After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books – but a new collaboration withAbsolut Vodka might just be about to turn all of that around.
In a partnership we didn’t even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
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Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it ‘a match made in pasta heaven,’ according to a press release the vodka in the sauce ‘unlocks the flavours and intensifies the aroma’ of the rich and creamy tomato, basil and cheese concoction.
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During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
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Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
“As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
UK News
King Charles III’s annual income to increase by more than 50% as crown estate revenue rises
Danny Jones
King Charles III’s annual income is reportedly set to increase by more than 50% after the total revenue of the official crown estate rose significantly over the last 12 months.
Posting record-breaking profits since King Charles was coronated back in May, raking in a total of £1.1 billion for the 2023/24 financial year, the crown’s budget is now being adjusted, with a review set for 2026/27.
As per the official royal accounts published this week, the sovereign grant which helps fund members of the royal family and their civic duties is set to rise from £86m this year to £132m in 2025/26, meaning the King is set for a whopping £45m (approx. 53%) pay rise.
The royals currently receive 12% of the crown estate’s overall profits and as the majority of Britain continues to struggle with a cost of living crisis, it’s also the details surrounding last year’s outgoings and overall expenditure that have proved tough reading for many.
It makes no sense that profits from renewable energy projects are funnelled out of poor coastal communities to fund the refurbishment of Buckingham Palace.
Wealth from our natural resources should be invested in our people and communities. https://t.co/D4ZzzFiffk
In addition to roughly £600,000 of the sovereign grant being spent on the King’s coronation and other related events last year, the monarchy’s accounts also revised the £369m set aside for renovations in and around Buckingham Palace, let alone other royal residences.
According to The Guardian, “Royal accounts also show that the Prince of Wales received £23.6m income from the Duchy of Cornwall in his first full year after inheriting the land and property-owning estate from his father.”
Frogmore Cottage, located on the Windsor estate, saw a £2.4m refurbishment on behalf of the Duke and Duchess of Sussex as well but has remained empty for more than a year – though the costs have reportedly since been returned to the public purse.
Perhaps one of the toughest/most frivolous to swallow for the taxpayer, though, is the revelation regarding the two new helicopters. Set to replace the existing aircraft used by the royals for the last 15 years, the two new AgustaWestland AW139s are said to cost £8m a pop.
Making 170 journeys last year and costing a total of £1,096,300, the monarchy’s travel bill rose from £3.9m to £4.2m all-told, with the official royal train remaining the most expensive per mile.
Elsewhere, in the King’s Speech (written for him) following Labour’s landslide updating of the Conservative Party after 14 years, Charles said: “Stability will be the cornerstone of my Government’s economic policy and every decision will be consistent with its fiscal rules…
“Securing economic growth will be a fundamental mission. My Government will seek a new partnership with both business and working people and help the country move on from the recent cost of living challenges by prioritising wealth creation for all communities.”
While the crown and government have reiterated the aim of “rising living standards”, many Brits will understandably struggle to take these words as sincerely as others, with urgent action needed to support some of the poorest regions across the nation.
Ex-Salford rugby player and Andy’s Man Club co-founder receives special honour from University of Bradford
Danny Jones
Ex-Salford rugby player, motivational speaker and health coach Luke Ambler has been given a special honour for his work with the men’s mental health organisation, Andy’s Man Club.
The former rugby league athlete and Ireland international – whose career started out at Salford City Reds before moving on to Leeds Rhinos, York, Harlequins and Halifax – set up Andy’s Man Club in 2016 after the loss of his brother to suicide, with the vital support group and charity growing massively since then.
Now hosting more than 4,500 men at over 190 different regional support groups across the country every week, including several here in Greater Manchester – one over at Etihad being the most recent – the non-profit has become a vital resource for men in the UK and only keeps spreading further.
To share this day with my beautiful family, mother in law and Sabrina our General Manager and all those who were graduating was a pleasure and a day I’ll remember for years to come.
As reported by The Hoot, Ambler received an outstanding contribution award from Bradford Uni on Tuesday, 16 July, being presented with the accolade during their ongoing summer graduation.
In typically humble fashion, he dedicated the honour to everyone but himself: “To all my team; my parents, my kids, my family, friends, staff and volunteers thank you – none of us do it alone.
“Thank you also to all of you who have supported us and continue to do so thank you.”
Speaking to the BBC, he went on to add: “It’s amazing to look back on how far it has come… I don’t want to put a limit on it – we really want to help more men and find out why people get into such dark places.”
Male mental health continues to be a hugely overlooked and pressing issue and the impact of organisations like Luke’s cannot be overstated, having not only provided an all-important outlet but also raised huge funds and awareness for the cause.
Meeting every Monday at 7pm, Andy’s Man Club is all about creating a safe space for men to open up about the storms affecting their lives in a safe, judgement-free and non-clinical environment. You can find your nearest location HERE.
Well done from all of us at The Manc Group, Luke. You can watch the presentation and his acceptance speech in full down below.
#ITSOKAYTOTALK
What a lovely way to honour the Andy’s Man Club co-creator.