After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books – but a new collaboration withAbsolut Vodka might just be about to turn all of that around.
In a partnership we didn’t even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
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Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it ‘a match made in pasta heaven,’ according to a press release the vodka in the sauce ‘unlocks the flavours and intensifies the aroma’ of the rich and creamy tomato, basil and cheese concoction.
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During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
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Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
“As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
UK News
Bez and Shaun Ryder are starring in a new gangster movie – nope, not kidding
Danny Jones
No, you didn’t misread the headline and you’re not on acid: Manchester music legends Bez and Shaun Ryder are set to feature in a brand-new gangster film.
Yes, the ones from the Happy Mondays – why are you having such trouble processing this?
Seriously though, we did a little double-take ourselves when we came across this news, but the familiar Manc faces look to be among the ensemble of a brand-new gangster movie by Irish writer, actor, producer and filmmaker, Ciaron Davies.
And this is just a little leak or rumour that may have been blown out of proportion: you can take it from the horse’s mouth as Happy Mondays frontman, Ryder, recently shared the news on social media.
As you can see, the new film is called Geezers and is billed as a “British crime caper” written and directed by Davies, featuring Shaun as hard-man Robbie and Bez as ‘Monk’. If you saw Ryder shaking off that snake biting his hand like it was nothing then you already know he’s hard as nails.
Although it’s not strictly listed as a comedy per se, ‘caper’ would suggest plenty of humour and light-heartedness, so we’re thinking more like The Gentleman, Italian Job, or maybe even Four Lions, rather than a serious crime thriller.
Now, while we’ve seen both of the Salfordians on screen before not only in the likes of music videos, interviews, panel shows and even as two of the funniest guests to ever go on Celebrity Gogglebox, this latest venture will serve as their respective acting debuts.
According to the IMDb page, the synopsis of the film is as follows: “Crime caper about a stolen bag of money. Caught in the crossfire are ‘The Geezers’ a bunch of wannabe criminals who have bitten off more than they can chew. With 24 hours to grab the cash, London may just go up in smoke tonight.”
Shame it’s not set on the mean streets of Manchester, or better yet Salford, but you’ve still very much caught our interest.
You can see the first promotional poster for the film down below.
As for Davies, he has been involved with a number of small-budget TV film projects, as well as appearing in shorts and even video games, so it’s fair to say that getting 62-year-old Ryder and his ever-energetic hype man, 60, involved is quite the coup for his movie-making career.
Although the film has no release date just yet, we know that filming locations having included parts of Warrington and Pinewood Studios, will be produced by Loose Gripp Films and distributed by publishers High Fliers.
Given the high-octane nature of Geezers and its genre, the feature will involve lots of action, stunts, violence and even martial arts – though how much kung-fu these two will have learned for the project remains to be seen…
All we know is that the film is supposedly “coming soon” and if you don’t want to see Bez and Shaun Ryder doing their best impression of a Guy Ritchie gangster movie then you’re lying to yourself. Praying for a Rowetta cameo to put the cherry on top.
Featured Images — Shaun Ryder (via X)/Loose Gripp Films/IMDb
UK News
This Manchester suburb has just been named one of the UK’s ‘happiest’ places to live in 2024
Thomas Melia
An annual poll has named the Manchester suburb of Didsbury spot among 70 locations said to be the ‘happiest’ places to live in the UK.
Greater Manchester has got lots to say for itself, especially with its diverse and unique cultural landscapes, as well as various vibrant communities, so it comes as no surprise that one of our beautiful suburbs has been voted in a list of the UK’s happiest places to live for this year.
The survey included submissions from 5,000 people and there’s a lot of love being shown to the neighbouring areas of Yorkshire like Doncaster, Bingley, and Harrogate – the lattermost placed in second in the entire country.
But, ranking 62nd out of a possible 70 places, the distinct and vibrant area of Didsbury has been noticed by Furniturebox as one of the ‘happiest’ places to live in the UK.
Credit: The Manc Group
The results took into consideration good state schools, affordable housing, as well as accessibility to pubs, bars, restaurants, independent shops, retailers and more.
With multiple parks, walking destinations, and top-notch travel links with Bee Network trams and buses easily taking you back into the city centre and out to other boroughs, East, West and Didsbury Village all remain some of the most sought-after areas in the region.
There’s a whole host of indie retailers to enjoy, especially on the likes of the main high street and Burton Road, which effectively serves as its own cultural district, home to vintage clothing shops like Steranko, tailored styling opticians Fox Brothers and much more.
Burton Rd also boasts countless fantastic food and drink spots like The Great Kathmandu, SANTÉ, Volta and Proove Pizza, just to name a few; we’ve spent plenty of time just on this stretch of Didsbury alone.
If you’ve spent even a little time in Dids, you’ll know there’s plenty going on and it’s certainly one our happiest places in all of Greater Manchester and therefore the UK.
You can also enjoy the famous ‘Didsbury Dozen’ right on your doorstep.
Elsewhere, and somewhat unsurprisingly, Shakespeare’s ever-romanticised hometown of Stratford-Upon-Avon once again reigned supreme at the top of this list.
That being said, it’s refreshing to see that these locations weren’t entirely related to wealth and similar factors, the survey took affordability into careful consideration.
Cheshire was destined for success with its cracking views and grand properties, as the North West county made waves for the region managing to place in fifth position, holding up against Falmouth in Cornwall which placed in sixth.
Although not nabbing that all-important top spot, Didsbury is carrying the flag for 0161 and showing what all know to be true: Northerners do it best.
Georgina Pellant -
23rd March 2023 
