Local brand AO, the UK’s most trusted major electricals retailer and sponsor of the Manchester Arena, have announced they are pumping more than £2 million into children’s sports and grassroots teams as part of an exciting new partnership with an NFL team.
With the Bolton-based, nationwide business continuing to support local teams and further invest in youth sport across Greater Manchester and beyond, AO‘s latest venture will see an estimated 472,800 young people benefit from a new initiative with an American football team looking to make an impact in the UK.
Teaming up to sponsor the Jacksonville Jaguars and their growing UK arm, whose support has been growing on this side of the Atlantic since 2013, the two organisations are combining to provide a new scheme to sponsor sports kits amongst grassroots teams across the country.
Better still, more than 87,000 youngsters will benefit from AO and the Jacksonville Jaguars sponsorship through their ground-breaking and hugely exciting new UK sports programme known as ‘JagTag’.
JagTag is a simplified version of tag-based American football, which was invented by Jaguars and is already sweeping across British schools, getting kids active and interested in a new and different sport.
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Most similar to the likes of tag-rugby, the game is already being taught in over 300 schools as part of their PE curriculum, not to mention having caught on at countless youth centres and sports halls nationwide.
AO has also created a hub on its website, where all types of grassroots youth sports teams can apply to have their kit paid for and sponsored by the retailer.
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Not a bad deal at all — and it’s by no means the first time AO has teamed up with local clubs and sports centres to ensure kids and young people have the right kit and equipment.
The initiative follows the Centre for Social Justice’s (CSJ) new report, ‘Game Changer: A plan to transform young lives through sport’, which found that providing a “right to sport” to 3.6 million UK secondary school pupils could help “slash youth crime, improve school attendance and boost their academic prospects” overall.
Speaking on the new partnership, AO Founder and CEO John Roberts said: “Talent is evenly distributed across the UK, but opportunity is not. Inside most of these kids is incredible potential yet they get ignored by politicians, so we need to start building them a future they care about and believe in.
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“By extending our grassroots kit sponsorships and our JagTag partnership with the Jacksonville Jaguars UK, we’ll give almost half a million young people the chance to get involved in sport over the next five years.”
You can register your interest in the AO grassroots programme on behalf of a child, school, sports club or youth centre HERE.
Alex Sanderson summons Rudyard Kipling as Sale Sharks scrape into the semi-finals
Danny Jones
Director of Rugby Alex Sanderson referenced the famous Rudyard Kipling after Sale Sharks managed to book their place in the playoffs of this year’s Gallagher Premiership following a nail-biter of a fixture against Exeter Chiefs.
The Sharks sealed their spot in the semi-finals with a 30-26 win over the Chiefs on Saturday night, with a trio of tries, a singular pen and calmness when it came to conversions proving just enough to make it to full time.
Speaking on the narrow score at Sandy Park, Sanderson himself applauded that same composure during his post-match duties, casually quoting Kipling ahead of the next big game.
Writing on social media after nerves had just about settled, the club simply said: “Apologies for raising the heart rate, Sharks Family… but Saturday we go again.”
Beginning with an expression of that same defiant spirit that has seen them across the line on so many occasions, the 45-year-old told TNT Sports, “We got another Monday in us.”
The Sale Sharks coach went on to add: “So if you can keep your head, when everybody else is losing theirs – I think that’s the old Rudyard Kipling poem – you’re in such a better place on the back of that, knowing what we can fix from the Leicester game and what we can do better from today.”
It’s not every day you hear sportsmen calling up the poetic words of the beloved British-India writer, but it certainly impressed plenty of supporters, though Sanderson has always been popular among fans for his candour and charisma in interviews.
Ultimately, it was Rekeiti Ma’asi-White, Bevan Rodd, Luke Cowan-Dickie and George Ford that the Greater Manchester outfit had to thank for the electrifying finish
You can see how much it meant, clear as day…
Not done yet…
Thank you for your support Sharks Family, it’s truly appreciated!
Sale Sharks will now take on Leicester Tigers (who the local side finished just behind in third place following the result against the Chiefs) in the Premiership semis as they look to get revenge for previous painful meetings
Are you feeling hopeful, Sharks Family?
You can see the full highlights from Sale Sharks’ tense victory over the Exeter Chiefs down below.
Alex Sanderson channelled Rudyard Kipling and Sale scrapped like true Sharks.
Luxury Manchester gym Blok confirms permanent closure after weeks of uncertainty
Daisy Jackson
Blok Manchester has announced its permanent closure, weeks after the doors to the premium fitness facility mysteriously closed.
Around a fortnight ago, members began to arrive to their classes to find the gym on Ducie Street locked up and a forfeiture notice on the door – but at the time, Blok said that it was fighting to reopen.
Sadly, in an email sent to members today, its founder has confirmed that the studio is now permanently closed.
Blok – which has several very successful sites down in London – said that its relationship with its landlord has ‘broken down to a point where trust has been lost’.
The gym wrote that it’s been left with ‘no workable way forward’.
They said: “BLOK Manchester was a space built by our loyal and dedicated community. Whether you joined us for one class or one hundred, we are deeply grateful. You helped create something genuinely special in an incredible city.”
In the immediate future, they said they’ll be supporting the team of fantastic trainers who worked here, as well as looking after members.
Members will be contacted within a few hours with options and refunds owed.
Blok Manchester has announced its permanent closure. Credit: The Manc Group
CEO and founder Ed Stanbury said: “While this marks the end of a chapter, we don’t see it as the end of our story in Manchester. We’re already speaking with developers about potential future sites and remain committed to returning to the city when the time is right.
“Thank you for being part of our story so far. Let’s shape the future of wellness. The mission continues.”
Commenting on Blok’s Instagram post – its first in almost a fortnight – people have been sharing their sadness at the closure of its Manchester site.
One person wrote: “beautiful space, beautiful staff and beautiful community.”
Another said: “Sending love to all the instructors !! :(((( gutted”
Someone else commented: “THE BEST CLASSES. I’m gutted.”
Danny Jones -
12th October 2023 
