Experts say social media can be detrimental for us.
And in this case, they’re probably right, because you deserve a massive pat on the back if you managed to stop yourself from scrolling on Twitter yesterday and inevitably avoid your eyes being burned with the image of the latest food collaboration that everyone’s talking about.
We mean it when we say everyone’s talking about it too.
Not only has this cursed tweet been retweeted over 70K times, it’s also racked up tens of thousands of comments from people, companies, countries, and more, all wading in on the debate.
Even Greater Manchester Police has got involved with it too, and have confirmed that the matter has been “passed over to our major incident team who deals with cereal killers”, so you know it must be something pretty serious.
ADVERTISEMENT
There’s no denying it’s a violation, but if you’re still not sure what we’re referring to yet, we’ll just say it’s probably not as bad as you’re thinking – or is it?
So, what are we talking about then?
ADVERTISEMENT
Well, yesterday morning just after 9:30am, as we were all minding our own business and cracking on with our day, two iconic British food brands decided it was the perfect time to collaborate, so Weetabix took to Twitter to share a snap of a bowl of its hearty cereal topped with, none other than, Heinz Baked Beans.
And it absolutely broke the internet, with a level of outrage not seen in a long time.
The public, quite rightly, just couldn’t seem to wrap their heads around what they were seeing, with the main question on everyone’s lips – this can’t be serious, right?
ADVERTISEMENT
They’ve got to be having us on here? This is a joke?
Both foods are beloved in Britain, but no one in their right minds is topping their morning Weetabix with baked beans, are they?
It’s a question that remains unanswered at this point, and despite Weetabix’s Assistant Brand Manager revealing to LinkedIn that this whole debacle is one of the reasons why “I love my job”, we’re still none the wiser to concluding whether or not it’s a genuine match-up, or something devised solely for marketing purposes with the intent of getting everyone as wound up as they have.
For everyone’s sanity, we’ll keep our fingers crossed that the latter is true.
But it sounds like sanity might already be out the window anyway, because the official Twitter account of just about every other company you can think of has chipped in with their opinions.
ADVERTISEMENT
Let’s set aside our differences to prosecute this under the Geneva Convention.
National supermarket chain Sainsbury’s response managed to tie it in with last week’s meme of the moment, the Handforth Parish Council Zoom meeting madness, and the Jackie Weaver fan club that followed soon after it.
The north’s even united in agreement that it needs seeing to as well, with Yorkshire Tea willing to report the issue to the police, and Bolton-born bread brand Warburtons being prepared to back them up.
If you need a witness statement, please let us know
And whether you believe it or not, it’s even been deemed a serious enough issue for government authorities, national embassies, the actual country of Israel, the NHS, and the city centre department of our very own Greater Manchester Police, to get involved with too.
The latter informing the public that: “We’ve bean looking into this after a number of complaints today [and] due to its serious nature, we’ve passed it over to our major incident team who deals with cereal killers”.
We've bean looking into this after a number of complaints today. Due to its serious nature, we've passed it over to our major incident team who deals with cereal killers!
We didn’t even scratch the surface with replies to this tweet, as you’d probably be here all day if we had, so head on over to the full thread on Twitter if you want more.
Even though the concept has got all the elements of instant viral fame, you’d never have predicted it would’ve angered the globe quite as much as it has, so we can only imagine what it’s like at the Weetabix and Heinz HQs right now.
All we can say is, it’s massively kicked off and we hope they’re proud of themselves.
Now, that’s enough internet for one day.
Trending
Didsbury favourite Rustik has confirmed its will sadly be closing this month
Danny Jones
West Didsbury favourite Rustik has sadly announced it will be closing for food after a decade at the end of this month.
The beloved Burton cafe and bar has been a staple of the tight-knit foodie neighbourhood since 2015, but now the independent Irish eatery has confirmed that the business will be shutting down permanently in less than a fortnight.
Confirmed on Wednesday afternoon, 17 September, the casual Manc restaurant and hangout informed their loyal followers of the unfortunate news.
Unsurprisingly, their social media has been awash with condolences, collective sadness and support for the local institution.
Posting across all of their accounts, Rustik wrote: “After an unforgettable 10 years on Burton Road, the time has come to close our doors. It’s hard to believe how far we’ve come — never in a million years did we imagine Rustik would grow into what it became.
“From the bottom of our hearts, thank you to every single one of you who walked through our doors and supported us along the way. We poured everything we had — our time, our energy, our lives into making Rustik a space for everyone. And what a ride it’s been.
“From the chaotic, beautiful brunch shifts to late nights dancing on tables to ‘Wagon Wheel’, pushing through the challenges of COVID and helping our community with meals during hard times— we’ve done it all, together.
“To our amazing staff, past and present: thank you for your hard work, your dedication, and the love you brought every single day. You helped build something truly special, and we’ll never be able to thank you enough.
“To the incredible musicians who filled our space with life — keep doing what you do. The noise complaints? 100% worth the unforgettable nights.”
The team go on to detail that the official closing date is Tuesday, 30 September, reiterating that it is “business running as usual until then” and urging fans to “come down, grab your last Rustik fix, and raise a glass with us one final time.”
Signing off with an emotional farewell, they add: “Lastly, a message close to our hearts: please support your local cafes, bars, and independents. Hospitality is tough right now, and they need your support more than ever.
“Thank you for the most incredible decade of our lives. It’s over and out from us.”
It goes without saying that we’re gutted to see Rustik go and know how much it meant not only to the Burton Road community, but also to the Didsbury community, Chorlton and many other Greater Manchester natives.
Review | Villanelle debut: Liam Gallagher’s son’s band release their first track – here’s our review
Danny Jones
Liam Gallagher’s son, Gene, and his band Villanelle, have officially released their debut single to the masses, and since we’re still very much immersing ourselves in everything even remotely to do with Oasis, we thought we’d give this first track a review.
Now, if you’re expecting a familiar Britpop vibe like his dad and uncle used to bash out back in the day, you’d be very wrong…
It’s one thing to settle into something similar to what you’ve grown up around and try to continue a lineage if you’re from a successful family – especially with a legacy as important and influential as the one left by Liam and Noel – but we’re glad to report they’ve done something pretty different.
24-year-old Gene Gallagher and his bandmates Ben Taylor (guitar), Jack Schiavo (bass), and Andrew Richmond (drums) haven’t just tried to do an impression of Oasis; instead, they’ve found their own sound, and while it does give somewhat of an old-school flavour, it’s not what we expected.
It takes literally milliseconds for you to click into realising the vibe they’re going for.
‘Hinge’ is a simplistic but hard-hitting, grungey and dark debut from Villanelle, who, despite having played a number of in-progress songs live over the last year or so, have only just dropped their first studio single.
In fact, they’ve actually taken the admittedly bizarre and unorthodox first steps of having already played live with Liam Gallagher on the Definitely Maybe 30th anniversary tour before they actually released anything people can easily listen to outside of their live performances.
Nevertheless, the young four-piece introduces Villanelle as the latest post-punk outfit amidst the ongoing revival of the classic rock genre.
That is to say that punk is a tried and true classic style of music, not that these lads are trying to sound like The Rolling Stones…
Anyway, we’re getting sidetracked: Villanelle draw plenty of influences from both original and contemporary examples of this sonic subculture, and while it isn’t explosive per se, ‘Hinge’ is short, direct and hits the same formulaic notes.
It’s also fair to say you can hear a bit of the recognisable LG whine in Gene’s vocals at times, too. Listen to it in full down below and see if you agree.
Even the basic found-footage style video fits into the same category.
To call it straightforward isn’t intended as any kind of a diss, by the way – some of our favourite tunes and best artists spearheading the renaissance of the punk scene write like this.
What we will say is that it looks like bloody good fun to both play and listen to in a small, sweaty room, with plenty of pits and people bouncing off the walls.
Gallagher Sr. might be surprised to see his son going for a slightly heavier, more hardcore route with his sound, but he can’t accuse him of forgetting his roots as the child of a ‘Rock ‘N’ Roll Star.’
The boys are actually hitting the road this winter, including a date at The Castle Hotel in the Northern Quarter, if you fancy grabbing a ticket.
You can grab your tickets to see Villanelle on tour HERE, and in the meantime, let us know what you think of their debut track down in the comments.
Emily Sergeant -
10th February 2021 
