After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books – but a new collaboration withAbsolut Vodka might just be about to turn all of that around.
In a partnership we didn’t even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
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Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it ‘a match made in pasta heaven,’ according to a press release the vodka in the sauce ‘unlocks the flavours and intensifies the aroma’ of the rich and creamy tomato, basil and cheese concoction.
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During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
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Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
“As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
UK News
Manchester councillor Bev Craig has been awarded an OBE in the New Year Honours List
Danny Jones
The leader of Manchester City Council and representative for Burnage, Bev Craig, has officially been awarded the Order of the British Empire (OBE) in the New Year Honours List for 2026.
Councillor Craig, who has held her leadership position since October 2021, received the OBE for her services to local government.
She joins several other regional councillors to be named by King Charles III.
First elected by Burnage residents back in 2011, she has spent more than a decade and a half devoting her professional life to the community, as well as nearly a whole five years of that time at the highest level within the Council.
The University of Manchester graduate has played several key roles throughout her career, including giving back to higher education, helping trade unions, as well as serving as an executive member for adult social care and health during the pandemic, before serving as Deputy and eventually Leader.
Speaking in an official statement, Craig said: “To receive an OBE is a huge privilege, and to get awarded it for what I’ve been able to give back to our city is all the more special.
“Manchester is an incredible city, made special by its people and a place I’m proud to call home.
“Leading our city is a privilege I don’t take for granted, so to get awarded an OBE for what we’ve been doing to make Manchester an even better place to live and improve the lives of Manchester people, while creating a city that is fairer and more inclusive for generations to come, is the real honour.”
With the Council having also confirmed two special NYE events on either side of the Town Hall this year, it feels like a fitting celebration.
Congratulations to Bev Craig on the well-deserved accolade and title; we have no doubt she’ll continue to excel in her post.
You can find the King’s 2026 New Year Honours List HERE.
As for the discussion around knighthoods, many Brits are currently calling for a change in the rules in hopes of making OBE, CBE and MBE, Kevin Sinfield a Sir.
Featured Images — Publicity picture (via Manchester City Council)
UK News
Netflix drops the first trailer for upcoming Peaky Blinders film
Danny Jones
It looks like Christmas has come early for TV drama fans and cinephiles, because Netflix has officially dropped the first trailer for the upcoming Peaky Blinders movie.
Popcorn at the ready – even the teaser alone has got us fired up.
ln just 70 seconds, they’ve managed to pull us right back in, and we cannot wait to see Cillian Murphy back in full-on Tommy Shelby mode.
Not exaggerating when we say we have LITERAL chills.
As you can see, they certainly haven’t scrimped on the budget with the first-ever feature-length Peaky Blinders film, neither in terms of production value nor the cast.
Then again, having already hosted the likes of Sam Neill, Tom Hardy, Adrien Brody, Anya Taylor-Joy and others in the series itself, as well as going on to become one of the most successful BBC shows of all time, they were never going to.
We’re sure you spotted plenty of them for yourselves, but the debut trailer for The Immortal Man gives us not only our first glimpses of now Oscar-winning Murphy, 49, back in the saddle (both figuratively and literally) but also fellow blockbuster Irish actor, Barry Keoghan.
Other big names set to appear in the movie – set for a limited release in theatres before launching exclusively on Netflix – include Rebecca Ferguson and Tim Roth. It still remains unclear, however, as to how any of these characters will knit into the new season.
It’s also worth noting that the trailer shares a little snippet of the historical context, this continuation of the Shelby story is playing into, as we see what looks to be Nazi figures meeting on screen.
Creator Steven Knight has already confirmed that the plot will fast-forward some years to meet back up with Tommy at the outset of WWII and his ancestral home of Birmingham during the Blitz.
Having already confirmed 6 March as the theatrical release date ahead of it going live on Netflix a fortnight later, the anticipation was seriously starting to ramp; this latest look has only added to the tinderbox of excitement.
What do you make of the Peaky Blinders: The Immortal Man trailer, and will you be watching it?
Georgina Pellant -
23rd March 2023 
