The Music Venue Trust has defended the live music industry after a recent study found that half of Brits felt they’d been ‘priced out’ of seeing live music.
The YouGov survey found that more than three-quarters of Britons (77%) think the price to see live music is expensive, with 44% saying it’s ‘very’ expensive.
But the MVT wants to raise awareness for how affordable live music can be, if fans are willing to let go of the likes of Harry Styles and Taylor Swift (who are, admittedly, very expensive artists to go and see).
The music venue charity described the research as ‘incredibly depressing’ and argued that live music is ‘literally the cheapest, easiest, most accessible cultural experience there is’.
The MVT pointed out that there are ‘brilliant, live affirming, incredible shows’ happening every day of the year with tickets for less than a tenner.
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It stressed that schools, communities and the media need to champion these smaller, grassroots music scenes as much as the gigs with the ‘flying pianos or cartwheeling robots’.
Blossoms at Night & Day. Credit: The Manc GroupBand on the Wall. Credit: Jody HartleyThe Pink Room at YES. Credit: Facebook, Yes ManchesterGrassroots music venues were used as an example of why music isn’t ‘too expensive’
The YouGov survey also found that most people think £40 or less is a fair price for a ticket – but 75% of the gig-going public have paid more than £50.
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It means that even those who are willing to cough up the increasingly high prices for live music are paying what they feel is over the odds.
The full open letter, signed by the Music Venue Trust’s CEO Mark Davyd, is below.
“In a new YouGov survey the UK public says less than £40 is a fair price for a live music ticket. The headline also says that people are being ‘priced out of attending’ live music events.
“There are literally hundreds of brilliant, live affirming, incredible shows happening every single day at local grassroots music venues. The average price of admission is £10.90 a ticket, but there’s almost certainly one near you this week for less than a tenner. They are performed by fantastically talented musicians, just as good as any you’ll see on a huge stage. There won’t be flying pianos or cartwheeling robots, but these days there will be great sound and lighting, delivered by professional technicians. Bar prices are affordable, the staff are welcoming, and the audience in them wants you there as part of the community. And no, Harry Styles isn’t playing, but you know who is? Somebody who deserves an audience just as much, who has written as many songs, is just as passionate about the music they are making, who has something to perform for you that you might fall in love with.
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“This survey says an incredibly depressing number of people didn’t attend a live music show in 2022. About a fifth of people apparently didn’t go because they thought they couldn’t afford it. So there’s something seriously wrong there, because it’s literally the cheapest, easiest, most accessible cultural experience there is.
“Let’s make sure every parent knows that. Let’s get every school teaching their pupils that. Let’s get out into our communities and make sure that every single person in them knows they have access to live music. Let’s ensure our local and national press are reflecting that. Let’s see the incredible music from these fantastic spaces on our TV, talked about on our radio, part of the national discussion of who we are and what we do.
“Let’s find the one third of the public who didn’t attend a show in 2022 and make sure they know what they are missing out on. 14% of people regularly attended a gig in 2022. Let’s double that. Let’s make 2023 the best year of live music ever.
“Let’s never leave anybody in the UK believing that this headline is true ever again.”
Featured image: The Manc Group
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Biig Piig brings home the bacon at Manchester’s New Century Hall
Clementine Hall
After releasing her long-awaited debut album, Biig Piig delivered an electric performance at one of the city’s coolest venues.
Oversized satin bomber jacket slipping off her shoulders, Biig Piig aka Jessica Smyth, wasted no time jumping around the stage to an audience equally as energetic.
The Irish artist’s headline tour is in celebration of her debut album 11:11, but the night was scattered with tracks from her prolific seven-year discography.
Biig Piig has two methods to her madness which she effortlessly switches between. Her chilled-out atmospheric songs inspired by R&B and jazz alongside her club dance tracks with heavy drops and mesmerising synth.
Throughout the night we were treated to both, receiving a masterclass in finding the balance between the two.
“You guys have filled out this room. I love Manchester there is so much energy”, she says just moments after opening with track ‘4am’.
“I’m out and I’m back and I’ve missed you”, she pleads to the crowd whilst parading up and down the stage adorned with hot pink strobe lights.
Her band, which features a bassist/saxophonist and drummer, adds nice bits of detail to her songs, specifically ‘Roses and Gold’ which won itself a groovy sax solo which was met with rapturous applause.
Moments later she picks up the pace with a few welcomed dance party throwbacks, ‘Sunny’ had everyone two-stepping along with her whilst flirty ‘Favourite Girl’ transformed the venue into an underground dance party.
Ending the night with a bang was ‘Kerosene’ for which she got the crowd to get low on the ground and bounce together as one, a request which can often prove risky but one which was pulled off without hesitation.
It was clear to see the fun that Jessica, her band, and the crowd were having throughout the hour-long show.
But what’s even clearer is Biig Piig’s path to the top of dance music stardom.
Manchester streaming platform StreamGM unveils four-part creative industry careers podcast
Thomas Melia
A new four-partpodcast by StreamGM featuring some of Greater Manchester’s top creatives has launched with the aim of powering creative careers.
Produced by Rebecca Swarray, a.k.a. ‘RebeccaNeverBecky’ – the founder of the Manchester events and arts collective – this podcast is designed to “ignite and elevate creative careers in music.”
Swarray deep dives into the current Manc music scene and beyond with the help of fellow insiders who vary upon each episode.
There are four parts in this latest series and there’s lots to cover, especially in an industry that’s ever-changing and ever-challenging.
Some of the guests and speakers you can expect to listen to on ‘ICAM’ (In Conversations and Masterclasses)Credit: StreamGM/The Manc Group
Listeners can expect to learn all about ‘Women Behind The Music’ as part of the In Conversations and Masterclasses series with Sophie Bee, Sara Garvey and Kat Brown.
The next episode delves into another key music industry area, ‘Promoters, Venues And Events’, which is broken down by Baz Plug One, Strutty, Tashadean Wood and Liv McCafferty.
‘Artist Development And Management’ features Karen Boardman, Karen Gabay, Damian Morgan, and Via Culpan deep in discussion.
The final episode in this four-part series is ‘Videography And Photography In The Creative Industries’, which sees Johan Reitan, Alice Kanako and Ahmani Vidal talking all things visual.
These four features will be an incredible resource for any creative talents as it put together by professionals for upcoming professionals of any age from any background, race, gender and walk of life.
After all, that’s what is all about, right?
Abbreviated to ‘ICAM’, the podcast is certainly one to check out, with for aspiring artist managers, producers, photographers, promoters—anyone driven to make their mark in music and events.
These podcast sessions understand industry challenges, explore career journeys, creative influences, crisis management and lots more creative field concerns.
You can find the first episode in full down below:
The first episode of the new limited StreamGM podcast.
This run of shows is the second instalment by StreamGM: Greater Manchester’s phenomenal streaming platform dedicated to all things music, nightlife and culture.
Whether you’re a budding creative arts talent or just curious to find out insights into this wonderful innovative industry, you can listen to all the episodes from the series directly on StreamGM HERE.
Elsewhere in Greater Manchester music news, another very special event is kicking off very soon:
Daisy Jackson -
28th December 2022 
