A blush pink billboard dispensing free wine has appeared in Manchester’s St Ann’s Square today, and it is causing quite a stir amongst shoppers.
Set up by budget supermarket chain Aldi to celebrate the start of the rosé drinking season, according to the team the jazzy wine-dispensing billboard is something of a ‘world’s first’ – designed to dispense rosé only when the weather hits the perfect temperature (19.2C, apparently).
According to research from Aldi sales, the north west is the biggest rosé-loving region in the UK. In response, the team decided to celebrate the arrival of the perfect rosé weather by launching the billboard – which will dispense the summer tipple when the weather hits the perfect temperature.
With the North West identified by Aldi sales data as the UK’s biggest rosé-loving region, the supermarket set up the billboard in the centre of Manchester ahead of National Rosé Day (10 June).
After researching over 1,000 rosé drinkers, the taps poured out free glasses as temperatures hit the ideal 19.2C at around 1pm in St Ann’s Square.
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Two-thirds of those surveyed describe rosé as the ‘perfect summer drink’, while almost half think it’s best enjoyed in shorts and t-shirts – and a quarter start drinking it as soon as the winter coat comes off.
Image: The Manc Eats
Image: The Manc Eats
But ice is a divisive topic, with the country split in half when it comes to cooling their rosé; 55% think it’s acceptable when the weather is hot, while 45% claim they would ‘never’ dilute their drink.
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Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Everyone’s heard the saying ‘it’s wine o’clock’ but we wanted to find out when it’s ‘rosé degrees’ – and according to the nation of rosé lovers, the ideal temperature is 19.2C.
“Setting up the world’s first billboard to dispense rosé at a certain warm temperature was a challenge in Manchester, which is noted for rain.
“But as the centre of the region which loves rosé more than any other in the UK, fortunately, everything came up rosé.”
Research by the supermarket also found that rosé lovers enjoy an average of 63 glasses throughout summer, spending £11.34 a bottle, with the preference being a glass of Provence at 5.18pm.
Image: The Manc Eats
Image: Supplied
But despite a liking for Southern French vino, shoppers are decidedly more British when it comes to pairings, with over a third (34%) claiming crisps are the ultimate accompaniment to rosé.
Unexpected answers also include a roast dinner (16%), cake (13%), curry (10%), ice cream (6%) and doughnuts (6%) – rising to 11% of 25–34-year-old rosé drinkers.
And one in three rosé drinking Brits claim to have tried last year’s ‘spicy rosé’ TikTok trend in which sliced jalapeños are added to a glass of pink – rising to over half of millennials, with 15% claiming to add one to every glass.
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The activity comes as Aldi is fast becoming a destination for rosé wine. Last year, the supermarket saw a 134% uplift in spring/summer sales year on year – with the most successful day coinciding with the August heatwave.
Sam Caporn, Mistress of Wine, added: “Rosé is the ideal summer drink; it really does add a sense of summer fun and al fresco vibes to any occasion with friends and family.
“When it comes to ‘whether’ to put ice in the glass or not, I’d advise rosé fans to be led by personal preference – which as ever – is all that really matters. Don’t worry too much about dilution as with rosé it’s all about refreshment and I love it being served super chilled.
“So let’s raise a glass to the nation’s favourite vino for summer sipping, a drop of pink!”
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Aldi’s Rosé Billboard will dispense free rosé when the weather hits 19.2C (approx. 1pm) until 7pm in St Ann’s Square, Manchester on Thursday 8th and Friday 9th June.
Featured image – The Manc Eats
Eats
There’s a new summer terrace in town with a weekend spritz happy hour
Daisy Jackson
There’s a new summer terrace in Greater Manchester that’s the ideal spot to soak in some rays – and enjoy a few discounted spritzes while you’re there.
Over on Chapel Street – just across the river from Manchester Cathedral – you’ll find Embankment Kitchen, which has opened up its terrace for the season.
This stylish spot is part of the CitySuites aparthotel, and has a menu rooted in the warm spirit of Northern hospitality.
It’s worth a visit all year round for their seasonally-focused, local-as-possible menus, but the summer terrace at Embankment Kitchen is a real added bonus in spring and summer.
And following that spell of absolutely glorious weather, they’re opening up two hours earlier every day too for maximum sun-soaking from 2pm.
At Embankment Kitchen you can tuck into a drinks and nibbles menu from 2pm until 5pm, and Happy Hour drinks deals from 4pm until 7pm.
That means two-for-one cocktails, plus discounted wines, prosecco and beers – an ideal post-work haunt.
Cocktails at Embankment Kitchen in Manchester. Credit: The Manc GroupSmall plates on the Embankment Kitchen terrace. Credit: The Manc Group
It’s usually almost impossible to find a happy hour in Manchester at weekends, but these guys are doing two-for-£12 spritzes every Saturday and Sunday between 12pm and 4pm, with flavours including Aperol, Hugo, and limoncello.
Drinks on the menu include signature cocktails that are inspired by the city’s industrial roots, like The Emmeline, Manchester Exchange (a take on an old fashioned), and the Atomic Zombie, as well as classic cocktails such as an espresso martini, limoncello negroni, amaretto sour, and strawberry daiquiri.
As for nibbles, tuck into treats like garlic bread, edamame beans with smoked salt, garlic and parmesan fries, salt and pepper tater tots, and halloumi fries.
Surrounded by lush plants and gigantic parasols, it’s hard to believe you’re just across the river in Salford when you’re soaking up the sun at Embankment Kitchen. To find out more, head HERE.
‘Hidden’ Manchester cocktail bar shuts down after only six months
Daisy Jackson
A cocktail bar in Manchester city centre that opened only last December has reportedly closed down, with its final service today.
Ego Death, a ‘hidden’ speakeasy-style bar in the Northern Quarter, told CLASS magazine that they were told by backers that they would have to close.
It opened under the steer of acclaimed bartender Cressida Lawlor, co-founded by Beau Myers, who also founded the original Almost Famous.
The bar is beneath newcomer smash burger joint Super Awesome Deluxe and accessed through an unmarked door within the takeaway.
Shortly after Super Awesome Deluxe opened, Almost Famous went through a high-profile closure of all of its restaurants this year, later bought out and reopened by D2.
And now just six months after launch, Ego Death looks set to be closing for good.
Cressida told CLASS: “The team here is wildly talented so the goal now is to get them into jobs so they can pay their bills and keep a roof over their heads.
“No one wants Ego Death to die and I think we’ve made enough of a stir in the six months that we’ve been open to find a new site and investment.
“Our last day is going to be Sunday, so anyone who can get here for one final party should come down.”
She later added on Instagram: “Truly gutting but there is always light in any form of darkness. Come see us this Sunday for the final service as we go through a true ego death.”
Ego Death came from the same team behind Socio Rehab (which if you remember it from 2004 was a bit of a local institution) and had a cocktail menu inspired by the speakeasy bars of New York City.
Behind the bar the stars were bourbon and champagne, plus cocktails inspired by the Big Apple – including one named after Sex and the City’s Samantha Jones.
Beau Myers, co-founder at Ego Death said at the time of its opening: “It’s been 20 years since we opened Socio Rehab so it seems pretty poignant to be opening another amazing cocktail bar. We changed the landscape of cocktail bar culture then and that’s something we’re trying to do again.
“We’ve partnered with Cressida Lawlor to make this dream happen. She’s a total firecracker and reminds me a lot of myself 20 years ago, she’s the future of cocktails and bartending and has that maverick spirit.
“Together we’ve created Ego Death, hidden in a basement behind an unmarked door at the back of a burger shop will be this cocktail haven. An underground escape throwing out the best classic cocktails, bourbon, and champagne from top level bartenders.”
Georgina Pellant -
8th June 2023 
