A new campaign is being launched to stop no-shows at restaurants – which cost the hospitality sector a devastating £16bn per year.
Statistics show that 25 per cent of people who book tables online do not turn up for their reservations.
The new #NOMORENOSHOWS campaign, launching on Thursday (July 16) has been designed to halt this from happening as restaurants and bars struggle to get back on their feet.
Hospitality has had to make numerous sacrifices to reopen in the current climate, cutting capacity to ensure social distancing measures and serving limited menus with fewer staff.
According to hospitality recruitment consultancy, Sixty Eight People, just a small number of no shows may now be the difference between business success or failure.
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Antonia Lallement from Gusto Italian has joined forces with this organisation to unveil the #NOMORENOSHOWS campaign in Greater Manchester; aiming to spread awareness and change behaviour.
Abi Dunn, founder of Sixty Eight People, explained: “Our beloved hospitality industry is fighting for its life after the catastrophic events of the last three months. We are slowly getting back on our feet but let’s be blunt – with already reduced capacity we simply won’t survive if the current level of no shows continue.
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“British people tend to feel embarrassed about cancelling. We want to say it’s OK to cancel, in fact you’re helping us out! In no other area of business is it acceptable to renege on a contract in this way. We have to change the way people behave and the notion that no shows are acceptable.
“Greater Manchester is a metropolis of bars, dining, coffee hang outs, gastronomic delights and nights to remember. Please help them all stay open!”
The movement starts with a social media ‘thunderclap’ on Thursday 16 July at 10am and hopes to reach as many potential customers across the region as possible – making the process of cancelling tables in advance “as natural as leaving a tip for good service.”
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Hospitality leaders, operators and employees will be posting the #NOMORENOSHOWS tile on Instagram, calling on their own network of customers, family and friends to share the image, too.
The #NOMORENOSHOWS encourages customers to embrace a simple philosophy:
The campaign has already gained support from the region’s hospitality leaders, including CEO of Northern Restaurant & Bar Manchester, Thom Hetherington.
Thom said: “A ‘one-size fits all’ approach of deposits or similar won’t work for every restaurant, and the brilliance of this campaign is that it isn’t prescriptive, it leaves spaces for individual operators to put their own processes in place.
“‘No showing’ has to become socially and morally unacceptable behaviour amongst diners everywhere. It damages businesses and can cost peoples’ jobs, and no one should want to have that on their conscience.
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“With a large but close-knit hospitality industry, including some very powerful voices, I think Manchester is perfectly placed to lead the charge with a campaign for no more no shows.”
Sacha Lord, Night Time Economy Adviser for Greater Manchester is also behind the campaign.
“We already know how tight margins are with restaurants, but sadly over the last couple of weeks, many operators are reporting no shows on bookings,” he commented.
“With the sector already on it’s knees, we need to support the industry and help wherever we can.
“If you want to cancel your booking, that’s totally fine, but please let the restaurant know, the earlier the better, so that they can rebook your table.”
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Recent viral tweets from well-known Manchester operators have also emphasised the need for action.
Anyone wishing to show their support for the sector and receive the tile and message ahead of Thursday should email [email protected] or DM any of Sixty Eight People on Twitter, Facebook or Instagram.
The Manc is helping local businesses and venues get back on their feet after lockdown with our #BuzzingToBeBack campaign – offering as much support and exposure for Manchester hospitality as possible.
Read more about what we’re doing for the industry here.
Eats
Smash-hit sandwich shop Earl’s is set to open another site in Bolton
Danny Jones
Yes, beloved Bolton butty shop and bar, Earl’s, is set to open up their second location in the Greater Manchester borough, taking the food from the town centre over to Farnworth.
We’re keeping our fingers crossed for a metropolitan expansion either this year or next, but for now, we’re just glad to hear we’re getting more of the good stuff.
Earl’s Day and Night Deli, to give them their full name, is the latest name to join the lineup of new foodie faces joining the culinary boom over at the Farnworth Green development.
Soon, the stacked sandwiches, quality coffee and laid-back vibes will be coming to one of the best up-and-coming new neighbourhoods.
Founded by two local lads, Jonny Eckersley and Andy Partington, the first venue only opened back in December of 2024, but has gone on to become a North West-wide sensation.
Carb connoisseurs will literally travel for this scran, and having tasted it for ourselves a couple of times now, it’s no wonder.
Taking inspiration not only from regional food and drink, but also from the wider atmospheres and culinary cultures of Lisbon, Sydney, Antwerp and more, if they can translate even half the levels of chill from the OG Earl’s into this soon-to-open sister site, we’re sure it will hit the ground running.
As per an official press release, fans and those who’ve never tried it before can “expect a menu packed with freshly made sandwiches, alongside a line-up of hot and cold options available for both grab-and-go and delivery.”
Crucially, they’re also looking to carry over that feeling of a seamless transition between services, blending everything from morning coffee runs and the lunch rush with casual evening hangs.
Co-founder Jonny said in a statement: “We are staying true to our roots by bringing a second Earl’s in Bolton. This new venture helps to fuel our expansion plans and widen our catchment area so even more local people can enjoy the Earl’s experience.
“We have big plans for the space and can’t wait to get started.” An exact opening date hasn’t even been confirmed yet, but we’re already getting excited.
Tom Wilmot, joint managing director at Capital and Centric (the developers behind Farnworth Green) added: “We back standout local operators, and Earl’s is right up there – great food, loads of energy and a proper following already behind them.
“Farnworth Green is shaping up to be a neighbourhood with real character, and Earl’s is only going to add to that. Expect it to be busy.”
Crown and Kettle set to take over another former Northern Quarter bar
Danny Jones
The team behind beloved Ancoats pub The Crown and Kettle have announced that they are set to take over another former bar and restaurant location in nearby Northern Quarter.
We were gutted to see the old place go, but at least we can’t think of many better to take over the unit.
The historic watering hole on the corner of Oldham Road and Great Ancoats Street is said to have stood in that spot since the 18th century, but now the present owners have confirmed they’ll be taking on a third venue, having also opened The Rat and Pigeon back in June 2024.
Many of you may have been to one or multiple of its previous iterations of the site in question over the years, but most recently, it was the Calcio sports bar – and soon it’ll become ‘The Badger’.
Revealing the news online last week, Crown and Kettle wrote: “We’re delighted to announce that our new pub, The Badger, arrives on Dale Street this spring!
“Once home to Calcio, Allotment & Nickelbys, this beautiful old building first served as The Haunch of Venison public house back in the early 1800s. Over the past few months, we’ve been hard at work, quietly bringing it back to life & returning it to its roots as a community pub.
“With The Badger, we’ve set out to create the kind of place we love most, warm, welcoming, full of character, with all the charm of a great countryside pub in the heart of the city.
“Expect cosy corners, traditional pub foods, fine ales & the warmest of welcomes. Made for regulars. Open to all. Worth returning to. We can’t wait to welcome you to your new city centre local. GET SET(T)…” Oh, very good indeed.
We visited Calcio many times over the past couple of years, both for work and pleasure in our own free time; it was a great place to watch the footy, enjoy some matchday scran and roll back the years with retro videogames.
As mentioned, though, not only did it used to be one of multiple Allotment vegan and vegetarian eateries in Greater Manchester – thankfully, their presence still remains in multiple buildings – but it has a past long before that which many people bring up on social media.
Insert, “I remember when…’ post.
While we might not know much about what they have in store for this next chapter, knowing how much we love their current city centre favourites, we’re very excited.
As it stands, we’re also yet to hear anything about a more precise opening date, but at least we know it’s coming sometime soon, and we have every faith they’re going to smash it.