After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books – but a new collaboration withAbsolut Vodka might just be about to turn all of that around.
In a partnership we didn’t even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
ADVERTISEMENT
Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it ‘a match made in pasta heaven,’ according to a press release the vodka in the sauce ‘unlocks the flavours and intensifies the aroma’ of the rich and creamy tomato, basil and cheese concoction.
ADVERTISEMENT
During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
ADVERTISEMENT
Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
“As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
UK News
Tyson Fury has officially revealed his comeback fight after coming out of ‘retirement’ once again
Danny Jones
Tyson Fury has officially announced the opponent for his comeback fight after yet again returning to professional boxing.
Fury supposedly ‘retired’ for seemingly the umpteenth time last January following his second defeat to Oleksandr Usyk the month prior, and some even believed it might have actually been his final outing.
Nevertheless, ‘The Gypsy King’ said he was coming out of retirement once more earlier this year, and now his next match-up has been confirmed.
Revealing the other contender as Aslanbek Makhmudo, the fight will be aired live on Netflix only.
Tyson Fury is coming home.
TYSON FURY vs. ARSLANBEK MAKHMUDOV. Saturday April 11 from the United Kingdom — and LIVE only on Netflix. pic.twitter.com/ib7KjT3xIt
Partnered exclusively with boxing magazine, Ring, the bout between Fury and Makhmudo is the latest big fight night to be picked up by the streaming giants.
The most recent example was, obviously, Anthony Joshua’s brutal knockout of influencer-turned-boxer Jake Paul this past December.
Makhmudo, just a year younger than his opposite number, is a fellow experienced heavyweight based mainly out of Canada with a decent pedigree of his own.
The Russian, simply known as ‘The Lion’, has a record of 21 wins – more than half of those coming by KO.
With that in mind, he presents a potentially exciting prospect for the famous Manchester fighter, who hasn’t won a proper competitive fight since the defence of his WBC belt against Derek Chisora in December 2022.
Similarly, this should at least see two very well-seasoned pros going head to head.
Many fight fans would argue that there haven’t been enough proper big heavyweight dates since Fury vs Usyk, and even then, we are still yet to get a date for the all-but fully confirmed final fight of the trilogy.
Fury himself did state that the conclusion of their clash is scheduled for this April, but nothing official has been set in stone by any promotion or venue and the new date means it’s even less likely to be any time soon; meanwhile, plenty are still hoping for AJ vs Fury.
The 37-year-old will take on Makhmudo on Saturday, 11 April, and you can bet the world will be watching.
However, the Prime Minister insists the block was simply an attempt to protect the party, arguing that it would have diverted focus and resources away from other issues, whilst insisting that what Burnham does after his run as the region’s mayor is “a matter for Andy”.
🚨 EXCLUSIVE
This is the letter Labour activists in Gorton and Denton are sending to Sir Keir Starmer and Shabana Mahmood
They are demanding the NEC reverses its decision to block Andy Burnham from standing in the by-election in their seat
As per The Telegraph, Starmer went on to add that he believes his former colleague (the PM worked under Burnham back in 2015) is doing “a first-class job” in local government.
The 56-year-old was first elected Mayor for Greater Manchester back in 2017 before winning re-election back in both 2021 and May of 2024.
His current tenure is set to end around the same time in 2028, but with many touting for the ‘King of the North’ as a potential leadership replacement ahead of the next general election – which must take place no later than 15 August 2029 – a prospective return to Parliament could be next on the cards.
Those who signed the letter going against Keir stated that he had “no legitimate reason” to prevent such a move against Burnham and said that Labour’s governing body, the National Executive Committee (NEC), should reassess and ultimately reconsider.
It remains to be seen whether the outcome will change either way.
The internal saga has sparked quite the debate
As for the Aintree-born politician, after already admitting that he was “disappointed” by the decision, he also rubbished suggestions that he knew about the move to block him prior to the event, calling the reports “completely untrue” and simply made no sense.
Following up in another post on social media, he shared the latest update from Downing Street itself, which reads: “No one in Number 10 told Andy Burnham not to apply to the NEC for permission to stand or gave any indication to him which sought to prejudge the NEC officers’ deliberation or decision.”
Once again, only time will tell whether or not the letter objecting to Burnham’s return to standing for a constituency or any other Parliamentary role will see any watershed.
Georgina Pellant -
23rd March 2023 
