In a very short period of time, Uber outclassed typical cab services and became a leader in the ride-sharing market, leaving the competition speechless and wondering how it achieved such a fast and outstanding success.
In a very short period of time, the company outclassed typical cab services and became a leader in the ride-sharing market, leaving the competition speechless and wondering how it achieved such a fast and outstanding success.
There are multiple reasons behind it. The investigation of all those causes, along with a wider understanding of the markets and their demands, can allow many other startups to get inspired and understand the mechanics of operating a successful business in modern times.
Uber made it convenient
One of the main reasons why Uber became so popular was its focus on people’s convenience. First of all, Uber made it easy for clients to order a ride since it operates on the internet – all they need is the Uber app.
Moreover, it also made it convenient for potential employees to start working for the company, as all they really need is a car, a driving license, and the will to work. The car doesn’t even have to belong to them – they can simply click here.
The lesson to take from this point is to think about what people care about the most: In this case, it was the convenience of services and saving valuable time.
Uber found the answer to existing problems
Uber did an outstanding job identifying the existing need in society for fast, on-demand transportation services operated through the internet. The founders realised the problems with public transportation in big cities, as well as the typically poor service of cab companies and their high prices, and decided to create a service that will be new, fresh, and deprived of those issues.
Understanding the popularity of Uber through the lens of finding a demand for the product can help many startups make their first steps in any field.
Uber was the first of its kind
Uber became so popular because it was something new. As the first ride-sharing company, the firm established a strong brand presence and recognition for the years to come.
Similarly, a good startup should not try to follow other companies’ example, but instead, they should find a new path allowing them to carve out their own share of the market and create a unique imperium.
The three advantages above might explain why Uber became so popular in a very short period of time. Now, the question is: will this success last?
Uber growth problem
For a while now, Uber has been facing a lot of criticism due to its aggressive growth strategy.
As we all have read in the press, Uber uses questionable tactics to acquire new drivers and clients and to convert clients into regular users. The company has a history of fighting with individual governments that want to impose their own rules on Uber’s ride-sharing services.
Needless to say, these actions did not please everyone, and many regulators around the world decided to sanction Uber for its violations of local laws.
Cease-and-desist letter from the California Public Utilities Commission
For instance, in December 2015, the California Public Utilities Commission sent a cease-and-desist letter to Travis Kalanick, the CEO of Uber, and ordered him to halt the company’s operations in California. The specific reason for that was the fact that Uber was using its drivers in California without having a proper license required for ride-sharing companies.
What’s even more striking about this matter is that Kalanick responded by saying that it would be impossible to comply with such a request from the regulator. In other words, Uber refused to obey the cease-and-desist order and managed to continue operating normally.
How Uber creates favouritism
Uber further angered its critics when it revealed its “Greyball” program, which makes it possible to create unique fingerprinting tools designed to identify local regulators who are working on stopping Uber’s illegal operations around the world. Moreover, Uber has been accused of using these identifying tools to block these regulators from booking cars via its app.
What’s even more concerning is that apparently, the company keeps this operation secret and intentionally hides its existence from both drivers and clients. This lack of transparency has made many people suspicious about what else is hidden behind the walls of this company that we are not privy to know.
#DeleteUber
One of the most recent negative things that happened to Uber was a promotional campaign titled #DeleteUber, which urged clients and potential clients to unsubscribe from the app due to the unfair treatment taken against users who criticized Trump’s refugee ban as well as the immigration ban on people coming to the US from seven predominantly Muslim countries.
Essentially, after many celebrities expressed their discontentment with Trump’s decision through Twitter, taxi drivers in New York decided to support them by staying away from JFK Airport in a protest against the ban.
Uber took advantage of the protest and turned off surge pricing, thereby reducing the cost of its service to a level lower than that offered by cab companies and other ride-sharing services operating in New York that were not taking part in the strike. Uber later apologised for this action, however, this is just one example of how the company has been treating its clients in general.
The Bottom Line
The truth is that regardless of the dubious business practices used by Uber in the past, it is still the best ride-sharing company in the world, and there simply aren’t that many great alternatives to dethrone it.
Sure, in some regions of the world Lyft or Bolt may have a chance of becoming as popular as Uber, or even be considered to be better, but on the global scale, Uber is dominant, and it looks like it’s going to stay that way for the foreseeable future.
This is because it was the first company of its kind, which allowed it to amass capital much earlier than its competitors. Thanks to its early arrival, most people now associate ride-sharing with Uber — the word has even become a verb synonymous with hailing a ride other than a yellow cab!
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New ‘postboxes of the future’ are being rolled out across the UK
Danny Jones
The Royal Mail is starting to roll out its line of so-called “postboxes of the future” across the UK this year, including right here in Greater Manchester.
It has been dubbed the most important and noticeable transformation to the classic British postbox in its entire 175-year history.
The national postal service teased the modern-day upgrade earlier this year, but the revolutionary new upgrade was officially announced this week, with Royal Mail ushering in a new era of digitally-driven units that should make many lives a lot easier – at least in theory.
Although they might look pretty identical to the iconic red boxes since before the turn of the 19th century have used up and down the country, there are marked differences between the new and the old ones.
Credit: Royal Mail
The biggest change made to the Royal Mail’s soon-to-be standard design is a digitally activated drop-down drawer, which will be able to fit parcels as big as a shoebox, hopefully saving us Brits on a fair few trips to the post office.
You will be able to scan a barcode via the updated Royal Mail app to activate the drawer for larger items; meanwhile, there will be a separate slot for letters and smaller packages.
Additionally, the new range of high-tech postboxes will also be solar-powered, helping the public limited company chase its ‘green’ targets.
Now owned by parent firm International Distribution Services (IDS) – who also oversee Parcelforce Worldwide – following the UK government’s approval of its historic sale to Czech billionaire Daniel Křetínský at the end of 2024, the group as a whole is undergoing a significant overhaul.
Britain’s new solar postboxes were first trialled back in April in four towns located throughout the Hertfordshire region: Letchworth Garden City, Ware and Hertford. A fifth was later installed in Fowlmere, Cambridgeshire, too.
Despite being quickly considered a success on the whole, the initial design featured an entirely black top, with polls of civilians and Royal Mail themselves agreeing that keeping them red all over was more in keeping with the brand.
It’s like the old school phone box, isn’t it? We can’t picture it any other way.
📮Attention Postbox Lovers 📮
Royal Mail is upgrading postboxes to accept parcels. They'll gaining a new slot and a solar panel on top
Speaking in a statement, the Royal Mail‘s managing director of ‘out-of-home and commercial excellence’, Jack Clarkson, said: “We are all sending and returning more parcels than ever before.
“This trend will only continue as online shopping shows no signs of slowing, particularly with the boom of second-hand marketplaces. There are 115,000 postboxes in the UK located within half a mile of 98% of addresses, making them by far the most convenient network of parcel drop-off points in the UK.
“Our message is clear – if you have a Royal Mail label on your parcel, and it fits, put it in a postbox and we’ll do the rest.”
The new generation postboxes are now being made permanent in the same locations, with Edinburgh, Nottingham, Sheffield and Manchester next.
Keep your eyes peeled on the streets as they’ll soon be making a debut in your area.
Rugby Football League to merge second and third divisions from next year
Danny Jones
The Rugby Football League (RFL) has officially announced that it will be combining the Championship and League One divisions next year as part of a larger restructuring.
Besides the push for phasing out automatic promotion and relegation with the top flight, these will be among the biggest changes in the RFL since the creation of the Super League.
Revealing their plans earlier this week, the rugby authority confirmed that the second and third-tier divisions will be merging, with the changes set to be implemented from 2026 onwards.
You can see the statement in full down below, which has been met with a mix of
Confirmed in a lengthier statement online this past Wednesday, 27 August, the update reads: “The RFL Board have confirmed that the Betfred Championship and League One competitions will be combined in a single division outside the Betfred Super League (BSL) in 2026.
“This follows the decision to expand Super League from 12 clubs to 14, subject to conditions – which was taken by the existing Super League clubs last month.
“A number of fixture formats are being developed following consultation with the Championship and League One clubs, but there will be no final announcement until after the number and identity of clubs in each of the two expanded competitions is confirmed, on Thursday, October 16.
“However, the reversion to a single division outside Super League means the Middle Eights that had been scheduled for the end of the 2025 season, as a means of determining promotion and relegation between Championship and League One, will no longer take place.”
It’s also worth noting that these changes will also see the proposed Super 8s end-of-season fixtures scrapped, as the 12 teams set to compete in the playoff-style tournament are obviously now being combined into one league moving forward.
The Super 8s competition that would involve the top four League One clubs and the bottom four Championship clubs has been abandoned by the Rugby Football League.
It is highly expected that the Championship and League One will merge into one big division of 21 teams next season… pic.twitter.com/WDkshjYTS2
As detailed in the latest communication from the RFL, the League One champions’ prize of £25,000, as well as the usual trophy and medals promised at the start of the season, are still up for grabs; the Championship Play-Offs will still also take place as scheduled.
The winners of the Betfred Championship Grand Final are to receive £100k and 0.25 club grading points.
Commenting on the impending overhaul, Rugby League Commercial Chair Nigel Wood OBE – who headed up the latest strategic review – said: “Following the decision of the Betfred Super League clubs that the elite competition should expand to 14 clubs in 2026, subject to conditions, this is a logical and equally exciting next step.
“The Championship and L1 clubs have been extensively consulted and were virtually unanimous that the two divisional structure for the part-time game wasn’t working as well as it ought, particularly League One – and it is a great credit to the Championship clubs that they recognised that position.”
Reiterating the belief that this is the best way to support and promote “historic and ambitious clubs” outside of the BSL, helping boost attendances, finances and hopefully future investment. It remains a touchy subject for some, though.
The RFL merging divisions may not yet even matter for some.
Speaking of clubs looking for further backing, questions remain over the vetting process for investors and the ‘fit and proper persons tests’ in both rugby and football, especially with the ongoing crisis at Salford Red Devils.
With all that being said, while everyone will have the chance to win the new Championship and perhaps Super League promotion, the likes of Salford are just trying to stay afloat.
Regardless, what do you make of the RFL merging the Championship and League, and do you think it’s the right step for the future of rugby league?
The Manc -
16th February 2021 
