A blush pink billboard dispensing free wine has appeared in Manchester’s St Ann’s Square today, and it is causing quite a stir amongst shoppers.
Set up by budget supermarket chain Aldi to celebrate the start of the rosé drinking season, according to the team the jazzy wine-dispensing billboard is something of a ‘world’s first’ – designed to dispense rosé only when the weather hits the perfect temperature (19.2C, apparently).
According to research from Aldi sales, the north west is the biggest rosé-loving region in the UK. In response, the team decided to celebrate the arrival of the perfect rosé weather by launching the billboard – which will dispense the summer tipple when the weather hits the perfect temperature.
With the North West identified by Aldi sales data as the UK’s biggest rosé-loving region, the supermarket set up the billboard in the centre of Manchester ahead of National Rosé Day (10 June).
After researching over 1,000 rosé drinkers, the taps poured out free glasses as temperatures hit the ideal 19.2C at around 1pm in St Ann’s Square.
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Two-thirds of those surveyed describe rosé as the ‘perfect summer drink’, while almost half think it’s best enjoyed in shorts and t-shirts – and a quarter start drinking it as soon as the winter coat comes off.
Image: The Manc Eats
Image: The Manc Eats
But ice is a divisive topic, with the country split in half when it comes to cooling their rosé; 55% think it’s acceptable when the weather is hot, while 45% claim they would ‘never’ dilute their drink.
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Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Everyone’s heard the saying ‘it’s wine o’clock’ but we wanted to find out when it’s ‘rosé degrees’ – and according to the nation of rosé lovers, the ideal temperature is 19.2C.
“Setting up the world’s first billboard to dispense rosé at a certain warm temperature was a challenge in Manchester, which is noted for rain.
“But as the centre of the region which loves rosé more than any other in the UK, fortunately, everything came up rosé.”
Research by the supermarket also found that rosé lovers enjoy an average of 63 glasses throughout summer, spending £11.34 a bottle, with the preference being a glass of Provence at 5.18pm.
Image: The Manc Eats
Image: Supplied
But despite a liking for Southern French vino, shoppers are decidedly more British when it comes to pairings, with over a third (34%) claiming crisps are the ultimate accompaniment to rosé.
Unexpected answers also include a roast dinner (16%), cake (13%), curry (10%), ice cream (6%) and doughnuts (6%) – rising to 11% of 25–34-year-old rosé drinkers.
And one in three rosé drinking Brits claim to have tried last year’s ‘spicy rosé’ TikTok trend in which sliced jalapeños are added to a glass of pink – rising to over half of millennials, with 15% claiming to add one to every glass.
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The activity comes as Aldi is fast becoming a destination for rosé wine. Last year, the supermarket saw a 134% uplift in spring/summer sales year on year – with the most successful day coinciding with the August heatwave.
Sam Caporn, Mistress of Wine, added: “Rosé is the ideal summer drink; it really does add a sense of summer fun and al fresco vibes to any occasion with friends and family.
“When it comes to ‘whether’ to put ice in the glass or not, I’d advise rosé fans to be led by personal preference – which as ever – is all that really matters. Don’t worry too much about dilution as with rosé it’s all about refreshment and I love it being served super chilled.
“So let’s raise a glass to the nation’s favourite vino for summer sipping, a drop of pink!”
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Aldi’s Rosé Billboard will dispense free rosé when the weather hits 19.2C (approx. 1pm) until 7pm in St Ann’s Square, Manchester on Thursday 8th and Friday 9th June.
Featured image – The Manc Eats
Eats
A huge new Irish bar has opened in Manchester city centre (yes, another one)
Daisy Jackson
There’s another new Irish pub in Manchester city centre, this time on one of our busiest nightlife strips, Peter Street.
Katie O’Brien’s has officially thrown open the doors to its enormous two-storey venue, taking over and transforming the former Peaky Blinders bar.
Inside, there are three bars pouring both Guinness AND Murphys, a huge elevated stage on its own mezzanine level, which will host live musicians seven nights a week, and walls packed with decor transporting you to the Emerald Isle.
The makeover they’ve given this massive unit really is quite something, creating all sorts of cosy corners and snug areas where you can nurse a pint of stout.
Faux fireplaces, leather booth seating, and low ceilings all set the tone for a relaxed pint in the snugs.
Or if you want something a little livelier, head to the heart of the bar, where you can dance the night away to the live entertainment above your head.
Manchester’s Katie O’Brien’s is set to be their largest Irish bar yet, with existing locations all over the UK, including in Leeds and Sheffield.
Their rapid expansion has now brought them to the heart of Manchester, where they’ll be neighbouring bustling nightlife spots like Albert’s Schloss, Manahatta, and Impossible.
Katie O’Brien’s has opened on Peter StreetIt’s taken over the old Peaky Blinders barCosy snugs in Katie O’Brien’sIt serves both Murphy’s AND Guinness
The venue has taken over what was once the Peaky Blinders bar, which shut down back in March.
The previous occupier had themed its venue and menu around the hit gangster show, with cocktails named after characters.
They wrote at the time: “It is with an extremely heavy heart that we unfortunately have to announce the closure of Peaky Blinders Manchester with immediate effect. On behalf of our entire team, we are truly thankful to every guest who has stepped through our doors since opening in 2018.
“We are devastated it has had to end this way, but grateful for the journey. Thank you so much for your continued support over the years. It’s been a blast, Manchester!”
Katie O’Brien’s is open now on Peter Street in Manchester.
One of Manchester’s most popular brunch spots is opening its second location
Daisy Jackson
A brunch spot with queues down the street, and an edible Labubu French toast on the menu, is opening a second location this summer.
Bruncho has revealed plans to expand from its home on Deansgate and take on the Northern Quarter.
The all-day brunch cafe is set to move into the huge unit left empty by the shock closure of Feel Good Club.
Bruncho is known for its brunch dishes that have a real knack for going viral on social media, including New York-style breakfast rolls in croissant bread; fresh coconut water and matcha served in the coconut; and its absolutely stacked French toasts.
It’s consistently packed out at its original location on Deansgate, and now it’s taking over a 4,378 sq ft unit in the Northern Quarter too, set to open this June.
Omer Umut Mutlu, owner of Bruncho, said: “Manchester has shown Bruncho so much love, and expanding into the Northern Quarter feels like the natural next step for us.
“Hilton House gives us the space to elevate what we do – more covers, more events, and a new home for the kind of food and atmosphere people will make the journey for.
The viral Labubu French toast at Bruncho in ManchesterA breakfast spread at Bruncho
“We’re excited to bring something fresh to the neighbourhood, with the opening scheduled for June 2026.”
Paul Shakeshaft, Head of Property Management at CERT, commented: “We’ve found the ideal tenant to join the Hilton House community. Bruncho provides a new focal point for the building and for the community.
“They’re a fantastic operator with big plans that bring the right fit and the right atmosphere to the building and neighbourhood.
“Signing Bruncho brings Hilton House back to full occupation, including a full refit in just seven months, underpinning our neighbourhood vision for our commercial properties, and their continued success and appeal far beyond their completion.”
Bruncho will open their second Manchester cafe in the Northern Quarter this June.
Georgina Pellant -
8th June 2023 
