After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books – but a new collaboration withAbsolut Vodka might just be about to turn all of that around.
In a partnership we didn’t even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
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Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it ‘a match made in pasta heaven,’ according to a press release the vodka in the sauce ‘unlocks the flavours and intensifies the aroma’ of the rich and creamy tomato, basil and cheese concoction.
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During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
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Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
“As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
UK News
Former Manchester City player Joey Barton found guilty of assaulting his wife
Danny Jones
Ex-footballer Joey Barton has officially been found guilty of assaulting his wife following his two-day trial in the capital this week.
Barton, who played for Manchester City, Newcastle United, Queens Park Rangers and a number of other clubs, was convicted at Westminster Magistrates’ Court on Tuesday, 25 March, following an incident back in June 2021.
The former midfielder left his wife, 37-year-old Georgia Barton (McNeil), with a bleeding nose and a bruise on her forehead following a drunken row at their home in London.
Barton is said to have grabbed and pushed her to the floor before kicking her in the head. Married in 2019, the two have four children and are thought to still be together.
The 42-year-old was still employed in professional football as the manager of Bristol Rovers at the time, but he was ultimately sacked in October 2023.
His wife called 999 at the time, telling police that he had hit her, but later retracted her statement.
Born in Huyton, Merseyside, the chief magistrate Paul Goldspring recognised that the one-time England has a history of violence.
He was given a 12-week suspended prison sentence, meaning he won’t serve time unless he commits another offence and has been ordered to pay £2,138.
Since dropping out of mainstream football, in particular, Barton has come under heavy criticism for allegations of racism, sexism and controversial right-wing politics; he even started an ‘anti-woke’ podcast called Common Sense with Joey Barton.
Back in June of last year, he was ordered to pay £35,000 in damages to settle a libel claim with presenter Jeremy Vine after a series of inflammatory comments made online.
The Radio 2 presenter sued Mr Barton earlier this year, after the former footballer wrote a series of posts suggesting Mr Vine had a sexual interest in children.
He also accused of threatening fellow former pro, Eni Aluko, after a torrent of abuse regarding her punditry online – the ex-England international even went so far as to say she no longer felt safe staying in the country.
Blackpool Pleasure Beach to close five iconic rides after £2.7m loss
Daisy Jackson
Blackpool Pleasure Beach has announced it’s closing five of its rides for the season, as well as reducing its opening hours, after reporting a pre-tax loss of £2.8m.
The beloved North West attraction has been pulling in families and thrill-seekers since it opened in 1896, famed for rides like the Big Dipper – a classic wooden rollercoaster – and The Big One.
Despite being such a popular tourist attraction, finances are biting for Blackpool Pleasure Beach, and it’s reported that five rides will close for the 2025 season.
The news comes almost exactly a year after it announced the heartbreaking closure of Grand Prix after 64 years.
The theme park has said that visitor numbers still haven’t fully recovered from the pandemic, leading to altered opening times to ‘maximise efficiency and cost’.
Five ‘less popular’ rides will be closed this year – Red Arrows Skyforce, Eddie Stobart Convoy, Alpine Rallye, Thompson Carousel, and Gallopers.
Blackpool Pleasure Beach said that 2025 is an ‘exciting but transformational’ year for the theme park.
In a statement, they said: “This year we’ve made the decision to close some of our smaller, less popular rides during the 2025 season: Eddie Stobart Convoy, Alpine Rallye, Thompson Carousel, Gallopers and Red Arrows Skyforce.
“The smaller rides were already being run on reduced opening times and our rider data showed that they have some of our lowest throughput, while Skyforce is 10 years old this year.
“After a great deal of thought, it was clear to us that the right decision is to make changes which will allow us to reinvest into a bigger and better future.”
Blackpool Pleasure Beach recently announced where some of that reinvestment is heading – and it’ll see an exciting new £8.72M ride opening.
The Gyro Swing will be the largest of its kind in the UK, leaving riders ‘completely weightless’ as they dangle from a spinning pendulum that swings 120 degrees and reaches 138 feet at its highest point.
Recent accounts show that Blackpool Pleasure Beach made a loss of £2.8m in the last financial year, compared to a £789k loss the year prior.
Georgina Pellant -
23rd March 2023 
