McVitie’s has released new cola bottle-flavoured Jaffa Cakes and fans are divided

Venturing away from fruit for the first time ever.

Emily Sergeant Emily Sergeant - 5th June 2024

McVitie’s has launched its first non-fruity flavour of Jaffa Cakes, and it’s fair to say the new creation has divided fans.

What do you get when you cross a cola bottle with a jaffa cake?

That’s not the start of a joke, by the way… you literally just get cola bottle-flavoured Jaffa Cakes, and as bizarre – or as brilliant – as that creation may sound to you, McVitie’s has actually made it a reality, and the new hybrid sweet treat is now available on supermarket shelves across the UK.

We’ve had cherry-flavoured jaffa cakes, lemon and lime-flavoured ones, raspberry, blackcurrant, and even passionfruit-flavoured, as well as different chocolate variations including the limited-edition White Chocolate Jaffa Cakes, and even a jaffa cake and donut crossover in the form of the popular ‘Jonuts’.

But now, the popular snack food brand has decided to venture away from fruity flavours for the first time ever, and it’s landed on cola bottles.


Cola Bottle Jaffa Cakes are now available in both biscuit (or cake) and cake bar format, and they’ve already been spotted on the shelves at Asda.

McVitie’s parent company, Pladis, said it decided on the new flavour as its next creation because there’s a “huge appetite” among the next generation of snacking shoppers for “something genuinely new and different”.


As Adam Woolf, who is the Marketing Director for McVitie’s at Pladis UK&I, explained: “As the original cake in the biscuit aisle, we know a thing or two about doing something different, so as well as catering to shopper demand, our latest launch is the perfect embodiment of the playful and out-of-the-ordinary essence that’s Jaffa Cakes’ heartland.”

The new snack food creation has hit supermarket shelves across the UK / Credit: McVitie’s & Pladis UK & IRE

He said the new special creation is inspired by the “enduring popularity” of both jaffa cakes and cola bottle sweets, and has been made for those who’ve “got the bottle to branch out” and give “bold new flavour combinations a try”.

The OG jaffa cakes are said to be a store-cupboard essential for more than seven million households nationwide, but if the immediate fan reactions are anything to go by, it’s not looking like the new Cola Bottle Jaffa Cakes will be quite the same.


Posts on social media by several new snack food sharing and reviewing accounts – including a popular one by @another_snack_reviewer – has proved that fans are divided.

Some of the comments read: “I’ve been calling out for this flavour for years” and “Bit weird, but I feel like they need to be tried”, right through to the total opposite of: “No, no, no. Just no. My beautiful Jaffa cakes cannot be ruined with this atrocity.’

Even a quick ask around The Manc Group office produced a mixed response – with comments ranging from: “I’m on board”, to “That sounds vile” and “Mixing cola and sponge just doesn’t sit right with me.”

So, what’s your take then?

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If you’re looking to get your hands on the new Cola Bottle Jaffa Cakes, you’ll want to get yourself down to your nearest Asda and find out.

Featured Image – Flickr