After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books – but a new collaboration withAbsolut Vodka might just be about to turn all of that around.
In a partnership we didn’t even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
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Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it ‘a match made in pasta heaven,’ according to a press release the vodka in the sauce ‘unlocks the flavours and intensifies the aroma’ of the rich and creamy tomato, basil and cheese concoction.
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During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
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Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
“As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
UK News
Greater Manchester’s ‘clean taxi’ plans backed by government funding
Danny Jones
The Greater Manchester Combined Authority’s (GMCA) ‘clean taxi’ initiative has been officially backed by the UK government, with an extra boost coming from a leading electric vehicle brand.
Millions of pounds are set to be pumped into the scheme over the coming years as the North West at large strives to become greener.
The Mayor himself, Andy Burnham, has made environmentally conscious travel a core part of his plans for the city region ever since he took up the post back in 2017; now he and his team are helping link up with connections in the capital to secure further investment.
With the new £8 million Hackney Support Fund being put into action as we speak, a further £2m is now set to go towards Manchester city centre and its surrounding boroughs via LEVC.
LEVC (London Electric Vehicle Company) have done away with classic petrol and diesel engines in their particular corner of the automotive industry, setting a more eco-friendly example for metropolitan cities up and down Great Britain.
As a result, Manchester City Council and the GMCA as a whole are looking to take a leaf out of their book as part of their wider carbon reduction targets, with local authorities having recently reaffirmed their five-year ‘climate change action plan’.
For context, the Hackney Support Fund in question is a series of government-backed grants aimed at helping taxi drivers replace older black cabs with more modern, zero-emission capable vehicles.
Not only that, but LEVC will also be offering licensed carriage drivers extended warranties on new and used TX cabs – like their new ‘eCity powetrain’ pictured above – as well as taxi scrappage allowance on other models.
Like any part of the country, our region itself has its own clean air goals, and with the continued expansion of the Bee Network continuing to advance that progress, we’re heading in the right direction.
It goes without saying that adding a fully-fledged fleet of cleaner, more energy-efficient EV taxis into that mix could help benefit these greener pursuits.
Managing Director at LEVC, Chris Allen, noted that the company has “helped the capital achieve legal air quality targets for the first time” and strongly believes that they can do the same up North.
Andy Burnham, Mayor of Greater Manchester, said: “Our taxi trade is a vital part of Greater Manchester’s transport network and supports the local economy.
“That’s why we’re working hard to secure funding and practical support to help drivers upgrade to cleaner, greener vehicles – improving air quality for everyone, while protecting livelihoods. By backing our taxi trade, we’re building a fairer, healthier city-region for all.”
Joey Barton officially sentenced over offensive online posts
Danny Jones
Retired footballer Joey Barton has officially been sentenced following a series of offensive posts on social media over the past year or so.
Six counts pertaining to three individuals, in particular, were highlighted when he appeared for his final hearing at Liverpool Crown Court on Monday, 8 December: online abuse directed at fellow ex-pros Eni Aluko, Lucy Ward and broadcaster Jeremy Vine.
Charged and now finally found guilty of ‘grossly offensive electronic communication with intent to cause distress or anxiety’, Joey Barton has been given a six-month prison sentence – suspended for 18 months, however, meaning he won’t serve jail time unless he reoffends during this period.
Here he is queuing up outside the Crown Court earlier today:
BREAKING: Former footballer Joey Barton given six-month prison sentence suspended for 18 months over "grossly offensive" social media posts about Jeremy Vine, Lucy Ward and Eni Aluko. pic.twitter.com/dQuAAT1mQu
For context, the social media posts in question refer to the ones made on X (previously known as Twitter) and directed at the aforementioned public figures.
The former Manchester City player and Liverpool youth product, who is originally from Merseyside but is now based around Widnes in Cheshire, was found guilty on Friday despite insisting his innocence throughout.
Barton – now 43 and having become a vocal far-right commentator – compared Aluko and Ward to two of the most infamous convicted serial killers in British history, writing that they were “the Fred and Rose West of football commentary” back in January 2024.
He also labelled radio host and TV presenter, Vine, a “bike nonce” in a post that he later went on to dismiss as nothing more than “crude banter” and an attempt at “dark and stupid humour”, stating that he has no intention of actually suggesting he was a paedophile.
Elsewhere in the court appearance, Barton claimed that he is a victim of “political prosecution”; nevertheless, the judge found that the one-time England international (who also played for Newcastle, QPR, Burnley, Rangers and Marseille) “crossed the line between free speech and a crime.”
You can see the moment Judge Andrew Menary handed down the verdict, which will see him avoid time in custody once more, in full down below.
As per an official update via the Crown Prosecution Service (CPS), Senior Prosecutor Callum Bryce of CPS Mersey-Cheshire said: “Between early January and mid-March 2024, Barton subjected three public figures to offences of malicious communications.
“Barton said in his evidence before the court that in some of his messages he was trying to make a serious point in a provocative way and that in others he was simply joking.
“The finding of the jury confirmed that his conduct had gone beyond any joke and his messages were grossly offensive with the purpose of causing anxiety and distress to his victims.”
It’s also worth noting that he has been charged, found guilty and sentenced before already this year.
Georgina Pellant -
23rd March 2023 
