In a very short period of time, Uber outclassed typical cab services and became a leader in the ride-sharing market, leaving the competition speechless and wondering how it achieved such a fast and outstanding success.
In a very short period of time, the company outclassed typical cab services and became a leader in the ride-sharing market, leaving the competition speechless and wondering how it achieved such a fast and outstanding success.
There are multiple reasons behind it. The investigation of all those causes, along with a wider understanding of the markets and their demands, can allow many other startups to get inspired and understand the mechanics of operating a successful business in modern times.
Uber made it convenient
One of the main reasons why Uber became so popular was its focus on people’s convenience. First of all, Uber made it easy for clients to order a ride since it operates on the internet – all they need is the Uber app.
Moreover, it also made it convenient for potential employees to start working for the company, as all they really need is a car, a driving license, and the will to work. The car doesn’t even have to belong to them – they can simply click here.
The lesson to take from this point is to think about what people care about the most: In this case, it was the convenience of services and saving valuable time.
Uber found the answer to existing problems
Uber did an outstanding job identifying the existing need in society for fast, on-demand transportation services operated through the internet. The founders realised the problems with public transportation in big cities, as well as the typically poor service of cab companies and their high prices, and decided to create a service that will be new, fresh, and deprived of those issues.
Understanding the popularity of Uber through the lens of finding a demand for the product can help many startups make their first steps in any field.
Uber was the first of its kind
Uber became so popular because it was something new. As the first ride-sharing company, the firm established a strong brand presence and recognition for the years to come.
Similarly, a good startup should not try to follow other companies’ example, but instead, they should find a new path allowing them to carve out their own share of the market and create a unique imperium.
The three advantages above might explain why Uber became so popular in a very short period of time. Now, the question is: will this success last?
Uber growth problem
For a while now, Uber has been facing a lot of criticism due to its aggressive growth strategy.
As we all have read in the press, Uber uses questionable tactics to acquire new drivers and clients and to convert clients into regular users. The company has a history of fighting with individual governments that want to impose their own rules on Uber’s ride-sharing services.
Needless to say, these actions did not please everyone, and many regulators around the world decided to sanction Uber for its violations of local laws.
Cease-and-desist letter from the California Public Utilities Commission
For instance, in December 2015, the California Public Utilities Commission sent a cease-and-desist letter to Travis Kalanick, the CEO of Uber, and ordered him to halt the company’s operations in California. The specific reason for that was the fact that Uber was using its drivers in California without having a proper license required for ride-sharing companies.
What’s even more striking about this matter is that Kalanick responded by saying that it would be impossible to comply with such a request from the regulator. In other words, Uber refused to obey the cease-and-desist order and managed to continue operating normally.
How Uber creates favouritism
Uber further angered its critics when it revealed its “Greyball” program, which makes it possible to create unique fingerprinting tools designed to identify local regulators who are working on stopping Uber’s illegal operations around the world. Moreover, Uber has been accused of using these identifying tools to block these regulators from booking cars via its app.
What’s even more concerning is that apparently, the company keeps this operation secret and intentionally hides its existence from both drivers and clients. This lack of transparency has made many people suspicious about what else is hidden behind the walls of this company that we are not privy to know.
#DeleteUber
One of the most recent negative things that happened to Uber was a promotional campaign titled #DeleteUber, which urged clients and potential clients to unsubscribe from the app due to the unfair treatment taken against users who criticized Trump’s refugee ban as well as the immigration ban on people coming to the US from seven predominantly Muslim countries.
Essentially, after many celebrities expressed their discontentment with Trump’s decision through Twitter, taxi drivers in New York decided to support them by staying away from JFK Airport in a protest against the ban.
Uber took advantage of the protest and turned off surge pricing, thereby reducing the cost of its service to a level lower than that offered by cab companies and other ride-sharing services operating in New York that were not taking part in the strike. Uber later apologised for this action, however, this is just one example of how the company has been treating its clients in general.
The Bottom Line
The truth is that regardless of the dubious business practices used by Uber in the past, it is still the best ride-sharing company in the world, and there simply aren’t that many great alternatives to dethrone it.
Sure, in some regions of the world Lyft or Bolt may have a chance of becoming as popular as Uber, or even be considered to be better, but on the global scale, Uber is dominant, and it looks like it’s going to stay that way for the foreseeable future.
This is because it was the first company of its kind, which allowed it to amass capital much earlier than its competitors. Thanks to its early arrival, most people now associate ride-sharing with Uber — the word has even become a verb synonymous with hailing a ride other than a yellow cab!
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Burger King is giving away FREE vegan burgers to meat lovers to prove how ‘tasty’ they are
Emily Sergeant
Reckon you could swap out meat for a vegan alternative?
Now we know there’ll be droves of meat-lovers who read that question with their noses turned up, immediately dismissing the possibility that it would ever be something they’d consider… but what if we told you it was free?
That’s right – Burger King has announced that for the next week or so, it’ll be delivering its delicious Vegan Royale burgers to meat-loving customers for free, all with the aim of giving them a chance to experience just how tasty and satisfying plant-based foods can be, and prove that they won’t miss out by giving it a go.
The Vegan Royale is Burger King’s take on its legendary Chicken Royale burger, and sees a crispy vegan patty – that’s meant to be an alternative to chicken – topped with iceberg lettuce, vegan mayo, and crowned with a toasted sesame seed bun.
Burger King is giving away free vegan burgers to meat lovers to prove how ‘tasty’ they are / Credit: Burger King UK
The fast food chain‘s campaign is in partnership with The Vegetarian Butcher, and comes as shocking new research has revealed that more than 40% of meat eaters admit to having never tasted a plant-based burger.
On the other hand, that same research also found that the UK appears to eb embracing plant-based foods more than ever, as nearly 60% of the population say that are open to trying it.
67% of those who once thought plant-based food wasn’t for them say a great meat alternative burger was what changed their mind – so maybe this is what the Vegan Royale can be for you, if you’re willing to give it a chance.
So, to give hungry customers a taste of what the fuss is all about, Burger King will be offering anyone who orders on UberEats or Just Eat, with a minimum spend of £20, a Vegan Royale burger for free of charge along with the rest of their order.
But you’ll need to be quick though, as this tasty offer is only available until Tuesday 8 July.
Featured Image – Burger King UK
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The latest on Salford Red Devils financial situation as ‘winding-up’ petition is adjourned
Danny Jones
The current situation at Salford Red Devils is far from ideal, with the rugby league team currently owing hundreds of thousands of pounds in debt, not to mention facing further stress over finances with players owed wages, key personnel leaving and remaining uncertainty over future ownership.
So, why is the board expressing reassurance among supporters following the recent adjournment of a ‘winding-up’ petition, and what exactly does this mean?
It is no doubt a complex issue, but with the season concluding in October and the Greater Manchester club essentially being given a stay of execution, for lack of a better phrase, it’s possible that a corner could hopefully be turned soon.
Here’s everything we know so far about the situation in Salford and where the Red Devils’ finances are currently at.
Salford Red Devils’ finances and more – explained
For a start, they’re late on payroll again this month.
Salford Red Devils players have been told they will not receive their salaries today.https://t.co/ofHTR0uZyN
According to recent reports, Salford Red Devils owe more than half a million pounds to His Majesty’s Revenue and Customs (HMRC) at present, with current estimates said to be in the region of £600,000.
The Super League side has fallen into debt due to a number of factors: their own performance as a business, cuts to local funding and a period of spending in terms of recruitment and pre-season preparation under the assumption of a subsidy from Salford City Council (SCC).
However, this would-be uplift – despite it being promised late last year – never came as the Council (having already provided £315k in ‘immediate’ financial aid back in March 2024) U-turned on the decision after it was revealed further backing was not in the budget.
SCC ended up owing around £2 million itself after stepping in to save both SRD and fellow rugby league outfit Swinton Lions, handing out loans to both clubs even prior to purchasing Salford Community Stadium and the surrounding area.
The Council ultimately shelled out north of £7.7m to buy the ground and sever commercial ties with previous owners, Peel. They had hoped to further alleviate pressure on the club, but Salford Red Devils (SRD) had already spent the money they were expecting to receive on new players, training and more.
SRD were then told to sell off a number of players by the league.
With all this in mind, something called a ‘winding-up’ petition – basically a document sent by creditors that demands the immediate liquidation of a company/organisation that owes them money – was filed by HMRC back in May, with the tax authorities demanding payment of the outstanding sum.
However, special dispensation appears to have been made not only due to the complicated and unforeseen circumstances Salford have faced along the way, but also for the sake of the Rugby Football League (RFL) itself, with the Red Devils still seen as a valuable sporting and community asset.
One of those unexpected twists was the takeover by a new consortium led by Dario Berta, whose investment failed to clear in time and resulted in the club being hit with the financial sustainability problem that saw them cutbacks.
In a small bit of good fortune, it has now been decided that the petition to liquidate the SRD has been postponed, though not indefinitely.
As expected, there is good news that the winding-up petition filed by HMRC against Salford Red Devils has been successfully adjourned by the club's representatives in London until after the season has finished in September.
It's important to focus on supporting Salford as they…
— The Game Caller 🗣🎙📻 (@TheGameCaller) June 25, 2025
What could happen next?
The date for coughing up what debt they owe to the tax authorities has now been pushed back to September, meaning they have until then to find the finances, or else they could very well be made insolvent in a matter of months.
However, as per BBC Radio Manchester, those involved in the ongoing process are “confident” that bridging loans will be put in place over the coming days to keep HMRC at bay.
And, nevertheless, head coach Paul Rowley has insisted that he can see “green shoots” starting to emerge around the club, despite still sitting bottom of the table with just one win to their name.
What’s for sure is that the local area isn’t giving up on them, with numerous fundraisers and charity events being set up to help support the club via the official Salford Red Devils Foundation.
Fingers firmly crossed that there is light at the end of the tunnel.
The Manc -
16th February 2021 
