UK News
Heinz teams up with Absolut Vodka to create new ‘pasta alla vodka’ sauce
It's the partnership we didn't even know we needed.
After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books – but a new collaboration with Absolut Vodka might just be about to turn all of that around.
In a partnership we didn’t even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it ‘a match made in pasta heaven,’ according to a press release the vodka in the sauce ‘unlocks the flavours and intensifies the aroma’ of the rich and creamy tomato, basil and cheese concoction.
During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
“As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
UK News
Former Salford Red Devils player planning phoenix club after the team’s collapse
Danny Jones
A former Salford Red Devils player is planning to start a phoenix club from the ashes of the fallen rugby league team.
Retired winger Mason Caton-Brown, who played for the Red Devils between 2014 and 2016, is leading the consortium currently being linked with resurrecting the Salford side.
The Greater Manchester sporting institution sadly folded following liquidation on 3 December after a prolonged period of uncertainty and crippling debts.
Despite investors promising funds and multiple adjournments to their winding-up ceremony, time simply ran out and now Caton-Brown and co. are, hopefully, looking to pick up the pieces.
Heading up the move to bring back the beloved outfit, the former chairman of the ‘Forever Reds Supporters Trust’ (FRST), Malcolm Crompton, local entrepreneurs Paul Hancock and Ashley Washington are also assisting with the proposal.
Simply known as ‘The Phoenix Bid’, they are said to have potentially secured a six-figure sum and have already reached some provisional pre-contract agreements with a new coach and several players ahead of the formal offer being taken into consideration.
Publishing a lengthy mission statement on social media earlier this week, the ex-pro wrote: “I moved to Salford from London over 10 years ago, and the club and city welcomed me with open arms.
“It made me who I am today. The Salford City community is like no other, and the club is a big part of that, so when I saw it was at risk of going under, I truly felt the need to be a part of a solution and give back to the club, city and the community.
“But I’m not on my own, I’m part of a team of people that are passionate about what this club means and truly focused on making sure a true Salford RLFC stays alive and is something the fans and the city can call their own.”
Chatting with BBC Sport Manchester in a recent interview, the 32-year-old Enfield-born athlete turned businessman – who also represented the London Broncos and Wakefield Trinity – claims that conversations with investors and stakeholders are progressing nicely.
Signing off the post with a strong assurance, he said: “If our bid is successful, I promise we will do everything we can to protect the club and build a future Salford can be proud of.”
As for the fans, a spokesperson for the aforementioned supporters’ trust dubbed the prospective personnel spearheading the revival as a “powerful and credible team”, with Caton-Brown promising to reveal all the exciting details if the bid gets green-lit.
Speaking in an official press release shared with The Manc, the one-time Jamaican international and adopted Salfordian added: “This isn’t just about rebuilding a club, it’s about rebuilding belief.
“Salford means everything to me as a club and is part of my story. We want to create something the city can be proud of again; a club that stands for honesty, sustainability, and genuine community connection.”
“We’re inviting the people of Salford to stand with us. Together we can rise again, not just to bring rugby league back to this city, but to make sure it thrives for generations to come.”
Do you think The Phoenix Bid will be successful and, more importantly, do you think this group are the right people to bring the club back and get them moving onwards and upwards again?
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Featured Images — Publicity picture (supplied via Rumpus PR)
UK News
A full series of The Celebrity Apprentice is coming to UK screens for the first time ever
Danny Jones
Britain’s much-loved version of The Apprentice is getting its first-ever full celebrity season next year as the series is set to copy the spin-off format seen in the US.
The popular reality TV show competition, where game-show meets the world of business, has been running here in the UK since 2005.
Now coming up 20 seasons and already well over 200 episodes, including specials, the producers have just as much of a challenge coming up with fresh ideas as the contestants do.
With that in mind, the BBC has now ordered the first dedicated The Celebrity Apprentice series, separate from the mainline show and set to run longer than previous iterations.
As confirmed by multiple sources – including one of renowned businessman and host Alan Sugar’s own advisors, Andrew Bloch – the first proper Celebrity Apprentice season will air in 2026.
Bloch explains that it’ll come in the form of a six-episode series that “will see a new line-up of famous faces take on weekly business challenges set by Lord Sugar, competing to avoid the words ‘You’re fired’ and ultimately be crowned The Celebrity Apprentice winner.”
While previous instalments in the celebrity version have either been attached to Christmas specials or the likes of Comic Relief/Red Nose Day in March, this inaugural fully-fledged chapter is set to take place sometime early next year, though an official release date is yet to be announced.
Speaking of seasonal episodes, any viewers who’ve never seen the show or at least not with recognisable household names starring in it, the 2025 festive special will be airing across two parts later this month.
You can see the trailer down below.
Speaking on the commission, BBC’s Head of Entertainment, Kalpna Patel-Knight, added: “The Apprentice is a much-loved part of the BBC’s entertainment offering, and we can’t wait to see how the celebrity candidates rise to the challenge when the series launches later in 2026.”
The lineup of special guests for next year’s series is yet to be confirmed, but the lineup for the upcoming Xmas episodes is as follows: AJ Odudu, Angela Scanlon, Charlie Hedges, Eddie Kadi, Jake Wood, JB Gill, Kadeena Cox, Matt Morsia, Rob Rinder, Sarah Hadland, Shazia Mirza and Tom Skinner.
Skinner actually took part in the regular show back in 2009, helping launch his public persona, before going on to get involved in social media, appearing on Strictly Come Dancing and even politics.
Have you seen the celeb version of The Apprentice before, and/or will you be watching this one?
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Featured Images — Publicity pictures (via BBC Media Centre)
Georgina Pellant -
23rd March 2023 
