant -
5th June 2024 
