After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books – but a new collaboration withAbsolut Vodka might just be about to turn all of that around.
In a partnership we didn’t even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
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Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it ‘a match made in pasta heaven,’ according to a press release the vodka in the sauce ‘unlocks the flavours and intensifies the aroma’ of the rich and creamy tomato, basil and cheese concoction.
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During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
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Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
“As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
UK News
Flashbacks: The timelapse of the Trafford Centre construction that’s gone viral
Danny Jones
The Trafford Centre might look like some decadent Roman emperor’s palace or as if it was plucked from the heart of Ancient Grecian city, but as anyone old enough to remember it’s opening and/or construction will tell you, it seems strange to think its not even been around for three decades yet.
As Greater Manchester’s and one of the North West’s most famous shopping centres full stop, the iconic attraction first began being built back in 1996, when John Major was Prime Minister, Manchester United were still Premier League champions, Britpop was at its peak and George Michael was number one.
It’s fair to say that a lot has changed since then and although Oasis might be back come 2025, The Trafford Centre and surrounding area are pretty unrecgonisable compared to nearly 30 years ago.
All told, it took approximately 27 months to erect the neo-classical epicentre of all things shopping, leisure, food and fanciness – and here’s what the process looked like:
With the initial 14 million sq ft shopping centre being completed in September 1998 following approximately 810 days of work, The Trafford Centre debuted to the Manc public and beyond.
It took more than 3,000 builders to bring the 60 hectare site to life at the peak of construction and since then the plot has only grown bigger, bolder and more ambitious over time.
Present day, it has everything from cinema screens and a mini Legoland to a Sea Life location, multiple bowling alleys and countless other forms of entertainment beyond just rows of shops and restaurants – hence why it remains busy pretty much year-round.
Back then, British celebrities, popular local names of note, politicians, dignitaries and prominent figures from the retail industry got to visit as part of exclusive preview events in the days before its launch date.
You can see the spectacle and fascination surrounding the official opening event here:
Seems surreal watching this today but the construction of the Trafford Centre was a huge moment not just for 0161 but all of the North.
But of course, the entire complex itself has seen multiple extensions over the years, including massive developments such as Barton Square and The Great Hall.
At the outset, it cost more than £600 million to build The Trafford Centre; the major renovations mentioned above which took place in 2008 cost another £100m and the Trafford Palazzo revamp around a decade later came in at around £75m.
There has and always will be lots of money put behind this intruguing monument to modern consumerism, and big brands will continue to flock to open units within the huge expanse whenever they can: some of the most recent being Archie’s, Flying Tiger, Sephora, Tiffany, Gymshark and more.
We’ll admit the aesthetic still makes us double-take from time to time (though not as much as confused Londoners visiting for the first time), but it’s not like this part of the world hasn’t boasted plenty of other curiosities in the past…
Featured Images — Charles Bowring (via Wikimedia Commons)/The Manc Group
UK News
You can win a free hotel stay for you and a friend as part of Random Acts of Kindness Day
Danny Jones
Fancy doing a loved one a solid and scoring them such much-needed rest and relaxation this month courtesy of a free hotel stay? You’re a kind soul, of course you do.
To help celebrate Random Acts of Kindness Day this year, Travelodge are giving away a handful of free hotel stays at locations up and down the UK as a way of letting friends, colleagues and just all-around good eggs know that they’re top bananas.
Now that’s the kind of unconditional positivity we can get behind.
So, if you know someone who could really benefit from a fresh hotel bed, a ridiculously long shower and a lovely British mini-break this year, keep reading.
If you’re wondering how it all works, it’s quite simple – to enter the prize draw and nominate a bestie or beloved, you simply have to tag them in the Instagram reel above.
Alternatively, you can @ them in the comments on Travelodge’s Facebook or nominate them HERE, and make sure you give lots of lovely reasons as to why they deserve it, of course.
But wait for it, here’s the best bit: if they happen to be selected YOU get to win a free hotel stay too. Happy days times two!
Good friends = good prizes on Random Acts of Kindness Day 2025.
And that really is about as complicated as it gets; the lucky winners must book their stay at a Travelodge hotel within a month of winning the prize and enjoy the room within the next 12 months but, other that that, it’s all pretty straightforward and lovely.
If you love it around so much you have no interest in leaving, there of course multiple Greater Manchester locations (Credit: Travelodge)
One last thing, you must enter by before 11.59pm tonight (Monday, 17 Feb) in order to be eligible and all valid entries will then be selected via a random draw by 27 February 2024.
Georgina Pellant -
23rd March 2023 
