Experts say social media can be detrimental for us.
And in this case, they’re probably right, because you deserve a massive pat on the back if you managed to stop yourself from scrolling on Twitter yesterday and inevitably avoid your eyes being burned with the image of the latest food collaboration that everyone’s talking about.
We mean it when we say everyone’s talking about it too.
Not only has this cursed tweet been retweeted over 70K times, it’s also racked up tens of thousands of comments from people, companies, countries, and more, all wading in on the debate.
Even Greater Manchester Police has got involved with it too, and have confirmed that the matter has been “passed over to our major incident team who deals with cereal killers”, so you know it must be something pretty serious.
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There’s no denying it’s a violation, but if you’re still not sure what we’re referring to yet, we’ll just say it’s probably not as bad as you’re thinking – or is it?
So, what are we talking about then?
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Well, yesterday morning just after 9:30am, as we were all minding our own business and cracking on with our day, two iconic British food brands decided it was the perfect time to collaborate, so Weetabix took to Twitter to share a snap of a bowl of its hearty cereal topped with, none other than, Heinz Baked Beans.
And it absolutely broke the internet, with a level of outrage not seen in a long time.
The public, quite rightly, just couldn’t seem to wrap their heads around what they were seeing, with the main question on everyone’s lips – this can’t be serious, right?
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They’ve got to be having us on here? This is a joke?
Both foods are beloved in Britain, but no one in their right minds is topping their morning Weetabix with baked beans, are they?
It’s a question that remains unanswered at this point, and despite Weetabix’s Assistant Brand Manager revealing to LinkedIn that this whole debacle is one of the reasons why “I love my job”, we’re still none the wiser to concluding whether or not it’s a genuine match-up, or something devised solely for marketing purposes with the intent of getting everyone as wound up as they have.
For everyone’s sanity, we’ll keep our fingers crossed that the latter is true.
But it sounds like sanity might already be out the window anyway, because the official Twitter account of just about every other company you can think of has chipped in with their opinions.
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Let’s set aside our differences to prosecute this under the Geneva Convention.
National supermarket chain Sainsbury’s response managed to tie it in with last week’s meme of the moment, the Handforth Parish Council Zoom meeting madness, and the Jackie Weaver fan club that followed soon after it.
The north’s even united in agreement that it needs seeing to as well, with Yorkshire Tea willing to report the issue to the police, and Bolton-born bread brand Warburtons being prepared to back them up.
If you need a witness statement, please let us know
And whether you believe it or not, it’s even been deemed a serious enough issue for government authorities, national embassies, the actual country of Israel, the NHS, and the city centre department of our very own Greater Manchester Police, to get involved with too.
The latter informing the public that: “We’ve bean looking into this after a number of complaints today [and] due to its serious nature, we’ve passed it over to our major incident team who deals with cereal killers”.
We've bean looking into this after a number of complaints today. Due to its serious nature, we've passed it over to our major incident team who deals with cereal killers!
We didn’t even scratch the surface with replies to this tweet, as you’d probably be here all day if we had, so head on over to the full thread on Twitter if you want more.
Even though the concept has got all the elements of instant viral fame, you’d never have predicted it would’ve angered the globe quite as much as it has, so we can only imagine what it’s like at the Weetabix and Heinz HQs right now.
All we can say is, it’s massively kicked off and we hope they’re proud of themselves.
Now, that’s enough internet for one day.
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Mix-up leaves tourists bound for Peak District on a day trip to… Rochdale
Daisy Jackson
Who needs rolling hills and country pubs when you could have *checks notes* roadworks and charity shops?
Well, that’s the situation two people ended up in recently after a mix-up rerouted their trip to the Peak District to Rochdale, of all places.
Thankfully seeing the funny side, Canadian TikTok creator Mackenzie shared a video of the day trip they got stuck with.
The pair of mates had been planning a trip to the honeypot town of Castleton in the Peak District, but accidentally ended up heading over to Castleton in Rochdale instead.
In the light-hearted clip, she says: “This is just a reminder to read the small print when you want to do a spontaneous trip. Because Margarita and I thought we were going to the Peaks, and this is where we are…” while panning to the sight of some roadworks.
She continued: “We thought we were going to see gorgeous green hills. Nope.
“Anyways, come with us on our Castleton Manchester, not Peak District adventure.”
They visited Springfield Park, went to a pub to eat onion rings (with a random giant dog staring at them), erm… went to a charity shop, and looked at some houses.
Okay so not quite the Peak District paradise they were picturing.
One person commented: “Absolutely howling. Come all the way from America to end up in Rochdale” (Mackenzie stressed in her reply that she lives in Manchester and also, is Canadian).
Another said: “It’s the Springfield park for me”
Someone else suggested: “Rochdale should rename all of its areas to encourage more tourists. Hahah”
Dying to know if these girls ever made it to Castleton, Derbyshire.
Travel warning issued as Manchester braces for busiest day of the year so far
Daisy Jackson
A ‘plan ahead’ travel warning has been issued for this weekend as the Manchester Marathon brings the busiest day of the year so far on the tram network.
Tens of thousands of people will hit the streets to take part in the race itself, with thousands more cheering them on from the sidelines.
This year’s Manchester Marathon route takes 36,000 runners through Sale, Stretford and Timperley before finishing up at a new finish line on Oxford Road – and there’ll be some big changes to your usual travel routes to accommodate this.
TfGM has said that Bee Network trams will be very busy before, during and after the 26.2 mile race, especially in Manchester and Trafford, with a number of road closures in place too.
Taking place on Sunday 27 April, the Manchester Marathon will coincide with Manchester’s popular St George’s Day parade which starts and ends across town around Oldham Road and Great Ancoats Street.
People are being encouraged to plan their journeys carefully this weekend, as it’s expected to be the busiest day of the year on the Bee Network trams.
The Manchester Marathon last year set a new personal best for the tram network, with 175,000 tram journeys racked up – the highest ever recorded on a single Sunday.
Trams will be the best choice to get around the Manchester Marathon course with key stops along the route including Sale, Timperley and Chorlton.
Many road closures will also be in place but at different times of day, so make sure you check HERE for the latest.
This will impact bus services, which will be on diversion from 8am until the end of service on Sunday, with traffic and congestion expected on surrounding roads.
Runners heading to the start line will only be able to access the athletes’ village from Old Trafford and Trafford Bar tram stops up until 9am. Participants arriving after 9am should get off at Wharfside or Exchange Quay instead.
Metrolink is promising to deploy as many double trams as possible across the network, with additional services between Piccadilly and Timperley.
As for other modes of transport, those who wish to drive should make us of Park and Ride facilities where possible; and those on the train should note that Salford Central remains closed with bus replacements in place.
Danny Vaughan, Chief Network Director at TfGM said: “The Manchester Marathon is a highlight of the Manchester city centre calendar and our job is to make sure everyone can get to and from the event as smoothly as possible.
“We want everyone to have a great day – whether they are taking on the run themselves or cheering on a friend or loved one – and would urge people to plan their journey in advance, leave plenty of time and check the Bee Network app or website for the most up-to-date information.
“The start and finish lines will be especially busy so if you are coming to watch you may be better off catching the tram to Sale, Timperley or Chorlton, grabbing a coffee and claiming afront row seat to cheer runners on.
“Using public transport is the best way to avoid congestion and delays – and with Tap and Go contactless payments it’s never been easier or more seamless to get around Greater Manchester by bus and tram.”
Passengers can now travel seamlessly between bus and tram and pay for their journey by tapping on when boarding a bus without the need for a ticket, making it the quickest and easiest way to pay for travel.
People travelling on Bee Network buses on Marathon Day can simply tap in and pay £5 for the day on as many buses as they need and just £4.90 on the tram. You can use all Bee Network buses as much as you want all day from just £5.40*.
Kirsty Wilde, Operations Director, from Manchester Marathon organisers A.S.O. UK, said: “The TfGM tram service is an invaluable part of our event, which allows thousands of participants and supporters to navigate around the city. With a record-breaking 36,000 participants set to take part on Sunday 27th April – and more exciting activities taking place over the weekend as a whole – we’re anticipating a rise in tram journeys, which will subsequently bring economic benefits to local vendors, the hospitality sector, and retail businesses.
“We’d like to thank Transport for Greater Manchester for its continued hard work helping to facilitate what will be the largest event yet, and would also like to say a big thank you to the residents and businesses across Greater Manchester for their understanding and support.”
Emily Sergeant -
10th February 2021 
