A new campaign is being launched to stop no-shows at restaurants – which cost the hospitality sector a devastating £16bn per year.
Statistics show that 25 per cent of people who book tables online do not turn up for their reservations.
The new #NOMORENOSHOWS campaign, launching on Thursday (July 16) has been designed to halt this from happening as restaurants and bars struggle to get back on their feet.
Hospitality has had to make numerous sacrifices to reopen in the current climate, cutting capacity to ensure social distancing measures and serving limited menus with fewer staff.
According to hospitality recruitment consultancy, Sixty Eight People, just a small number of no shows may now be the difference between business success or failure.
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Antonia Lallement from Gusto Italian has joined forces with this organisation to unveil the #NOMORENOSHOWS campaign in Greater Manchester; aiming to spread awareness and change behaviour.
Abi Dunn, founder of Sixty Eight People, explained: “Our beloved hospitality industry is fighting for its life after the catastrophic events of the last three months. We are slowly getting back on our feet but let’s be blunt – with already reduced capacity we simply won’t survive if the current level of no shows continue.
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“British people tend to feel embarrassed about cancelling. We want to say it’s OK to cancel, in fact you’re helping us out! In no other area of business is it acceptable to renege on a contract in this way. We have to change the way people behave and the notion that no shows are acceptable.
“Greater Manchester is a metropolis of bars, dining, coffee hang outs, gastronomic delights and nights to remember. Please help them all stay open!”
The movement starts with a social media ‘thunderclap’ on Thursday 16 July at 10am and hopes to reach as many potential customers across the region as possible – making the process of cancelling tables in advance “as natural as leaving a tip for good service.”
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Hospitality leaders, operators and employees will be posting the #NOMORENOSHOWS tile on Instagram, calling on their own network of customers, family and friends to share the image, too.
The #NOMORENOSHOWS encourages customers to embrace a simple philosophy:
Plans change. That’s cool. Just let us know.
Rebook – we still love you.
Encourage friends and family to do the same.
The campaign has already gained support from the region’s hospitality leaders, including CEO of Northern Restaurant & Bar Manchester, Thom Hetherington.
Thom said: “A ‘one-size fits all’ approach of deposits or similar won’t work for every restaurant, and the brilliance of this campaign is that it isn’t prescriptive, it leaves spaces for individual operators to put their own processes in place.
“‘No showing’ has to become socially and morally unacceptable behaviour amongst diners everywhere. It damages businesses and can cost peoples’ jobs, and no one should want to have that on their conscience.
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“With a large but close-knit hospitality industry, including some very powerful voices, I think Manchester is perfectly placed to lead the charge with a campaign for no more no shows.”
Sacha Lord, Night Time Economy Adviser for Greater Manchester is also behind the campaign.
“We already know how tight margins are with restaurants, but sadly over the last couple of weeks, many operators are reporting no shows on bookings,” he commented.
“With the sector already on it’s knees, we need to support the industry and help wherever we can.
“If you want to cancel your booking, that’s totally fine, but please let the restaurant know, the earlier the better, so that they can rebook your table.”
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Recent viral tweets from well-known Manchester operators have also emphasised the need for action.
Anyone wishing to show their support for the sector and receive the tile and message ahead of Thursday should email [email protected] or DM any of Sixty Eight People on Twitter, Facebook or Instagram.
The Manc is helping local businesses and venues get back on their feet after lockdown with our #BuzzingToBeBack campaign – offering as much support and exposure for Manchester hospitality as possible.
Read more about what we’re doing for the industry here.
Eats
Electrik Bar in Chorlton is giving away 100 FREE frankfurters to celebrate their latest kitchen collab
Danny Jones
We all love a freebie, so we thought we’d spread the good word of the scran lords by letting you know that Electrik over in Chorlton is giving away 100 free frankfurters to celebrate their newest menu takeover.
The popular neighbourhood bar and kitchen on Wilbraham Road in the South Manchester suburb has had a couple of different foodie collaborations over the past couple of years, with local residents Paramogeddon and Four Side Vegan Pizza being the most recent, but now they’re doing hot dogs.
Welcoming their latest vendors Tisch Und Teller, Electrik will be giving away a total of 100 free frankfurters to the first century of people there this evening.
Bringing a taste of Berlin, Bavaria, Frankfurt and more (with a Manc twist, of course) to the popular pub for the Thursday launch party, all you need to do is order a drink upon arrival to get your hands on a free frankfurter sandwiched between a lovely fluffy roll.
Who doesn’t love a hot dog? Especially when they’re giving them away.
As for Tisch Und Teller (TuT), they’ve been serving up German-inspired favourites from the likes of The Shakespeare in Manchester city centre and Nip and Tipple in Whalley Range since September last year, including some very impressive brunches and Sunday roasts.
But the brand just keeps gaining more traction and now they’re setting up shop in Electrik, we’re sure the word will continue to spread – and fast.
Better still, as advertised on the promo poster, not only will TuT now be serving up their delicious food from Electrik every Thursday-Sunday for the foreseeable but the launch party will also live music by local legend and DJing veteran, Abigail Ward of Ghost Assembly.
Free food, pints and top tunes – what more could you ask for on a random weeknight?
The offer will be available from 6pm tonight and, once again, you have to be among the first 100 people to buy a pint to be eligible for a free frankfurter.
Manchester’s new Instagrammable coffee shop is giving away FREE drinks tomorrow
Emily Sergeant
One of Manchester’s newest Instagrammable coffee shops is giving away free drinks tomorrow ahead of the bank holiday weekend.
With another long weekend right around the corner, and much of Greater Manchester and the UK fortunately looking set to bask in the springtime heat, popular coffee chain, Blank Street – which is one of Manchester city centre’s newest residents, with two sites in Piccadilly Gardens, and on the corner of King Street and Cross Street – has decided it wants to help the country “beat the 3pm slump”.
Ahead of the upcoming bank holiday weekend, the chain is inviting Mancs to “meet for matcha” tomorrow afternoon (Friday 3 May).
The exciting freebie offer is all said to be “inspired by data” that shows that almost half of office workers aren’t taking a break from their desks during the day, even despite research showing that this can boost productivity.
Hundreds of iced matcha lattes will be served up at Blank Street‘s Manchester branch on the corner of King Street and Cross Street between 3pm and 4pm tomorrow.
For anyone “ice cold pick-me-up ahead of the long weekend”, but keen not to tip their employers off, the coffee shop chain has created an online tool to allow workers to discreetly add a matcha moment to their diary.
The brand-new online tool will apparently help to “distract calendar snoopers” by creating a cleverly-named meeting and adding it automatically to Outlook, Google, or Apple calendars – with potential meeting titles that include plenty of corporate jargon to “provide the perfect alibi”.
So, all matcha fans need to do tomorrow afternoon is show the Blank Street team at their chosen branch a meeting in their calendar, and in return, they’ll receive a free small iced matcha latte of their choice from the chain’s delicious spring menu.
Blank Street’s popular matcha offering includes the Classic Matcha, the viral Blueberry Matcha, the silky-smooth White Chocolate Matcha, and the brand-new sumptuous Golden Matcha, so there’s something to “inspire every matcha lover to take a little time out”.
As matcha allows a slow release of caffeine, Blank Street says it’s the “perfect drink” to keep energy levels up throughout the afternoon when you’re stuck at your desk on a Friday.