Swizzels offers Manchester fans ‘real life Willy Wonka experience’ with sweet factory tour

Five golden Love Hearts rolls have been hidden inside Swizzels’ variety packs. Find one - and that's your ticket to the tour.

The Manc The Manc - 15th July 2021

Confectionary giant Swizzels is offering people the chance to win a VIP trip to the country’s “magical” sweet-making headquarters this year.

The manufacturer is offering what it calls a “once in a lifetime, money-can’t-buy experience” for sweets fans: A Willy Wonka-style whistle-stop tour of the Swizzels sweet factory.

Five golden Love Hearts rolls have been hidden inside Swizzels’ variety packs. Find one – and that’s your ticket inside.

Five lucky winners will have exclusive access to the sweet creation centre alongside three friends or family members – enjoying the opportunity to work with Swizzels experts to create their very own sweets.

Swizzels Matlow Limited, New Mills, Derbyshire, near Stockport will place 5 golden wrapped Love Hearts into bags for a chance to will a factory visit

Swizzels is the country’s largest family-owned independent sugar confectionery business – making well-known products including Love Hearts, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies, Squashies and Fruity Pops.


The five winning golden Love Hearts rolls are hidden in Swizzels’ variety pack range which includes Loadsa packs, Lots of Lollies, Chew Crew and Bumper Bag packs, now on shelves in major retailers nationwide.

Claire Lee, senior brand manager at Swizzels, said: ‘”We’re so excited to be able to offer fans this once in a lifetime opportunity to visit our wonderful world of Swizzels.


“It really is a magical experience to see how our most-loved sweets are made – the winners are guaranteed to have lots of fun on the day.

“The search is on to find the golden rolls which are out there in packs right now, so hurry!”

If you’re lucky enough to find a golden Love Hearts roll, snap a picture and enter the lot code on the back of your Variety pack online.


Those who don’t find a golden roll can still be in with a chance of winning one of thousands of runner up prizes. Simply enter your lot code number on the Swizzels website to find out if you’re a winner.

The competition closes on 31 May 2022 and is open to residents within the UK.