Experts say social media can be detrimental for us.
And in this case, they’re probably right, because you deserve a massive pat on the back if you managed to stop yourself from scrolling on Twitter yesterday and inevitably avoid your eyes being burned with the image of the latest food collaboration that everyone’s talking about.
We mean it when we say everyone’s talking about it too.
Not only has this cursed tweet been retweeted over 70K times, it’s also racked up tens of thousands of comments from people, companies, countries, and more, all wading in on the debate.
Even Greater Manchester Police has got involved with it too, and have confirmed that the matter has been “passed over to our major incident team who deals with cereal killers”, so you know it must be something pretty serious.
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There’s no denying it’s a violation, but if you’re still not sure what we’re referring to yet, we’ll just say it’s probably not as bad as you’re thinking – or is it?
So, what are we talking about then?
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Well, yesterday morning just after 9:30am, as we were all minding our own business and cracking on with our day, two iconic British food brands decided it was the perfect time to collaborate, so Weetabix took to Twitter to share a snap of a bowl of its hearty cereal topped with, none other than, Heinz Baked Beans.
And it absolutely broke the internet, with a level of outrage not seen in a long time.
The public, quite rightly, just couldn’t seem to wrap their heads around what they were seeing, with the main question on everyone’s lips – this can’t be serious, right?
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They’ve got to be having us on here? This is a joke?
Both foods are beloved in Britain, but no one in their right minds is topping their morning Weetabix with baked beans, are they?
It’s a question that remains unanswered at this point, and despite Weetabix’s Assistant Brand Manager revealing to LinkedIn that this whole debacle is one of the reasons why “I love my job”, we’re still none the wiser to concluding whether or not it’s a genuine match-up, or something devised solely for marketing purposes with the intent of getting everyone as wound up as they have.
For everyone’s sanity, we’ll keep our fingers crossed that the latter is true.
But it sounds like sanity might already be out the window anyway, because the official Twitter account of just about every other company you can think of has chipped in with their opinions.
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Let’s set aside our differences to prosecute this under the Geneva Convention.
National supermarket chain Sainsbury’s response managed to tie it in with last week’s meme of the moment, the Handforth Parish Council Zoom meeting madness, and the Jackie Weaver fan club that followed soon after it.
The north’s even united in agreement that it needs seeing to as well, with Yorkshire Tea willing to report the issue to the police, and Bolton-born bread brand Warburtons being prepared to back them up.
If you need a witness statement, please let us know
And whether you believe it or not, it’s even been deemed a serious enough issue for government authorities, national embassies, the actual country of Israel, the NHS, and the city centre department of our very own Greater Manchester Police, to get involved with too.
The latter informing the public that: “We’ve bean looking into this after a number of complaints today [and] due to its serious nature, we’ve passed it over to our major incident team who deals with cereal killers”.
We've bean looking into this after a number of complaints today. Due to its serious nature, we've passed it over to our major incident team who deals with cereal killers!
We didn’t even scratch the surface with replies to this tweet, as you’d probably be here all day if we had, so head on over to the full thread on Twitter if you want more.
Even though the concept has got all the elements of instant viral fame, you’d never have predicted it would’ve angered the globe quite as much as it has, so we can only imagine what it’s like at the Weetabix and Heinz HQs right now.
All we can say is, it’s massively kicked off and we hope they’re proud of themselves.
Now, that’s enough internet for one day.
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IDLES frontman Joe Talbot set for ’10 Songs That Made Me’ interview at AO Arena
Danny Jones
Cult favourite frontman Joe Talbot of IDLES fame is set to for an eye-opening sit-down interview as part of AO Arena’s ’10 Songs That Made Me’ series.
The lead singer of the politically-charged post-punk band will be joining the in-conversation event opposite BBC 6 Music host and popular radio host, full stop, Chris Hawkins.
Having often drifted into hardcore, art rock and even spoken word at times, Joe Talbot and co. have become known for the cutting lyricism and insightful songwriting in general, so we can only assume that diving into his own musical influences will be just as riveting.
Joining his fellow audophile on stage at the city’s legendary live music and entertainment venue this November, Talbot and Hawkins will be running through the tracks that quite literally helped create the musician we know today.
According to the AO, the arena will host an in-depth chat with the provocative 41-year-old artist as he walks Chris Hawkins through “the most important musical chapters of his life, his stunning musical journey from resident DJ at one of Bristol’s hottest clubs, through to headlining Glastonbury festival.”
It is quite the career he’s had when you break it down.
They go on to promise “raw honesty and trademark wit” as Joe reflects on the record, acts and cultural moments that shaped him as a young performer before breaking onto the scene with IDLES.
As for the ’10 Songs That Made Me’ series itself, it may be what it says on the tin, but most interestingly, being in the crowd and hearing it from each different group/individual changes the experience entirely.
“More than a story of success—it’s a journey of resilience, passion, and community”, they go on to add. “Expect an evening of candid conversation, unexpected anecdotes, and deep dives into the music that has not only defined Joe’s career but also resonated with millions around the world.
If you’re fans of the band or Talbot, in particular, you’ll already know they’re great orators; plus, if you caught even a small clip from his own fledgling Oh Gatekeeper podcast, you’ll know he loves nothing more than diving deep into tunes that shape not just the audio landscape but people at their core.
Just casually getting the lead singer of The Strokes on for in the first season, as you do…
On a personal note, we’ve watched the IDLES x Grammy Museum interview on multiple ocassions at this point, and know how much artistry there is behind everything they do.
The same goes for Talbot, specifically – there’s no doubt about that.
If you’re interested in being part of the audience for Joe Talbot’s in conversation event with Chris Hawkins as part of ’10 Songs That Made Me’, tickets for the date at AO Arena on Tuesday, 25 November are live now, and you can grab yours via Skiddle right HERE.
Last but not least, special mention goes to the interviewing expert himself, whose recent chat with Tim Burgess about The Charlatans getting back into the studio is also well worth a listen.
Tune in to 6 Music from 1pm today, @Tim_Burgess is my very special guest and rumour has it that we might get to hear a brand new Charlatans track… pic.twitter.com/vzoGDnvS7G
Daddy Issues started as a six-part comedy series on BBC Three that turned out to be such a genuinely laugh-out-loud smash hit, garnering rave reviews along the way with viewers calling it ‘absolutely hysterical’, that it was renewed for a second season.
Two million viewers tuned in to the first episode of the show, with an average audience across the series of 1.6 million over 28 days.
Daddy Issues follows Gemma, played by Manchester actress Aimee Lou Wood – who is most-known for her role on Netflix’s Sex Education – who lives for the weekend when she can ‘get blasted and party hard’ in Stockport, but after joining the mile-high club with a random hook-up on her way back from a holiday to Portugal, she finds out she’s pregnant.
First look images for Daddy Issues series 2 starring Aimee Lou Wood and David Morrissey revealed 👀
Set in Stockport, the comedy sees Gemma coming to terms with life as a mum and Malcolm as a grandad👶
The pregnancy couldn’t have come at a worse time for Gemma, as the only person she has left in her life is her dad Malcolm – played by David Morrissey – who is ‘kind hearted but useless’.
Gemma and her dad end up living together in Gemma’s flat, as she needs support at a critical time in a woman’s life… and he needs help microwaving rice without it exploding.
And now, ahead of the show returning to BBC iPlayer, BBC One, and BBC Three later this year for its second series, an exclusive set of pictures have been released to the public showing Gemma and Malcom grappling with the new addition to the family – Gemma’s daughter, baby Sadie.
The BBC releases first look images for second series of popular Stockport-set sitcom Daddy Issues / Credit: BBC
Series two shows Gemma coming to terms with life as a new mum, while Malcolm is just thrilled to be a grandad.
David Fynn, Sharon Rooney, Sarah Hadland, Taj Atwal, and Cora Kirk are just some of the other famous names and rising star actors who form part of the Daddy Issues cast, alongside Wood and Morrissey.
From dating disasters and failed romances, through to toxic friendships and messy family dynamics, the show is a big-hearted story about a father and daughter, and the reality of facing up to parenthood – at any stage of life.
Emily Sergeant -
10th February 2021 
