After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books – but a new collaboration withAbsolut Vodka might just be about to turn all of that around.
In a partnership we didn’t even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
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Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it ‘a match made in pasta heaven,’ according to a press release the vodka in the sauce ‘unlocks the flavours and intensifies the aroma’ of the rich and creamy tomato, basil and cheese concoction.
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During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
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Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
“As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
UK News
Tyson Fury vs Anthony Joshua fight FINALLY booked
Danny Jones
It seems like it’s official: Tyson Fury is finally set to fight Anthony Joshua – and it sounds like it’s happening this year.
Put it this way, it better be worth all the hype after all this time.
Arguably one of the most anticipated all-British bouts of the last few decades, the boxing match between Fury and Joshua is one that fight fans, and even those only occasionally interested in the sport, have been waiting to be booked for ages.
It got to a point where we almost started to think we’d never get to see it come to fruition whatsoever, but now promoter Eddie Hearn has confirmed that it’s all locked in.
As you can see, putting things in the simplest terms possible, the Matchroom Boxing boss said on social media: “Signed, sealed, delivered! AJ v Fury is on!”
This comes after a previous post, in which he wrote: “The biggest piece of business we’ve ever done, but more importantly, the one we’ve always wanted.
“Biggest year of AJ’s career coming up, the comeback is on.”
Tagging the chairman of Saudi Arabia’s General Entertainment Authority (GEA) and co-founder of Zuffa Boxing, Turki Al-Sheikh, the government official looks to have recently held a major event in which he hosted several big sporting names.
It was already heavily expected that any potential clash would take place in the Middle East, and it now looks like nailed on that it will be part of the country’s annual ‘Riyadh Season’.
Although things have been relatively tight-lipped on Fury‘s side, ‘The Gypsy King’ did share a little reaction of his own online…
Still more of a teaser on his end than full verification, we hope they’re not going to lead us down the garden path on this one; boxing heads have waited long enough for this one.
The 37-year-old Manchester-born boxer returned to the ring after yet ANOTHER ‘retirement’ earlier this month, winning comfortably against Arslanbek Makhmudov.
Meanwhile, Joshua, now 36, will be making his own comeback of sorts against Kristian Prenga on July 25 – this will also be taking place in Riyadh.
Featured Images — Netflix (screenshots via YouTube)
UK News
Claire’s is closing down stores in the UK and Ireland with more than 1,300 jobs set to be lost
Danny Jones
In another hit to domestic shoppers, Claire’s Accessories is closing down en masse across the UK and Ireland after entering into administration once again.
Falling into an unfortunate financial status for the second time in less than a year, Claire’s will be shutting down all of their standalone stores across Britain, along with their IE branches.
A total of 154 stores will soon disappear, with more than a thousand people set to be put out of work.
Once a mainstay of British high streets up and down the country, the accessory shop known for all things jewellery, piercings and more has ceased trading effective immediately.
Announced at the start of the week and the end of the first full month of Q2, it was confirmed that Claire’s closed their final locations on Monday, 27 April.
With administrators, Kroll, appointed to wrap up business proceedings, an estimated 1,300 English, Irish, Scottish and Welsh workers have now lost their jobs.
Founded way back in 1961 over in the United States, Claire’s has operated across the Atlantic for more than three decades.
However, with various other contemporaries and cheaper online options having appeared over the years, they’ve struggled not just to remain profitable but to compete full stop.
They most recently filed for bankruptcy in the US this past August (2025), with their Belgian, Spanish, and Dutch divisions having already called it quits.
Manchester location(s) have changed a lot over time, but now they’re on the way out (Credit: Arndale)
For many, the outcome isn’t all that surprising, but it will nevertheless be a sad loss for many who have seen multiple generations visit these venues over the years.
Georgina Pellant -
23rd March 2023 
