After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books – but a new collaboration withAbsolut Vodka might just be about to turn all of that around.
In a partnership we didn’t even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
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Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it ‘a match made in pasta heaven,’ according to a press release the vodka in the sauce ‘unlocks the flavours and intensifies the aroma’ of the rich and creamy tomato, basil and cheese concoction.
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During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
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Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
“As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
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Police are searching for a missing bride-to-be, with CCTV from the day she vanished released
Daisy Jackson
Police have ramped up their appeal to find missing bride-to-be Eren Wright, releasing CCTV of her on the day she vanished.
Eren has been missing since 27 October, when she left her home address in Lytham St Annes.
Since then, her desperate fiancé has shared that her phone was last detected in Birkdale Southport at around 5.30pm that same day, and her bank accounts are empty.
He said last week in a post on Facebook: “Myself and the pets are freaking out not knowing where she is and if she is ok, she has been missing for nearly 12 hours.”
Eren was last seen just after 10am leaving her home on St David’s Road South.
She is described as white, 5’7″, slim, and with blonde hair. She also has tattoos of vines and a tree on her hand and arms.
Police have ramped up their appeal to find missing bride-to-be Eren Wright. Credit: Fylde Police
Eren was last seen wearing a light olive green hoodie with a painting on the front, beige/cream wide leg pants, and worn white trainers.
Police have now shared the new CCTV image of Eren in the hopes that someone might know where she is, or have seen her.
Fylde Police also said they were ‘worried’ about her.
If you see Eren or know where she might be, call 999 quoting log 1309 of October 27th.
Andy Burnham introduces new rules to tackle ‘rip-off’ parking charges
Daisy Jackson
City centre parking is at a premium, especially in a city like Manchester – but we’ve surely all made honest mistakes when paying and been slapped with eye-watering fines as a result.
Well now, Andy Burnham has announced a new Private Parking Code of Practice, which will clamp down on ‘rip-off’ private parking charges.
It will also make it easier for drivers to challenge unfair charges, capping charges for ‘smaller slip-ups’ at £20, and scrapping charges altogether on appeal for ‘honest mistakes’.
The new Code will get drivers a guaranteed five minutes to decide whether to park and 10 minutes to leave once their session ends.
Under the new Private Parking Code of Practice laid in Parliament today, you’ll be able to appeal to have all charges scrapped for honest mistakes like stopping briefly to check directions, and for situations like a medical emergency, breakdown or broken ticket machine.
Then charges will be capped at £20 for other mistakes such as forgetting a parking permit, entering the wrong vehicle’s registration or forgetting to confirm it in the machine when parking.
The Code also freezes the maximum parking charge at £100. Operators who don’t comply risk losing access to DVLA data, meaning that even if they issue a charge, it will be far more difficult to identify the registered owner to pursue payment.
Data shows just under 17 million private parking charges were issued in the UK last year alone.
Prime Minister Andy Burnham said: “Being a few minutes late back to your car or typing one digit of your numberplate wrong shouldn’t end with a hefty fine landing on your doormat.
“These charges leave people feeling ripped off and out of pocket, so I’m putting a stop to them.
Andy Burnham introduces new rules to tackle ‘rip-off’ parking charges. Credit: Unsplash, Samuel Isaacs
“We are introducing clearer rules, longer grace periods and lower charges for genuine mistakes, while going after the deliberate scams that rip drivers off.”
Secretary of State for Housing, Communities and Local Government Angela Rayner said: “Parking should be straightforward, not another everyday hassle. These changes mean drivers get a fairer deal, protected time to park and leave without fear of being unfairly charged, and confidence that private parking providers are held to a higher standard.
“It’s yet another step forward in this government’s plan to take the stress out of everyday life and ease the pressure on people’s pockets.”
Minister for Consumer Action, Kate Dearden, said: “Nobody works hard for their money just to be deceived by a dodgy trader, and this is exactly the kind of everyday rip-off this government is going after.
“By making it easier to take action against car clocking, we are protecting consumers’ hard-earned money and supporting businesses that play by the rules.”
Georgina Pellant -
23rd March 2023 
