Money pies, condoms and cherry-pickers: The mad marketing of Manchester startup Caroo
Caroo isn’t your run-of-the-mill jobs platform. In fact, to call the brand ‘different’ would be to do them a disservice. This company is changing everything.
‘Businesses do some pretty weird stuff to market themselves. But we’ll bet you a tenner they’re not as weird as the stuff we do.‘
You don’t get many companies publishing a statement like this on their website. Particularly in the hiring sector.
But Caroo isn’t your run-of-the-mill recruitment company. In fact, to call them ‘different’ would be to do them a disservice.
Between money-stuffed pies and sham parking tickets, some of the PR stunts they’ve pulled in Manchester have been some of the most inventive and peculiar in recent memory.
Led by Managing Director Gareth Peterson, Caroo has packed pastries with £50 notes, distributed fake penalty notes to Manc drivers, and even given away branded condoms.
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Gareth himself even scaled a cherry-picker and held signs up to office windows that read: ‘Fed up of working here? Search Caroo.’
He also drove an ad van around the city that had ‘Download our app for a BJ* – *better job’ plastered to the side.
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So, why the weirdness?
Simple.
Caroo wants to align a disruptive product with disruptive marketing campaigns.
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As a technology business aiming to transform the hiring experience, Caroo is completely reimagining recruitment; offering features that make the process less painful than ever.
The brand has built a recruitment experience that people actually want – using feedback from companies and applicants to steer development.
Features include full anonymity for candidate profiles (meaning your current boss and colleagues can’t snoop on your hunt for a new role) and a newsfeed platform that enables employers to create bespoke content and target it only to relevant professionals.
Caroo has proven a big hit with big brands, too – striking partnerships with Co-Op, Missguided, On the Beach, Gymshark and Adidas.
Caroo MD Gareth and his team have been plotting their next eye-popping stunt as we speak, which remains top secret but is expected to land mid-September.
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“We believe a disruptive start-up needs a disruptive approach to marketing – so I’m more than happy to lead the charge and embarrass myself,” says Gareth.
“Employers have been getting a raw deal for way too long when it comes to hiring talent – so we created Caroo.
“We understood all the bug bears employers and candidates face during the recruitment process, and built a platform that makes that process much smoother.”
Learn more about the ways in which Caroo have been causing chaos by visiting their website.
You can also discover more by downloading the app here.
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Global sensation Eggslut is FINALLY coming to Manchester
Danny Jones
After waiting what feels like a lifetime, worldwide viral sensation Eggslut is at long last coming to Manchester city centre.
Cracking news (sorry not sorry).
Honestly, there aren’t many big-name food chains that we’ve been waiting to arrive in Manchester longer than Eggslut, which started as little more than a food truck in LA and has gone on to become a truly global giant in the culinary scene.
Set to pop up at Centurion House over on Deansgate, which backs onto Lincoln Square, Eggslut is scheduled to make its Manchester debut very soon.
Literally drooling at the mere thought more than those drips. (Credit: Publicity pictures)
I mean, LOOK at it. Class, just class…
Aiming to launch in the new year, Manc foodies who have been clamouring for the brand’s arrival for more than a decade now will soon be able to get their chops around fan favourites and internet-famous items like the ‘Fairfax’ and ‘Gaucho’ sandwiches, as well as the standard but signature ‘Slut’.
Oh, and yes: having tried various parts of the menu down in London, we can assure you they are just as naughty as they sound – especially those truffle hash browns and those new dippy French toast sticks, which we cannot wait to sample for ourselves.
The video of founder Alvin Cailan talking us through the story behind Eggslut and the secret ‘off-menu’ special order that was so good that people just couldn’t stop forcing it into the mainstream is still one of our most-watched videos of all time.
Not only is this the eighth UK location, but Manchester will also be the first venue in the country outside of the capital.
With the first CGIs of the space having now been shared with the ravenous masses, we confirm it is set to take the place of the existing Starbucks site at the base of the Bruntwood SciTech building.
You can see more down below:
Credit: Supplied
Head of Operations at Eggslut, Pedro Ribeiro, says of the impending opening: “Manchester has been crying out for an Eggslut for too long, and we were only too happy to make that dream a reality.
“The city is the perfect place to bring our kind of breakfast to a brand new area of the UK, and we cannot wait to join such a fast-paced and buzzing food scene.”
Matt Pazos, as for Bruntwood SciTech‘s Retail Commercial Manager, Matt Pazoz, he commented on them taking up residence here: “We’re delighted to be welcoming the first Eggslut outside of London to Manchester and can’t wait for the team to crack open their doors on Deansgate.
“The brand has built a cult following thanks to their delicious chef-driven comfort food, and we know that it will fast become a go-to spot for businesses based in Centurion House as well as locals and visitors to the city.”
Coming to a mouth near you by the end of January 2026.
Pep Guardiola admits heavily rotated squad was ‘too much’ after landmark home loss
Danny Jones
Pep Guardiola has conceded that his heavily rotated side, which saw almost an entirely different team from the previous matchday squad, may have been “too many changes” as Manchester City suffered their first home loss in the Champions League group stages in more than seven years.
Man City suffered a 2-0 defeat whilst hosting Bayer Leverkusen at the Etihad Stadium – a place that has been largely a fortress in European fixtures since the Catalan coach arrived – but the biggest headline on the night was the whopping 10 personnel changes Guardiola made to his starting XI.
It has been argued that Pep has become overly reliant on star striker Erling Haaland (who has already scored 19 goals in the Premier League and UCL combined this season), and the virtually ‘start-from-scratch’ outfit he fielded on Tuesday night definitely didn’t do him any favours.
Speaking to various media in post-match interviews and the press conference after the game, Pep admitted that his wholesale rotation gamble may have been “too much.”
"Maybe it was too much…"
Pep Guardiola reflected on Man City's home defeat to Bayer Leverkusen after making 10 changes 🔁 pic.twitter.com/WBZHwl3ZOb
Considering the only continuity between the batch that faced Leverkusen and the previous squad that narrowly lost to Newcastle United was the still relatively new CDM, Nico González, we think he might be on to something.
In fact, as if the conviction behind the decision wasn’t already questionable enough, Pep insisted before the game that he would have made more if he could, but with fellow central midfielder talisman Rodri still injured, the number 14 was the sole teammate who remained from the weekend.
There are always going to be lapses in sharpness and fluidity when a lineup is shuffled, but it’s fair to say that it’s almost guaranteed when you remove every individual bar one.
Perhaps this was a somewhat covert/loaded attempt to shine a light again on previously mentioned complaints regarding squad depth in relation to the increasingly congested fixture list, with both Guardiola and the aforementioned Euro 2020 winner having flagged their concerns about the calendar.
This is also the second time in just a matter of days that the 54-year-old has held his hands up and taken accountability for making “huge mistakes”.
Not only was it City’s first Champions League loss of the season, but as mentioned, the first and at home in the competition’s initial stages in more than half a decade.
It’s quite a record that Pep has clung onto, which should get plenty of recognition in its own right, but supporters will nevertheless be hoping to get back to winning ways soon and avoid stringing together any more consecutive losses.
Last November was the first time Guardiola had ever lost four matches in a row during his entire career, and with a trio of very winnable fixtures coming up in the league, we would bank on a big reaction in the next game against Leeds.
If you missed the game, you can watch the highlights from Man City vs Bayer Leverkusen down below.
The Manc -
30th August 2020 
