After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books – but a new collaboration withAbsolut Vodka might just be about to turn all of that around.
In a partnership we didn’t even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
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Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it ‘a match made in pasta heaven,’ according to a press release the vodka in the sauce ‘unlocks the flavours and intensifies the aroma’ of the rich and creamy tomato, basil and cheese concoction.
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During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
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Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
“As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
UK News
Sara Cox tipped to replace Scott Mills for Eurovision 2026
Danny Jones
Greater Manchester’s very own Sara Cox is reportedly set to replace Scott Mills at the 2026 Eurovision Song Contest following his sacking from the BBC.
Mills was axed by the news and entertainment corporation on Monday, 1 April, for ‘misconduct’, which has now been revealed to involve a historic relationship with a boy aged under 16.
While the fallout surrounding Scott Mills is only just beginning, the task of finding his replacement in multiple roles has already begun – though it looks like one may have already been decided.
Now reported by multiple outlets, it appears as though Bolton-born Sara Cox is first in line to pick up Mills’ co-hosting duties for this year’s Eurovision show.
Having already been involved with coverage of the event on multiple ocassions in the past, it now appears that she’ll be in post for the Grand Final too.
As a long-standing radio and TV staple, it only takes a quick look at social media to see how much backing she has already received in the past, with a post from last year reading, “Great to have Sara Cox back commentating on Eurovision“, and others from over a decade ago praising her past presenting.
In fact, it might not end just here either, as many are already calling for her to replace the 53-year-old breakfast show host.
From her days as a Radio 1 favourite to becoming a BBC mainstay across the board, her popularity only seems to have grown over the last decade, especially thanks to her charity fundraising efforts.
While an official announcement is yet to be made, the feeling is that it is all but confirmed for her to take over from Mills as part of the Eurovision commentary team.
As for the now vacant early morning slot on BBC Radio 2, the likes of Claudio Winkleman, Vernon Kay, fellow Manc Nick Grimshaw, the aforementioned Rylan, and several others have all been floated as potential stand-ins/future full-time hosts.
Do you think both should be given to Sara Cox, and if not, who would you like to see replace Scott Mills?
Popular American fast food franchise Shake Shack opens in Greater Manchester
Danny Jones
Greater Manchester has just landed another big global franchise as Shake Shack has finally made its Northern debut with a first Manc location in The Trafford Centre.
With so many good burger joints and a million and one great places to grab a good portion of chips in town alone, they’ll have to hit the ground running to fight off the competition.
The well-known transatlantic multinational is nothing short of massive in the States, vying with the likes of In-N-Out Burger, Five Guys, Carl’s Jr, Whataburger and Wendy’s – just to name a rather large handful. Oh yeah, and Maccies, of course.
Yanks will debate until the cows come home (pardon the pun) about which is best, and many believe Shake Shack is right up there, so Manchester foodies have every right to be excited.
The New York-founded company already has multiple locations on this side of the pond, such as several in London, which is where we first sampled it for ourselves.
Other venues include Birmingham, Cambridge, Oxford and Cardiff, as well as one inside Gatwick Airport; as for the brand’s debut Manchester branch, Shake Shack UK no. 18 is also only their second Halal-friendly site here in Britain.
But what sets this burger and milkshake-driven brand apart from the others?
Well, for starters, you could argue they’re not even most famous for their patties, buns or shakes; the first time we ever heard about Shake Shack was regarding their fries – specifically, the crinkle-cut shape and that very American-style cheese sauce.
They have long proved divisive among the masses, but those who love them go NUTS for the stuff, and you’ll find all manner of fakeaway recipes online of people trying to make their best imitation of the side and sauce, specifically.
Put it this way, Colonel’s gravy on KFC chicken is what cheese sauce is on Shake Shack fries.
Richard Franks, Business Director at Shake Shack UK, said: “Manchester’s a city that does things ‘proper’; it’s full of heart, graft and great taste.
“We’re so pumped to be growing Shake Shack across the UK, and to be opening our first Northern Shack at the Trafford Centre. We can’t wait to be a part of this city.”
The major mall and North West tourist attraction’s Centre Director, Simon Layton, added: “We’re really excited to welcome Shake Shack’s first Northern restaurant to the Trafford Centre.
“We know our visitors are going to love getting their hands on those iconic ShackBurgers and crinkle-cut fries. It’s a huge moment for the North – and we can’t wait for everyone to experience it with us in 2026.”
Opening in place of the Costa in the Great Hall, the opening of Shake Shack Manchester at the Trafford Centre officially opens this week. Exciting times.
Georgina Pellant -
23rd March 2023 
