ASOS is bringing back iconic 00s brand Tammy Girl – butterflies, rhinestones and all
Eleven years after closing its doors on the high street, the original Y2k brand is back - reimagined as an online-only collab by Daisy Street and ASOS.
Close your eyes. It’s 1999. Your school disco is coming up.
Christina Aguilera’s Genie In A Bottle has just been at the top of the charts for the past two weeks, and Britney’s Baby One More Time is on its way to become the highest-selling record of the year. Life is good.
All you need now is an outfit to strut your stuff in, and, clearly, there’s only one choice. We’re talking about Tammy Girl, of course.
The original drip, Tammy was an iconic retailer for tweens during the late 90s and 00s, but in 2011 the brand was forced to close its doors – just 13 years after coming to the UK.
It had been bought up by BHS in 2005 in an attempt to save it, but we all know how that ended.
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Now, seemingly out of nowhere, it’s back – having been revived by Daisy Street and ASOS in the form of an online-only, 32-piece capsule collection.
Available to shop exclusively online, Y2K fashionistas are already going wild for the new one-shoulder crop tops, slogan tees, asymmetric camis and ruched babydoll dresses.
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Image: Tammy Girl
From those iconic butterfly clips, reimagined in print as part of Tammy’s new collection, to low-rise cargo pants paired with rhinestone accessories, this is Y2K at its finest – with a retro pedigree.
Elsewhere, you’ll find ring-detail halters and mini skirts, flippy ruched detailing, nods to the era’s tribal ‘tramp stamp’ tattoos, and cute Instagram-friendly co-ords.
With prices starting from just £15 and topping out at just over £30, it’s really affordable too.
Speaking on the new capsule collection, Daisy Street’s Managing Director Tay Singh described Tammy as ‘an extension of who we are’.
She told Cosmopolitan: “This is a very exciting move for us at Daisy Street,”
“Over the past 10 years we have worked hard to become one of the leading fashion brands for the Gen Z and Millennial customer. Staying true to our values as a brand, the re-launch of Tammy Girl is an extension of who we are.”
Former footballer and veteran presenter Gary Lineker is set to leave the BBC earlier than expected following further political controversies and social media backlash.
Lineker has been butting heads with the presenter for a couple of years now, being suspended by the national corporation back in March 2023 for his comments about language used by the Conservative government, and has continued to take issue with certain aspects of their news coverage.
He has since gone on to share a further video expressing his regret over what he called an “honest mistake”, as well as confirming that he will be making a premature exit from the BBC.
As you can see in the clip above, he says: “I apologise unreservedly for the hurt and upset caused,” insisting that he didn’t see the emoji in question
Lineker is now expected to leave following his final Match of the Day programme this weekend after having already confirmed he would be leaving the role after 26 years at the end of the season.
The ex-English footballer was set to present the 2026 FIFA World Cup next summer, but given the latest furore, he will be stepping away ahead of schedule.
Having gradually wound down his work with networks like TNT Sports (previously BT Sport) and the BBC in recent years, he has been slowly shifting his focus to his own Goalhanger Podcasts company, which includes several popular audio formats under The Rest Is… brand, including his own flagship The Rest Is Football show.
He goes on to add that he’s “stood up for minorities and humanitarian issues and against all forms of racism all my life.” Since the most recent Israel-Palestine conflicts began, he’s been particularly outspoken on the events. One recent interview with the BBC itself sparked plenty of discussion online.
Gary Lineker, "What's going on there (Gaza), the mass murder of thousands of children is something we should have an opinion on"
Amol Rajan, "The BBC needs to be impartial about it"
Lineker reiterated that he would never “knowingly share anything antisemitic” and removed the problematic post as soon as he was made aware.
Nevertheless, the BBC and director general Tim Davie have been facing pressure to address the situation ever since it happened, with many calling for the household name to be sacked.
It seems the ex-Everton, Leicester, Spurs and Barcelona player has made the decision for them.
As he goes on to conclude, despite expressing gratitude regarding his relationship with the BBC, he feels the “time is right […’ to go our separate ways.”
“Wildfires can spread quickly and cause devastation to the land and wildlife on it,” explained GMFRS’s wildfire lead and national tactical adviser for wildfires, Ady Taylor, “so it’s vitally important that people call 999 as soon as they think they see a fire.”
He continued: “We want people to enjoy the countryside and moorland we have in Greater Manchester, but… [we] remind people to always act responsibly while out enjoying these environments.
“This means no BBQs, fires or fireworks – as they can easily result in wildfires.”
On Wednesday 14 May 2025, a teenage boy was arrested on suspicion of arson and interviewed by police in relation to the incident, and then the following day on Thursday 15 May 2025, another two boys were also arrested – with each of the three having now been released on bail pending further enquiries while investigations are ongoing.
Three teenagers have been arrested on suspicion of arson after a large moorland fire in Bury / Credit: Wikimedia Commons
Detective Inspector Andy Wright, from GMP’s Bury district, added: “The moorland fire is being investigated as arson following information from a witness and enquiries we have made.
“We have managed to apprehend three teenagers in relation to this incident, all of them have been bailed following interviews with our officers.”
GMP and GMFRS is reminding Greater Manchester residents that if they see a fire in the countryside, they need to report it immediately, leave the area as soon as possible, and dial 999, and if you witness illegal activity in relation to the fire, then you can report it to Crimestoppers on 0800 555 111
“Fires can have such a devastating effect, and we are lucky that this has not caused a significant amount of damage, or cost lives,” Detective Inspector Andy Wright concluded.
Georgina Pellant -
27th May 2022 
