If the ongoing debate as to whether a Jaffa Cake is actually a biscuit or a cake wasn’t enough as it is, McVitie’s is about to throw another spanner in the works.
The iconic snack food brand is launching a twist on the Jaffa Cake in the form of a doughnut next week.
You heard that right.
The latest variation of the 94-year-old British classic – a Jonut – is a doughnut-shaped ring of sponge with the staple orange-flavoured filling and a dark chocolate coating, and McVitie’s bosses have already admitted that they expect the new creation to “spark further conversation” as the debate continues.
The launch of Jonuts follows the introduction of Jaffa Cake bars and mini rolls, as well as flavour variations of pineapple, cherry and passion fruit alongside the original orange.
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McVitie’s first introduced the Jaffa Cake – named after Jaffa oranges, and containing a simple combination of sugar and tangerine oil to form the sealed layer of jam in the middle – all the way back in 1927, and ever since then, Brits have been debating whether the sweet treat is a biscuit or cake.
In 1991, the biscuit brand successfully managed to argue that the treat – which has been regularly voted among Britain’s favourite biscuits – are in fact cakes and therefore exempt from VAT, but a later tribunal then determined that, while certain characteristics of the Jaffa Cake were cake-like, including the ingredients and texture, it was also the size and shape of a biscuit, and packaged and sold alongside biscuits.
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This means that it’s presented to be eaten with your fingers, and not with a fork like cakes are generally consumed.
So, who really knows.
McVitie’s
Speaking ahead of the launch of Jonuts next week, Emma Stowers – Brand Director at McVitie’s – said: Emma Stowers, said: “We love hearing debate about our Jaffa Cakes, and the launch of our Jaffa Jonuts is sure to spark further conversation.
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“We’re excited to offer a new twist to our fans, as the fusion between Jaffa Cakes and doughnuts brings an exciting and original taste experience to those who love a treat”.
McVitie’s Jaffa Jonuts will be on the shelves at Tesco stores up and down the country from 16th May, and other retailers from the end of June, and will be either sold in boxes of four for around £1.99, or in individually-wrapped single packs for 60p.
Featured Image – McVitie’s
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Manchester City finally release special Year of the Horse collection for Lunar celebrations
Danny Jones
Manchester City have officially launched their new ‘Year of the Horse’ kit, along with several other items in their latest lifestyle range.
The collection, which has been released as part of the Lunar New Year Celebrations, was leaked online in late 2025 before being officially teased earlier this year, but now Man City have fully unveiled the limited edition clothing items.
It follows the commercial success of their previous Chinese New Year-inspired kits and wider fashion lines over the last few seasons.
For anyone not up to speed on their Zodiac calendar knowledge, 2026 is officially (you guessed it) the year of the horse, hence this choice for the new ‘Capsule Collection’.
“Set in earthy, neutral tones, the limited-edition Year of the Horse Capsule Collection captures both the stillness of vintage Chinese portraiture and the motion of a team in full stride.”
Revolving around a grey and almost beige colour palette, the full drop includes a new pre-match ‘Anthem’ jacket, a dark graphic design tee, a baseball cap, as well as a soft horse plushie.
The focal point, however, is obviously the jersey itself – though it remains to be confirmed whether or not the special seasonal strip will be worn in any games this campaign as other one-off/special limited edition shirts have been in the past.
The price points range from £15 for the soft toy to £90 for the adult shirt, with the aforementioned Puma KING Anthem zip-up jacket already available in six colours.
What do you make of the latest lifestyle collection, Blues?
Somewhat fittingly, the Year of the Horse and other items finally debuted on the same day that their local rivals across the other side of town, Manchester United, released some new threads of their own: the second Adidas x The Stone Roses collection.
As for this years Lunar celebrations, the official plans for here in Manchester city centre have now been revealed. You can find out more down below.
Manchester United officially launch second Adidas fashion collab with The Stone Roses
Danny Jones
After several weeks of teasers, the latest fashion collab between Adidas, Manchester United and The Stone Roses has officially revealed.
We have no doubt this one will be lapped up just as quickly as the first.
Following images of the new Stone Roses x Man United kit and the focal point of this new collection being leaked online earlier this month, the second drop by Adidas has now been unveiled in full.
Releasing another stylistic video to the tune of the legendary Manc band’s famous anthem, ‘I Wanna Be Adored’, players both past and present from the men’s and women’s team star in the launch video.
As you can see, not only did the players get involved with the shoot as expected, but the clip also includes a snippet of archive footage featuring a young Ian Brown in a short but profound talking head.
The Stone Roses frontman, and indeed other members of the band, have never made their love of United a secret – none more so than the late, great Gary ‘Mani’ Mounfield – and the supporters have also shared plenty of it back.
Be it through ‘This Is The One’ being chosen by Gary Neville as the official walk-out song at Old Trafford and various chants sung to Stone Roses tunes, to the previous collab back in February 2024, the two iconic cultural brands pretty much go hand in hand.
Besides the next multi-coloured paint-splashed shirt, which leaked first, as well as a new bucket hat (again, very era appropriate), there are scarves, a graphic design t-shirt, two sets of shorts and even two different pairs of shoes.
Images of the white Stone Roses trainers also popped up in leaks across various Man United fan accounts on social media, but few had seen the black ZX 600 Adidas trainers until now.
What do you make of the latest batch of lifestyle fashion from the club?
Meanwhile, with just days left in the transfer window, it remains to be seen whether new interim manager Michael Carrick will be rewarded for his first two wins against the top two in the league with any reinforcements before the end of January – but there are some rumblings…
Emily Sergeant -
12th May 2021 
