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Three new fan-made Dairy Milk bars launched as Cadbury’s ‘Inventor’ competition returns
Cadbury is asking chocolate fans to ‘Be The Judge’ and decide which flavour gets to stay on supermarket shelves for good.
Emily Sergeant -
22nd June 2021 
Cadbury’s annual ‘Inventor’ competition is back this summer – with three new fan-made Dairy Milk bars hitting shop shelves across the UK.
The iconic British chocolate brand is spoiling those with a sweet tooth by introducing a trio of new flavours to its classic Dairy Milk range. But, as part of the popular competition, Cadbury is asking chocolate fans to ‘Be The Judge’ of this year’s new Inventor bars and make the final verdict of which flavour gets to stay on supermarket shelves.
Now in its third year, the Cadbury Inventor competition challenges the nation to come up with new and exciting flavours.
Over 180,000 entries were submitted by budding inventors across the UK and Ireland this year.
The new Dairy Milk bars – which are now available to get your hands on – are Roxy’s Cadbury Dairy Milk Fizzing Cherry, Josh’s Cadbury Dairy Milk Banoffee Nut Crumble, and Sophie’s Cadbury Dairy Milk No Frownie Brownie.
The Fizzing Cherry flavoured-bar contains pieces of cherry, popping candy and biscuits, while the Banoffee Nut Crumble is made up of fudge pieces, golden almond caramel and biscuit, and the No Frownie Brownie includes chocolate brownie chunks, salted caramel chips and biscuits.
Cadbury is asking fans to taste each chocolate bar and pick their favourite based on a listing of tasting criteria, which features everything from the design of the packaging and the smell of the chocolate, right to the texture, feeling, nostalgia factor, and of course the taste.
It’ll be a tricky decision, but someone’s got to make it.
“We know the Cadbury Inventor competition is a fan-favourite because it allows for delicious new ingredients and flavours to be explored and tasted,” said Pippa Rodgers, Brand Manager at Cadbury UK.
“This year has really set the bar high.
“Together with Josh, Roxy and Sophie, we couldn’t be more excited to share the three delicious Cadbury Dairy Milk flavours with the nation – but sadly there can only be one winner [and now] it’s time for us to put it to our experts, the fans, to ‘Be The Judge’ and decide what bar is worthy of returning to supermarket shelves next year.”
The three new Dairy Milk bars are now stocked at all major supermarket retailers across the UK, and you can cast your votes online via the Cadbury Inventor website here.
You can vote for your favourite to be crowned the winner up until 5 September 2021.
Featured Image – Cadbury Inventor
