We rediscovered an old Boddingtons advert and now we’re gasping for ‘the cream of Manchester’
If you’re from Greater Manchester, the name Boddingtons likely needs no introduction, but if you’re new to the area or part of the generation that’s young enough to have never clocked the legendary logo before, the ‘Cream of Manchester’ was known for making a good advert or two.
Answers on a postcard? Yes, we of course are referring to the classic ice cream van ad that featured a young Melanie Sykes serving an ice-cold pint of Boddingtons to a thirsty athlete, played by former EastEnders actor Ken George.
In fact, the recognisable TV presenter and British household name went on to feature in a few of them, including a contemporary recreation back in 2017, but it isn’t any of her appearances that recently re-captured our attention.
The old ‘Boddies’ ad that we stumbled across in 2025, more than 30 years on from when it originally aired, is the Gondola/’Just One Cornetto’ spoof filmed right here in the city centre along Manchester’s famous canal network.
Just as beautiful as Venice, if you ask us – and that’s just the pint…
As you can see, not only did the once beloved Boddingtons advert capture a glimpse of the River Irwell near the old Granada Studios and how Manchester’s waterways used to look back in the day, but it was also a pretty modern, ironic take for the time.
Inspired by arguably one of the most famous ads of all time, the Boddies marketing team and director Jeff Stark didn’t just imitate or poke fun at Wall’s Cornetto ice cream: they played on the genuine nickname and imagery drummed up by locals who drank it week in, week out.
The famous frothy white head and the ‘do you want a Flake with that?’ is the kind of joke you still hear to this day when someone overdoes it with a Guinness, but turning the glass into a golden ice cream was a bit of genius.
In fact, the old Boddies ad even helped launch the career of stingy ‘Gladys Althorpe’ herself, Anna Chancellor, who went on to appear in What A Girl Wants, Four Weddings and a Funeral, The Hitchhiker’s Guide to the Galaxy and many more.
She and Sykes weren’t the only ones either; another admittedly sexually-charged campaign released roughly a year later featured another familiar face in Sarah Parish (Doctor Who, Trollied, The Wedding Date) – again, always ending with a stereotypically Manc, if not at least Northern, punchline.
It was smash hits like these that saw Boddingtons dubbed not only Manchester’s most famous beverage but ‘the Cream of Marketing‘ for a time as well.
The beer may not be as prominent as it once was, but its legacy as part of classic UK telly is up there with R Whites Lemonade, Dairy Milk, Compare The Meerkat, and so many more.
You can see a super-cut compilation of some of their retro ads HERE.
Oh yeah, and if watching all this has made you get a thirst on like it did us, you’ll be glad to hear that while it may be difficult to locate these days, there are still a few places you can find a pint of Boddies in and around the area.
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Featured Images — advertarchive (screenshot via YouTube)