Restaurants across the UK are preparing to lower prices on their menus as the government temporarily reduces sector VAT by more than £4 billion.
For a six-month period, VAT will be trimmed on meals, accommodation and attractions – diving from 20 to 5per cent.
This will enable the hospitality sector to lower prices and subsequently attract more customers.
Chancellor Rishi Sunak announced the VAT amendments in July, along with an “Eat Out to Help Out” scheme that entitles customers to 50 per cent off (up to £10 per head) at participating venues.
VAT (Value Added Tax) is paid on goods and services – but is often already included as part of the advertised price.
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The government is hoping that these short-term changes will help to reboot the economy.
Pubs, cafes and restaurants were forced to close for the best part of three months when COVID-19 gripped the country, surviving solely on takeaway services.
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However, with lower VAT in place, some of the bigger chains are in a position to lower the prices of their hot food and drink for a temporary period.
Here are the brands who’ve already confirmed they’ll be offering discounts from today (15 July).
KFC
KFC UK & Ireland
KFC was quick off the mark to announce some price cuts in the wake of new VAT rates.
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Earlier this week, the fried chicken chain confirmed on Twitter they’d be serving half-price boneless buckets and shaving a few quid here and there off other ‘fan favourites’.
“It’s welcome news,” said a spokesperson.
“Equally, our fans have been amazing over the past few months, so we are rolling out price reductions across our menu too.”
It’s worth noting, however, that whilst the low VAT rates are around until January, this special offer is not.
£4.99 boneless buckets are only available from today (15 July) to Sunday (19 July).
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KFC has, however, promised more “fantastic deals” in the coming weeks.
McDonald’s
Wikimedia Commons
McDonald’s is asking its UK franchisees to trim prices on various items in the wake of the VAT cut.
The Golden Arches is recommending that its restauranteurs apply discounts to breakfast and coffee, as well as popular classics like the Big Mac, the Quarter Pounder and Chicken Nuggets.
Extra Value Meals could see 40p reductions, with customers also set to enjoy 30p off Happy Meals and 50p off morning meals.
Many McDonald’s venues are still operating limited menus around the UK, with the gradual reintroduction of seasonal/exclusive items being added over time.
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Nando’s
Pixabay
Nando’s has also jumped on the bandwagon and promised to offers discounts for customers – but not just on a few select items.
Nope. The South African restaurant is passing on VAT savings across its whole menu (except items that don’t qualify, like alcohol and cold food) for eat-in, delivery and click and collect.
So, from today (15 July), you can order a Nando’s and enjoy bigger savings on the bill than ever before.
On a quarter chicken, for example, you’ll pay 55p less.
Global coffee chain Pret also piped up on Twitter this morning (16 July) to confirm they’d be cutting prices across their menu in the coming days.
As of yet, there’s no confirmation as to which items will be subject to discounts, but coffee and hot food could be candidates.
Pret wrote on social media: “We’re passing back temporary VAT savings to our lovely customers.
“So over the next few days, you’ll notice lower prices on your favourite coffees, hot food and a few other treats.
“Cheers!”
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We're passing back temporary VAT savings to our lovely customers. So over the next few days, you’ll notice lower prices on your favourite coffees, hot food and a few other treats. Cheers! pic.twitter.com/lLWlulUdHt
Starbucks, too, has gotten in on the act and elected to lower the cost of coffee for customers from July.
The coffee chain announced on Tuesday that they’ll be passing on the full VAT discount in company-operated stores, meaning customers will get to enjoy lower prices.
The discounts will apparently be applied to drinks and hot meals.
Other venues with Starbucks licenses are being left to choose where to offer discounts; so certain prices may remain standard in some premises.
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Hawksmoor issues statement after ‘kicking out’ Tommy Robinson from one of its restaurants
Daisy Jackson
Hawksmoor has issued a statement after a viral video captured far-right activist Tommy Robinson being asked to leave one of its restaurants.
In the video, staff at the acclaimed British steak house told Robinson – real name Stephen Yaxley-Lennon – that he would have to go because members of staff feel uncomfortable serving you’.
The supervisor then politely told the party not to worry about the drinks and that they had been paid for, also handing over a business card for Hawksmoor CEO Will Beckett in case they wanted to discuss the matter further.
Robinson was dining in one of the group’s London restaurants with former prominent EDL member Guramit Singh Kalirai who challenged the staff and asked: “Is it because of the colour of my skin?”
The supervisor responded: “No, no, no. We have a duty of care to our members of staff. We like to look after our people, as I’m sure you can understand.”
After the video went viral on X, Hawksmoor went on to share a statement in response, saying that guests and staff ‘felt uncomfortable and complained’.
The statement, signed by CEO Will Beckett, added that the Hawksmoor team has faced ‘a huge amount’ of ‘quite concerning’ fallout from the Tommy Robinson incident.
He added that ‘this was not about politics or beliefs’.
Hawksmoor’s statement reads: “Our focus is always to give the best restaurant experience to the most people possible.
“On Thursday, a public figure was asked to leave one of our restaurants because guests and staff felt uncomfortable and had complained. The party left peacefully and politely on request.
“This was not about politics or beliefs. Hawksmoor is not a political organisation; we’re a group of restaurants. We want to welcome as many people as possible, regardless of background or views, to our teams or as our guests.
“We’re not trying to engage in a public debate. The team has had to deal with a huge amount of fallout from this, some of which is quite concerning. We would like to get back to focussing on looking after those people, and our guests. Thank you to them, and the many of you who have been so supportive.”
Police release footage of missing Manchester man Adeo Alston-Ekpei’s last-known movements
Emily Sergeant
Video footage showing the last-known movements of a Manchester man who’s been missing for three weeks now has been released.
Detectives at Greater Manchester Police (GMP) are continuing to search for Adeo Alston-Ekpei, who has not been seen since Friday 16 May.
The 25-year-old was seen in Fletcher Moss Park in Didsbury at around 3pm, before later being seen walking down Kingsway away from Manchester and close to the River Mersey, at around 5.20pm that same day.
Multiple lines of enquiry being explored by police at present, but anyone who believes they may have seen him from around this time, is asked to get in touch.
Adeo is described as being a mixed-race male, with long curly black hair and a long singular dreadlock, and bleached eyebrows. He has a cupid’s bow piercing and a right eyebrow piercing. He also has an ‘AKA’ tattoo on his right wrist, and a ‘24’ tattoo in the right side of his chest.
He was last seen wearing long blue denim shorts, an undone green short-sleeved button-up shirt, and white Adidas trainers.
Friends have also recently set up a public fundraiser to help with the search for Adeo.
Adeo Alston-Ekpei has been missing for almost three weeks / Credit: GMP
“We are dedicated to finding Adeo and getting much-needed answers for his family,” commented Detective Inspector Kelly, from GMP’s Manchester district, as the footage was released to the public this week.
“I would ask any residents around the Kingsway area, and surrounding housing estates off Kingsway into Gately, and who may have dashcam or CCTV footage from around this time, to please check and get in touch if you have any information.
“Likewise, if anyone believes they have seen Adeo, please get in touch with one of our officers. Any information is appreciated and investigated as we continue our work.”
#MISSING | We are continuing to ask for information relating to missing Adeo, who was last seen on May 16.
We have additionally released CCTV footage showing Adeo’s last known movements on Kingsway, Manchester.
— Greater Manchester Police (@gmpolice) June 5, 2025
A spokesperson for Adeo’s family described the missing man as ‘kind, funny, and intelligent’ with a ‘huge heart’, but they say he ‘wasn’t himself when he disappeared’.
“He may have come across as agitated, lost, or confused,” the spokesperson admitted. “In his last call to his mum, he was in a very vulnerable state.”
Anyone with any information regarding Adeo’s whereabouts is urged to contact South Manchester CID directly on 0161 856 6051 or 0161 856 6063, or you can use the LiveChat function on GMP’s website and quote log number 838 of 18/05/25.
Alternatively, you can report information to Crimestoppers anonymously on 0800 555 111.