Experts say social media can be detrimental for us.
And in this case, they’re probably right, because you deserve a massive pat on the back if you managed to stop yourself from scrolling on Twitter yesterday and inevitably avoid your eyes being burned with the image of the latest food collaboration that everyone’s talking about.
We mean it when we say everyone’s talking about it too.
Not only has this cursed tweet been retweeted over 70K times, it’s also racked up tens of thousands of comments from people, companies, countries, and more, all wading in on the debate.
Even Greater Manchester Police has got involved with it too, and have confirmed that the matter has been “passed over to our major incident team who deals with cereal killers”, so you know it must be something pretty serious.
There’s no denying it’s a violation, but if you’re still not sure what we’re referring to yet, we’ll just say it’s probably not as bad as you’re thinking – or is it?
So, what are we talking about then?
Well, yesterday morning just after 9:30am, as we were all minding our own business and cracking on with our day, two iconic British food brands decided it was the perfect time to collaborate, so Weetabix took to Twitter to share a snap of a bowl of its hearty cereal topped with, none other than, Heinz Baked Beans.
And it absolutely broke the internet, with a level of outrage not seen in a long time.
The public, quite rightly, just couldn’t seem to wrap their heads around what they were seeing, with the main question on everyone’s lips – this can’t be serious, right?
They’ve got to be having us on here? This is a joke?
Both foods are beloved in Britain, but no one in their right minds is topping their morning Weetabix with baked beans, are they?
It’s a question that remains unanswered at this point, and despite Weetabix’s Assistant Brand Manager revealing to LinkedIn that this whole debacle is one of the reasons why “I love my job”, we’re still none the wiser to concluding whether or not it’s a genuine match-up, or something devised solely for marketing purposes with the intent of getting everyone as wound up as they have.
For everyone’s sanity, we’ll keep our fingers crossed that the latter is true.
But it sounds like sanity might already be out the window anyway, because the official Twitter account of just about every other company you can think of has chipped in with their opinions.
Let’s set aside our differences to prosecute this under the Geneva Convention.
National supermarket chain Sainsbury’s response managed to tie it in with last week’s meme of the moment, the Handforth Parish Council Zoom meeting madness, and the Jackie Weaver fan club that followed soon after it.
The north’s even united in agreement that it needs seeing to as well, with Yorkshire Tea willing to report the issue to the police, and Bolton-born bread brand Warburtons being prepared to back them up.
If you need a witness statement, please let us know
And whether you believe it or not, it’s even been deemed a serious enough issue for government authorities, national embassies, the actual country of Israel, the NHS, and the city centre department of our very own Greater Manchester Police, to get involved with too.
The latter informing the public that: “We’ve bean looking into this after a number of complaints today [and] due to its serious nature, we’ve passed it over to our major incident team who deals with cereal killers”.
We've bean looking into this after a number of complaints today. Due to its serious nature, we've passed it over to our major incident team who deals with cereal killers!
We didn’t even scratch the surface with replies to this tweet, as you’d probably be here all day if we had, so head on over to the full thread on Twitter if you want more.
Even though the concept has got all the elements of instant viral fame, you’d never have predicted it would’ve angered the globe quite as much as it has, so we can only imagine what it’s like at the Weetabix and Heinz HQs right now.
All we can say is, it’s massively kicked off and we hope they’re proud of themselves.
Now, that’s enough internet for one day.
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Kalvin Phillips is reportedly set to be reintegrated into the Manchester City squad
Danny Jones
Long-exiled Manchester City player Kalvin Phillips is reportedly on the verge of being reintegrated into Pep Guardiola’s squad this season.
The ex-Leeds United star, who signed for the Blues back in 2022, has still only made just 16 appearances for the club, but could now be eyeing up a potential renaissance.
Man City have made plenty of signings this year, but with a number of outgoings and several injuries in key positions, it looks like there could be an avenue for the one-time England international to fight his way back into the team.
As per Telegraph Sport‘s Mike McGrath, Kalvin Phillips is set to be reintroduced to City’s 25-man Premier League selection; the question is, can he make it into a first-team XI?
🚨 EXCLUSIVE: Kalvin Phillips has chance to resurrect career at the Etihad Stadium after failed loan spells with Ipswich and West Ham
According to McGrath, Phillips will be “given a chance to resurrect his career at the Etihad Stadium” with the meat and potatoes of the 2025/26 campaign still yet to get properly underway.
Now 29, the Yorkshireman is well and truly within the crucial ‘prime’ years as an athlete, and after such an extended period on the sidelines, he’ll be more motivated than anyone to get his career back on track.
The central defensive midfielder – who was formerly considered a key cog in the middle of the park for Leeds – has spent two loan spells away from the Etihad, but neither really worked out for the undeniably talented footballer.
Having joined West Ham for the latter portion of the 23/24 term and spending the last 12 months on loan at struggling Ipswich Town, his time at both clubs was pretty forgettable, punctuated by little more than a couple of unfortunate red cards and more time on the bench.
Speaking to Sky Sports fairly recently, he confessed that the last couple of years have been very difficult and was visibly emotional discussing his struggles since moving to Man City.
It’s also worth noting that Guardiola himself has admitted to feeling “so bad” for Kalvin Phillips’ situation – perhaps why he now looks like he could be given a second chance.
CDM-wise, Rodri and Nico González are considered the go-to options, but Stockport-born Rico Lewis and Mateo Kovačić have also been used in the role.
Once again, although Man City face somewhat of an injury crisis ahead of the Manchester derby this weekend, any prolonged absences could at least see an opportunity arise for the forgotten man.
What do you make of Kalvin Phillips’ chances of being restored to the Manchester City squad and maybe even putting himself back into national team contention ahead of the World Cup?
Featured Images — Sky Sports (screenshot via YouTube)/pantkiewicz (via Flickr)
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Manchester United are now investigating the curious case of… the missing boots?
Danny Jones
Manchester United Women have been left with work to do in their Champions League qualifier and might need to have a word with kit staff too, as the administration is now said to be investigating how a bag of boots went missing ahead of the crucial match.
Now this is the sort of stuff you really couldn’t write…
Yes, unbelievably, global footballing giants Man United had to quite literally pop to the shops to buy new football boots after a reported 13-15 pairs were lost before their first leg against Norwegian side, SK Brann Kvinner.
As per the likes of The Athletic and The Guardian‘s women’s football writer, Tom Garry, the majority of the players were left without anything to play in, resulting in the travelling squad having to go and buy replacements.
Manchester United were defeated 1-0 by Brann in the Women’s Champions League third qualifying round on Thursday after some of the squad’s football boots were lost on the way to Norway.
During the side's journey to the city of Bergen, where Brann are based, for the first leg of… pic.twitter.com/NjyaalHinJ
Citing Reuters as his primary source, Garry detailed how a bag containing several players’ boots disappeared during the journey to the game in Bergen on Thursday evening.
As a result, United are now investigating exactly how the boots went missing.
Marc Skinner’s side went on to lose the game by a single goal scored a quarter of an hour from the end in the third qualifying round, but remain confident they can turn the tide in the decisive knockout tie upon returning home to Leigh Sports Village on 18 September.
They are said to have arrived at a local shop, Torshov Sport, around three hours before kick-off (4:30pm local time), grabbing 15 pairs of boots and 20 sets of shin pads in total. Speaking to BBC Sport, owner Andre Gullord said they paid nearly £4,000 for the last-minute kit haul.
“We are a big store, but they were very lucky we had enough boots in stock that were the right size”, he said, adding that “they paid between £200 and £230 for each pair of boots and £30 for the shin guards.”
Quipping that they catered to the odd native player in the past but never a full team, he went on to joke: “Maybe we should have told them we only had boots with no studs to help the local team!”
It does give frantic pre-match Sunday league antics, doesn’t it?
city not getting bunnys visa, our plane catching on fire and united boots going missing oh i love the chaos of wsl in the uwcl https://t.co/mNTh83p0av
Many supporters have found it hard to believe how a sporting organisation as huge as the Red Devils can find itself in such unlikely circumstances.
Then again, unexpected and as yet inexplicable stuff like this can happen to anyone – even a sporting franchise as established and well-staffed as Manchester United.
It wasn’t all chaos and frustration, though; not only was it a record-breaking night in terms of attendance, but another plus was the midfield play from new signing Jess Park, who joined in a sensational swap deal with rivals Man City on deadline day. You can see the highlights from the game HERE.
🙌 16,019 at Brann Stadion 🇳🇴
A new attendance record for women’s football in Norway and for any UEFA women’s club qualifier 🤩#UWCLpic.twitter.com/YtlScWXewt