After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books – but a new collaboration withAbsolut Vodka might just be about to turn all of that around.
In a partnership we didn’t even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
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Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it ‘a match made in pasta heaven,’ according to a press release the vodka in the sauce ‘unlocks the flavours and intensifies the aroma’ of the rich and creamy tomato, basil and cheese concoction.
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During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
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Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
“As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
UK News
Local Olympian Keely Hodgkinson named as official starter of the 2025 Great Manchester Run
Danny Jones
One of our very own is getting ready to get thousands of racers underway as local Olympian, Keely Hodgkinson MBE, has been named as the official starter for the 2025 Great Manchester Run.
Atherton’s very own generational trackstar, who picked up gold at Paris 2024 and has earned several other medals, not to mention smashing multiple British records, will be leading the hordes of runners taking on the annual AJ Bell challenge through central Manchester next month.
We couldn’t think of anyone better suited to fly the flag for Greater Manchester.
HUGE NEWS incoming… 👀🔥
We’re super excited to announce that Olympic champion @keelyhodgkinson will be the official race starter for this year’s AJ Bell Great Manchester Run! 🏃♀️💥👏🐝 pic.twitter.com/aHHxeaMQ9p
Hyping up the news on social media, the Great Run company went on to add: “A true hometown hero, an Olympic champion, and now, kicking off Manchester’s best running party of the year – the BIGGEST in a decade! We’re proper BUZZZZZING! Let’s have it, Manchester!”
Safe to say they’re pretty ecstatic with the news, and so are we, as Keely Hodgkinson becomes the latest Team GB member to bring their pedigree to the event, following in the very fast footsteps of Sir Mo Farah, Kelly Holmes, Amir Khan and many more.
Although the 800m specialist is yet to comment on the announcement directly, the magic of getting to put the hard yards in front of a home crowd won’t be lost on her, and it goes without saying that she’ll get an unreal reception from the Manc spectators – of which there are expected to be more than 100,000.
Better yet, over 35,000 participants are set to take on the Great Manchester Run this year, therefore teeing potentially record-breaking crowds for the event.
2025 marks the 22nd edition of the event, and the atmosphere throughout the city centre, as well as out into East Manchester and Trafford, is always spectacular. There are still places left if you’re tempted…
Undoubtedly one of the very best athletes to ever come out of the underdog borough that is Wigan, whether you argue the case for old Lancashire or not, surely we can all be proud to call her a Greater Mancunian this spring, just as we did back in the summer?
Once again, it isn’t long before the annual race day kicks off as the Great Manchester Run arrives on Sunday, 18 May, with Keely Hodgkinson beckoning everyone towards their own hero moments.
There are still places left for both the 10k and half marathon distances, and now we’ve seen the medal design for this year, we might just have to sign up again ourselves.
You can find out more and decide for yourself HERE.
Stockport’s Aimee Lou Wood slams SNL for ‘mean and unfunny’ White Lotus sketch
Danny Jones
Stopfordian White Lotus star, Aimee Lou Wood, has fired back at Saturday Night Live (SNL) following a new skit that has been equally slammed by others on social media for mocking her.
Wood was the subject of a recent skit on SNL entitled ‘The White Potus’, in which her physical appearance and voice were heavily parodied.
The Bramhall-born actor is best known for her roles in Netflix’s Sex Education, Daddy Issues – the BBC Three comedy filmed in Stockport – and now the hit HBO show, White Lotus, becoming an increasingly household name both in Britain and in the US.
Unfortunately, it is her increasingly recognisable face that the long-running sketch comedy show seemingly targeted as one of their jokes last week, and now Aimee Lou Wood has commented on the controversy, confessing that she was left hurt by the jokes.
Replying to an Instagram post which read, “YOU ARE STUNNING. PERIOD”, a first response to what has been labelled an ‘insensitive’ sketch was coaxed out of her, with Wood writing: “Whilst in honest mode – I did find the SNL thing mean and unfunny.”
The 31-year-old has since gone on to continue discussing the matter in multiple IG stories, reiterating that while she is not “thin-skinned”, understands the show and has enjoyed it even of late, she would have liked something done in a “more nuanced, less cheap way.”
She went on to say: “On a positive note, everyone is agreeing with me about it, so I’m glad I said something instead of going in on myself.”
The Greater Manchester native has been hit with a wave of support online, with many pointing out that everyone else parodied was a political figure except her, as Wood also noted that the rest of the sketch was “punching up” until it came to her teeth and Mancunian accent.
Wood insisted that she didn’t take issue with the SNL cast member who played her, Sarah Sherman, but more the content of the joke, adding that the joke was about fluoride (i.e. toothpaste) and that she has “big teeth not bad teeth.” She also qualified that claims about her treatment by HBO were false.
Credit: Screenshots via IG
Wood has since revealed that SNL – which is aired by US network NBC – have now sent their apologies, though she hasn’t detailed exactly what message(s) received state.
It looks like the SK local is now hoping to draw a line under the whole thing, but she is still being met with an outpouring of love and support from her followers and fellow famous names.
One of those who came to her defence is former Channel 4 presenter and The Good Place star Jameela Jamil, who wrote: “I hate this so much. It’s the least interesting or memorable thing about this brilliant actor. Our next Olivia Coleman…
“We make fun of the assimilation of women, then mercilessly obsess over anyone with any slightly alternative features […] I also think she’s so f***ing beatiful and love her face so much and wouldn’t want her to look any different.”
Georgina Pellant -
23rd March 2023 
