Experts say social media can be detrimental for us.
And in this case, they’re probably right, because you deserve a massive pat on the back if you managed to stop yourself from scrolling on Twitter yesterday and inevitably avoid your eyes being burned with the image of the latest food collaboration that everyone’s talking about.
We mean it when we say everyone’s talking about it too.
Not only has this cursed tweet been retweeted over 70K times, it’s also racked up tens of thousands of comments from people, companies, countries, and more, all wading in on the debate.
Even Greater Manchester Police has got involved with it too, and have confirmed that the matter has been “passed over to our major incident team who deals with cereal killers”, so you know it must be something pretty serious.
ADVERTISEMENT
There’s no denying it’s a violation, but if you’re still not sure what we’re referring to yet, we’ll just say it’s probably not as bad as you’re thinking – or is it?
So, what are we talking about then?
ADVERTISEMENT
Well, yesterday morning just after 9:30am, as we were all minding our own business and cracking on with our day, two iconic British food brands decided it was the perfect time to collaborate, so Weetabix took to Twitter to share a snap of a bowl of its hearty cereal topped with, none other than, Heinz Baked Beans.
And it absolutely broke the internet, with a level of outrage not seen in a long time.
The public, quite rightly, just couldn’t seem to wrap their heads around what they were seeing, with the main question on everyone’s lips – this can’t be serious, right?
ADVERTISEMENT
They’ve got to be having us on here? This is a joke?
Both foods are beloved in Britain, but no one in their right minds is topping their morning Weetabix with baked beans, are they?
It’s a question that remains unanswered at this point, and despite Weetabix’s Assistant Brand Manager revealing to LinkedIn that this whole debacle is one of the reasons why “I love my job”, we’re still none the wiser to concluding whether or not it’s a genuine match-up, or something devised solely for marketing purposes with the intent of getting everyone as wound up as they have.
For everyone’s sanity, we’ll keep our fingers crossed that the latter is true.
But it sounds like sanity might already be out the window anyway, because the official Twitter account of just about every other company you can think of has chipped in with their opinions.
ADVERTISEMENT
National supermarket chain Sainsbury’s response managed to tie it in with last week’s meme of the moment, the Handforth Parish Council Zoom meeting madness, and the Jackie Weaver fan club that followed soon after it.
The north’s even united in agreement that it needs seeing to as well, with Yorkshire Tea willing to report the issue to the police, and Bolton-born bread brand Warburtons being prepared to back them up.
And whether you believe it or not, it’s even been deemed a serious enough issue for government authorities, national embassies, the actual country of Israel, the NHS, and the city centre department of our very own Greater Manchester Police, to get involved with too.
The latter informing the public that: “We’ve bean looking into this after a number of complaints today [and] due to its serious nature, we’ve passed it over to our major incident team who deals with cereal killers”.
Wow.
ADVERTISEMENT
We didn’t even scratch the surface with replies to this tweet, as you’d probably be here all day if we had, so head on over to the full thread on Twitter if you want more.
Even though the concept has got all the elements of instant viral fame, you’d never have predicted it would’ve angered the globe quite as much as it has, so we can only imagine what it’s like at the Weetabix and Heinz HQs right now.
All we can say is, it’s massively kicked off and we hope they’re proud of themselves.
Now, that’s enough internet for one day.
Trending
Pubs can extend their opening hours if England make it to the Euro 2024 semi-finals
Emily Sergeant
Pubs are to be permitted to extend their opening hours if England make it through to the semi-finals of EURO 2024 this summer.
With the Premier League, and the English and Scottish football leagues, all drawing to a close over the next couple of weeks, our nations are already looking ahead to what is gearing up to be a massive summer of sport – with both the UEFA EURO 2024, and the 2024 Olympics coming up before August is out.
And now, it’s been revealed by Home Secretary James Cleverly that if either England or Scotland’s mens national football teams make it to the semi-final of European football’s flagship tournament, then pubs will be allowed to stay open for longer.
But, there’s a bit of a catch… because isn’t there always?
The Government has said that venues will be allowed to stay open for an extra two hours on match days if either or both teams reach the last four or the final of the competition, but this only applies to pubs that already have a license to open until 11pm anyway.
The move to extend opening hours comes after a consultation at the end of last year, and is hoped to provide a boost to the hospitality industry – which has notably been hit hard during the ongoing cost of living crisis.
The Home Secretaries in England and Wales, under Section 172 of the Licensing Act 2003, can make an order relaxing licensing hours to mark occasions of “exceptional national significance”, but the Scottish and Northern Irish Governments have to set their own rules.
“We have listened to the public through our consultation,” explained Home Secretary James Cleverley, “and we will be extending pub licensing hours should England or Scotland reach the semi-finals or final of Euro 2024.”
The EURO 2024 semi-finals are to be held on Tuesday 9 and Wednesday 10 July / Credit: UEFA
Mr Cleverley said the move will “allow friends, families and communities to come together for longer to watch their nation hopefully bring it home”.
This legislation is set to be laid in Parliament today (Wednesday 8 May) to ensure there is enough time for it to be debated and passed before the tournament begins on Friday 14 June, the Government has confirmed.
Blue Peter is launching a FREE book club for kids at Manchester’s Central Library
Emily Sergeant
Blue Peter is launching a book club for kids right here in Manchester later this month, and it’s free for everyone to get involved with.
Book-loving mini Mancs are in for a real treat in a couple of weeks time, as the iconic BBC children’s TV series is partnering with Manchester Libraries and The Reading Agency for an exciting new project called ‘Blue Peter Book Club Live’.
Officially kicking off at the Central Library in the heart of Manchester city centre next Saturday (18 May) Blue Peter Book Club Live is set to be a “fun-filled event” that’s open to all.
It's official! The Blue Peter Book Club is launching live from Manchester Central Library. 💙
— Manchester City Council (@ManCityCouncil) May 8, 2024
Not only will kids get to discover a whole host of “brilliant books” and “celebrate the joy and adventure of reading” with guest authors Eve Ainsworth, and the Children’s Laureate Joseph Coelho, but there’ll also be the chance to meet Blue Peter presenters Abby, Joel, and Shini, along with Henry the Blue Peter Dog, at the free event too.
CBeebies presenters George Webster and Gyasi Sheppi will also be there to take families on some “enchanting escapades” with magical story time sessions.
Creative crafts, masses of books, and the opportunity to meet some classic book characters like Alice, the Mad Hatter, Willy Wonka, Peter Pan, and more, are also set to make the library “come to life”.
Blue Peter is launching a free book club for kids in Manchester / Credit: BBC & The Reading Agency
The Blue Peter Book Club ‘Badge Trail’ also launches on the day too, and it challenges children to discover special Blue Peter badges on display in 12 different cultural venues across Manchester – with a bonus badge in the Blue Peter Garden in Salford, and some exciting prizes up for grabs.
Beyond the launch event, a series of ‘Book Hunt events will also be coming to “unexpected settings” in Manchester’s parks and open spaces throughout the summer too, and schools across the Greater Manchester region can also join in with Blue Peter Book Club Live by using activity packs and reading resources developed by The Reading Agency to create a “nationwide celebration”.
Ahead of the event next weekend, Councillor John Hacking, who is the Executive Member for Skills Employment and Leisure at Manchester City Council, has called Blue Peter’s new book club a “magnificent initiative”.
Blue Peter Book Club Live will kick-off with a launch event at Manchester Central Library / Credit: Ricardo (via Flickr)
“We are thrilled to be hosting this exciting book event alongside our partners in the iconic Central Library,” Cllr Hacking commented.
“The book club is a magnificent initiative to inspire a love of reading and creativity to get our children engaged and excited by books, and this launch event is one that families with young children will not want to miss.”