A scaffolder who was inspired by Marcus Rashford’s campaign for free school meal vouchers during holidays has achieved his own amazing feat.
Jordan Mattinson – 27, from Whitehaven in Cumbria – has managed to secure a whopping £11,000 worth of food to feed children over the Christmas holidays, and has even taken in a delivery of 20 tons, which will feed around 2,000 families in his community.
The amazing haul of 4,000 carrier bags full of food was so big it needed its own articulated lorry to be delivered to a social club, where it was stored ahead of being distributed.
Jordan and a group of pals launched the Copeland Christmas Food Project after the government rejected pleas to extend free meals for kids over the festive break, and even though the government eventually made a U-turn on the decision, the group decided to continue with the project.
They’ll now be able to help feed thousands of children from more than 50 different schools in the region.
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Speaking on the incredible achievement, Jordan said: “When Marcus Rashford asked the government to extend free school meals into the Christmas holidays and they said no, I set up the fundraising campaign. We were just going to donate food to a couple of schools whose children needed it, but it grew arms and legs.
“I put a crowdfunder online and set a target of £500, but we’ve had more than £11,000.
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“It’s absolutely amazing,
“I was blown away by the support and generosity of people [and] we’ll be able to feed 2,000 families. We got in touch with so many schools who were so grateful for it and said they had children who needed the help.
“We don’t get involved with the families directly as it’s a very sensitive thing for them and some of them find it embarrassing, but we ask the schools how many children they have on free school meals and donate it to the schools who distribute it to the families who need it.”
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Jordan Mattinson / SWNS
Jordan and his fellow organisers of the Copeland Christmas Food Project – Danny Dougherty, Josh and Rikki Tweedie and Beth McGregor – bought 26,000 individual items from Aldi’s Whitehaven store, which made up 4,000 carrier bags.
This means that each family is set to receive two bags of food.
On advice from the local food bank, the group prioritised long-lasting foods such as pasta, rice and soup, which would last for the entire two-week holiday period.
Jordan added: “It came on 32 pallets, it took a lot of effort to pack, there was around 50 volunteers. It’s been really nice to see people coming together and helping each other out.
“I have never been more proud or happy with anything I’ve ever been involved in.”
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He continued: “The response was overwhelming. It was just an unbelievable response from the community, all the volunteers and businesses who have helped us.
“It’s been eye-opening, the more we did this, the more we saw how many people actually need help [and] you don’t realise it’s so rife, people are really struggling and it is hard for them. People are finding this year harder than other years with the pandemic and people losing their jobs, so even more children are on free school meals than ever before.
Jordan Mattinson / SWNS
“The response from people in need has been overwhelming [too],
“[And] schools were so grateful for the help, and we’ve had messages from people who have needed help.
“As our food will be none perishable items, they will keep and hopefully help families at a later date if needed and make for a more comfortable Christmas.”
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A spokesman for The Whitehaven Academy – one of the local secondary schools set to receive donations of the food – said: “We would like to say a huge thank you to the Copeland Christmas Food Project who have provided us with food parcels for our families.
“[It’s a] fantastic effort by the team and wider community, [and] together, no child will go hungry in Copeland this Christmas.”
Liam Gallagher says he’s ‘ready’ to make a surprise appearance at the World Cup final
Danny Jones
Liam Gallagher has said that he is “ready” to play at the World Cup final should England make it all the way to the last two later this month.
He may have just been having some fun on social media as usual, but you never know – after all, we never actually thought we’d see him and his brother reconcile, but look how that turned out…
In his words, he may have “Irish blood”, but the Manchester-born Britpop and rock icon has an English heart, and after one person online said it’d only be right for him to fly out for the conclusive fixture if Thomas Tuchel’s side make it all the way, he gave a typically off-the-cuff response:
You could argue there’s not much in this besides an impromptu comment from a famously keyboard-happy lead singer, but stranger things have happened.
For instance, it may have come after a gradually increasing barrage of old tweets, pestering and a bit of positive peer pressure in full view of the public eye, but we did at long last get to witness an Oasis reunion with the ‘Live ’25’ world tour; however surreal it felt, it’s soon set to be relived in a documentary.
This reply comes as a response to LG’s initial post on X, in which he wrote: “It’s hard work that singing Harry Kane cmon ENGLAND cmon WONDERWALL.”
It also isn’t the only time he stoked the fire of this still only pie-in-the-sky idea, either, as after another user similarly asked if he’d fly out and sing it at the final, he simply responded, “Oh I’ll show Harry how it’s done.”
He’s not the only one to have made a rather big public proclamation this tournament, either.
The England and Man United legend set himself up for a fall.
As for the 53-year-old musician, he also jokingly quipped at the expense of those less keen on the idea with just as straightforward a clap-back: “Stop crying your heart out.”
Now, obviously, we’re taking this one with a big pinch of salt (enough to season ‘some lasagneee’, you could say), but who knows? There’s been plenty of big and strange showbiz stuff happening at this year’s competition in North America.
Maybe we all need to just keep tagging the Burnage boys, FIFA, England and the official World Cup page as much and hope for at least some kind of Oasis-centric surprise.
Come on, just imagine how much this would go OFF if even one of the Gallagher brothers was in the crowd, let alone this unthinkable hypothetical…
ITV to be bought out by Sky in transformational British broadcasting deal worth £1.6 billion
Danny Jones
In a watershed moment for British broadcasting, Sky has reached a transformational agreement worth more than £1.6 billion to buy out ITV in a landmark takeover deal.
With Sky already owned by US telecommunications corporation Comcast, this is set to be one of the biggest shakeups in TV and streaming for some time.
Talks actually started last November, but the process to complete a buyout like this has obviously taken a significant amount of time and money already.
It’s also worth noting that the deal is still pending full approval from the relevant regulators; nevertheless, it’s fair to say that it could change the face of the British media giants – who are based here in Greater Manchester over at MediaCity – but might signal a significant overhaul of our media landscape.
The Sky Group have assured there will be no immediate change to popular shows and will not be put behind a paywall at present (for now, anyway), with ITV still under a free-to-air service until 2034 as part of its public licensing contract.
Aquisitons/mergers of this size like this don’t come around very often, at least not across this side of the pond, with the growing Disney’s growing multinational monopolisation being one of the biggest examples of conglomerates mopping up major networks and huge brands over the past decade.
Writing in a statement, Sky said: “The UK media market is undergoing a profound and rapid transformation, and as competition for audiences intensifies, scale matters more than ever in order to compete with global streaming giants and YouTube in the UK.
“Viewers will continue to enjoy the shows they know and love, such as Coronation Street, Emmerdale, Love Island, I’m a Celebrity… Get Me Out of Here!, This Morning, Loose Women, Lorraine and News at Ten – alongside major live sporting events.”
That lattermost example feels particularly poignant at the moment, as this also means that the likes of ITV’s impressive World Cup coverage will come under the Sky umbrella in the near future.
ITV agrees sale of media and entertainment business to Sky for up to £1.6bnhttps://t.co/UtgO9REejy
It’s being seen as an ambitious attempt to shake up traditional terrestrial telly and digital platforms, with the ‘old guard’, as it were, having to move forward and fast to keep up with the mercurial market becoming evermore dominated by streaming services.
Of course, there are plenty raising questions and concerns over yet another domestic institution becoming deeper and deeper entwined with big American business; on the other hand, former ITV chairman Sir Peter Bazalgette, who still owns shares, says the deal was “essential” for its survival.
ITV will also receive £1.2bn in cash and Sky’s Love Productions business in return for ownership of their media and entertainment arm, whose shows include the Great British Bake Off.
Moving forward, ITV will also get a further £200m in 2028 if they meet revenue targets when it comes to advertising, with Sky promising to spend over £2.1bn on content from ITV Studios over a five-year period. You can read the full update from ITV right HERE.
Emily Sergeant -
22nd December 2020 
