ASOS is bringing back iconic 00s brand Tammy Girl – butterflies, rhinestones and all
Eleven years after closing its doors on the high street, the original Y2k brand is back - reimagined as an online-only collab by Daisy Street and ASOS.
Close your eyes. It’s 1999. Your school disco is coming up.
Christina Aguilera’s Genie In A Bottle has just been at the top of the charts for the past two weeks, and Britney’s Baby One More Time is on its way to become the highest-selling record of the year. Life is good.
All you need now is an outfit to strut your stuff in, and, clearly, there’s only one choice. We’re talking about Tammy Girl, of course.
The original drip, Tammy was an iconic retailer for tweens during the late 90s and 00s, but in 2011 the brand was forced to close its doors – just 13 years after coming to the UK.
It had been bought up by BHS in 2005 in an attempt to save it, but we all know how that ended.
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Now, seemingly out of nowhere, it’s back – having been revived by Daisy Street and ASOS in the form of an online-only, 32-piece capsule collection.
Available to shop exclusively online, Y2K fashionistas are already going wild for the new one-shoulder crop tops, slogan tees, asymmetric camis and ruched babydoll dresses.
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Image: Tammy Girl
From those iconic butterfly clips, reimagined in print as part of Tammy’s new collection, to low-rise cargo pants paired with rhinestone accessories, this is Y2K at its finest – with a retro pedigree.
Elsewhere, you’ll find ring-detail halters and mini skirts, flippy ruched detailing, nods to the era’s tribal ‘tramp stamp’ tattoos, and cute Instagram-friendly co-ords.
With prices starting from just £15 and topping out at just over £30, it’s really affordable too.
Speaking on the new capsule collection, Daisy Street’s Managing Director Tay Singh described Tammy as ‘an extension of who we are’.
She told Cosmopolitan: “This is a very exciting move for us at Daisy Street,”
“Over the past 10 years we have worked hard to become one of the leading fashion brands for the Gen Z and Millennial customer. Staying true to our values as a brand, the re-launch of Tammy Girl is an extension of who we are.”
To view the full collection, visit the ASOS website here.
Feature image – Tammy Girl
News
Public urged to call the police if they see this wanted man
Daisy Jackson
Cheshire Police are appealing for the public’s help in tracing a wanted man with links to Macclesfield and Alsager.
Joshua Wyatt, 34, is wanted on recall to prison, and officers are urging anyone who has seen him or knows of his whereabouts to come forward.
Wyatt is described as being 183cm (6ft) tall and of medium build, with a bald head and blue eyes.
Police believe he has links to both Macclesfield and Alsager.
Anyone who sees Wyatt or has information about where he may be is asked to contact Cheshire Police on 101 or report information via the force’s website.
Information should be provided quoting reference number 26000809013.
Huge shuttle bus effort laid on to get Manchester United fans to Old Trafford amid tram disruption
Daisy Jackson
Transport for Greater Manchester has announced a shuttle bus scheme to help Manchester United fans get to Old Trafford this week, amid major tram disruption.
Fans won’t be able to use trams to get to the ground as usual, due to huge improvement works which are in place until Monday 2 November.
There’ll be no trams at all on the Altrincham, Trafford Park, and Eccles lines, with Airport and East Didsbury trams only going as far as Firswood.
That means that fans heading to Manchester United’s home game against Bournemouth would have been a little stuck without this newly-announced shuttle bus service.
Frequent dedicated shuttle buses will run running Piccadilly Gardens, Altrincham Interchange and the Trafford Centre, taking fans directly to Old Trafford before the game.
Frequencies range from five to 20 minutes depending on the route and time, with details available online. Return services will be in place after the final whistle.
TfGM staff will be at key stops and interchanges throughout the day to help fans get to the match and provide travel advice.
Huge shuttle bus effort laid on to get Manchester United fans to Old Trafford amid tram disruption. Credit: TfGM
Ian Davies, TfGM’s Network Director for Metrolink, said: “There is no good time to disrupt passengers to carry out these works, and this is the first time in over a decade that trams won’t serve Old Trafford on a match day, but these works are essential and will enable us to provide a better service in future. I am very sorry to fans who face disruption.
“We’ve put a range of alternative travel options in place, including dedicated shuttle buses, bolstered Bee Network bus services, rail options and ticket acceptance arrangements will help fans get to and from the game.
“Journey options will be different from usual, so we would encourage supporters to plan ahead, check their route and our website before they travel and leave plenty of time to get to and from the stadium.”
TfGM is advising supporters to leave around an hour earlier to help make sure they arrive in time for kick-off.